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In the ever-evolving media landscape, television (TV) remains a coveted platform, compelling industry players to innovate amid intense competition. This study focuses on leveraging machine learning regression models to precisely predict TV program reach. Our objective is to assess the models' efficacy, revealing a standout performer with a mean absolute percent error of just under 8%. Significantly, we identify features exerting a substantial impact on predictions and explore the potential for model enhancement through expanded datasets. This research extends beyond statistical insights, offering actionable implications for TV channel managers. Empowered by these findings, managers can make informed decisions in program planning and scheduling, optimizing viewer engagement. The temporal analysis of evolving trends over time adds a nuanced layer to our study, aligning it with the dynamic nature of the media landscape. As television retains its dynamic force, our insights contribute not only to academic discourse but also provide practical guidance, enhancing the competitive edge of television channels. [ABSTRACT FROM AUTHOR]

The escalating growth of new media has profoundly reshaped China's media environment, prompting traditional powerhouses such as Television Stations to adapt and innovate. As China experiences rapid socio-economic growth and a marked enhancement in the rise of China, its television industry faces a unique set of possibilities and hurdles. New media technologies are pivotal in augmenting productivity and redefining organizational frameworks, and the continuous evolution of media convergence significantly drives the transformation within China's TV sector. This paper scrutinizes the metamorphosis of Shanxi Radio and Television Station's television programs, examining various dimensions, including content, technology, and policy. This study proposes a blueprint for integrating effective communication strategies within China's media industry. It also provides an in-depth analysis of the strategic communication techniques employed by Shanxi Radio and Television Station to engage its audience and stakeholders.

This article addresses the purpose of understanding how the television program "Politically Correct" impacts on the political perception of the young graduates of the Francisco Huerta Rendón School of Guayaquil, Ecuador. The main objective is to describe and analyze the views and experiences of these young people in relation to the above open signal program. To achieve this objective, a qualitative approach and an experimental research design of exploratory scope have been chosen. The methodology includes observation, semi-structured interviews, and content analysis of program-related documents. The study population is made up of young high school graduates from this school. The sample was selected non-probably using purposive sampling to ensure that participants have experience with the "Politically Correct" program and can provide relevant information. Data were collected through semi-structured interviews and a questionnaire to obtain political information. Data review was conducted using the content analysis method to categorize and collate interview responses. As a result, a deeper understanding of how the program affects the political perception of young people was obtained, thus contributing to knowledge in this field and providing ideas that may be useful for future educational policies and civic training programs. [ABSTRACT FROM AUTHOR]

Television is a favorite mass media for some people; even watching television has become a mandatory ritual. Indeed, television shows have an impact on viewers. As technology develops and advances, television conditions change. This study aims to examine the current pattern of television use in Karanganyar City, Indonesia, in the era of popularity and increasing use of on-demand video streaming. This research is descriptive quantitative research. The research method used is a questionnaire survey, and the analysis was done using descriptive statistics. The results showed that the audience chose to watch television to seek information and entertainment. However, the Karanganyar audiences are not included in the heavy audience category. Their favorite programs are drama and news. For this reason, television programs must be educational and informative. The television must conduct a thorough evaluation so that other media do not drown out the use of television.

The purpose of the article is to determine the place of the sound director in the creation of a global information space that would ensure effective interaction of people, their access to global data resources and satisfaction of needs for information products and services using the content of television programs. The research methodology consists in the application of special methods: source analysis of the main publications on the topic (to find out the level of scientific development of the problem); historical and cultural, which led to a holistic approach to the analysis of the process of the historical development of sound engineering in Ukraine. The work also used general scientific methods: methods of analysis and description, for the general characterization and understanding of the essence of the sound director’s profession. The scientific novelty of the work lies in the fact that for the first time, the process of sound director’s work in modern TV channel programming is highlighted. The process of formation of sound engineering and the sound director’s activity in the Ukrainian cultural space is described. Based on the study of the source base, the author outlines the trends and reasons for the emergence of the sound engineering profession and clarifies the aesthetic foundations of the formation of sound engineering in Ukraine. The article deals with the interaction between technology and art in contemporary culture, emphasizes the interconnection of technical and technological and artistic components in artistic culture, and points to several artistic trends inspired by scientific and technological progress. The qualification requirements for a modern sound director are considered. The issue of rethinking the creative activity of sound directors in the media has been further developed. Conclusions. The review of the source base proved that the work of a sound director on television has many difficulties related to the technical support of studios, the conditions of filming, and the creative process. But also due to the importance of television as a way of communication and a source of information, sound design on TV has prospects for development and improvement.

The news of the coronavirus or Covid-19 has become a hot topic of discussion in the last few months. This article investigates the student's reception of the Corona Virus Alert segment broadcasted through the CNN Indonesia news program, "Good Morning." Using Stuart Hall's reception studies model, we conducted in-depth interviews with five students who watched Covid-19 news intensively on "Good Morning," CNN Indonesia. We found that students decode differently the meaning of messages conveyed by the information. Some coded the story in a hegemonic or dominant position --it means they agree with what and how the media frame the events and phenomena. On the other hand, some interpreted the meaning conveyed through the news with a different perspective, indicating they are in the oppositional position. They criticized the media for providing inaccurate, even factual, information. This study is vital in the midst of the Covid-19 pandemic information storm conveyed by both the media and the public. It becomes a reference for how the audience can interpret news differently and can share their interpretations with the community according to what they receive.

The purpose of the research is to analyze the first steps of the television formation in Ukraine, to determine the factors of the television influence's growth on the viewer audience. The research methodology consists of the following methods: historical – analysis of sources about the first steps and development of television in Ukraine in the 50–the 70s of the twentieth century; theoretical – the factors’ study of the increasing television influence on the audience. The scientific novelty of the research is the investigation of the main stages of the television space development of Ukraine in the first decades from the beginning of regular broadcasting, as well as the works of researchers of the history of Ukrainian television, have been thoroughly analyzed, the facts about the first announcers of UT have been systematized for the first time. Conclusions. In the course of the article, we proved that the technical and technological development of television in Ukraine, the growth of its influence on viewers, would have been impossible without prominent figures, representatives of various television professions who took part in the process of organizing and providing television broadcasting. The audience saw some of them on the screens, but many iconic names remained behind the scenes. The task of researchers is to identify the personas and roles of all pioneers and to preserve these names for history, for future generations.

The macro-genre of TV infotainment comprises several genres and, regardless of the label under which each is defined, offers a wide range of variations and combinations that are constantly being reinvented. The infotainment report implies a mutation of the purely informative genre, as the representation of everyday lives has become a major television spectacle with its own characteristics. This research identifies 29 infotainment programmes broadcast on generalist television in Spain between 1990 and 2020 and analizes their evolution. The channels that have broadcast the highest number of infotainment reports are La Sexta (eleven programmes) and Cuatro (eight), followed by La 1 de TVE, Antena 3 (three) and Telecinco (three). The results show that infotainment reports, most of which are produced by companies outside the channels, have a documentary-style aesthetic, deal with stories about ordinary people, give the reporter a leading role, appeal to emotion and promote the hybridisation of the genre. [ABSTRACT FROM AUTHOR]

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During the commemoration of the fortieth anniversary of the military coup d’état in Chile, several new fiction programs that appeared on TV had repercussions in the public sphere. One of them was the series Los archivos del Cardenal. The case study of said series, which was considered good quality fiction, makes it possible to address the relation between TV fiction, memory, and recent history. The series presents very select, simplified messages about history, but also makes it possible to illustrate real episodes in a captivating way and to visualize topics that had been silenced during the transition to democracy. Thus, this article shows that TV series are a format that complements the representation of the history of important events for a given society. Concretely, Los archivos del Cardenal constructs a story about the dictatorship from the viewpoint of the political opposition and proposes a collective memory in concordance with it.

The paper presents an overview of the studies on the state of media criticism. At present, this field of activity is mainly reflected in newspapers and magazines and online publications that contain media assessments (usually television). The authors of such texts are mainly critics, professionals who have many years of experience in journalism, art criticism, and other types of criticism (for example, theatrical, film criticism). In modern newspapers and magazines, this direction has gradually been reduced to weekly specialized author's headings in federal publications. They are small texts of a survey nature and reflect an exclusively subjective and, therefore, controversial point of view. Media criticism has been gaining popularity on the Internet in the form of thematic forums, blogs, groups, and messages on personal pages in social networks. Here the speeches of professional critics coexist with the texts of so-called amateur critics – those who, for the first time, decided to publicly express their attitude to a particular program, the conduct of a guest or guest in the studio, the quality of a certain article, etc. The number of messages from them increases every day. It is difficult to say whether people who are the object of their attention or professional journalistic community listen to them. The author of this paper has identified two approaches of Russian researchers to the study of this relatively new branch in Russian journalism. Firstly, media criticism has been considered in terms of how much it contributes to raising the level of media education of the audience. Secondly, its creative implementation and potential have been analyzed. In addition, the trends of further study of media criticism have been outlined. In this regard, it has been suggested that the available scientific data will be supplemented and that scientists will pay more attention of to this field. Moreover, the deductive approach to research organization, which has become traditional for the Kazan school of journalism, has been emphasized.

This research is conducted to described and verified communication functions on television program called ’Bukan Empat Mata’ on Trans7. This research used survey method. Primary data gathered from questionnaires, while secondary data collected from related literatures. Research final gains, showing that ’Bukan Empat Mata’ serves two mass-communication functions, which are surveillance and linkage functions from media upon society, especially ’Bukan Empat Mata’ audiences come from Semarang University academics.

Technology that can search efficiently for a desired scene is essential for the management of large‐scale TV program archives. A particularly common scenario of this sort is searching TV programs for scenes containing a specific person. There have been many previous studies on recognizing people in video footages. However, the recognition accuracy of their techniques drops significantly when people in the video appear under different lighting conditions, look in different directions, or have different facial expressions. In this paper, we propose a robust technique for recognizing persons in video, especially in television programs. Unlike the feature‐point‐based approach of the previous techniques, our method uses a new region‐based approach inspired by general object recognition. Since it does not require facial feature points to be detected, it improves the robustness of the recognition to image fluctuations that are often found in television programs. In experiments, we verified the effectiveness of our method by using it to conduct searches on approximately 150 TV drama episodes. We also demonstrated the superiority of our method in comparative tests with conventional methods. © 2018 Institute of Electrical Engineers of Japan. Published by John Wiley & Sons, Inc. [ABSTRACT FROM AUTHOR]

As one of the key elements of mass communication process, the audience has always been of interest to mass media researchers and practitioners. The audience is important considering the realization of the economic goals of the media and the originality of the media content. This study used the ideas of previous studies in the field of communication and cultural studies, presented a model for understanding the public perception (PP), and modified the production of television programs using Delphi method according to the opinion of the experts that was finally approved by them. Experts' views and opinions were obtained with the questionnaire tool, the model was presented and with a total 78% of the opinions was confirmed in three parts of the accuracy of the components, relationship, and the explicitly of the model in describing the process. Thus, considering the fluidity and history of PP, it is suggested that PP should be constantly monitored and examined according to three factors - mass media contents, opinions of the experts, and published contents of social networks. [ABSTRACT FROM AUTHOR]

Television programs offer the possibility to work on several aspects of the communicative competence including: gramatical, lexical, sociocultural, pragmatic, strategic and discursive aspects. This article includes a series of activities subject to being designed and carried out by using an audiovisual document, as well as some critera necessary when choosing television programs or fragments to work with. One of the main advantages of using television programs when teaching is their high cultural content. This is significant because these programs are made within a cultural context aimed at a specific population. Unlike fulllength films, short films, and other audiovisual productions, television programs are not yet so utilized in the Spanish-as-a-second-language classroom. One reason may be that they are still considered to have no educative value. However, it is the most real linguistic sample that teachers can bring to their students. Television programs are an indirect way to teach the sociocultural environment (body language, register, situations...). In addition, since many of these programs are unscripted, a more natural oral communication takes place in television programs than in other audiovisual productions. [ABSTRACT FROM AUTHOR]