Javni cestni potniški promet v Sloveniji v zadnjih dveh desetletjih ne sledi tempu povečanja prometa z osebnimi in tovornimi vozili, zato je večina cest v državi preobremenjena, hkrati pa občutno povečanje prometa vpliva na hitrost prometnih tokov, obremenjevanje okolja, kakovost prometnih storitev in ne nazadnje na kakovost vsakdanjega življenja. Ko pomislimo na javni potniški prevoz, moramo misliti tudi na okolje, saj je prevoz pomemben dejavnik, ki ima negativen vpliv na okolje in prostor. Vendar pa brez prevoza nikakor ne gre, zato morajo podjetja, ki se ukvarjajo z javnimi potniškimi prevozi, nabavljati prevozna sredstva, ki so kar se da prijazni okolju ter zdravju ljudi, kar pomeni, da so manj hrupni, imajo manj izpusta strupenih plinov v okolje ter nudijo potniku varno in udobno vožnjo. V diplomskem delu sem predstavila racionalizacijo javnih potniških prevozov v cestnem prometu. Opisani so problemi, s katerimi se soočajo prevozna podjetja, kot je Izletnik Celje, in katere cilje želimo doseči za večjo uporabnost javnih prevozov (nižja cena vozovnice, uvedba avtobusov na zemeljski plin – metanbus, prenova avtobusnih postajališč in postaj, uvedba enotne vozovnice). Public transport in Slovenia in last two decades not goes in line with increasing traffic of personal and commercial vehicles and there are very heavy traffic on the most of the roads. Consequently, we are confronted with lower traffic speed, higher pollution with CO2 emissions, lower quality of transport service and everyday life. When we think of the public transport, we have to think of the environment, because the transport is important factor which has got negative impact of the environment ant space. But, without the transport there goes nothing. That is why the companies, which are dealing with public transport have to buy vehicles which shall be as environmentally friendly and also friendly to human health. That means that they are less noisy, they have less release of toxic gases into the environment and offer the traveller a safe and comfortable ride. In my diploma paper I am presenting the rationalization of public transport in the road traffic. Describe the problems faced by the transport companies, such as the company Izletnik Celje d.d. and what goals we want to achieve for the greater use of public transport (lower fare, introduction of natural gas buses, restoration of bus stops and stations, introduction of a single ticket).