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The decision to adopt a new technology or not depends on the benefits to be gained by incorporating new technical, functional or esthetic solutions, in order to attain the company’s competitive positioning; this decision also depends on the costs and risks involved. In general terms, businesses lack the resources, whether financial, human, or structural, to innovate or even to adapt new technologies. The objectives of this study are to test an innovation adoption model on a real case and show the importance of international cooperation for new technology implementation processes, based on a decision-making case about whether or not to adopt a new technology that occurred in eletronic company in Brazil (called “A”). The new technology might help to solve certain challenges the company faced in its printer plant, by increasing efficiency and cutting costs.