1. Perceived Online Information Quality: An Empirical Study Using Q Methodology.
- Author
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Ju, Boryung and VanScoy, Amy
- Subjects
- *
ONLINE information services , *Q technique , *EMPIRICAL research , *EXPERIMENTAL design - Abstract
The aim of the current study is to identify the dimensions of perceived online information quality and apply Q methodology to analyze users' perceptions both qualitatively and quantitatively. Data were collected from readers and contributors of English Wikipedia through two rounds of surveys. The analysis of the first round, with 197 participants, identified 36 dimensions of online information quality, while the second round with 68 participants yielded significant five factor categories of information quality with Q methodology. Q methodology was employed to configure the design and analysis of the second round of research, especially aiming to transform users' opinions and perceptions into more solid evidence. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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