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Amidst the rapid and dynamic growth of the global tourism industry, the demand for interdisciplinary talent that can cater adeptly to the diverse requirements of both cultural and tourism sectors has emerged as a critical focus. This research explores the profound impact of a meticulously designed management model to nurture cultural and tourism interdisciplinary talent on tourism enterprises' holistic development and performance. The study presents a comprehensive and systematic management model that goes beyond mere talent management efficiency; it strives to optimize talent structures to cultivate a diverse, skilled, and culturally aware workforce. With an unwavering commitment to service quality, adaptability, and sustainability, the model endeavors to imbue the workforce with a unique blend of cultural understanding and expertise in tourism-related domains, empowering them to thrive in the ever-evolving and fiercely competitive tourism landscape. Through a rigorous empirical investigation, the study delves into the tangible ramifications of this management model on the development of tourism enterprises, spotlighting its profound contributions to enhanced management efficiency, talent optimization, and the delivery of unparalleled service quality. Furthermore, the research meticulously examines the model's transformative influence on the performance of tourism enterprises, elucidating its pivotal role in propelling heightened profitability, fortified market competitiveness, and a dynamic culture of innovation. The findings underscore the indispensability of an effective talent training management model, demonstrating its inherent potential to facilitate successful adaptation to market demands, foster sustainable growth, and elevate the overall performance of tourism enterprises. In essence, this research provides invaluable insights into talent development within the cultural and tourism sectors, arming industry leaders and practitioners with actionable strategies to flourish in an ever-evolving global tourism landscape. [ABSTRACT FROM AUTHOR]

The objective of the present work is to develop the validation process of a new instrument for measuring the competitiveness of tourism service companies (MCTE). The instrument consists of seven dimensions: Characteristics and tourism vocation, Routine and process management, Continuous improvement management, Human capital management, Market-customer management, Opportunity for Social Impact and development, and Evaluation of benefits. It can be used as an input to be applied at the national level in Mexico and Latin America. The validity of the instrument was conducted using Confirmatory Factor Analysis and Markov Chain Monte Carlo simulation, thus providing greater certainty about the usefulness of the MCTE in different sizes and types of companies. Respondents were directives of 267 enterprises based in México and Perú, mainly hotels, restaurants and tour operators. Results confirm the validity and reliability of the proposed instrument and thus support the proposed theoretical model. In conclusion in the digital era, when data becomes so important for knowledge and development, tourism enterprises in México and Perú, are still in a wide variety of development stages and without the habit to gather and share competitiveness information. The proposed measurement instrument might be helpful to do so. [ABSTRACT FROM AUTHOR]

Vietnam’s tourism business has been dramatically affected by the Covid‑19 outbreak, leading to a considerable decrease in the number of tourists visiting the country. Tourism is vital in creating national income, attracting investment, encouraging exports, and stimulating growth in linked economic sectors. Therefore, this study examines the primary determinants that affect the competitiveness of tourist firms and their influence on business efficiency. The study utilizes qualitative and quantitative approaches, drawing on data collected from a sample of 870 corporate managers in five big cities in Vietnam. Quantitative analysis includes descriptive statistics and structural equation model performed using SPSS 20.0 and Amos. The key findings identified six crucial factors that determine the competitiveness and efficiency of tourism enterprises: (1) Quality of products and services, (2) Marketing capacity 4.0, (3) Organizational and management capacity, (4) Brand promotion, (5) Human resource quality, and (6) Social responsibility. These factors significantly impact the enterprises’ competitiveness and efficiency, with a significance level 0.01. These findings emphasize the significance of strategic policy actions to enhance these elements to promote post‑pandemic recovery and long‑term competitiveness in Vietnam’s tourism sector. The result provides valuable insights to policymakers and tourist stakeholders, facilitating evidence‑based policy development to improve competitiveness and business efficiency in Vietnam’s tourism industry after the Covid‑19 pandemic.

With the rapid development of tourism, it is imperative to forecast tourism demand to maintain the long-term stable development of the tourism industry and make good planning for future tourism enterprises. The study uses the classical model of artificial neural network-BP neural network for tourism number demand prediction, given the problems of traditional BP neural networks, such as prematurity and poor convergence speed, this paper studies the iterative optimization of the algorithm of particle swarm fusion immune mechanism and finds out the optimal network parameters, to build an IAPSO-BP tourism demand prediction model. Tourist amounts from 2007 to 2017 in certain area-related data samples, the training model of iterative speed and fitting effect, and the rolling forecasting method will be used to predict the 2018-2022 years of travel. It can be seen from the convergence curve that the convergence speed of parameter optimization of the IAPSO algorithm is the fastest; the improved IAPSO-BP network has the best training fitting effect, with a relative average error of 2.03% and an absolute average error of 4.37%, which is better than other forecasting methods. The IAPSO-BP prediction model has higher accuracy and better performance, which can provide an effective basis for the development planning of tourism enterprises and has higher practical application value. [ABSTRACT FROM AUTHOR]

This study employs literature review and expert consultation methods to construct dimensions and items for evaluating the market credit of tourism enterprises from tourist perspective. A Hierarchical Analysis Method was used to develop the market credit evaluation system for tourism enterprises. The research findings indicate that the evaluation system comprises 7 dimensions and 37 items, which include: credit capacity, credit regulation, credit foundation, credit behavior, economic credit, employee credit, and integrity culture. The Hierarchical Analysis Method was applied to determine the weight for these dimensions and items. The credit foundation of tourism enterprises was found to have the highest weight, followed by credit regulation, credit capacity, credit behavior, economic credit, employee credit, and integrity culture. Theoretically, this research enriches the theory of tourism enterprise credit and provides a measurement tool for evaluating market credit. Practically, it offers targeted suggestions and strategies for tourism enterprises to enhance their market credit. [ABSTRACT FROM AUTHOR]

Copyright of Forum Empresarial is the property of University of Puerto Rico, Rio Piedras Campus and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper discusses the influence of producer service industry agglomeration on the eco-efficiency of tourism enterprises based on the data from 2014 to 2019. It is found that there was a positive spatial correlation of the eco-efficiency of tourism enterprises in China. In the whole country, eastern and western regions, the specialized agglomeration of producer service industry promoted the eco-efficiency of tourism enterprises. The diversified agglomeration of producer service industry had obvious positive effect on the eco-efficiency of tourism enterprises in the central region. According to the logt test, the two types of agglomeration increased the probability of a tourism enterprise entering the "convergence club with higher eco-efficiency". The influencing mechanism test indicates that the specialized and diversified agglomeration of producer service industry could improve the eco-efficiency of tourism enterprises through "technology spillover effect" and "demonstration and learning effect". [ABSTRACT FROM AUTHOR]

This study aims to identify factors affecting working happiness and organizational commitment at tourism enterprises in the Central region, Vietnam. This study used combination method of qualitative and quanitative methods. A 703-tourism-employee survey was conducted at the tourism enterprises, destinations or organizations in the Central region, Vietnam. This research results showed that there were 5 factors affecting directly on working happiness and organizational commitment, including (1) Working environment, (2) Job characteristics, (3) Colleague relationship, (4) Work-life balance, and (5) Income and benefits. This study also examined and showed impact of the 4 factors on organizational commitment through working happiness as mediator factor, excluding working environment. From these results, the study proposed some managerial implications for tourism enterprises in the Central region, Vietnam improve human resource quality through working happiness and organizational commitment.

This paper examines the complex nexus between regulation and inequality in Zimbabwe's microfinance and tourism sectors. Rural Small to Medium Enterprises in Tourism (SMETs) is typical in the informal sector. However, SMETs in rural areas face financial, regulatory, and exclusionary constraints. This paper follows a qualitative literature review methodology guided by an exploratory design. In addition, one secondary case study was included to highlight the lived realities of SMETs. Findings indicate a complex connection between regulation and inequality in the economy. Overregulation leads to corruption, marginalization, and exclusion of small business activities. SMETs are constrained because they need access to finance for business growth. Thus, the nexus between the two variables profoundly impacts policy. The government must entangle the relationship for policy directions in the microfinance and tourism sectors. The paper concludes that the nexus between regulation and inequality needs urgent attention. The paper's originality is based on using a systematic literature review to assess how regulations affect microfinance's ability to fund rural SMETs so that these areas could have economic opportunities that would improve the livelihoods of people residing in these areas, thereby addressing inequalities. Furthermore, it contributes to the debates on the complex relationship between regulation and inequality of two sectors (microfinance and tourism) in Zimbabwe. It also informs future lines of research on the subject. Due to noted limitations on the research design used, more comprehensive empirical studies are required to understand the complexity of the nexus. [ABSTRACT FROM AUTHOR]

Disruptive potential associated with the Fourth Industrial Revolution (4IR) has received significant attention in the context of the tourism sector. However, although the inability of tourism enterprises to harness the 4IR can adversely impact tourism enterprises, it remains an underexplored topic in emerging economies. This research note responds to this gap and compares the 4IR readiness of tourism enterprises in two different Indonesian destinations: Bali and Labuan Bajo. The findings indicate that the extent of the digital divide between the two locations, in terms of access to digital infrastructure and perceived potential benefits associated with the 4IR, needs urgent policy attention in the context of post-COVID recovery. [ABSTRACT FROM AUTHOR]

Objective: This study explores the structural relationships between sustainable development and competitive advantage in tourism enterprises, along with the mediating role of dynamic capability, especially following the impact of COVID-19. Design/Method/Approach: An online questionnaire survey was conducted to collect 430 valid primary data sets from middle and senior managers in Henan tourism enterprises. Covariance-based structural equation modeling was utilized to test the direct effect, while the bootstrap method was used for testing mediating effects. Findings: The results reveal that sustainable development has a significant impact on the competitive advantage of tourism enterprises from three sustainability dimensions: economic, environmental and social. Meanwhile, dynamic capabilities represented by adaptive, absorptive and innovative capacities play a mediating role between them. Conclusions/Recommendation: The reshaping of the tourism industry by COVID-19 requires practitioners to take dynamic capability seriously in an uncertain environment. The higher demand for sustainability from tourists after the pandemic also suggests that improvements are a viable way for tourism enterprises to restore and cultivate competitive advantage. Originality/ Value: This study focuses on public health emergencies which are scarce in tourism crisis research (Duan et al., 2021). In addition, it is designed to help managers identify elements that can be used as internal drivers (Wang, 2021) showing how firms can incorporate sustainable development into strategic management, as this is still lacking (Zhang et al., 2020) in practice. [ABSTRACT FROM AUTHOR]

Previous research has shown that firms' resources and management capabilities can contribute significantly to differences in firm resilience. However, little is known about the effect of board governance structures on tourism enterprise resilience during industry crises. This study is the first to explore the effects of board governance structure on tourism firms' resilience in the context of the COVID-19 pandemic. Thus, this study constructed an econometric model, applying ordinary least squares and two-stage least squares with instrumental variables. The model was empirically tested using data from listed Chinese tourism companies for 14 months before and after the COVID-19 outbreak. The study's findings show that board structure significantly impacts tourism enterprises' risk resilience. The role of the board governance structure is significantly heterogeneous owing to differences in the proportion of independent directors, the shareholding ratio of directors and the dual role levels of the chairman and general manager of tourism firms. This study extends the growing tourism resilience literature by adding the important variable of board governance structure. The contribution of this study lies in providing strategic suggestions for tourism firms to enhance their resilience by adjusting their board governance structure, thereby increasing their ability to weather unexpected crisis events. [ABSTRACT FROM AUTHOR]

It is crucial to explore the impact of digital financial inclusion on tourism for national economic development. This paper utilizes panel data from 256 prefecture-level cities in China between 2011 and 2019 to examine the influence of digital financial inclusion on tourism. The findings demonstrate that digital financial inclusion significantly contributes to the development of the tourism industry. Notably, its coverage breadth, depth of use, and level of digitalization also have positive effects. Mechanism analysis reveals that digital financial inclusion facilitates the growth of tourism by supporting the development of tourism enterprises and enhancing consumer spending. Heterogeneity analysis further reveals regional and urban disparities in the promotion of digital financial inclusion, with the effect being more pronounced in the eastern region and larger cities. In comparison to existing studies, this paper delves into the mechanisms through which digital financial inclusion impacts tourism, as well as investigates regional and city size discrepancies. Consequently, governments should strive to foster the development of digital financial inclusion to attract market players and promote the advancement of residents’ consumption, thereby bolstering tourism development.

The digital economy drives the increase in total factor productivity (TFP) of tourism enterprises. The Spatial Durbin Model is used to analyse the influence of digital economy on TFP of tourism enterprises based on the market competition theory. The findings suggest that the digital economy promotes the TFP of tourism enterprises with spatial diffusion effect in China. Heterogeneity tests indicate that the digital economy has contributed to the growth of TFP of travel agency and the TFP of tourism enterprises in the eastern and central regions. Additionally, the spatial diffusion effect of the digital economy lags behind its direct effect. The digital economy promotes TFP growth of tourism enterprises by improving the market environment. The convergence effect of digital economy and market competition on TFP becomes significant with the growth in TFP of tourism enterprises. These findings are an extension and complement to the effective competition theory and optimal competitive intensity theory. [ABSTRACT FROM AUTHOR]

ÖZ: Doğa temelli turizm çeşitlerinden biri olarak nitelendirilen glampingler fiziksel özellikleri ve hedef kitleleri ile çevreye duyarlı bir izlenim sergilemektedir. Bu araştırmanın amacı da giderek yaygınlaşan glamping işletmelerindeki sürdürülebilir gıda anlayışına ve sürdürülebilir gıda uygulamalarına yönelik farkındalık düzeyini ortaya koymaktır. Araştırmada nitel araştırma yöntemlerinden içerik analizi kullanılmıştır. Veriler video konferans tekniği ile kayıt altına alınarak elde edilmiştir. Katılımcılar “amaçlı örnekleme” yöntemine göre seçilmiş ve veriler MAXQDA programıyla analiz edilmiştir. Elde edilen bulgular, glamping işletmelerinde sürdürülebilir gıda anlayışına yönelik farkındalığın umut verici, ancak yeterli düzeyde olmadığını göstermektedir. Sürdürülebilir gıda uygulamalarına ilişkin bilgi düzeyinin ise yetersiz olduğu gözlemlenmiştir. Ayrıca katılımcıların farkındalık düzeyleri ile temsil ettikleri işletmelerdeki uygulamaların örtüşmediği araştırmanın sonuçları arasındadır. Araştırmanın sürdürülebilirlik, turizm ve gastronomi literatürüne katkı sağlayacağı, yapılan değerlendirmelerin, küresel gıda sisteminin tartışıldığı bir dönemde fayda yaratıcı olacağı öngörülmektedir. Bu çalışma araştırma alandaki boşlukla birlikte popüler kültür ve sürdürülebilirlik paradoksuna da işaret ederek gelecek araştırmalara katkı sağlayıcı nitelikte olacaktır. ABSTRACT: Glamping, which is defined as one of the nature-based tourism types, exhibits an environmentally sensitive impression with its physical characteristics and target groups. The aim of this research is to reveal the level of awareness towards sustainable food understanding and sustainable food practices in glamping businesses that are becoming increasingly widespread. Content analysis, one of the qualitative research methods, was used in the research. The data were obtained by recording with the video conference technique. Participants were selected according to the “purposive sampling” method and the data were analyzed with the MAXQDA program. The findings show that the awareness of sustainable food in glamping establishments is promising but not sufficient. It has been observed that the level of knowledge on sustainable food practices is insufficient. It is among the results of the research that the awareness levels of the participants and the practices in the businesses they are in do not match. It is predicted that the research will contribute to the sustainability, tourism and gastronomy literature and that the evaluations will be beneficial in a period where the global food system is discussed. This study will contribute to future research by pointing out the popular culture and sustainability paradox along with the gap in the research area.

The essential task of enterprise human resource management is complicated, involving many departments, so the work is difficult. By applying data analysis technology to enterprise human resource management, the way of human resource management can be expanded. The competition among enterprises is mainly the competition of enterprise talents. If the company has top talents in the industry, they can occupy a certain market share, which can ensure a good consumption market in the fierce market competition. Therefore, in the business development of enterprises, we must attach great importance to human resources management and increase investment in human resources management in combination with the actual situation. Human resource management needs to deal with a lot of information. The emergence of database and fuzzy clustering algorithm makes the development of human resource work convenient and efficient, and further improves the level of human resource management. This paper introduces the design of distributed database and fuzzy clustering algorithm based on artificial intelligence, and constructs a data analysis model of human resource management system of tourism enterprises. The performance of the designed model is demonstrated through systematic simulations under different scenarios. [ABSTRACT FROM AUTHOR]

It is crucial to explore the impact of digital financial inclusion on tourism for national economic development. This paper utilizes panel data from 256 prefecture-level cities in China between 2011 and 2019 to examine the influence of digital financial inclusion on tourism. The findings demonstrate that digital financial inclusion significantly contributes to the development of the tourism industry. Notably, its coverage breadth, depth of use, and level of digitalization also have positive effects. Mechanism analysis reveals that digital financial inclusion facilitates the growth of tourism by supporting the development of tourism enterprises and enhancing consumer spending. Heterogeneity analysis further reveals regional and urban disparities in the promotion of digital financial inclusion, with the effect being more pronounced in the eastern region and larger cities. In comparison to existing studies, this paper delves into the mechanisms through which digital financial inclusion impacts tourism, as well as investigates regional and city size discrepancies. Consequently, governments should strive to foster the development of digital financial inclusion to attract market players and promote the advancement of residents' consumption, thereby bolstering tourism development. [ABSTRACT FROM AUTHOR]

The aim of this study was to measure the impacts of COVID-19 on tourism entrepreneurs and business owners in Greece. For that purpose, electronic questionnaires were distributed to 548 tourism professionals coming from the domestic hotel, culinary, and travel agencies sectors. Furthermore, responses came from almost all the major tourist destinations of the country. The analysis of the data included several statistical techniques such as Factor Analysis, Parametric Tests (Independent T-tests and one-way ANOVA), Mediation and Bootstrap analyses. The results indicated that COVID-19 is expected to reshape Greece's tourism model, calling authorities to apply certain development policies for limiting the negative consequences of the new virus in the domestic tourism sector and in the national economy in general. Moreover, the impact of COVID-19 is differentiated on a firm and on a personal level. Firstly, small firms that operate in the culinary sector were more vulnerable to the effects of the pandemic. Likewise, persons with lower educational backgrounds and women were also more impacted by COVID-19 outbreak. In this context, policies for recovery should focus in reducing inequalities in the domestic tourism industry and strengthening social cohesion, moving towards more sustainable tourism models. The results are expected to help tourism authorities and local actors in Greece to take measures and apply policies for addressing effectively the problems that occurred in the domestic tourism industry due to the COVID-19 outbreak, aiming to enhance sustainability in the sector. Considering the importance that tourism plays for the Greek economy in terms of employment and turnover, addressing the problems of the pandemic gains growing importance. Lastly, the problems that arise from the research, which concern tourism professionals will assist state authorities to take immediate measures to support entrepreneurship and to ensure that tourism will remain the most dynamic sector of the Greek economy in the post-COVID-19 era. [ABSTRACT FROM AUTHOR]

Copyright of Dokuz Eylul University Journal of Graduate School of Social Sciences is the property of Dokuz Eylul University Graduate School of Social Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Geography & Geographic Information Science is the property of Geography & Geo-Information Science Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The focus of experiential tourism is for the consumer or visitor to experience the tourist destination and to actively interact with local people, cultures, and the place itself. In fact, it can be seen as a form of tourism that builds upon place identities, both tangible and intangible, by energetically introducing the visitor to the culture, history, nature, traditions, cuisine, and social life of a place. In doing so, the emotional, physical, or spiritual experience of the consumer becomes a dynamic source of place branding. The paper investigates the main features of experiential tourism in the Greek regions of Central Macedonia, and Eastern Macedonia and Thrace, and discusses their interactions with place identity. Our methodology consists of a qualitative survey based on semi-structured interviews with stakeholders and a thematic analysis to trace the main features of the experiential product and enterprises that develop such products. The paper concludes that experiential tourism in Greece bears many of the features highlighted in the literature. Furthermore, our findings underline some new aspects, especially the links between the experiential product, small and well-qualified enterprises, and a place’s tangible and intangible identities, which make experiential tourism an opportunity for locales and their branding.

The aim of this paper is to identify and analyze the four core driving forces that shaped the complex picture of rural tourist businesses. These driving forces are marketability, participatory, crisis mitigation and sustainability. This study focused on the scholarly perspective to study and analyze the rural tourism businesses' literature and its link with these four driving forces. By using the bibliometric analysis technique and VosViewer as a visualization tool, the results revealed that less than 50% of rural tourism literature was concerned with local businesses. Regarding the four driving forces, sustainability was the most linked force with the rural tourism businesses' scientific production. Contrarily, a relatively small body of the rural tourism businesses' literature discussed marketability, participatory and crisis mitigation, despite their significant role in the development of these local rural businesses. In addition, the results of this study showed the interest of rural tourism articles in the crisis mitigation pillar, especially recently after the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

As one of the sectors affected by global climate change, tourism enterprises are actively seeking feasible energy-saving and emission reduction schemes. The article adopts the evolutionary game approach and establishes the game matrix between tourism enterprises and the government. The research results show that the strategy choice of the two-game subjects depends on the initial state and its evolutionary path. The local government needs to adjust penalty measures for environmental pollution of tourism enterprises and reduce the cost of controlling low carbon reasonably tourism. Enterprises need to reduce the cost of saving energy through dynamic adjustment of carbon emission rewards, which are the basis of the long-term perspective and the big picture. On the premise of considering both interests, tourism enterprises and government should make joint efforts to achieve the goal of energy conservation, environmental protection and sustainable development. [ABSTRACT FROM AUTHOR]

Copyright of Central Asian Economic Review is the property of Narxoz University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of China Forestry Economy is the property of China Forestry Economy Magazine Agency and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The focus of experiential tourism is for the consumer or visitor to experience the tourist destination and to actively interact with local people, cultures, and the place itself. In fact, it can be seen as a form of tourism that builds upon place identities, both tangible and intangible, by energetically introducing the visitor to the culture, history, nature, traditions, cuisine, and social life of a place. In doing so, the emotional, physical, or spiritual experience of the consumer becomes a dynamic source of place branding. The paper investigates the main features of experiential tourism in the Greek regions of Central Macedonia, and Eastern Macedonia and Thrace, and discusses their interactions with place identity. Our methodology consists of a qualitative survey based on semi-structured interviews with stakeholders and a thematic analysis to trace the main features of the experiential product and enterprises that develop such products. The paper concludes that experiential tourism in Greece bears many of the features highlighted in the literature. Furthermore, our findings underline some new aspects, especially the links between the experiential product, small and well-qualified enterprises, and a place's tangible and intangible identities, which make experiential tourism an opportunity for locales and their branding. [ABSTRACT FROM AUTHOR]

In the article, the current state and peculiarities of Rivne region tourism infrastructure functioning have been analysed; the perspective directions of development have been defined. The main elements of tourism infrastructure are as follows: hotel restaurant businesses, trade establishments, tourism enterprises, transport connection, gas and petrol stations, means of communication, culture and entertainment establishments, bank system etc. Among the places of accomodations, children summer health and leisure enterprises dominate – 126, hotels and analogous means of accomodations comprise 15, other enterprises -3. The summary number of places is 1858. The restaurant sphere of the region is rather developed. In Rivnenschina, cafеs prevail – 798, cafeterias comprise 245, bars – 172, restaurants – 64, other enterprises – 241. 116 tourism enterprises conduct tourism activity. Among them 3 tour operators, 104 tour agents and 9 participants conducting excursion activity. The highest concentration of the tourism activity participants is observed in Rivne, Varash, Dubno, and in Rivne region. The network of cultural educational institutions comprises 2 regional theaters – Academic Ukrainian Music and Drama Theatre and Puppet Theatre, Regional Philharmonia, 590 public and public school libraries, 671 clubs and houses of culture, 5 cinemas, 14 state museums and historic cultural reserves, the Reginal Folk Art Center, the Culture and Rest Park and the Zoo. Economic complex and the country's population transport service are conducted by the three means of transportation: automobile, railway and air. The best tourism infrastructure provision is in Rivne, Dubno, Varash, Ostroh, and also in Rivne, Volodymyrets, Sarny, Bereznivs'k regions. The important directions of development are existant TI element improvement and creation of new ones, investation involvement, the Rivne Region international tourism market entrance.

The article deals with the implementation of the theoretical and methodological platform on the complementary innovation clustering of regions in the context of enhancing the competitive market of assets of enterprises of the tourist-recreational destination. The methodological tools of tourist regionalism are substantiated. The method of estimating the integral value of the potential of tourist-recreational destination in the structure of regional clusters is determined, taking into account consumer demand for innovative assets according to the basic indicators of resource and consumer approaches. The integral value of the potential of tourist-recreational destinations in the structure of the South, Carpathian, Central, Dnieper, East Podolsk and Polissia clusters is analyzed, and their competitive positions are identified. The typology of the development of the territories of the tourist-recreational sphere of Ukraine is determined. The distribution of consumers forming the client base for innovative assets of enterprises of the tourist-recreational destination was carried out.

Research Aims: The aim of the present study is to explain the relationship management with tourism in Isfahan tourism enterprises using structural equation modeling methodology. Design/methodology/approach: Based on distributing 312 questionnaires, the sample size was 300 academic experts, specialists and experts working in Isfahan tourism enterprises and professors and tourists in the fields of tourism management, IT and marketing selected by combining non-probability purposive (judgmental) sampling and snowball sampling methods. Research Findings: The results showed a correlation between “applications of TRM system” and “users' satisfaction with TRM” based on path analysis concerning confirmatory factor loadings analysis as 0.566 and a correlation between “applications of TRM system” and “IMHTs” based on path analysis concerning confirmatory factor loadings analysis as 0.521. Moreover, there was a correlation between “Consumers' satisfaction with TRM” and “IMHTs” based on path analysis concerning confirmatory factor loadings analysis as 0.936. Theoretical Contribution/Originality: The conceptual model of the study involves components including “the applications of TRM system,” “satisfaction of the tourists with TRM,” and “information management of health tourists (IMHTs)”. Practitioner/Policy Implication: 1) the analysis of information of health professionals, 2) converting information of health professionals, 3) retrieving information from health professionals, strategic attention in organizational decisions in tourism enterprises of Isfahan because the general manager of cultural heritage, tourism and handicrafts of Isfahan from holding the first quarterly meeting to review the tourism situation in Isfahan in 2021 entitled “path recognition” with the presence of young and elite tourism activists and announced to create futuristic thinking and the need for elite thinking in the future of Isfahan. Research limitation/Implications: The tourism industry of Isfahan is currently so important in the comprehensive development of countries that economists call it invisible exports, and it is one of the largest industries in the world today. [ABSTRACT FROM AUTHOR]

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The article is aimed at forming the methodologic-practical foundations of analysis and projecting of the development of tourism enterprises on an innovative basis. It is demonstrated that Ukraine has unique and diverse settings and resources, high potential for development of the tourism industry and tourism enterprises. It is stated that these opportunities have not been materialized, and the national tourism enterprises do not completely fulfill their inherent socio-economic functions and objectives. It is concluded that the further promotion of the national tourism enterprises is largely determined by its strategizing with a focus on introducing innovations in all business processes without exception. Some aspects of the theoretic-methodological discourse regarding the concept of innovative development of tourism enterprises are provided. In order to formulate conclusions about the current status and prospects for the development of tourism enterprises, an analysis was carried out at the micro level (the research objects were 8 tourism enterprises of the Ivano-Frankivsk region); conclusions were drawn on the positive aspects and opportunities, factors and obstacles to the innovative development of the tourism enterprises under consideration. The main results of the six expert surveys conducted in 2016-2018 on the problematic aspects of security, as well as the weight of the components of innovative development of tourism enterprises are presented. The results of an evaluation of the status of innovation activities by the types of innovations of tourism enterprises are provided. The results of calculation of integrated indices of innovative development of tourism enterprises are presented. The structure of the importance of types of innovations of tourism enterprises is evaluated. Based on the results of the expert survey and analysis of the status and tendencies of development of the enterprises analyzed, the strategic priorities of innovative development of Ukrainian tourism enterprises are substantiated. It is concluded that it is necessary to develop the proper institutional support in the enterprise, to direct innovative processes towards achieving the intended goal and defined strategic priorities. The structure of the managerial-infrastructure mechanism for innovative development of tourism enterprises is proposed, the introduction of which will ensure the improvement of the management of innovative projects, the capitalization of innovations, the integration of the resource base of innovative modernization and diversification of the risks of innovation activities of the national tourism enterprises.

This study was conducted to investigate the performance appraisal errors, prevention of these errors and the role of the human resource units in the identification and prevention of errors in the performance appraisal activities in tourism enterprises where service quality and customer satisfaction are directly related to employee performance. Performance appraisal is one of the most important human resource functions for service enterprises, in which the labor is the predictive factor in production. Performance appraisal is a process that provides various benefits for employees, managers, and the business. It is crucial to plan, execute, finalize and evaluate the results without error in this process, which has a direct impact on the efficiency of the business. Despite this importance of performance evaluation, the debate continues over the accuracy of the performance appraisal processes and results. Considering the importance of employee performance on service performance, in the study, the resources that can be reached to evaluate, the theoretical and practical studies about the performance appraisal and the information obtained within the existing applications have been scanned using the document review method. It is also aimed to determine the errors related to performance appraisals in tourism enterprises by combining the results obtained by the authors based on their individual experiences and observations in the tourism sector. At the end of the study, the role of the human resources department in resolving the identified problems was discussed and solution suggestions were given.

In tourism business, international trade negotiation represents the main way to access performance, given the existence of a balance of benefits for all parties. Taking into account the great trends in the evolution of the world tourism, as a result of the permanent process of seeking solutions that will facilitate the exchange of tourists among countries, international trade negotiations must intensify their more obvious presence in bilateral relations, thus becoming the main and the most reliable means of international communication within the tourism business. This article presents the way in which modern negotiations are taking place in the tourism business and which represent an argument in support of determining the necessity of these negotiations on the one hand, and on the other hand – their way and complexity.

Social media is a virtual community or network platform that the public uses to achieve self-creation and it's sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors' potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer's transfer value and life cycle and social media environment's cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment. [ABSTRACT FROM AUTHOR]

Introduction. Tourism enterprises operating in a dynamic environment mitigate the erosion of competitive advantages by introducing new products, processes or marketing activities. Universities may serve as one of the essential sources of knowledge, enabling tourism enterprises to implement innovations. The article aims to identify the importance of cooperation with universities in driving innovation in tourism enterprises. Material and methods. To achieve the aim of the paper, an empirical study was carried out on a sample of 383 hotels and tour operators. Results. As a result, it was found that universities play a relatively minor role in innovation implementation and for inspiring innovative activity. However, the role of universities is highly diversified. For almost one-third of the entities, universities are important for innovative activities – they play a greater role in large entities, belonging to chains and operating longer on the market. It has also been identified that incremental and marketing innovations are most frequently created due to cooperation. Conclusions. Results indicate that for increased universities' role in innovation, companies' resources and absorption capacity are required. The article also suggests further directions of research on relations between universities and tourism enterprises. [ABSTRACT FROM AUTHOR]

Conducted according to the financial statements and statistical analysis of financial and business tourism enterprises Ukraine suggests that the positioning of tourism enterprises is different segment of tourist flows, depending on the direction of travel. Use rating Tour operator based integrated assessment possible to identify three groups of tourism enterprises: high, medium and low integrated assessment and to evaluate differences in responses by the rating and ranking based on integrated assessment. The influence on the value of integrated assessment index synergistic effect of integrated marketing communications was the largest that can offer include the calculation of this indicator in analytical work of the marketing department of tour operators to improve the policy of integrated marketing communications business travel.

The function of personnel recruitment, selection and placement is one of the most important and difficult functions of human resource management. The purpose of this study is to evaluate the problems within the scope of personnel recruitment, selection and placement in the tourism enterprises where this importance is felt more because of its labor-intensive nature. In this research one of the qualitative research methods, the method of document review has been used. In this context, the previous studies that are relevant in the literature and the problems within the scope of personnel recruitment, selection and placement in tourism enterprises have been explicated with subtitles separately. Also the role and importance of human resources management on resolving the problems in the process have been emphasized. As a result, it is determined that there are many problems in this process waiting to be solved by the human resources management department in tourism enterprises. In this regard, a nutshell review of the problems in the process was presented with explanations that include a general evaluation, and a variety of research proposals were provided on the subject.