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This study investigates the collaborative supervision strategies of Generative Artificial Intelligence (GAI) in the hospitality and tourism industry, focusing on managing risks in GAI-based travel recommendations. Using evolutionary game theory and system dynamics, a tripartite model is developed, involving the government, GAI companies, and tourists. Five evolutionarily stable strategies (E1, E5, E6, E7, E8) are identified, showing how stakeholder behaviour evolves under different scenarios. The model operates through ‘dual supervision, one implementation’, with government regulation, tourist monitoring, and GAI self-regulation via AI or manual reviews. Simulations indicate that combined government and tourist involvement enhances self-regulation, with subsidies being more effective than penalties. While GAI companies may currently favour manual reviews, the potential for AI-driven reviews remains substantial. This framework provides practical insights for sustainable GAI governance in tourism. [ABSTRACT FROM AUTHOR]

AbstractAugmented reality (AR) is gaining popularity in tourism by improving immersive experiences. Therefore, understanding the factors influencing perceptions and barriers is critical. This study examines visitors’ attitudes and decision making hesitation. The innovation decision process is a conceptual model for comprehending user decisions and analyzing AR features and visitor characteristics. The early majority of AR users completed 401 online questionnaires. The causal relationships were investigated using PLS-SEM and IPMA. PLS-SEM results discovered that visual appeal and environmental embedding influenced AR attitudes. This study found that low tourist memorability affected visitor resistance and AR attitudes. The dimensions of visitor perception show that novelty and enjoyment significantly influence AR attitudes. Additionally, we discovered that AR attitudes significantly affected hesitation to reuse AR, revisit and engage in EWOM. IPMA results indicate that the AR attitude is significantly effective and crucial in reducing tourism AR hesitation. Additionally, we present a novel framework that integrates the domains of policy, people and technology. [ABSTRACT FROM AUTHOR]

This article examines theoretical and applied issues that arise in tourism activities when using innovative technologies of virtual reality. The position is argued that virtual tourism is an additional tool and cannot replace the real tourist experience, but can create new impressions, even those that are impossible under normal conditions. The subtleties of the boundary that exists between real and virtual tourism depends on the psycho-emotional attitude and perception of the tourist (user) of the tourist experience using virtual reality technologies. The purpose of the research is: analysis of positive and negative qualities of virtual tourism based on a comprehensive review of experimental research by foreign scientists in this field; study of the importance and impact of virtual tourism on the development of the tourism industry in general as a necessary element of the stage of rejuvenation of this sector of the economy; identifying the further place of virtual tourism in the field of tourist activity as an additional tool for providing tourist services, or the main one, which will depend on the attitude of tourists to this technology. Within the framework of our research, attention is paid to the positive and negative aspects of virtual tourism. Among the positive ones, such as saving money and time, the possibility of obtaining a tourist experience for persons with limited physical capabilities, receiving tourist services anywhere and at any time, improving the ecological situation in the world by minimizing the impact on the environment and ensuring the sustainability of the environment are highlighted environment Among the negative features of virtual tourism, one can highlight such as the lack of personal contact and the necessary human interaction, the limited view provided by virtual tours, which does not allow users to move freely or explore certain areas of interest, which leads to a narrower vi ew of the area. In any case, the development of virtual tourism is useful and necessary not only as a successful marketing solution, but also for the rejuvenation of the touris m sector. [ABSTRACT FROM AUTHOR]

This article examines some of the compromises that emerge in the process of converting colonial-era material culture into 'heritage' claiming to foreground a critical postcolonial consciousness. Prompted by recent controversies about statuary celebrating figures who engaged in colonial exploitation and slavery, I look at how frictions inherited from the colonial period are projected onto colonialism's physical remains. This article, however, enquires into ways in which disputes over the proper function of postcolonial heritage projects may be framed not in a militant, but in a conciliatory register, that aims to accommodate diverse representational imperatives, instead of elevating one as supreme. In postcolonial settings such as the one discussed, these imperatives awkwardly include the tourism industry's promotion of 'colonial nostalgia' via the restoration of 'colonial ambiences'. Focusing on a Portuguese-era fort that served as a prison for Goa's 'freedom-fighters', I investigate the unexplained, and subsequently contentious, display of pictures authored by the nationally-renowned artist Mario Miranda in one section of the fort. The article then recounts the contours of a public challenge to this exhibition's legitimacy, and examines the introduction in an adjacent space at the fort of a Freedom Fighters' Gallery. Drawing on archival and ethnographic research, I analyse tensions within and between each of these exhibitions, connecting them to deeper fissures in colonial experience and postcolonial memory. I argue that these fissures are best understood in their relationship to recriminations both about colonial experience and about inequalities traceable to its 'aftermaths', which are now consolidated in uneven political geographies. [ABSTRACT FROM AUTHOR]

The outbreak of COVID-19 pandemic has brought a halt to the tourism industry. Mauritius, which is a dependent tourism economy, has been highly impacted. International travel restrictions have had significant effects on segments as diverse as air transport, cruises, accommodation houses, hotels, restaurants, travel agencies and other small and medium enterprises. The objective of the paper is to assess the impact of COVID-19 on firms' performance, employment levels and recovery plans established by firms and the authorities. Using a sample of 100 small- and medium-sized firms in tourism across various regions of Mauritius, the study investigates the impact of COVID-19 on firm's performance in terms of revenue, investments and employment levels. The effects of recovery measures, assistance schemes provided by the Government and adjustments undertaken by enterprises to boost their activities are probed into. Our results reveal an important negative effect of the pandemic on tourism demands and cash flows. The impact on employment though negative seems to have been cushioned partially by Government schemes. [ABSTRACT FROM AUTHOR]

The analysis of the operation of tourism companies will provide valid information for the design of policies to reactivate the tourism industry, which has been strongly affected during the pandemic generated by COVID-19. The objective of this paper is to use soft computing techniques to analyse tourism companies in Ecuador. First of all, dimensionality reduction methods are applied: principal component analysis, isometric feature mapping and locally linear embedding, on data of tourism enterprises in Ecuador for the year 2015. In addition, to verify the trend of operational variables, the data of tourism companies in Ecuador in 2019 and 2020 are analysed with dimensionality reduction methods that improve the interpretation by minimizing the loss of information. The data sets are analysed with k -means, k -medoids and Hierarchical Clustering, generating groups according to similar characteristics. The optimal number of clusters is determined with the following: Elbow Method, Silhouette Coefficient, Davies-Bouldin Index and Dunn Index. In addition, an analysis of the operation of tourism companies in the year 2020 concerning previous years is included. The study allows exploring Soft Computing techniques to identify important information for the definition of strategies that contribute to an effective reactivation of the tourist industry of Ecuador. [ABSTRACT FROM AUTHOR]

Copyright of Resources Development & Market is the property of Sichuan Resource Development & Market Magazine Co., Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Resources Development & Market is the property of Sichuan Resource Development & Market Magazine Co., Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the dynamic and evolving tourism industry, engaging with stakeholders is essential for fostering innovation and improving service quality. However, tourism companies often struggle to meet expectations for customer satisfaction through interactivity and real-time feedback. While new digital technologies can address the challenge of providing personalized travel experiences, they can also increase the workload for travel agencies due to the maintenance and updates required to keep travel details current. Intelligent chatbots and other generative artificial intelligence (GAI) tools can help mitigate these obstacles by transforming tourism and travel-related services, offering interactive guidance for both tourism companies and travelers. In this study, we explore and compare the main characteristics of existing responsive AI instruments applicable in tourism and hospitality scenarios. Then, we propose a new theoretical framework for decision making in the tourism industry, integrating GAI technologies to enable agencies to create and manage itineraries, and tourists to interact online with these innovative instruments. The advantages of the proposed framework are as follows: (1) providing a comprehensive understanding of the transformative potential of new generation AI tools in tourism and facilitating their effective implementation; (2) offering a holistic methodology to enhance the tourist experience; (3) unifying the applications of contemporary AI instruments in tourism activities and paving the way for their further development. The study contributes to the expanding literature on tourism modernization and offers recommendations for industry practitioners, consumers, and local, regional, and national tourism bodies to adopt a more user-centric approach to enhancing travel services. [ABSTRACT FROM AUTHOR]

Copyright of China Brewing is the property of China Brewing Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

During fierce competition in the tourism and hospitality industry, value-based marketing strategies are increasingly considered important to attract and retain customers. This study aims to analyze the implementation of value-based marketing strategies in Transformer Center, a tourism and hospitality company located in Batu Tourism City, to improve the company's competitiveness. The research approach used is a case study with a qualitative method through in-depth interviews with management, direct observation and analysis of the company's internal documents. The results of the study show that the implementation of Value-Based Marketing through the development of services that meet the emotional and functional needs of customers has a significant impact on the Company's competitive advantage and is able to increase its attractiveness to a wider market segment. In conclusion, the implementation of Value-Based Marketing that focuses on customer needs can be a key factor in strengthening competitiveness in the dynamic tourism and hospitality sector. [ABSTRACT FROM AUTHOR]

Purpose: Augmented reality (AR) is an emergent technology that has been impacting and beneficial to various industries. This is especially the case in the tourism industry since the COVID-19 crisis. To enable and enhance the museum experience, AR technology can be used as a tool to manage visitors' experiences and adapt to the digital transformation of industries. This research work aims to explore the acceptance of museum visitors for the adoption of this technology. For this purpose, the technology acceptance model (TAM) is used as the research lens. Design/methodology/approach: The authors collected 316 responses from a survey handed out to prior visitors of immersive exhibitions shown via AR at the Atelier des Lumières in Paris and analyzed them through a structural equation model approach. Findings: The study's findings explain the behavior of visitors when attending immersive exhibitions according to the TAM and highlight two new constructs that need to be considered when using the TAM with AR technology: user satisfaction and social mimetism. Originality/value: The study's findings support that implementing AR technology in the museum industry provides great opportunities for the tourism industry to recover from the economic crisis that followed from the COVID-19 health crisis. The authors identified new thriving concepts in the 21st century with the rise of social media, such as social mimetism, that propels visitors to have a positive attitude and intention to attend immersive exhibitions. [ABSTRACT FROM AUTHOR]

The understanding of the coupling relationship between tourism industry, urbanization, and ecological environment is important due to the complex interaction in environmental effects induced by tourism industry and urbanization. In this paper, a comprehensive evaluation index system of tourism industry, urbanization, and ecological environment is established, and the coupling degrees and coordination degrees of the three subsystems of Shandong province in China from 2001 to 2017 are calculated. After identifying the temporal and spatial evolution characteristics of coupling of the subsystems, this paper summarizes the driving factors of tourism industry, urbanization, and ecological environment. The results shown are as follows: (1) The level of comprehensive development of Shandong's tourism industry and urbanization subsystems has steadily increased, while its ecological environment subsystem has shown fluctuating development trends between 2001 and 2017. (2) The coupling coordination degree of tourism industry, urbanization, and ecological environment has increased from a low level of coordination to a very high level of coordination. A spatial difference in coupling coordination between cities is more unbalanced. The coupling coordination of "dual-core" cities (Qingdao and Jinan) is better than that of other cities. (3) The main factors influencing spatial differentiation are regional economic strength, industrial structure, market scale, technological innovation ability, government regulation, and control factors. Different factors have obvious temporal heterogeneity. The significance of this research not only helps increase the focus on ecological tourism and new urbanization, but also optimize the quality and path of tourism industry and new urbanization development, promote an environmentally friendly society, and achieve high-quality economic development and sustainable development in Shandong Province. [ABSTRACT FROM AUTHOR]

Copyright of Tourism & Rural Development Studies / Turisztikai és Vidékfejlesztési Tanulmányok is the property of CampInvest Kft. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The examination of environmental risks associated with carbon emissions in the tourism industry is a crucial research topic within the framework of sustainable tourism development. To effectively identify these risks and advance low-carbon development in the tourism sector, it is essential to adopt a perspective that encompasses both carbon emissions and carbon sinks. This study employed a novel index to evaluate the environmental risks caused by carbon emissions from tourism in China between 2004 and 2019. The index was based on a threshold model of forest carbon sinks affected by tourism activities. Furthermore, the study aimed to identify the spatiotemporal characteristics and influential factors contributing to environmental risks associated with tourism-related carbon emissions. The study reveals four major findings. First, between 2004 and 2019, the total carbon emissions from tourism increased significantly, growing by 10.63 times from 51.4946 million tons to 598.8768 million tons. The average carbon emissions from tourism in Eastern and Central China were higher than the national average, whereas Western and Northeastern China had lower emissions. Second, the total forest carbon sink from tourism increased drastically over 16 years, growing by 28.70 times from 17.6478 million tons to 524.1758 million tons, with an annual average growth of 33.7685 million tons. The forest carbon sink threshold of tourism in Western and Northeastern China was higher than the national average, which in turn was higher than that in Eastern and Central China. Third, the environmental risks from tourism carbon emissions improved, with the highest risk in the eastern region. On the other hand, the western and northeastern regions have significantly improved, resulting in safer environments. Finally, regional economic development, industrial structure, tourism development and urban environmental governance affect environmental risks from carbon emissions. This study provided theoretical and managerial implications based on these findings. [ABSTRACT FROM AUTHOR]

The coordinated development of ecological civilization and tourism contributes to the sustainable development of the Yellow River basin. By constructing an index system and a coupling coordination model, this paper studies the spatiotemporal evolution of the coupling coordination between ecological civilization construction and tourism industry in the nine provinces of the Yellow River basin, from 2008 to 2019. The factors affecting the coupling coordination were analyzed by the obstacle factor diagnosis model. The results of the coupling coordination model show that the overall trend of coupling coordination is on the rise, higher in the middle and lower reaches, and the cause of incoherence evolves from ecological lag to tourism lag. According to the results of obstacle factors analysis, the five upstream regions need to expand the market share of the tourism industry on the basis of promoting ecological system and ecological culture; the two midstream regions need to strengthen the market supply of the tourism industry and focus on the ecological civilization cognition; the two downstream regions can continuously strengthen tourism supply on the basis of protecting the ecological environment. [ABSTRACT FROM AUTHOR]

Tourism development is not only an economic issue. Measuring its quality more comprehensively has important implications for achieving sustainable tourism. China has adopted the principle of High-quality Development to avoid the problems caused by the obsessive pursuit of GDP growth in the past. This study constructs an index system to measure the level of High-quality Development of tourism (HQDT), based on the new development philosophy that including innovation, coordination, green, openness, and sharing. This paper measures the HQDT in Heilongjiang Province from 2005 to 2019, and the results show that the level of HQDT in Heilongjiang Province has grown slowly. This reveals that the quality of the tourism industry has not achieved the same rapid growth as the tourism economy. Innovation have not played a driving role in HQDT, and coordination, green and open are the direct factors restricting the promotion of HQDT. The study initially reveals the feasibility of using HQDT to comprehensively evaluate the quality of the tourism industry. [ABSTRACT FROM AUTHOR]

Online reviews are crucial for revenue management on online platforms in the tourism industry. However, there is a gap in detecting greedy review behavior that can negatively impact destinations. This study uses locus of control theory to examine how greed influences online review content. Semi-structured interviews were conducted with tourists exhibiting varying degrees of greed. The transcripts were manually coded to identify themes around the evolution of greedy review behavior and strategies to mitigate exaggerated reviews. The findings indicate that greed, combined with an external locus of control, leads to exaggerated negative reviews. Reviewers from individualistic cultures also displayed stronger external locus traits. Theoretically, this expands understanding of electronic word-of-mouth and attribution theory in tourism. Managerially, destination marketers should implement sophisticated review filtering, respond strategically to negative reviews, and offer activities to address tourists' psychological needs in order to protect reputations from greedy behavior.