Search

Sarajevo, the capital of Bosnia and Herzegovina, stands out for its distinctive European cultural blend of eastern and western influences, providing unique experiences through its architecture, local products, and cultural diversity. The study examines the top tourism products in Sarajevo based on tourists' impressions. The results highlight city walks, gastronomy, craft tours, and night tours as the most popular tourist activities. Tourists are particularly drawn to the city's vibrant atmosphere and the seamless integration of cultural and historical elements. The study identifies key local dishes and handicrafts, as well as authentic tours, that enhance the tourist experience and contribute to the unique Sarajevo tourism destination image. [ABSTRACT FROM AUTHOR]

This study, based on social impact and regulatory mode theories, investigates the mechanisms of engagement intention through scenario experiments. The results indicate that: (1) there exists an inverted U-shaped relationship between travel influencers' follower size and consumers' predictive expectations, as well as engagement intention; (2) predictive expectations serve as an instantaneous mediator; (3) compared to the locomotion-mode consumers, assessment-mode consumers enhance the inverted U-shaped relationship as described above. This study offers a novel theoretical perspective on marketing undertaken by travel influencers and provides specific recommendations which tourism companies can use in relation to influencer marketing. [ABSTRACT FROM AUTHOR]

Abstract Tourism product design and development is anxious with intricate decision-making processes that need to strike a balance between many criteria, goals, and limitations. In today's diversified and ever-changing tourist business, there are substantial sprints in developing and implementing products that appeal to middle-aged and older travellers. In this research, the utilization of fuzzy decision support system (FDSS) is investigated to personalize travel experiences for the elderly based on their unique interests and requirements. The main objective of this study is to reduce the complex tourism business patterns. This study presents a systematic framework for middle-aged and senior tourism products based on the literature on tourism trends, FDSS, and product creation in the tourism industry. This study proposes a middle-aged and elderly tourism product based on fuzzy decision support system (METP–FDSS) that employs fuzzy logic. This approach takes into account cultural sensitivities, accessibility concerns, travel preferences, and demographic data to create tourism experiences that are welcoming and immersive for older tourists. Through the application of fuzzy logic concepts, FDSS provides a flexible and robust decision-making platform that can aid in the development of personalized, inclusive, and immersive tourist experiences for the elderly. Customer happiness, accessibility, and the decision support system's ability to steer product development are all highlighted in the proposed METP–FDSS framework. Research on tourism among the middle-aged and the elderly also benefits from understanding user experience, cost effectiveness, competitive advantage, and social and environmental impact. While navigating the complexity of today's tourism sector, this study recommends using fuzzy logic as a decision support system to provide one-of-a-kind experiences for older and middle-aged tourists.

The study’s aim is to examine the antecedents of destination loyalty, and considers the role and influence of tourism products and destination image to international tourisms’ loyalty in case of HoiAn World Cultural Heritage Site. The study suggested an integrated approach to understand tourists’ loyalty model and investigate the empirical evidence about the relationship among tourism products, destination image, risk perception, tourist experience, destination satisfaction and tourists’ loyalty. This study also mentions important questions concerning how tourism products, destination image, tourist experience, risk perception, and tourists’ satisfaction affect tourists’ loyalty. Smart PLS3 is used to estimate and test the relationships in the research model. Mediation analysis and importance performance matrix analysis are also used to consider clearly the relationship between the constructs of research model. The study’s results indicate that tourism products, destination image, tourism experience, risk perception, and satisfaction are antecedents of international tourists’ loyalty in Hoi An World Cultural Heritage Site. And in them, tourism products affect significantly positively to destination imagine and satisfaction, beside destination image and satisfaction hold the role of mediator in this relationship. Implementing IPMA to identify the predecessors that have relatively high importance for loyalty but also a relatively low performance. The results pointed out that the constructs as satisfaction, tourism product, risk perception and image have a high importance for the tourist loyalty. The study added the antecedent of tourism products and risk perception to the model and could enrich the literature, pointing to be possibility of a destination loyalty model that can be applied to various contexts, especially after COVID- 19 pandemic. The study also discussed theoretical and managerial implications for marketing tourism.

Guntung is one of the villages in North Bontang Sub-district, Bontang City, which has diverse tourism resources. However, there are several problems faced by the Guntung communities, especially the Benua Etam Tourism Awareness Group (Pokdarwis) and the tourism business communities. These problems include the management and development of standardized homestays and marketing of tourism products based on the Guntung community (Community Based Tourism). This service aims to increase the capacity of Pokdarwis Human Resources and the community of Guntung Village in managing and developing a standardized homestay business and the ability to market tourism village products in Guntung Village.The stages and methods used in this community service training consist of 3 (three) stages; namely the preparation stage, the implementation stage, and the evaluation stage with lecture, discussion, question and answer, field trip and role play methods. Based on the results obtained from community service activities, it shows that Pokdarwis and tourism business actors are able to apply homestay management standards to their businesses and have the ability to do marketing, especially promotion by utilizing Intstagram social media.

Based on artificial intelligence technology, this paper emphasizes user-centered tourism product development, focusing on the importance of meeting tourists’ core needs. The AI product development process is explained in detail, including the essential steps of intelligent image analysis and personalized recommendation. Tourist attractions are presented using image preprocessing algorithms, and intelligent image analysis is employed to analyze tourists’ interest preferences and create personalized image recommendations. Next, edge-aware intelligent visual guidance is employed to highlight cultural elements and target product development. Finally, the feasibility of the strategy for developing rural tourism products is confirmed. From January to December, the sales of tourism product development based on AI technology increased from 15,000 yuan to 38,200 yuan, which provides strong guidance for tourism operators.

This study aims to identify and analyze the main destinations for cultural tourism in Bekasi City & Regency using the Geographic Information System by using mixed methods through spatial geography and a descriptive qualitative approach. The data collection methods are through field surveys with notes, interviews, and documentation. The ArcGIS 10 software is used in order to visualize the data. Furthermore, the qualitative description of the data was served by using the theory of Tourism Products (Attraction, Accessibility, Amenities, and Ancillary). The results of the study indicate that there are four cultural tourism destinations that are the potential to become the representatives of cultural tourism in Bekasi, namely Kranggan Traditional Village, Juang 45 Museum, Hok Lay Temple, and Saung Ranggon Cultural Heritage. The data on each destination is presented in both visual and descriptive form with the purpose to know the distribution of the mapping pattern for the tourism-producing supporting facilities at the attraction and can then be used as an of providing information, data updates, and references to accommodate the developments and policies around the area in order to improve the quality of the tourist experiences while visiting.

Copyright of Umm Al-Qura University Journal of Social Sciences is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A tourist's destination brand awareness is a significant reflection of how consumers recognize a brand and involves the strength of the brand presence in the mind of consumers and the means whereby this knowledge can be easily retrieved from the mind or memory. This research study evaluates tourists' brand awareness towards Socotra Island tourism products. This study was conducted in Socotra Island in Yemen and is exploratory in nature. A constructed questionnaire survey of 320 international tourists provided data for descriptive and inferential analysis. The results indicate that tourists are not significantly aware of historical and cultural tourism products; however, they have shown a slight awareness of adventure tourism products. The results also showed that tourists are significantly aware of nature-based tourism products. The study suggests that the historical, cultural, and adventure products should be promoted intensively so that Socotra will have a variety of products that can be experienced by potential tourists and will make Socotra distinguish itself from other competitive destinations. [ABSTRACT FROM AUTHOR]

During these past decades, tourist supply and demand have both diversified. This is one major reason why different types of tourism have multiplied (golf tourism, birdwatching, etc.) Along with these typologies, there are others that are more difficult to conceptualise. To avoid this confusion, clear guidelines are necessary in order to classify types of tourism. The present article sets out a proposal to classify tourist typologies or modalities based on a series of previously defined basic criteria. [ABSTRACT FROM AUTHOR]

In recent years, with the significant development trend of industrial integration, the primary and secondary industries began to transform to the tertiary industry, and the marine ranching fishery and tourism gradually integrated and developed, forming recreational fishery and other forms of fishery tourism. Many regions had formed different recreational fishery development models according to local conditions, and the diversified development trend of recreational fishery tourism was gradually forming. This paper expounded the concept of recreational fishery, introduced the emergence and development of recreational fishery, summarized the tourism mode of recreational fishery in China, put forward the problems existing in the development of recreational fishery, including development concept lag, lack of long-term planning; marine recreational fishery industry structure was single; lack of highly-qualified employees; insufficient investment in technology and capital. The future development trend of recreational fishery under the background of marine ranching was summarized. Suggestions were put forward on the concept of promoting the development direction, planning the value of tourism resources was put forward, to build diversified tourism products and increase the industrial chain structure, and Innovate immersive and experiential pasture tourism, cultivating highly qualified employees and improving investment in science and technology.

Due to the multiculturalism of this region, the rural tourism products most demanded by the tourists are natural and cultural resources, and the traditions and customs of the Banat’s village. The history of the people living here and the crafts such as pottery or traditional agricultural produce processing constitute but part the tourism offer of the Banat’s village for those in search of authenticity. Introducing these tourism products among other tourism products can help promoting both tourism products and routes because the interest in the tourism destinations is already known.

Considered a sub-sector of horse raisin units, equestrian tourism is a form of modern tourism very popular among the young people as both an entertaining recreational and adventure activity and a form of animal therapy in the treatment and rehabilitation of autistic children; it is also a sub-type of rural tourism, adventure tourism, or ecological tourism. Equestrian tourism practiced without management strategies can have both positive and negative effects on the environment: it can affect roads by soil compaction, vegetation by the introduction of invasive plant species, and tourists by the noise and smell. In order to reduce the negative effects on the environment, we need to develop management strategies for the routes and visitors as well as for the areas where equestrian tourism is practiced; we also need to develop environmental-friendly tourism products depending on the degree of difficulty, supplying accommodation at the horse farm and horse riding lessons, conferences, chart rides in the nature, and horseback holidays.

Accessible tourism is an under-researched area in Hungary. Based on the results of a questionnaire survey, the aim of the present study is to present several specific features of the travel demand of people with disabilities, the foremost focus being the examination of the most popular tourism products in the demand of people with disabilities. 268 Hungarians responded to the survey in online and face-to-face contexts. In addition to the Hungarian survey, the article also covers small-sample research results from four other countries (Germany, Italy, Spain and Croatia). The results show that members of the target group reject segregation solutions during their travels, and, as opposed to integration, clearly demand inclusion. Their travel frequency is above average of the entire population, with interests as diverse as those without disabilities. The issue of accessible tourism affects 10% of the European population, and thus, besides the significance of the issue from a social and societal point of view, this segment cannot be neglected in terms of its market value either. Understanding the expectations of stakeholders and their specific consumer habits is an essential requirement in the development of appropriate tourism supply and in ensuring equal access to services.

The article covers the essence of the concepts of competitiveness, tourism competitiveness, positive changes in the development of national tourism, its competitiveness, SWOT analysis of national tourism competitiveness in Uzbekistan in the context of the pandemic, making tourism one of the locomotives of regions and their infrastructure, the most important socioeconomic problem solving, job creation, diversification, regional development, increasing incomes, living standards and quality of life, improving the country's image and investment attractiveness. [ABSTRACT FROM AUTHOR]

The successful development of tourism products largely depends on the proper selection of tourist sites, the study of the possibilities of their integration and their targeting to appropriate target groups. In this sense, the present paper examines the results of the application of the author's methodology for an assessment of immovable archaeological monuments from the Roman era with the aim of analyzing the possibilities for their inclusion in cultural-tourism products of the Rila-Pirin tourist region. The applied methodology is based on a multi-aspect and detailed assessment of immovable Roman sites, on the one hand as a resource, and on the other as tourist sites. It provides an opportunity to carry out an objective analysis of the current state of the archaeological values and maximally reveal their tourist potential. The achieved results point to the possible ways of including the monuments in tourism products according to the state and prospects for their future development. This will greatly facilitate the making of reasoned decisions about how archaeological immovable sites can be most rationally used for the purposes of tourism based on cultural heritage and what are the possibilities for their successful integration. [ABSTRACT FROM AUTHOR]

Copyright of Wieś & Rolnictwo is the property of Instytut Rozwoju Wsi & Rolnictwa, Polska Akademia Nauk and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Padang Beach tourist destination is one of the tourist destinations in Padang City, West Sumatra. This research aims to find out the Quality of Tourism Product Service in Padang Beach. The method used in this study is a Quantitative- Descriptive method with a primary data-using approach consisting of interviews with Padang beach tourist destination organizers and questionnaires of 100 respondents. Using model feasibility tests, classic assumption tests as well as multiple linear regression tests. The results of this study showed that the quality of service variables did not have a positive effect on tourist satisfaction, while Tourism Products had a positive effect on tourist satisfaction in Padang beach destinations. [ABSTRACT FROM AUTHOR]

The article deals with the implementation of the theoretical and methodological platform on the complementary innovation clustering of regions in the context of enhancing the competitive market of assets of enterprises of the tourist-recreational destination. The methodological tools of tourist regionalism are substantiated. The method of estimating the integral value of the potential of tourist-recreational destination in the structure of regional clusters is determined, taking into account consumer demand for innovative assets according to the basic indicators of resource and consumer approaches. The integral value of the potential of tourist-recreational destinations in the structure of the South, Carpathian, Central, Dnieper, East Podolsk and Polissia clusters is analyzed, and their competitive positions are identified. The typology of the development of the territories of the tourist-recreational sphere of Ukraine is determined. The distribution of consumers forming the client base for innovative assets of enterprises of the tourist-recreational destination was carried out.

The purpose of this study is to analyze the influence of destination branding, experiential marketing and tourism products on the tourism word of mouth and revisit intention. The populations in this study were tourists visiting tourism destinations to DKI Jakarta Province. The method used is descriptive and explanatory survey method with a sample size of 400 respondents, and the data analysis used is SEM (Structural Equation Modeling). The results of the study found that destination branding, experimental marketing and tourism products partially or simultaneously had a positive significant effect on word of mouth with a contribution of 73%. Destination branding, tourism products and word of mouth partially or simultaneously have a positive and significant effect on revisit intention with contributions of 85%. Based on the results can be recommended some suggestions include: needs to be done further research for know the variables are more dominant influence WOM and revisit intention, the Government needs consider other factors affect revisit intention, and consider WOM that allow tourists to reach the more level revisit intention. [ABSTRACT FROM AUTHOR]

Rapid development of Internet technology has led to great changes in all fields of life. Tourism industry has also gone to the Internet with the change of the times. Regarding the application of Internet technology in tourism, in fact, virtual tourism products are directly used to promote economic development. Online tourism stores have all kinds of tourism information in the database, realize network roaming, provide convenient information services for both the supply and demand of tourism, and can realize the rapid and stable sustainable development of tourism. This article mainly studies the evaluation of the virtual economic effect of emotional marketing of tourism products based on virtual reality (VR), the meaning algorithm of VR, etc., analyzes the virtual economy of tourism products based on VR, and helps tourism enterprises to grasp the needs of tourism consumers more accurately, so as to design products and services that are more in line with the demands of tourism consumers, the process of ultimately improving the user value. This study mainly uses the VR method, VR platform eye map processing, VR eye map regional detection and feature extraction method, and VR tourism product emotional marketing related experiments, to study the evaluation of the virtual economic effect of tourism product emotional marketing based on VR. The economic performance information of the virtual tourism industry is equivalent to the amount of these indicators, and the impact of the comprehensive evaluation on the economic performance of virtual tourism is quite equal. The results show that from 2017 to 2020, the virtual economic revenue of VR tourism product emotional marketing increased from 50 million to 1 billion. However, people give more importance to the tourism experience brought by virtual tourism products, and the reasonable consumption structure of virtual tourism hinders the improvement of tourism economic benefits. To promote the rationalization of the consumption structure of virtual tourism, the basic industry of tourism consumption is developed and the necessary design and processing is increased, in order to increase the supply of tourism products and to enrich tourism consumption. [ABSTRACT FROM AUTHOR]

Rapid development of Internet technology has led to great changes in all fields of life. Tourism industry has also gone to the Internet with the change of the times. Regarding the application of Internet technology in tourism, in fact, virtual tourism products are directly used to promote economic development. Online tourism stores have all kinds of tourism information in the database, realize network roaming, provide convenient information services for both the supply and demand of tourism, and can realize the rapid and stable sustainable development of tourism. This article mainly studies the evaluation of the virtual economic effect of emotional marketing of tourism products based on virtual reality (VR), the meaning algorithm of VR, etc., analyzes the virtual economy of tourism products based on VR, and helps tourism enterprises to grasp the needs of tourism consumers more accurately, so as to design products and services that are more in line with the demands of tourism consumers, the process of ultimately improving the user value. This study mainly uses the VR method, VR platform eye map processing, VR eye map regional detection and feature extraction method, and VR tourism product emotional marketing related experiments, to study the evaluation of the virtual economic effect of tourism product emotional marketing based on VR. The economic performance information of the virtual tourism industry is equivalent to the amount of these indicators, and the impact of the comprehensive evaluation on the economic performance of virtual tourism is quite equal. The results show that from 2017 to 2020, the virtual economic revenue of VR tourism product emotional marketing increased from 50 million to 1 billion. However, people give more importance to the tourism experience brought by virtual tourism products, and the reasonable consumption structure of virtual tourism hinders the improvement of tourism economic benefits. To promote the rationalization of the consumption structure of virtual tourism, the basic industry of tourism consumption is developed and the necessary design and processing is increased, in order to increase the supply of tourism products and to enrich tourism consumption.

Technological changes and globalization exert essential influences in the tourism sector. The numerous changes which have been generated have radically transformed tourists' sources and means of information and, ultimately, their preferrences and habits in the buying process. The selection of tourism products is a process that is becoming more and more complex. Tourism brochures are traditional means to inform visitors, but recent technological changes have also influenced this aspect of communication with potential tourists. The article highlights the results of a quantitative marketing research conducted among the students and master students from the Transilvania University of Brașov with the aim to identify the degree of use of tourism brochures by the young generation in the decisional process for purchasing tourism products and services. The results obtained support the idea that tourism brochures still are important sources of information. Also, the printed tourism brochures are still preferred by a significant number of potential tourists from the young generation, even if tourists from this age segment who prefer the online tourism brochures represent the majority. The article also presents an analysis of relevant characteristics of the tourism brochure with an important impact in the decision process for purchasing tourism products and services.

Solo or administratively called as Surakarta is a cultural heritage city of the Mataram Kingdom. Tourism of the city shows its development in terms of tourism variety, attractiveness, and amenity. One of the developments leads to halal tourism potentials. The aims of the study are 1) to identify the halal tourism potentials concerning on 4A approach (attraction, amenity, accessibility, and ancillary) as major components of tourism; 2) to examine the opportunities of halal tourism destination to meet the criteria set by GMTI (Global Muslim Travel Index). This study uses a qualitative method. Data were collected through interview, observation, literature review and documentation. The identification of halal tourism products leads to substantive object as basic for reviewing tourism development opportunities. The collected data was analyzed into four 4A variables based on Miles and Hubberman analysis to be presented descriptively. The results showed that halal tourism potentials based on carrying capacity of tourism products is high. The existence of attractions, amenity, accessibility and tourism institution throughout city and the surrounding areas become an important element in the development of halal tourism. As a halal tourism destination, Solo has significant opportunities, especially the availability of amenity in the form of sharia hotels, restaurants and community-based cultural attraction that has grown in line with growth of world’s halal tourism. The accessibility and ancillary variables are still being homework for halal tourism stakeholders to meet the standards set by GMTI. The variables that make Solo feasible for halal destination are in attraction and amenity while accessibility and institutional sector still requires serious handling if referring to the needs of Muslim tourists.

Accessible tourism is an under-researched area in Hungary. Based on the results of a questionnaire survey, the aim of the present study is to present several specific features of the travel demand of people with disabilities, the foremost focus being the examination of the most popular tourism products in the demand of people with disabilities. 268 Hungarians responded to the survey in online and face-to-face contexts. In addition to the Hungarian survey, the article also covers small-sample research results from four other countries (Germany, Italy, Spain and Croatia). The results show that members of the target group reject segregation solutions during their travels, and, as opposed to integration, clearly demand inclusion. Their travel frequency is above average of the entire population, with interests as diverse as those without disabilities. The issue of accessible tourism affects 10% of the European population, and thus, besides the significance of the issue from a social and societal point of view, this segment cannot be neglected in terms of its market value either. Understanding the expectations of stakeholders and their specific consumer habits is an essential requirement in the development of appropriate tourism supply and in ensuring equal access to services. [ABSTRACT FROM AUTHOR]

The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.

The article deals with the implementation of the theoretical and methodological platform on the complementary innovation clustering of regions in the context of enhancing the competitive market of assets of enterprises of the tourist -recreational destination. The methodological tools of tourist regionalism are substantiated. The method of estimating the integral value of the potential of tourist -recreational destination in the structure of regional clusters is determined, taking into account consumer demand for innovative assets according to the basic indicators of resource and consumer approaches. The integral value of the potential of tourist-recreational destinations in the structure of the South, Carpathian, Central, Dnieper, East Podolsk and Polissia clusters is analyzed, and their competitive positions are identified. The typology of the development of the territories of the tourist-recreational sphere of Ukraine is determined. The distribution of consumers forming the client base for innovative assets of enterprises of the tourist-recreational destination was carried out. [ABSTRACT FROM AUTHOR]

With the rapid development of economy, the competition of tourism culture and tourism commodities is becoming more and more fierce, and the traditional national culture is also impacted, and its historical value is gradually hidden. Traditional cultural elements have strong cultural attributes and influence charm, so it is particularly important to apply them to the design of cultural tourism commodities. However, at present, there are relatively few studies on the application of traditional cultural elements in the design of cultural tourism commodities. Cultural tourism commodity design is the main means of product commercialization and functional expression, and traditional cultural elements play an important role in cultural tourism commodity design. Cultural commodity design is not a simple form, so it is necessary to make breakthroughs and innovations in form expression and color language through the application of various elements. This paper expounds the connotation and development status of traditional cultural elements in China, extracts cultural elements from them, and applies them to the decoration design, modeling design and implication design of cultural tourism commodities, so as to achieve the perfect integration of traditional culture and modern design.

The development of information technologies has revolutionized the buying process for tourism products. Visitors' access to information has greatly expanded, their selection alternatives have multiplied, the acquisition modalities have diversified, and the devices that allow all these changes are getting more and more performing. The use of mobile phones for information and also for buying tourism products is currently a habit for a growing number of visitors. But, indisputably, the majority is represented by the younger generation. This article analyzes the purchasing behavior of tourism products by the young generation and presents the results of a quantitative marketing research conducted among students from Transilvania University of Brașov. Findings indicate the extensive use of m-devices, the major benefits being usefulness and time saving, but also the fact that m-devices generate pleasure, relaxation and fun. In the future, respondents believe the interest of users will grow even more.

The wellness tourism is a branch of the tourism industry that is getting more and more developed. People’s demand for well-being directly affects the demand for wellness products and services. The concept for wellness is more and more frequently met worldwide. Still, this concept is differently understood even by people who work in this industry. The entire concept of wellness is discussed worldwide and people try to establish a definition upon it. One of the research methods used is the theoretical one: We analyzed the concept of wellness and synthesized the important aspects of the concept. The other research method used is a quality method, case study: We analyzed the 4 and 5 stars accommodation units in Romania and established the level of development of their wellness products and services.