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Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality. This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets. It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives evidence-based implications for the role and management of financial communication and investor relations. This book makes a valuable resource for scholars and graduate students studying or researching investor relations and financial communication across schools of communication, finance and accounting, and business and management. Offering practical implications, it will also serve as a much-needed guide for practitioners.

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis communication within the context of a Europe in flux – experiencing the amplification of the refugee crisis, Brexit, increasing terrorist attacks, a heightened awareness of the climate crisis, and the COVID-19 pandemic – a cross-continental team of experts explore these developments from a theoretical and practical standpoint. Drawing connections between culture, digital technology, identity, public health, politics, and industry, the analysis offers a multitude of perspectives from across the continent and provides ways ahead for the field of risk and crisis communication. This exciting and innovative volume will interest scholars and students of risk and crisis communication, media studies, political communication, public relations, political studies, and international relations.

This open access book identifies and analyses problems of text production in finance from three complementary perspectives: problem identification, problem analysis, and problem solution. By doing so, it explains why solving these problems in transdisciplinary collaboration benefits theory, practice, and society at large. Drawing on 25 years of ethnographic research, roughly 2100 text products, and more than 190 interviews with different stakeholders, it develops and evaluates measures to improve the communicative potential of financial texts and thereby make them accessible to professionals. The book will appeal to researchers and reflective practitioners in financial communication, organizational communication, financial analysis, investor relations, journalism, and applied linguistics.

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis communication within the context of a Europe in flux – experiencing the amplification of the refugee crisis, Brexit, increasing terrorist attacks, a heightened awareness of the climate crisis, and the COVID-19 pandemic – a cross-continental team of experts explore these developments from a theoretical and practical standpoint. Drawing connections between culture, digital technology, identity, public health, politics, and industry, the analysis offers a multitude of perspectives from across the continent and provides ways ahead for the field of risk and crisis communication. This exciting and innovative volume will interest scholars and students of risk and crisis communication, media studies, political communication, public relations, political studies, and international relations.

Dieser Open-Access-Sammelband beleuchtet Herausforderungen und Chancen für die Verwaltungskommunikation in der modernen Mediendemokratie aus verschiedenen wissenschaftlichen und berufspraktischen Perspektiven. Die Beitragsautoren diskutieren den Problemkreis der in- und externen Kommunikation von Verwaltungsinstitutionen aus kommunikations-, politik- und rechtswissenschaftlicher Perspektive und widmen sich dem Blickwinkel der Berufspraxis in Politik, Öffentlichkeitsarbeit und Journalismus.

Over recent years, there has been rising interest in the societal and political roles of multinational corporations (MNCs), increasingly engaging in issues previously reserved for govern-mental actors. Scholars have started analyzing the various interactions between corporations, foreign governments, and communities, referring to corporate diplomacy as the societal engagement of MNCs in the host country environment. The core goal of corporate diplomacy is to gain organizational legitimacy in the host country society and, in this regard, be perceived as acting appropriately and being socially acceptable. By applying a neo-institutional public relations perspective on corporate diplomacy, I explore the legitimation process of European MNCs in the United Arab Emirates (UAE) on three levels. The three views applied in this thesis include the company aiming at communicating its corporate diplomacy efforts, the mass media covering news about corporate diplomacy and the corporation, and the general audience that receives and interprets the information about corporate diplomacy, ascribing legitimacy. Building on that, the purpose of my thesis is to (1) examine the extent to which and how corporate diplomacy is practiced and communicated to be perceived as legitimate, (2) investigate how the media coverage in the host country covers and frames the MNC and its corporate diplomacy efforts, and (3) analyze how corporate diplomacy news affects the organizational legitimacy perceptions of the host country community toward the foreign corporation. In this thesis, I applied a multi-method research design, including in-depth interviews with public relations executives in Abu Dhabi and Dubai (N = 25), a content analysis of the media coverage of corporate diplomacy in Emirati news outlets (N = 385), and an experimental design study surveying residents in the UAE (N = 199) to explore the legitimation process of MNCs through corporate diplomacy. The findings indicate that MNCs strategically use public relations and communication to identify and respond to the societal expectations of the most relevant groups in their host country environment, which can contribute to the MNCs’ legitimacy. Simultaneously, MNCs seek to address demands arising from the corporations’ head-quarters and home countries, leading to different corporate diplomacy modes that affect organizational legitimacy differently. The analysis of the local media coverage revealed two media frames that contribute to organizational legitimacy on both a moral level and a pragmatic level. The findings suggest that legitimacy judgments in the local media mainly depend on the demonstrated linkages between corporate diplomacy and the key actors in the host country and the outlined beneficiaries of corporate diplomacy. The findings of the experimental survey revealed that favorable assessments of organizational legitimacy most probably occur in the UAE when the MNCs engage with the local government, which is, in most cases, inevitable due to the particularities in the given country context. In this way, my results pointed particularly to the role of a country’s culture and its political system regarding corporate diplomacy, public relations, and the legitimation process. Analyzing corporate diplomacy from a communicative and relationship-oriented perspective on the corporations, the media, and the general audience, this thesis provides substantial insights into how MNCs can take an active role in gaining legitimacy while shedding light on how legitimacy is co-constructed by the media and its audiences. This central research gap has not been analyzed before, thus this study contributes significantly to international public relations research and practice.