39 results on '"tv channel"'
Search Results
2. COMMUNICATION IN MEDIATION IN TELEVISION JOURNALISM.
- Author
-
STEPANOV, Georgeta
- Subjects
TELEVISION broadcasting of news ,PUBLIC communication ,COMMUNICATION models ,SOCIAL skills ,TELEVISION talk programs - Abstract
The research of journalistic mediation as a model of public communication, which also includes the televised activity of mediation, represents a challenge in itself, determined by the low interest of researchers in this subject and, respectively, by the very small number of studies which approach it. The works currently existing in the international scientific circuit treat journalistic publishing as a mission deriving from the social function of the media, and the TV shows oriented towards mediation - as ordinary talk shows. This approach, tangential and unilateral, did not allow the multidimensional investigation of the subject, which imposed the identification of a new research perspective, in order for the journalistic remedy, including the televised one, to be examined first of all mediacommunication functions, as an autonomous journalistic activity. Thus, the purpose of the research carried out within this study lies in the conceptualization of mediation communication in television journalism and in the projection of its identity profile in the contemporary media context. In order to achieve this desideratum, the investigative effort was oriented towards exploiting the essence of the journalistic mediation activity in general and of the communication in mediation in television journalism in particular, as well as their specificity by describing the main insignia, characteristics, missions, etc. The case study was conducted on the basis of the shows Vorbeste Moldova and Vremea pravdâ, from Prime TV channel. [ABSTRACT FROM AUTHOR]
- Published
- 2023
3. Relevance of Entertainment Shows' Study on Television
- Author
-
Алла Медведєва and Альона Новак
- Subjects
entertaining TV shows ,TV ,programs on TV ,show business ,TV channel ,Fine Arts ,Visual arts ,N1-9211 - Abstract
The purpose of the study is to analyze the relevance and feasibility of studying such a phenomenon as entertainment shows on Ukrainian television. It is also important to investigate how popular such content is in the Ukrainian context and the main factors that influence the degree of its popularity and analyze the current trends in entertainment TV shows. The research methodology consists in applying the following methods: theoretical – analysis of scientific sources of other researchers, a comparative approach to the analysis of TV programs and information sources; the generalization of the collected information, features of TV programs and trends; structural – the determination of the interdependence of structural components that influence the formation of the content of television programs, as well as the attitude of the viewer towards them; specific sociological – the preferences of the Ukrainian audience and why certain factors influence it are taken into account. The scientific novelty is that for the first time, the tendencies of TV shows are systematized and a comprehensive analysis of their development is carried out. Not only the Ukrainian context was taken into account, but a causal relationship was drawn between the state of Ukrainian television and world trends in entertainment programs. Conclusions. As a result of the study, the relevance of studying this area and the continuation of deeper research in this area have been analyzed. The current state of entertainment TV shows on Ukrainian television, the degree of popularity, and the main factors influencing it have been determined. It investigated how the global context influences the current trends of Ukrainian entertainment shows, the correlation with the tastes of the Ukrainian audience, and the results of such influence on the current state of the TV show.
- Published
- 2022
- Full Text
- View/download PDF
4. Facing Cold-Start: A Live TV Recommender System Based on Neural Networks
- Author
-
Xiaosong Zhu, Jingfeng Guo, Shuang Li, and Tong Hao
- Subjects
Cold start ,live TV ,neural network ,negative feedback ,TV channel ,viewing environment ,Electrical engineering. Electronics. Nuclear engineering ,TK1-9971 - Abstract
With the increase in the number of live TV channels, audiences must spend increasing amounts of time and energy deciding which shows to watch; this problem is called information overload, and recommender systems (RSs) are effective methods for addressing such problems. Due to the high update rates and low replay rates of TV programs, the item cold-start problem is prominent, and this problem seriously affects the effectiveness of the recommender and limits the application of recommendation algorithms for live TV. To solve this problem better, RSs must consider information in addition to the time slot strategy, which relies on experience. At present, no methods make good use of viewing behavior records. Therefore, in this paper, we proposed a viewing environment model called DeepTV that considers viewing behavior records and electronic program guides and includes a feature generation process and a model construction process. In the feature generation process, we defined seven key features by clustering viewing time, distinguishing positive and negative feedback, capturing continuous viewing preference and introducing the remaining time proportion of candidate programs. We normalize the continuous features and add powers of them. In the model construction process, we regard the live TV recommendation task as a classification problem and fuse the above features by using a neural network. Finally, experiments on industrial datasets show that the proposed model significantly outperforms baseline algorithms.
- Published
- 2020
- Full Text
- View/download PDF
5. Using the Phone’s Light Sensor to Detect the TV Video Stream
- Author
-
Ionescu, Valeriu Manuel, Stirbu, Cosmin, Enescu, Florentina Magda, Kacprzyk, Janusz, Series Editor, Pal, Nikhil R., Advisory Editor, Bello Perez, Rafael, Advisory Editor, Corchado, Emilio S., Advisory Editor, Hagras, Hani, Advisory Editor, Kóczy, László T., Advisory Editor, Kreinovich, Vladik, Advisory Editor, Lin, Chin-Teng, Advisory Editor, Lu, Jie, Advisory Editor, Melin, Patricia, Advisory Editor, Nedjah, Nadia, Advisory Editor, Nguyen, Ngoc Thanh, Advisory Editor, Wang, Jun, Advisory Editor, Graña, Manuel, editor, López-Guede, José Manuel, editor, Etxaniz, Oier, editor, Herrero, Álvaro, editor, Quintián, Héctor, editor, and Corchado, Emilio, editor
- Published
- 2017
- Full Text
- View/download PDF
6. Issues of content rating system on Russian TV channels
- Author
-
Alexander Vyacheslavovich Sharikov, Evgeniya Leonidovna Proskurnova, and Lina Kandakzhi
- Subjects
content rating ,TV channel ,TV program ,audience ,Literature (General) ,PN1-6790 - Abstract
The article presents the results of an empirical study conducted in January-February 2018, aimed to reveal how Russian television channels are implementing the requirements of the law “On Protection of Children against Information Detrimental to Their Health and Development”. We conducted a review of more than 45,000 broadcasting elements (TV programs, movies, serials, cartoons, etc.), which were aired in early 2018. It turned out that more than half of them did not have any age rating information; also TV channels often used the “16+” mark, although broadcasting elements with it in the interval from 7 AM to 21 PM is a violation of the law; while broadcasting programs rated as “18+” was without any violations. The obtained results allow us to draw a conclusion that this law needs to be improved and the professional training should be held for its competent use in the broadcasting.
- Published
- 2018
- Full Text
- View/download PDF
7. Today’s Russian TV Reality (Based on Audiovisual Materials Devoted to the European Migrant Crisis)
- Author
-
A.I. Anokhin
- Subjects
migration process ,migrant ,tv reality ,tv channel ,news program ,tv spot ,genre ,layout ,estimation ,History of scholarship and learning. The humanities ,AZ20-999 - Abstract
In recent years, migration from the Middle East and Africa to Europe has acquired a large scale, thereby having become a typical phenomenon of the world’s political life. This problem is being widely discussed in Russian daily news TV programs. Thus, it is an important segment of today’s Russian TV reality. The paper proves that the reality created by television differs from real life. From this assumption, a new approach is suggested to studying the Russian information space in which each television message forms the TV reality in various aspects. The results of the quantitative and qualitative analysis of TV news about the European migrant crisis, which is carried out by the author on the basis of 56 TV spots from the news programs on two Russian TV channels, reveals some general tendencies in TV coverage of the problem. News spots (both daily and weekly) devoted to the problems of refugees from the Middle East and Africa are informative. They differ in genres, but the problem report prevails. This provides grounds to claim that such TV spots are often central in news programs. However, along with the external balance of news programs about migrants, one can notice one-sidedness of the thematic aspects being covered: the materials (with few exceptions) are considered from the political perspective. Therefore, the audience is able to comprehend migratory processes only from the political point of view, which is not quite right. On the whole, the neutral connotation of news about refugees in EU countries prevails on both TV channels. Negative and positive estimates occur, but they are less pronounced, which is justified and natural. The essential amount of materials about the European migrant crisis is accompanied by comments of the top Russian officials. The position of Russia on integration of migrants into the European Union is presented as clear and thought over. Studies of this sort will allow to further consider any subject which is a segment of the TV reality. Objective data on the contents of TV news may contribute to identification of the existing problems and help to find their optimal solutions.
- Published
- 2016
8. A Discourse Analysis of manoto TV Channel Programs
- Author
-
Seyyed Ali-Asghar Soltani and Amir-Ali Tafreshi
- Subjects
tv channel ,discourse analysis ,islamic republic of iran ,Communication. Mass media ,P87-96 - Abstract
Iranians’ significant interest in satellite TV channels necessitates the study of the content broadcasted by these channels by deconstructing their messages and finding what they have taken as granted. The present study conducts a discourse analysis using Laclau and Mouffe's method on the programs broadcasted by manoto channel. By deconstructing the messages and disconnecting signifiers and the signified the discourse assumptions of the programs will be identified and articulated. People, tolerance, new experiences, having fun, and culture and art were identified as the central signifiers within the programs. It was also found that the identities most frequently represented by the channel were Iranians and Islamic Republic of Iran. Iranians has been situated in the chain of equivalence and Islamic Republic of Iran has been situated in the chain of difference. The channel also uses empty signifiers and metaphoric discourses and negatively represents the discourse of Iran’s government by showing signifiers that are absent from the government’s discourse. Moreover, the channel has tried to include those empty signifiers in its discourse in order to marginalize its rival’s discourse and consolidate its semantic hegemony. Among other discourses found in the programs one could name spirituality without religion and dogma and also positively representing Pahlavi Monarchy linking it to the nostalgic past.
- Published
- 2015
- Full Text
- View/download PDF
9. Актуальність дослідження розважальних шоу на телебаченні
- Subjects
entertaining TV shows ,телеканал ,телебачення ,шоу-бізнес ,programs on TV ,TV channel ,телепрограми ,телевізійні передачі ,TV ,розважальні телешоу ,show business - Abstract
The purpose of the study is to analyze the relevance and feasibility of studying such a phenomenon as entertainment shows on Ukrainian television. It is also important to investigate how popular such content is in the Ukrainian context and the main factors that influence the degree of its popularity and analyze the current trends in entertainment TV shows. The research methodology consists in applying the following methods: theoretical – analysis of scientific sources of other researchers, a comparative approach to the analysis of TV programs and information sources; the generalization of the collected information, features of TV programs and trends; structural – the determination of the interdependence of structural components that influence the formation of the content of television programs, as well as the attitude of the viewer towards them; specific sociological – the preferences of the Ukrainian audience and why certain factors influence it are taken into account. The scientific novelty is that for the first time, the tendencies of TV shows are systematized and a comprehensive analysis of their development is carried out. Not only the Ukrainian context was taken into account, but a causal relationship was drawn between the state of Ukrainian television and world trends in entertainment programs. Conclusions. As a result of the study, the relevance of studying this area and the continuation of deeper research in this area have been analyzed. The current state of entertainment TV shows on Ukrainian television, the degree of popularity, and the main factors influencing it have been determined. It investigated how the global context influences the current trends of Ukrainian entertainment shows, the correlation with the tastes of the Ukrainian audience, and the results of such influence on the current state of the TV show., Мета дослідження – проаналізувати актуальність та доцільність вивчення розважальних шоу на українському телебаченні; дослідити попит на такий контент в українському контексті та визначити основні чинники, що впливають на ступінь його популярності; проаналізувати сучасні тенденції в розважальних телешоу. Методологія дослідження полягає у застосуванні таких методів: теоретичного – для аналізу наукових джерел інших дослідників; компаративного підходу до аналізу програм телеканалів та інформаційних джерел; узагальнення зібраної інформації, рис телепрограм та тенденцій; структурного – для визначення взаємозалежності структурних компонентів, які впливають на формування контенту телепрограм; конкретно-соціологічного – взято до уваги вподобання українського глядача та чому ті чи інші чинники впливають на нього. Наукова новизна. Вперше систематизовано тенденції телешоу та проведено комплексний аналіз їх розвитку. Взято до уваги не лише український контекст, а й проведено причинно-наслідковий зв'язок між станом українського телебачення та світовими тенденціями у розважальних передачах. Висновки. Проаналізовано актуальність вивчення зазначеної теми та окреслено перспективи подальших досліджень. Визначено сучасний стан розважальних телешоу на українському телебаченні, ступінь їх популярності та основні чинники, що на них впливають. Досліджено, яким чином світовий контекст впливає на сучасні тенденції українських розважальних шоу, їх кореляцію зі смаками українського глядача та наслідки такого впливу на сучасний стан телешоу.
- Published
- 2022
- Full Text
- View/download PDF
10. Facing Cold-Start: A Live TV Recommender System Based on Neural Networks
- Author
-
Tong Hao, Shuang Li, Xiaosong Zhu, and Jingfeng Guo
- Subjects
live TV ,General Computer Science ,Computer science ,neural network ,RSS ,Recommender system ,Machine learning ,computer.software_genre ,viewing environment ,Task (project management) ,Cold start ,General Materials Science ,Cluster analysis ,Artificial neural network ,business.industry ,General Engineering ,Process (computing) ,computer.file_format ,negative feedback ,TV channel ,Information overload ,Artificial intelligence ,lcsh:Electrical engineering. Electronics. Nuclear engineering ,business ,computer ,lcsh:TK1-9971 - Abstract
With the increase in the number of live TV channels, audiences must spend increasing amounts of time and energy deciding which shows to watch; this problem is called information overload, and recommender systems (RSs) are effective methods for addressing such problems. Due to the high update rates and low replay rates of TV programs, the item cold-start problem is prominent, and this problem seriously affects the effectiveness of the recommender and limits the application of recommendation algorithms for live TV. To solve this problem better, RSs must consider information in addition to the time slot strategy, which relies on experience. At present, no methods make good use of viewing behavior records. Therefore, in this paper, we proposed a viewing environment model called DeepTV that considers viewing behavior records and electronic program guides and includes a feature generation process and a model construction process. In the feature generation process, we defined seven key features by clustering viewing time, distinguishing positive and negative feedback, capturing continuous viewing preference and introducing the remaining time proportion of candidate programs. We normalize the continuous features and add powers of them. In the model construction process, we regard the live TV recommendation task as a classification problem and fuse the above features by using a neural network. Finally, experiments on industrial datasets show that the proposed model significantly outperforms baseline algorithms.
- Published
- 2020
11. Migration crisis on the border of Poland and Belarus in 2021: features of Ukrainian television media coverage
- Author
-
Sypchenko, Inna Volodymyriva
- Subjects
телеканал ,narrative ,migrant ,наратив ,мігрант ,переселенець ,міграція ,біженець ,immigrant ,refugee ,migration ,TV channel - Abstract
У роботі представлений образ міграції в медіапросторі. У ході написання авторки опрацювали теорію, здійснили аналіз 99 сюжетів міграційної тематики, які були оприлюднені українськими телевізійними каналами "1+1", "СТБ" та "ICTV" у випусках новин. The paper presents the image of migration in media. In the course of writing, the authors developed a theory, analyzed 99 stories on migration issues, which were published by Ukrainian television channels "1+1", "STB" and "ICTV" in news releases.
- Published
- 2022
12. Romania in 10 days. Sensational stories – the profile of a TV channel
- Author
-
Nicoleta CORBU
- Subjects
TV channel ,profile ,sensational ,news ,Communication. Mass media ,P87-96 - Abstract
This article presents the profile of the most famous private TV channel in Romania, PROTV, in a comparative analysis with the public national television, TVR. The analysis (a corpus of 7 p.m. “PROTV News”, from 6 to 16 October 2007) will be focused on the sensational aspect of the news presented in the main News Bulletin, as preferred theme of the news presented on this private TV station, theme which defines in a way its profile, an obvious preference for the tabloidlike subjects, sensational ones, compared mainly with those of the public station which has a preference for news from political life. The comparative analysis concerns two main aspects, the theme of the news and their length, while the profile of the private station will be completed by a semantic analysis of the titles of the news, of the way of the presenters’ way of speaking etc. All these aspects will lead to general questions about the nature of information presented on the news nowadays, the way “reality” is constructed by the television etc.
- Published
- 2008
13. Creating the image of a television industry company (on the example of the GTRK 'PETERSBURG- 5 CHANEL')
- Subjects
Ñелевидение ,pr-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ,tv channel ,ÑоÑмиÑование и пÑодвижение имиджа ,pr-technologies ,image ,formation and promotion of the image ,Ñелеканал ,television ,имидж - Abstract
РабоÑа поÑвÑÑена Ð°Ð½Ð°Ð»Ð¸Ð·Ñ ÑпеÑиÑики ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° компании в Ñелевизионной индÑÑÑÑии, а Ñакже подгоÑовке к пÑÐ¾Ð²ÐµÐ´ÐµÐ½Ð¸Ñ PR-кампании. РаÑкÑÑваеÑÑÑ Ð¸ÑÑоÑÐ¸Ñ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð°, а Ñакже его ÑÑÑÑкÑÑÑа и ÑÑнкÑии. РаÑÑмоÑÑÐµÐ½Ñ ÑовÑеменнÑе PR-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¸ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸ пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° оÑганизаÑии. ÐÑобÑажаеÑÑÑ ÑпеÑиÑика ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° компании в Ñелевизионной индÑÑÑÑии. РабоÑа пÑоведена на пÑимеÑе ÐТРР«ÐеÑеÑбÑÑг-5 канал». ÐÑла дана Ñ Ð°ÑакÑеÑиÑÑика оÑганизаÑии, оÑобÑажен ÑиÑменнÑй ÑÑилÑ, пÑÐ¾Ð²ÐµÐ´ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑенÑнÑй анализ, анализ Ñелевой аÑдиÑоÑии, SWOT-анализ, PEST-анализ и коммÑникаÑионнÑй анализ компании и ее конкÑÑенÑов. Ðа оÑновании пÑоведенного иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñл пÑедложен пÑÐ¾ÐµÐºÑ Ð¿Ð¾ пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¸ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° на плоÑадке Youtube., The work is devoted to the analysis of the specifics of the formation of the company's image in the television industry, as well as preparation for a PR campaign. The history of the formation of the image, as well as its structure and functions are revealed. The modern PR-technologies for the formation and promotion of the organization's image are considered. The specificity of the formation of the company's image in the television industry is displayed. The work was carried out on the example of the State Television and Radio Broadcasting Company "Petersburg-5 channel" The characteristics of the organization were given, the corporate style was displayed, a competitive analysis, analysis of the target audience, SWOT analysis, PEST analysis and communication analysis of the company and its competitors were carried out. Based on the study, a project was proposed to promote and the channel's image formation by using a platform such as Youtube.
- Published
- 2021
- Full Text
- View/download PDF
14. Новинний контент у сучасному прямоетерному мовленні
- Author
-
Gavran Iryna and Dubyna Maryna
- Subjects
media_common.quotation_subject ,Research methodology ,Ukrainian ,Broadcasting ,Logical consequence ,GeneralLiterature_MISCELLANEOUS ,070.16:654.19:7.097 ,World Wide Web ,Presentation ,live broadcasting ,прямоетерне мовлення ,пряма трансляція ,новинний відеоконтент ,телеканали ,тележурналіст ,direct inclusion ,news video content ,TV channel ,TV journalist ,Sociology ,media_common ,Structure (mathematical logic) ,business.industry ,Novelty ,General Medicine ,language.human_language ,прямоэфирное вещание ,прямые включения ,новостной видеоконтент ,телеканалы ,тележурналист ,language ,The Internet ,business - Abstract
The purpose of this research is to research news content in modern live broadcasting. The research methodology is based on the use of general scientific methods: analysis (consistent presentation of theoretical and practical material used in the study); synthesis (presentation of the logical conclusion); empirical (observation, forecasting, research and comparison); method of systematization and generalization of material. The scientific novelty of the obtained results lies in the content disclosure of the direct inclusions’ concept, the research of which was disclosed little in the modern scientific media world, and ideas about the TV journalist work during the live broadcast on Ukrainian TV channels was reformed for the first time. Conclusions. During the study, the core aspects of news content in modern live broadcasting were discovered. Scientific and Internet sources are analyzed, in which there is information related to speech destruction, which reveals the general understanding of TV journalists of the structure regarding the information’s submission during the live broadcasts., Цель исследования – исследовать новостной контент в современном прямоэфирном вещании. Методология исследования базируется на использовании общенаучных методов: анализа (последовательного изложения теоретического и практического материала, который использовался в исследовании); синтеза (изложения логического вывода); эмпирических (наблюдения, прогнозирования, исследования и сравнения); метода систематизации и обобщения материала. Научная новизна исследования заключается в раскрытии содержания концепции прямых включений, исследование которых мало раскрыты в современном научном медийном мире, и впервые переформированы представления о работе тележурналиста во время прямого эфира на украинских телеканалах. Выводы. В ходе исследования были раскрыты стержневые аспекты новостного контента в современном прямоэфирном вещании. Проанализированы научные и интернет-источники, в которых есть информация, связанная с речевой деструкцией, которая раскрывает общие понимания тележурналистами структуры относительно подачи информации во время прямых включений., Мета дослідження – дослідити новинний контент у сучасному прямоетерному мовленні. Методологія дослідження базується на використанні загальнонаукових методів: аналізу (послідовного викладу теоретичного та практичного матеріалу, що використовувався в дослідженні); синтезу (викладу логічного висновку); емпіричних (спостереження, прогнозування, дослідження та порівняння); методу систематизації та узагальнення матеріалу. Наукова новизна одержаних результатів полягає у розкритті змісту концепції прямих трансляцій, дослідження яких мало розкриті у сучасному науковому медійному світі, та вперше переформовані уявлення про роботу тележурналіста під час прямого етеру на українських телеканалах. Висновки. У ході дослідження було розкрито стрижневі аспекти новинного контенту у сучасному прямоетерному мовлені. Проаналізовано наукові та інтернет-джерела, в яких є інформація, пов’язана з мовною деструкцією, що розкриває загальні розуміння тележурналістами структури щодо подачі інформації під час прямої трансляції.
- Published
- 2020
15. Тема професійного боксу у світових та українських ЗМІ
- Author
-
Hudoshnyk, O.
- Subjects
Keywords: boxing ,mass media ,magazine The Ring ,TV channel ,broadcast - Abstract
Karamushka O., Hudoshnyk O. The topic of professional boxing in the world and Ukrainian media The article deals with the topic of professional boxing in the world and Ukrainian media. Boxing is considered not only as a sporting phenomenon, but also a social one. Today, many Ukrainian and foreign boxers have a great influence on public opinion. They express it through social networks and the media. Television, websites, the print media are a powerful platform for the development of boxing. The topic was studied using three main methods: comparison, analysis and generalization. The place of boxing in the Ukrainian media was compared with other sports. We analyzed printed and electronic publications. The role of boxing journalism in the context of sports media development was generalized. The practical significance of the article is a detailed consideration of the importance of boxing in the media as well as the functioning of print sources, sites and TV channels that represent boxing, the world and Ukrainian viewers. It was concluded that the topic of boxing in the media is at the forefront, especially in America and Europe. In Ukraine, the popularity of boxing is inferior to football and goes hand in hand with basketball and tennis.
- Published
- 2020
- Full Text
- View/download PDF
16. МЕТОД ОЦЕНКИ КОНТЕНТНЫХ И ЖАНРОВЫХ ПРЕДПОЧТЕНИЙ ТЕЛЕВИЗИОННОЙ АУДИТОРИИ НА ОСНОВЕ ДАННЫХ МЕДИАМЕТРИИ
- Subjects
TV CHANNEL ,TELEVISION ,ЖАНРОВЫЕ ПРЕДПОЧТЕНИЯ ,GENRE PREFERENCES ,ТЕЛЕКАНАЛ ,ТЕЛЕСМОТРЕНИЕ ,МЕДИАИЗМЕРЕНИЯ ,ПОПУЛЯРНОСТЬ ТЕЛЕПРОГРАММ ,MEDIA MEASUREMENTS ,POPULARITY OF TVPROGRAMS ,TV AUDIENCE ,TV VIEWING ,ТЕЛЕВИДЕНИЕ ,ТЕЛЕВИЗИОННАЯ АУДИТОРИЯ - Abstract
Предлагается метод оценки контентных и жанровых предпочтений целевых телевизионных аудиторий с определением фокус-групп аудитории ванализируемых жанрах на основе медиаметрических данных. Метод помогает решению проблемы, связанной с объективностью принятия решенийпри программировании сетки вещания телеканалов. Методика протестирована на данных мониторинга телесмотрения телевизионной аудитории Санкт-Петербурга, проводимого АО «Медиаскоп». Она также может бытьиспользована для оптимизации программирования телеканалов и анализателевизионного рынка в целом.
- Published
- 2020
- Full Text
- View/download PDF
17. ОСОБЕННОСТИ ФОРМИРОВАНИЯ КОМАНДНОГО ДУХА НА ПРЕДПРИЯТИЯХ ТЕЛЕИНДУСТРИИ
- Subjects
CORPORATE CULTURE ,TV CHANNEL ,ПРЕДПРИЯТИЯ ТЕЛЕИНДУСТРИИ ,TEAM SPIRIT ,TV INDUSTRY ENTERPRISES ,КОМАНДНЫЙ МЕНЕДЖМЕНТ ,КОМАНДНЫЙ ДУХ ,КОРПОРАТИВНАЯ КУЛЬТУРА ,ТЕЛЕКАНАЛ ,TEAM MANAGEMENT - Abstract
В статье обосновывается актуализация применения командного менеджмента в деятельности предприятий, способству ющего повышениюпроизводительности труда и в конечном итоге достижению высоких социально-экономических результатов. Рассматриваются содержательныеаспекты командного духа и основные методы его формирования. Анализируется специфика деятельности предприятий телевизионной индустрии,вызывающая необходимость использования технологий командного менеджмента и формирования командного духа. Приводятся конкретныепримеры из опыта ведущих отечественных телевизионных компаний поформированию корпоративной культуры и высокого командного духа. Наоснове проведенного анализа авторы предлагают конкретные практические рекомендации по формированию командного духа на предприятияхтелеиндустрии.
- Published
- 2020
- Full Text
- View/download PDF
18. АНАЛИЗ СОСТОЯНИЯ И РАЗВИТИЯ ТИПОЛОГИИ СОВРЕМЕННОЙ АУДИТОРИИ РОССИЙСКОГО ТЕЛЕВИДЕНИЯ
- Subjects
TV CHANNEL ,ПРЕДПОЧТЕНИЯ ,TELEVISION ,CONTENT ,ТЕЛЕКАНАЛ ,ТЕЛЕСМОТРЕНИЕ ,ФРАГМЕНТАЦИЯ ,PREFERENCES ,ТИПОЛОГИЯ АУДИТОРИИ ,КОНТЕНТ ,AUDIENCE TYPOLOGY ,FRAGMENTATION ,TV VIEWING ,ТЕЛЕВИДЕНИЕ - Abstract
В статье проведен анализ состояния современной аудитории российскоготелевидения по полу и возрасту. Отмечены особенности развития процессов телесмотрения по практикам телепотребления и контентнымпредпочтениям. Изучены факторы, оказывающие решающее влияние нааудиторию российского телевидения: рост числа телеканалов и компьютерная оснащенность домохозяйств. Авторами статьи предложено выделениедетской дошкольной и молодежной аудитории телесмотрения в качествеотдельных возрастных категорий. Это позволит точнее определять возрастные предпочтения и предлагать более качественный контент.
- Published
- 2020
- Full Text
- View/download PDF
19. Issues of content rating system on Russian TV channels
- Author
-
Evgeniya Leonidovna Proskurnova, Lina Kandakzhi, and Alexander Vyacheslavovich Sharikov
- Subjects
Computer science ,lcsh:Literature (General) ,Professional development ,TV program ,Advertising ,General Medicine ,lcsh:PN1-6790 ,TV channel ,content rating ,Interval (music) ,Empirical research ,Broadcasting (networking) ,audience ,Rating system - Abstract
The article presents the results of an empirical study conducted in January-February 2018, aimed to reveal how Russian television channels are implementing the requirements of the law “On Protection of Children against Information Detrimental to Their Health and Development”. We conducted a review of more than 45,000 broadcasting elements (TV programs, movies, serials, cartoons, etc.), which were aired in early 2018. It turned out that more than half of them did not have any age rating information; also TV channels often used the “16+” mark, although broadcasting elements with it in the interval from 7 AM to 21 PM is a violation of the law; while broadcasting programs rated as “18+” was without any violations. The obtained results allow us to draw a conclusion that this law needs to be improved and the professional training should be held for its competent use in the broadcasting.
- Published
- 2018
- Full Text
- View/download PDF
20. Cognitive Radio Spectrum Allocation Based on an Improved Population Adaptive Artificial Bee Colony Algorithm.
- Author
-
LI Xin-bin, LIU Lei, SHI Ai-wu, Ma Kai, and GUAN Xin-ping
- Abstract
The article focuses on a proposed dynamic acceleration population adaptive artificial bee colony (DA-PA-ABC) algorithm which is applied to solve the cognitive radio spectrum allocation problem.
- Published
- 2013
- Full Text
- View/download PDF
21. Incidencia de los medios de comunicación ecuatorianos en la opinión ciudadana
- Author
-
Morales Autheman, Diana Carolina, Cortez Alvarado, Luis Enrique, Morales Autheman, Diana Carolina, and Cortez Alvarado, Luis Enrique
- Abstract
The present study deals with the incidence of the content of the newscast in the opinion of young people from the city of Guayaquil, Ecuador. From a critical perspective, analyzes the editorial line of the Middle, and the main news it issues, studies the influence of these contents on the youth population. The research is field, an instrument was applied to a group of 380 young people between 25 and 30 years old. A measurement of Web Traffic was made, taking into account, the time lapse from December 1, 2018 to January 25, 2019, to study the behavior of social media. The results show that they watch TV, preferably at night, few are attracted by the news of the medium, they are more oriented by the visits through the social media, leaning towards the images of their portal. The program of preference of young people is on the news. On the measurement of Web traffic, it was obtained that Facebook is the one that is first in the social media, has an important rebound, is the one that has had the most visits, as well as interaction. Regarding the number of posts made by the networks, twitter is the one that is most dynamic at the information level. It is concluded that the editorial line of the channel is pluralistic, admits the participation and criticism of the audience, it highlights the perception of young people towards the medium, greatly favoring their position and image in Ecuadorian society., El presente estudio trata la incidencia del contenido de los noticieros ecuatorianos en la opinión de los jóvenes de la ciudad de Guayaquil, Ecuador. Desde una perspectiva crítica, analiza la línea editorial del medio, y las principales noticias que emite, estudia la influencia de estos contenidos en la población de jóvenes. La investigación es de campo, se aplicó un instrumento a un grupo de 380 jóvenes entre 25 y 30 años. Se realizó una medición de Tráficos Web, tomando en cuenta, el lapso de tiempo desde el 01 de diciembre 2018 al 25 de enero, 2019, para estudiar el comportamiento de la social media. Los resultados evidencian que estos ven TV, preferencialmente en las noches, pocos se encuentran atraídos por las noticias del medio, se orientan más por las visitas a través de la social media, inclinándose por las imágenes de su portal. El programa de preferencia de los jóvenes está en las noticias. Sobre la medición de tráfico Web, se obtuvo que Facebook es el que está de primero en la social media, tiene un repunte importante, es el que mayores visitas ha tenido, así como interacción. En cuanto al número de post realizado por las redes, twitter es la que se maneja más dinámica a nivel informativo. Se concluye que la línea editorial del canal es pluralista, admite la participación y la crítica de la audiencia, se destaca la percepción de los jóvenes hacia el medio, favoreciendo ampliamente su posición e imagen en la sociedad ecuatoriana.
- Published
- 2019
22. Work specifics of the local TV channel (using an example of 'Privat TV Dnipro' TV company)
- Author
-
Parnet, A. and Blynova, N.
- Subjects
regional television ,journalist ,local channel ,broadcasting ,TV channel - Abstract
The article deals with the specifics of the local TV channel functioning. The study touches upon the issue of the features of regional TV companies in comparison with national ones. The content spicifics of the “Privat TV Dnipro” TV channel is highlighted and the historical stages of its development are outlined. The current problems and advantages of local TV channels on the Ukrainian media market are described. The ways of improving the work and organization process of “Privat TV Dnipro” TV company are determined. In the process of research, the method of analysis and deduction to study the structure of broadcasting of a regional TV channel and to identify the peculiarities of functioning of a particular object were used. The comparison method was also used to equate the results of the analysis activities of the national and local TV channels and the structural method to organize the received information. The research focuses on such information component as news. It is the main product of “Privat TV Dnipro”and has become an integral part of the content. The tendency of the media development industry in Ukraine leads to the situation when the news segment of broadcasting has turned into an invariably interesting and relevant one, being requested by the audience. News is the mainstay of television broadcasting today, and information and entertainment programs are «the business card» and «the face» of the channel. The article deals with the formation of the information for «Channel 9 News», its editorial processing and its broadcasting. For a regional channel the image of the company, which has developed over many years of work on the air, and the ways and opportunities for its improvement are extremely important. Therefore, the article outlines the basic principles of the image creation and media tasks of the channel. The following conclusions about the specifics of the operation of “Privat TV Dnipro” are drawn. Firstly, the structure of the channel and the methods of organization of labor correspond to the peculiarities of regional broadcasting. Secondly, despite the fact that quality requirements of local television, in comparison with the national one were slightly reduced, Privat TV Dnipro adheres to high standards and quality of the broadcasting information. Thirdly, information from the local TV channels is closer to the viewer, providing a better reach for the target audience. The work is of practical importance for researchers of local and national TV media. The article can be also used by the students to write scientific works.
- Published
- 2019
- Full Text
- View/download PDF
23. Discussion of the Corporate Identities of TV Channels on Color: The Sample of Kanal D and ATV
- Author
-
Altıparmakoğlu Sakarya, Gözde, Çukurova Üniversitesi, Mimarlık Fakültesi, İç Mimarlık Bölümü, and Altıparmakoğlu Sakarya, Gözde
- Subjects
Corporate Identity ,TV Decor ,TV Channel ,Color - Abstract
With the rapid increase of numbers of private TV channels from the first opened day to today, the television world has entered a competitive environment. In order to reach certain target masses, the channels divide the audience into various groups and set different strategies for different audience groups. They create a certain corporate identity to be perceived, remembered and a different position in the minds of viewers. In the highly competitive media environment, each channel tries to be the first preferred channel by highlighting its distinguishing features. In this context, having an identity that can be perceived by audience, plays an important role in giving a perceptual position. One of the most important elements forming the corporate identity is the color. The color is an indispensable part of corporate identity because of its catchy feature that leaves a strong impression on audience. In this study, the corporate identities of television channels are examined in the context of "color". In order to do more comprehensive research, two of the most watched channels, Kanal D and ATV, have been selected. The dominant colors in the corporate identities of the channels have been identified and the ways in which the institutions transmit these colors to the audiences and how successful they are in this regard have been examined.
- Published
- 2018
24. Análisis de las cabeceras televisivas en programas de debate y actualidad
- Author
-
Freire Rodríguez, Sabela
- Subjects
EXPRESION GRAFICA EN LA INGENIERIA ,Televisión ,Header ,Graphics ,Programas ,News ,Grafismo audiovisual ,TV channel ,Máster Universitario en Postproducción Digital-Màster Universitari en Postproducció Digital ,Cabecera - Abstract
En los últimos años, la parrilla televisiva ha multiplicado el número de canales que el espectador puede elegir desde su mando a distancia. La consecuente fragmentación de audiencias ha hecho que las cadenas luchen por ofrecer al público un contenido más interesante y que sean ellas las elegidas por la mayoría de los televidentes. Este problema causa la aparición de nuevos formatos de programación y por consiguiente, nuevas formas de comunicar. Uno de los métodos que las cadenas de televisión utilizan para llamar la atención del público es mediante el grafismo televisivo, el cual buscará transmitir una imagen adecuada de la cadena y de los programas de acuerdo con el público al que van dirigidos. Esto ocurre en todo tipo de programas y en concreto, nos interesa conocer qué métodos y qué discurso comunican las cabeceras de los programas de tertulia y actualidad, también convertidos en un formato de éxito durante prácticamente la última década., In the last few years, the television grill has multiplied the number of channels the viewer can choose from the TV remote. The resulting fragmentation of audiences has done the TV channels to compete in order to provide their publics a more interesting content with the aim to be selected by the most viewers. This problem causes the creation of new programming formats and therefore new ways of communication. One of the methods that broadcasters use to call public attention are television graphics, which look for send an accurate picture of the TV channel and the programs according to the audience they are target to. This happens in all types of programs and in particular, we are interested to know what methods and what speech communicates the openings of political talk shows, also converted into a successful format for most of the last decade.
- Published
- 2016
25. Rediseño y actualización de la marca del canal temático televisivo 'Sol Música'
- Author
-
Munyua, Maria Alessandra
- Subjects
Diseño gráfico ,DIBUJO ,Identity ,Canal temático ,Imagen corporativa ,Graphic design ,Television ,Branding ,TV channel ,Máster Universitario en Postproducción Digital-Màster Universitari en Postproducció Digital ,Identidad - Abstract
El siguiente trabajo de fin de máster trata sobre el grafismo televisivo de la cadena “Sol Música”. Tiene como objetivo rediseñar y actualizar la marca de este canal temático consiguiendo un diseño más moderno con una estética más definida y adaptada a la actualidad. Para ello, llevaré a cabo algunas modificaciones e insertaré nuevos elementos con el fin de establecer una marca más sólida, moderna y dinámica., This master´s final project deals with television graphism of the network "Sol Música". Its main goal is to redesign and update this theme channel´s trademark into a more modern design with aesthetics more defined and adapted to today. To this end, I will make some modifications and I will insert new elements so as to establish a more solid, modern and dynamic trademark.
- Published
- 2016
26. A realidade da produção de conteúdos de um canal televisivo: estudo do caso Porto Canal
- Author
-
Barbosa, Valéria Inês, Santos, Luís António, and Universidade do Minho
- Subjects
Journalism ,Proximity ,Ciências Sociais::Ciências da Comunicação ,Agenda ,Generalist ,Ciências da Comunicação [Ciências Sociais] ,Regional ,Generalista ,TV channel ,Jornalismo ,Proximidade ,Canal televisivo - Abstract
Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Informação e Jornalismo), A presente investigação tem como objetivo compreender a realidade da produção de conteúdos e agendamento de um canal regional. Este documento apresenta um estudo detalhado e fundamentado sobre a produção noticiosa regional e de proximidade que é exercida no Porto Canal. Para além de relatar e mostrar as experiências vividas e sentidas durante três meses num canal de televisão, este relatório de estágio curricular apresenta também uma análise feita a diferentes programas de informação para perceber, quantitativamente, qual a verdadeira política de agendamento de conteúdos noticiosos de um canal regional. Assim sendo, recorremos a uma combinação de metodologias diferentes para compreender o caso. Primeiro, abordamos uma base documental e bibliográfica baseada em artigos científicos de autores que estudaram diferentes perspetivas do jornalismo regional. De seguida, optamos por uma análise quantitativa através do estudo de agendas de um canal regional - Porto Canal. Aqui foram utilizados conteúdos de uma semana escolhida ao acaso de cada mês de estágio curricular (novembro, dezembro e janeiro), tendo em consideração, apenas e só, os dias úteis semanais (segunda a sexta). Por último, procedemos à realização de entrevistas com o intuito de conhecer os vários pontos de vista de agendamento (a opinião da chefe de redação que é um elemento fundamental do canal por decidir o conteúdo da agenda do dia seguinte, o parecer de uma jornalista de informação que tem todo um trabalho de investigação, elaboração de notícias, edição de vídeo e publicação, e a apreciação de uma jornalista e editora online que nos mostrará o lado do jornalismo online regional no Porto Canal). Na realização desta investigação, decidimos procurar dar resposta à seguinte pergunta: “Se o Porto Canal é um órgão de comunicação autodenominado como regional (zona - norte), então até que ponto dá preferência a temas desta região em relação às informações generalistas nacionais?”. Ou seja, vamos tentar perceber a relação de importância dada aos assuntos noticiosos do Porto e arredores em comparação com os temas de cariz nacional., The main goal of the present investigation is to understand the reality of the alignment content production and agenda on a regional television channel. This document presents a detailed and fundament study of the regional and proximity news production that Porto Canal executes. Apart from exposing lived experiences during three months on a television channel, this report also demonstrates an analysis of different information programs to understand, quantitatively, the reality of the production and alignment of the news content of a regional channel. Therefore, a combination of different methods to understand the case was used. First, using a documental and bibliographic base, grounded in scientific papers from authors with different perspectives of regional journalism. Secondly choosing quantitative analysis based on the study of the agenda and the alignment of this regional channel – Porto Canal. Using the contents of a week, randomly selected in each month of the training (November, December and January) and only considering the working days (Monday to Friday). At the end, interviews were done with the aim of knowing the different points of view of the agenda (the opinion of the redaction chief, who is a fundamental member of the channel as he decides the contents of the agenda of the following day during the production process; a journalist opinion, who does all the investigation process, news writing, image edition and publications; and the judgment of a journalist and online editor that shows the side of regional web journalism at Porto Canal. When doing this investigation, looking for the answer to the following question was the aim: “If the Porto Canal is a communication organ self-styled as regional (north region), until when does it prefers themes from this region over national generalist information?”. We are going to understand the importance of the news from Porto and surroundings when comparing with national nature issues.
- Published
- 2016
27. Rediseño de la Imagen Corporativa de Antena 3
- Author
-
Ballester Romaniv, Olga
- Subjects
EXPRESION GRAFICA EN LA INGENIERIA ,Redisgn ,Corporate identity ,Image ,TV channel ,Máster Universitario en Postproducción Digital-Màster Universitari en Postproducció Digital ,Audiovisual ,Imagen ,Graphics ,Rediseño ,Identidad corporativa ,Television ,Grafismo - Abstract
El cometido principal de este trabajo ha sido rediseñar la imagen corporativa de un canal de televisión, en concreto Antena3. Se ha empezado estudiando el concepto de identidad corporativa, donde se engloban las cuestiones como, qué es una identidad corporativa, qué es y qué principios debe seguir la sintaxis de una imagen, cuál debe ser su diseño audiovisual dependiendo del contexto y, por último, como ejemplo, se ha estudiado la evolución del diseño de una identidad corporativa, en concreto NBC. A continuación se ha pasado a analizar la cadena de televisión que protagoniza este trabajo, que es Antena 3. Se ha estudiado su historia, su objetivo y su público, sus tendencias y, por último, la evolución de su imagen, para coger ideas para su posterior rediseño. Posteriormente, el trabajo se adentra en el dicho rediseño, empezando por su identidad corporativa, que incluye toda la papelería, desde tarjetas de visita hasta libretas, sobres, etc. y, terminando por la indumentaria y rotulación de un vehículo corporativo. Además previamente se presentará el proceso de creación donde se expondrá el nuevo símbolo, la tipografía, la gama cromática, etc. Y finalmente, en el trabajo se presentarán las conclusiones y la bibliografía utilizada., The main purpose of this document was to redesign the corporative identity of a famous television channel, as is Antena3. It has started studying the meaning and the concept of corporate identity, where the main questions were what is a corporate identity, what is and what principles should an image syntaxes follow, which must be its audio-visual design, depending on its context and, finally, as an example, it has been studied the evolution of the design of a corporate identity, specially NBC. Thereupon, this document focused in analysing the TV channel that it dominates, that is Antena3. It has studied its history, its objective and its public, its trends and, finally, the evolution of its corporate image. Subsequently, this report goes into the said redesign, starting with the corporate identity of the TV channel, which includes all the stationary, and ending at its corporate clothing and vehicle wraps. There will also be mentioned the process of the new symbol creation, etc. Finally, the conclusions of this report will be exposed and also the bibliography
- Published
- 2016
28. Development of Mass Media in the republic of Tatarstan
- Author
-
Gilmanova, A. N. and Департамент 'Факультет журналистики'
- Subjects
TV CHANNEL ,ГАЗЕТА ,NEWSPAPER ,ONLINE MEDIA ,ИНТЕРНЕТ СМИ ,ТЕЛЕКАНАЛ ,ИСЛАМ ,SPECIALIZED MASS MEDIA ,ISLAM ,СПЕЦИАЛИЗИРОВАННЫЕ СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ - Abstract
The article presents the results of the typological analysis of a segment of the religious media in Tatarstan, identifies the changes that have occurred in the cluster of religious media from 1992 to 2015. Three stages of development of Muslim religious media in Tatarstan in the post-Soviet period are defined. The first stage is the development of print media 1992-2000, the second phase took place from 2000 broadcast on national television channels educational programs about Islam, the third stage occurred when the development of Internet media about Islam took place. В статье изложены результаты типологического анализа сегмента религиозных мусульманских СМИ в Татарстане, определены изменения, произошедшие в кластере религиозных СМИ с 1992 по 2015 год. Определены три этапа развития мусульманских религиозных СМИ в Татарстане в постсоветский период. Первый этап — развитие печатных СМИ 1992–2000, второй этап с 2000 года — выход в эфир на республиканских телеканалах образовательных передач об исламе, третий этап с 2005 года — развитие интернет-изданий об исламе.
- Published
- 2016
29. Развитие специализированных СМИ в Республике Татарстан
- Author
-
Департамент "Факультет журналистики", Гильманова, А. Н., Gilmanova, A. N., Департамент "Факультет журналистики", Гильманова, А. Н., and Gilmanova, A. N.
- Abstract
The article presents the results of the typological analysis of a segment of the religious media in Tatarstan, identifies the changes that have occurred in the cluster of religious media from 1992 to 2015. Three stages of development of Muslim religious media in Tatarstan in the post-Soviet period are defined. The first stage is the development of print media 1992-2000, the second phase took place from 2000 broadcast on national television channels educational programs about Islam, the third stage occurred when the development of Internet media about Islam took place., В статье изложены результаты типологического анализа сегмента религиозных мусульманских СМИ в Татарстане, определены изменения, произошедшие в кластере религиозных СМИ с 1992 по 2015 год. Определены три этапа развития мусульманских религиозных СМИ в Татарстане в постсоветский период. Первый этап — развитие печатных СМИ 1992–2000, второй этап с 2000 года — выход в эфир на республиканских телеканалах образовательных передач об исламе, третий этап с 2005 года — развитие интернет-изданий об исламе.
- Published
- 2016
30. Análisis de las cabeceras televisivas en programas de debate y actualidad
- Author
-
Escudero Fernández, Sofia, Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, Freire Rodríguez, Sabela, Escudero Fernández, Sofia, Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, and Freire Rodríguez, Sabela
- Abstract
En los últimos años, la parrilla televisiva ha multiplicado el número de canales que el espectador puede elegir desde su mando a distancia. La consecuente fragmentación de audiencias ha hecho que las cadenas luchen por ofrecer al público un contenido más interesante y que sean ellas las elegidas por la mayoría de los televidentes. Este problema causa la aparición de nuevos formatos de programación y por consiguiente, nuevas formas de comunicar. Uno de los métodos que las cadenas de televisión utilizan para llamar la atención del público es mediante el grafismo televisivo, el cual buscará transmitir una imagen adecuada de la cadena y de los programas de acuerdo con el público al que van dirigidos. Esto ocurre en todo tipo de programas y en concreto, nos interesa conocer qué métodos y qué discurso comunican las cabeceras de los programas de tertulia y actualidad, también convertidos en un formato de éxito durante prácticamente la última década., In the last few years, the television grill has multiplied the number of channels the viewer can choose from the TV remote. The resulting fragmentation of audiences has done the TV channels to compete in order to provide their publics a more interesting content with the aim to be selected by the most viewers. This problem causes the creation of new programming formats and therefore new ways of communication. One of the methods that broadcasters use to call public attention are television graphics, which look for send an accurate picture of the TV channel and the programs according to the audience they are target to. This happens in all types of programs and in particular, we are interested to know what methods and what speech communicates the openings of political talk shows, also converted into a successful format for most of the last decade.
- Published
- 2016
31. Rediseño de la Imagen Corporativa de Antena 3
- Author
-
Escudero Fernández, Sofia, Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, Ballester Romaniv, Olga, Escudero Fernández, Sofia, Universitat Politècnica de València. Departamento de Ingeniería Gráfica - Departament d'Enginyeria Gràfica, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, and Ballester Romaniv, Olga
- Abstract
El cometido principal de este trabajo ha sido rediseñar la imagen corporativa de un canal de televisión, en concreto Antena3. Se ha empezado estudiando el concepto de identidad corporativa, donde se engloban las cuestiones como, qué es una identidad corporativa, qué es y qué principios debe seguir la sintaxis de una imagen, cuál debe ser su diseño audiovisual dependiendo del contexto y, por último, como ejemplo, se ha estudiado la evolución del diseño de una identidad corporativa, en concreto NBC. A continuación se ha pasado a analizar la cadena de televisión que protagoniza este trabajo, que es Antena 3. Se ha estudiado su historia, su objetivo y su público, sus tendencias y, por último, la evolución de su imagen, para coger ideas para su posterior rediseño. Posteriormente, el trabajo se adentra en el dicho rediseño, empezando por su identidad corporativa, que incluye toda la papelería, desde tarjetas de visita hasta libretas, sobres, etc. y, terminando por la indumentaria y rotulación de un vehículo corporativo. Además previamente se presentará el proceso de creación donde se expondrá el nuevo símbolo, la tipografía, la gama cromática, etc. Y finalmente, en el trabajo se presentarán las conclusiones y la bibliografía utilizada., The main purpose of this document was to redesign the corporative identity of a famous television channel, as is Antena3. It has started studying the meaning and the concept of corporate identity, where the main questions were what is a corporate identity, what is and what principles should an image syntaxes follow, which must be its audio-visual design, depending on its context and, finally, as an example, it has been studied the evolution of the design of a corporate identity, specially NBC. Thereupon, this document focused in analysing the TV channel that it dominates, that is Antena3. It has studied its history, its objective and its public, its trends and, finally, the evolution of its corporate image. Subsequently, this report goes into the said redesign, starting with the corporate identity of the TV channel, which includes all the stationary, and ending at its corporate clothing and vehicle wraps. There will also be mentioned the process of the new symbol creation, etc. Finally, the conclusions of this report will be exposed and also the bibliography
- Published
- 2016
32. Rediseño y actualización de la marca del canal temático televisivo 'Sol Música'
- Author
-
Pastor Castillo, Francisco Javier, Universitat Politècnica de València. Departamento de Dibujo - Departament de Dibuix, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, Munyua, Maria Alessandra, Pastor Castillo, Francisco Javier, Universitat Politècnica de València. Departamento de Dibujo - Departament de Dibuix, Universitat Politècnica de València. Escuela Politécnica Superior de Gandia - Escola Politècnica Superior de Gandia, and Munyua, Maria Alessandra
- Abstract
El siguiente trabajo de fin de máster trata sobre el grafismo televisivo de la cadena “Sol Música”. Tiene como objetivo rediseñar y actualizar la marca de este canal temático consiguiendo un diseño más moderno con una estética más definida y adaptada a la actualidad. Para ello, llevaré a cabo algunas modificaciones e insertaré nuevos elementos con el fin de establecer una marca más sólida, moderna y dinámica., This master´s final project deals with television graphism of the network "Sol Música". Its main goal is to redesign and update this theme channel´s trademark into a more modern design with aesthetics more defined and adapted to today. To this end, I will make some modifications and I will insert new elements so as to establish a more solid, modern and dynamic trademark.
- Published
- 2016
33. Analysis of IPTV Channels Watching Preferences in Bosnia and Herzegovina
- Author
-
Fahrudin Orucevic, Anel Tanovic, and Iosif Androulidakis
- Subjects
Service (systems architecture) ,Engineering ,IPTV ,statistics model ,computer.software_genre ,telecom operator ,Operator (computer programming) ,lcsh:Technology (General) ,Architecture ,Measure (data warehouse) ,lcsh:T58.5-58.64 ,Multimedia ,SIMPLE (military communications protocol) ,lcsh:Information technology ,business.industry ,TV channel ,Weighting ,channel rating ,lcsh:TA1-2040 ,Order (business) ,lcsh:T1-995 ,lcsh:Engineering (General). Civil engineering (General) ,business ,Telecommunications ,computer - Abstract
IPTV service is a new service which is today offered from almost every Telecom operator. One of the advantages of IPTV service stemming from its architecture is certainly the fact that it is very easy to measure what TV channels are the ones mostly watched. This papers desribes this measurement and analysis results in one Telecom operator in Bosnia and Herzegovina. They describe what TV channels are mostly watched in different time periods. We developed a simple weighting algorithm to order the channels by watching rate. Based on it we are providing extensive tables. This paper forms an industrial contribution with results important for marketing but also is scientific contribution because it introduces one new method of scoring TV channels based on previous measurements in their audience. We also developed IPTV Statistics model and described results from this research for a new statistics model. This paper is the continuous of previously published contributions from this area.
- Published
- 2011
- Full Text
- View/download PDF
34. Branding Strategies for Digital TV Channels
- Author
-
Margherita Pagani
- Subjects
business.industry ,Branding strategy ,digital Tv ,Tv channel ,Business ,Digital television ,Telecommunications ,ComputingMilieux_MISCELLANEOUS - Abstract
This chapter analyses the impact of digitalization on TV marketing strategies focusing on the role of brand as a loyalty-based resource, available to digital television networks to create a sustainable competitive advantage. We analyze the cognitive process adopted by a viewer in the selection process of a TV channel and provide managerial implications for branding strategy and the tools that a television network and an iTV portal need to adopt to communicate values connected with their brand. The goal of this analysis is to offer insights on how a digital television network may create a channel experience leveraging on brand to increase viewers’ loyalty and competitive advantage.
- Published
- 2012
- Full Text
- View/download PDF
35. P2P vs. IP multicast: Comparing approaches to IPTV streaming based on TV channel popularity
- Author
-
Ivan Vidal, Jaime Garcia-Reinoso, Arturo Azcorra, Alex Bikfalvi, and Francisco Valera
- Subjects
QA Mathematics::QA75 Electronic computers. Computer science [Q Science] ,Computer Networks and Communications ,computer.internet_protocol ,Computer science ,T Technology (General) [T Technology] ,IPTV ,Peer-to-peer ,computer.software_genre ,Video quality ,Broadcasting (networking) ,Q Science (General) [Q Science] ,TA Engineering (General). Civil engineering (General) [T Technology] ,Telecomunicaciones ,Multicast ,popularity ,business.industry ,peer-to-peer ,Service provider ,TV channel ,unicast ,TK Electrical engineering. Electronics Nuclear engineering [T Technology] ,IP multicast ,Unicast ,business ,computer ,Computer network - Abstract
Already a popular application in the Internet, IPTV is becoming, among the service providers, a preferred alternative to conventional broadcasting technologies. Since many of the existing deployments have been done within the safe harbor of telco-owned networks, IP multicast has been the desired streaming solution. However, previous studies showed that the popularity of the TV channels follows the Pareto principle, with the bulk of TV channels being watched only by a small fraction of viewers. Recognizing the potential scalability issues, we believe that multicast streaming approach may not be desirable for unpopular TV channels, especially when there are many such channels in the provider's service package. For this reason, the peer-to-peer content distribution paradigm is seen as an alternative, in particular for non-popular content. In order to analyse its viability, in this paper we perform a comparative analysis between IP multicast and a peer-to-peer overlay using unicast connections as streaming approaches, in the context of channels with different degrees of popularity. The analysis targets the bandwidth utilization, video quality and scalability issues, and our findings show that while multicast is always more efficient, peer-to-peer has a comparable performance for unpopular channels with a low number of viewers. This article has been partially supported by the Spanish Ministry of Science and Innovation through the CONPARTE project (TEC2007-67966-C03-03/TCM), and by the Madrid Community through the MEDIANET project (S2009- TIC1468) Publicado
- Published
- 2011
36. Sinclair Broadcast Group Expressed Interest in Acquiring Weather Channel.
- Author
-
Flint, Joe
- Subjects
- *
BROADCASTING industry - Published
- 2016
37. Spatial Statistics for Wireless Networks Research
- Author
-
Petri Mahonen and Janne Riihijarvi
- Subjects
wireless networks ,Engineering ,frequency 470 MHz to 790 MHz ,02 engineering and technology ,geographic area ,01 natural sciences ,Spectrum management ,spatial statistics ,UHF radio propagation ,010104 statistics & probability ,0202 electrical engineering, electronic engineering, information engineering ,Wireless ,statistical ITU-R model ,0101 mathematics ,Wired communication ,General Environmental Science ,television broadcasting ,business.industry ,Wireless network ,spectrum use ,020206 networking & telecommunications ,Wireless WAN ,Longley-Rice irregular terrain model ,TV channel ,digital dividend ,Europe ,UHF white space ,TV white space ,propagation model ,ISA100.11a ,13. Climate action ,Software deployment ,TV broadcasting ,General Earth and Planetary Sciences ,business ,Telecommunications ,Municipal wireless network - Abstract
Wireless networks have become an important part of our daily lives. However, while the networking research community has made great progress in developing the communication technologies themselves, the underlying dynamics of deployment and use of wireless technologies is still relatively poorly understood. This is especially true for user-deployed technologies such as Wi-Fi hotspots, as well as the large-scale use of radio spectrum. This situation is already starting to cause difficulties in the wireless networking research community due to the arising lack of network deployment models for performance evaluation of new wireless technologies. Also the governmental regulators planning for new policy frameworks are lacking models and hard data on how existing networks and devices use the radio spectrum made available to them by the current regulatory regime. These issues are very topical globally, and are being actively pursued by the Federal Communications Commission (FCC) in the USA, as well as its European and Asian counterparts. In this paper we discuss our work on applying spatial statistics techniques for constructing models for structure of wireless networks and the way they use the radio spectrum. We focus specifically on key research challenges that would be of particular interest to the wireless communications community.
- Full Text
- View/download PDF
38. Bahrain Suspends New TV Channel Al Arab.
- Author
-
Omran, Ahmed Al
- Subjects
- *
TELEVISION stations , *CABLE television networks , *TELEVISION broadcasting - Published
- 2015
39. Spatial Statistics for Wireless Networks Research
- Author
-
Riihijärvi, Janne and Mähönen, Petri Heikki
- Subjects
television broadcasting ,frequency 470 MHz to 790 MHz ,geographic area ,Longley-Rice irregular terrain model ,TV channel ,digital dividend ,Europe ,UHF radio propagation ,UHF white space ,TV white space ,propagation model ,13. Climate action ,TV broadcasting ,statistical ITU-R model - Abstract
Spatial Statistics 2011: Mapping Global Change / Edited by Alfred Stein, Edzer Pebesma and Gerard Heuvelink; Amsterdam [u.a.] : Elsevier, Procedia Environmental Sciences 7, 86-91 (2011)., Published by Elsevier, Amsterdam [u.a.]
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.