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The tourism advertisement has been used over the years to entice potential tourists to make their way to the United States for mostly recreational, holistay or other leisure activities. Tour package products and advertisements were now available on the different websites, video blog, or social media sites during this pandemic and now in an era of digital marketing. This study probed the impact of the "Tara, Cavite Tayo" video advertisement on the travel motivation among respondents and compared between demographic profiles. This shows that in all aspects using the AIDA Model of assessing a marketing strategy, there is very high agreement on the video advertising, which stimulates interest, leading to an action to travel to Cavite. This video advertisement can be studied in a variety of contexts and on social media platforms' space functions. The study also shows that were no significant differences between their assessment by comparing among the demographic profile. This clearly shows that there is a great impact of this “Tara Tayo sa Cavite” Advertisement Video on the travel motivation of prospective tourists. Based on the results, this segment points several conclusions, that are pertinent to marketers or proprietors accommodations and leisure activities in tourism in the Province of Cavite. Keywords: tourism, video advertisement, travel motivation, online tourism advertisement. Title: The Impacts of Cavite Tourism’s “TARA, CAVITE TAYO” Advertisement Video on the Travel Motivation of Prospective Tourists Author: Saenz Jasper Kyle T., Rivera Claude Kent G., Sevilla, Sophia Marie M., Sir Mario Luis Jamoralin International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 10, Issue 2, April 2022 - June 2022 Page No: 190-204 Research Publish Journals Website: www.researchpublish.com Published Date: 20-May-2022 DOI: https://doi.org/10.5281/zenodo.6565767 Paper Download Link (Source): https://www.researchpublish.com/papers/the-impacts-of-cavite-tourisms-tara-cavite-tayo-advertisement-video-on-the-travel-motivation-of-prospective-tourists, International Journal of Social Science and Humanities Research , ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals, Website: www.researchpublish.com, {"references":["[1]\tCianga, N. (2017) The Impact of Tourism Activities. Apoint of View. 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Пояснювальна записка до дипломного проєкту на тему «Створення відеореклами в межах реалізації комунікаційної стратегії громадської організації «Мапа Реновації» складається з 56 сторінок, містить 83 бібліографічні найменування і 5 додатків. Метою проєкту є створення комунікаційної стратегії та відеореклами, яка буде основним інструментом реалізації цієї стратегії, із залученням мінімальної кількості фахівців та матеріальних ресурсів. В межах цього дипломного проєкту було досліджено теоретичне підґрунтя понять «комунікаційна стратегія» та «відеореклама», вивчено ефективність реклами як основного засобу впровадження комунікаційної стратегії, визначено ролі фахівців із реклами, зв’язків із громадськістю та відеовиробництва у процесі підготовки та реалізації відеореклами і комунікаційної стратегії, проаналізовано діяльність організації «Мапа Реновації» та інших урбаністичних об’єднань в Україні та Європі. З метою узгодження комунікаційних цілей організації з глобальними цілями її діяльності було створено комунікаційну стратегію, сновними інструментом реалізації якої є аудіовізуальний контент промоційного та освітнього характеру. На основі розробленої стратегії було створено рекламний ролик «Фон має значення», який у доступній формі пояснює складне соціокультурне явище і відповідає комунікаційним потребам цільової аудиторії. Також було створено рекомендації щодо впровадження та масштабування практичних і теоретичних здобутків цього дипломного проєкту. The explanatory note to this diploma project on the topic «Video advertisements development as a part of the communication strategy for the public organization «Renovation Map» consists of 56 pages, contains 83 bibliographic titles and 5 appendices. The aim of the project is to create a communication strategy and video advertising that will be the main tool for implementing this strategy, with the involvement of a minimum number of experts and financial resources. The framework of this project implies studying the theoretical basis of the concepts «communication strategy» and «video advertising», as well as the effectiveness of video advertising as the main tool for implementing communication strategy and the roles of experts in advertising, public relations and video production in the preparation and implementation of video advertising and communication strategy. It also implies analysing the activity of public organisation «Renovation Map» and other urban associations in Ukraine and Europe. A communication strategy was created in order to reconcile the communication goals of the organization with its global goals. Promotional and educational audiovisual content is the main tool for the implementation of this strategy, The main practical result of this project is a created video advertisement «Background matters», based on the developed communication strategy. The video advertisement explains in an accessible form a complex socio-cultural phenomenon and meets the communication needs of the target audience. Recommendations for the implementation and scaling of practical and theoretical achievements of this diploma project were also created within its framework.

International audience; Virality is a communicational phenomenon that is booming since the development of the Internet, the Web 2.0 and digital and social medias and devices. It is a prominent phenomenon of web culture. Virality is a complex phenomenon that results from a multiplicity of factors that can create, drive or boost it. Despite numerous works that have studied these factors, it seems that none of them have considered the influence of gender in a viral phenomenon. The aim of this article is to demonstrate, with the experimental method, the significance of this effect over sharing intentions depending the gender. Our first results allow to bring out a trend according to our hypothesis : gender seems to have no significative effect over viral phenomenon.; La viralité est un phénomène communicationnel qui a connu son essor depuis le développement d’Internet, du Web 2.0 et des médias et dispositifs socionumériques, et qui demeure aujourd’hui un phénomène majeur de la culture Web. Elle constitue un phénomène complexe qui est la résultante d’une multiplicité de facteurs potentiellement à son origine, qui lui sont favorables et/ou qui l’orientent. Malgré plusieurs travaux étudiant ces divers facteurs, il ne semblerait cependant qu’aucun d’entre eux ne se soit penché sur l’influence du genre dans un phénomène viral. L’enjeu du présent article est de démontrer, par la méthode expérimentale, la significativité de l’influence d’un tel effet sur les intentions de partage selon les genres. Nos premiers résultats permettent déjà de dégager une première tendance quant à l’hypothèse formulée : le genre ne semble avoir aucun effet significatif sur le phénomène viral.

Snovanje učinkovitih oglasnih sporočil postaja za strokovnjake tržnega komuniciranja vse težja naloga. V trenutni informacijski dobi smo priča eksponentni rasti informacij, ki s seboj prinaša širok spekter novih komunikacijskih kanalov in orodij, s tem pa vedno večjo zasičenost vsebin. Priča smo tudi vse nižjemu razponu pozornosti ljudi, kar je razlog, da do prejemnikov naših oglaševalskih sporočil vse težje dostopamo. S poglobljenim razumevanjem delovanja človeških možganov in elementov, ki vplivajo na čutila pa lahko bolj strateško snujemo oglasna sporočila. Cilj mojega magistrskega dela je poglobiti razumevanje vpliva posameznih audio in vizualnih elementov oglasnega sporočila in spoznati, kakšen je njihov vpliv na pozornost in čustva, ki jih vzbujajo. S pomočjo naprednih nevroznanstvenih orodij, kot sta elektroencefalografija in tehnologija sledenja gibanju oči, sem izvedla podrobnejšo študijo primerov uspešnih video oglasnih sporočil in ugotovila visoko pomembnost elementa glasbene podlage. Ta je med vsemi umeščenimi elementi najmočneje vplival tako na pozornost kot čustva. Z izsledki raziskave tega dela lahko kot strokovnjaki tržnega komuniciranja izboljšamo snovanje video oglasnih sporočil že v začetni fazi in okrepimo njihovo učinkovitost tudi ob prikazu. Creating efficient advertising messages is becoming an ever more challenging task for experts in marketing communication. In today's world of mass media, we are witnessing an exponential rise in information which is hurtling along a wide array of novel channels and means of communication, leading to increasingly saturated content. Similarly, we are finding it harder to reach audiences with our targeted marketing messages due to the continuous decrease in the attention span of the common individual. However, with a better understanding of the processes taking place within the human mind and the elements that govern our senses, we are able to design marketing messages far more strategically. The goal of this Master's thesis is, consequently, to obtain in-depth understanding of the impact of individual audio and visual stimuli in advertising messages and to unravel their effect on attention and emotions they trigger. Using cornerstone tools of neuroscientific research, such as electroencephalography and eye-movement tracking, I carried out a detailed study of several successful video marketing messages, which revealed that musical background plays a paramount role in influencing the participants' emotions and attention compared to other stimuli. The insight gathered in this study will hopefully empower marketing communication specialists to design better marketing messages from the very start and enhance their targeted delivery during broadcast.

In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.

In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.

Despite all the myriad of video and podcast advertising companies in existence today, unless you’re a producer with a recognizable brand behind your name, it’s still a tough road to hoe getting any dollars in your pocket. The same is true for bloggers, despite the troughs of cash being shoveled at high traffic blogs. There are a number of factors and reasons behind this, but given the circumstances, it’s easy to see how monetization groups geared toward the less recognized personalities in the blogosphere (like Izea) still continue to prosper, despite all the bad publicity that gets consistently shoveled their direction. That’s why when I see new video ad firms that look like they’re doing something new and interesting for independent producers of any digital media. Mike Abundo over at Inside Online Video has had his attention captured by a new company that seems to be doing just that. The company is Videorix, and they are somewhat akin to a PayPerPost for serialized video producers. The system is still in very early development, and according to the creator, Nadim Elgarhy, the system is still in development, working out the kinks. As a result, the place isn’t exactly flush with advertisers, yet, but there’s an introductory offer from Nadim to promote the system itself. It’s not a particularly lucrative offer, but it shows what could be possible if the system becomes as well used as the IZEA system as well. The system seems to pay no regard to CPMs, going with a blanket flat-fee sponsorship model. There doesn’t seem to be any ranking system as of yet, but with a little tweaking (and a lot more advertisers), this particular system could end up being a real decent marketplace for those breaking into the video realm to see a little return on their time investment. Mark 'Rizzn' Hopkins for Mashable! - The Social Networking Blog, 2008. | Permalink | 6 comments | Add to del.icio.us digg Who's linking ? Technorati BlogPulse Google Want more on these topics ? Browse the archive of posts filed under News, Opinion, mashable. [ABSTRACT FROM PUBLISHER]