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Only 4% of total municipal solid waste in Lima is recycled. Supermarkets and bodegas are in a unique, highly relevant position for the transition towards a circular economy due to their direct influence on customers’ consumption patterns. This paper explores the role of supermarkets and bodegas for consumer recycling behaviour, looking both at already implemented practices and possibilities for the future. Based on semi-structured interviews conducted with key actors in the recycling sector in 2019 and 2020, we analyse the sector regarding its main actors and their different interests, the interactions between them and the regulatory framework, as well as specific initiatives undertaken to increase recycling. We then compare the main mechanisms through which consumer recycling behaviour can be influenced between supermarkets and bodegas based on the three categories convenience, knowledge and socio-psychological factors. Our in-depth analysis outlines the different pros and cons for each of the three categories in detail.

PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitative and quantitative methods. With the help of a pilot study followed by a main study, a sustainable consumer behaviour scale for sustainable electronic products has been tested and validated for its factor study, reliability, validity and model fit, etc. Moreover, the influence of demographic variables has also been examined with the help of multi-group analysis.FindingsThis study highlights that the perceived control behaviour and subjective norms are the major factors that influence sustainable consumer behaviour. Moreover, the results also indicate that female consumers, mid income consumers, young consumers (age below 30) and consumers who have studied up to senior secondary level are more sustainable.Research limitations/implicationsThe results can be used by policymakers and managers to identify and target particular subjective norms and factors impacting perceived control behaviour along with a specific set of demographics to increase sustainability amongst consumers and businesses. The results of the current study can help in increasing the focus of the academic research towards sustainable consumer behaviour. It will also encourage firms to include sustainable electronic products in their product line.Originality/valueTo the best of authors' knowledge, the current article is the first empirical study to develop a sustainable consumer behaviour scale by including all the different stages of the consumption cycle using TPB for sustainable electronic products. Although multiple efforts have been made by researchers to analyse sustainable consumer behaviour, there is a scarcity in literature in which research has been done to analyse sustainable consumer behaviour by considering the whole consumption cycle (purchase, usage and disposal).

Background Understanding how people perceive and value health aspects of wine may help to promote sustainable consumer behaviour and the development of healthier wine products. Scope and approach In this scoping review a structured overview of the literature published since 2012 about consumer behaviour related to wine and health, is provided. A systematic search of ten databases resulted in 671 records for the title and abstract screening, with 170 relevant articles assessed for eligibility through full-text screening. Studies were included if they addressed topics related to wine and health and had a consumer perception or behaviour aspect. Key findings and Conclusions: Fifty-two records met the inclusion criteria and provided information about one or more of the following five topics; perceived health impact of wine (n = 17), perceptions of moderate wine consumption (n = 6), the role of health in wine consumption decision-making (n = 15), perceptions and behaviour related to wine labelling (n = 8), and perceptions and behaviour related to wine innovations. The latter topic related to wine innovations was subdivided into wines with sustainability or potential health-enhancing characteristics (n = 17) and wines with reduced alcohol content (n = 9). The findings are summarised narratively per topic, and an overview table is provided. Findings on cross-cultural differences are discussed in an additional section. The review provides a comprehensive overview on the current state of published research concerning consumer perceptions of wine and health and provides a practical overview for different stakeholders, including researchers, policymakers and industry. Moreover, it highlights areas of intense research interest and needs for further investigation.

PurposeThis study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand ownership among different social value orientation (i.e. proself and prosocial). Furthermore, it examines brand ownership's effects on various food brand supportive behaviours and the moderating role of consumer perceived ethicality.Design/methodology/approachTo understand the participative brand development effect on brand ownership and brand supportive behaviours of organic food and local cultural food from the consumer perspective, primary data collected via 668 valid questionnaires tested the conceptual model using partial least squares structural equation modelling.FindingsParticipative brand development has a significant influence on brand ownership. Moreover, brand ownership is an important factor in affecting brand supportive behaviours. The negative relationship between brand ownership and positive word of mouth for those who have higher consumer perceived ethicality is significant. Moreover, social value orientation, the relationships between participative brand development and brand ownership differ significantly.Research limitations/implicationsFirst, it only focusses on the antecedents of brand ownership among different proself and prosocial groups in Taiwan. However, Taipei, as an important city in Taiwan, is a microcosm of Taiwan's food development. It can reflect the problems existing in Taiwan's current food development process from one side. Second, customer perceived ethicality was moderated into the psychological ownership model to extend it. Future studies may consider sustainable consumer behaviour (White et al., 2019) and other variables to explain the antecedents and consequences of brand ownership on the moderating role. Third, more multi-group analyses may explore the antecedents of brand ownership of more and different groups.Practical implicationsFirst, the participative brand development of proself groups (such as organic food marketers) towards brand ownership should emphasize the health and safety associated benefits of organic foods. If consumers perceive more health and safety benefits from adopting organic foods regarding their well-being needs, they will be more willing to increase their use of organic foods. Second, local cultural food marketers play a significant role in promoting processed foods, creative gourmet, rural leisure and festival events. In the current stage of local cultural food development, the more immediate consequences of pro-environmental behaviours for a given city, region or neighbourhood can make environmental actions and outcomes seem more tangible and relevant (Scannell and Gifford, 2013). Organic and local cultural food marketers should also pay attention to the change in the psychology of different group members and adjust marketing strategies appropriately.Social implicationsConsumers who are convinced that organic foods strongly adhere to the environmental and ethical principles they value may intensify their organic buying behaviour. Drawing on people's attachments to a specific place (Gifford, 2014), festival events can lead to engagement in local cultural products consumption. People may be subject to the opinions of important people, such as family members, relatives and friends. Therefore, communities could advocate for local cultural food via word of mouth and consume local cultural food daily to create a good pro-environmental atmosphere.Originality/valueThis is the first study to investigate the antecedents and consequences of brand ownership and the moderators of these relationships in the context of organic food and local cultural food.

There are inconsistent research findings in relation to the antecedents of green consumer behaviour (GCB). This is well documented in the traditional attitude-behaviour relationship, which is partl...

Purpose The earth is under massive stress due to current level of consumption which has crossed the sustaining capacity of our planet. Thus, the need of the hour is to promote sustainable production and consumption. The purpose of this study is to identify the basic barriers of sustainable consumer behaviour which are hindering the adoption of sustainable consumption. Design/methodology/approach This article is divided into two parts. The first part consists of a literature review based on 128 articles (1995 to 2020), which are spread over a period of 25 years. Based on the literature review, nine barriers of sustainable consumer behaviour were identified and put into three categories. In the second part, fuzzy analytical hierarchy process has been used to know about the relative weight of each barrier so that benchmarking/prioritising of basic barriers of sustainable consumer behaviour can be done. Findings This article identifies critical barriers affecting the acceptance of sustainable electronic products. High price, a perception of no environmental impact, no benefit in personal image, lesser use by family and friends, lack of awareness about the products etc. emerged as the potential barriers which need prime attention. The relative weight of each of these barriers has also been arrived at in this article which is expected to be beneficial for policymakers to focus upon important barriers. Impact of many of these barriers can be reduced through innovative approaches and solutions. Research limitations/implications This article will be helpful in future research in the field of sustainable consumer behaviour. Through the understanding of the barriers of sustainable consumer behaviour, companies, governments and industries can take suitable initiatives by modifying the policies and practices to reduce the impact of these barriers so that consumer behaviour can be made more sustainable. Originality/value The current article tries to identify the critical barriers to adoption of sustainable electronic products by the consumers. An extensive literature review, expert suggestions and consumer survey have been adopted to identify nine barriers. Although, multiple researches have been done in the field of sustainable consumer behaviour and adoption of sustainable electronic products, there is no research article which solely focuses on implementing Fuzzy analytical hierarchical process (AHP) approach to rank the barriers faced by consumers for adoption of sustainable electronic products. It has been concluded that high price of sustainable electronic products is the most critical barrier in adoption of sustainable consumer behaviour. Moreover, the relative ranking obtained with the help of Fuzzy AHP can be used by policymakers and organisations to promote and implement sustainability in consumer behaviour.

V tem magistrskem delu je osrednje področje raziskovanja trajnostno vedenje potrošnikov. S pomočjo socialno kognitivne teorije Alberta Bandure (1986), ki je bila v literaturi okoljske psihologije doslej že večkrat uporabljena za raziskovanje okoljsko odgovornega vedenja, me je zanimalo predvsem, kako in ali sploh samoučinkovitost, kot ena temeljnih postavk teorije, vpliva na posameznikovo (trajnostno) potrošniško vedenje. V teoreticˇnem delu naloge so podrobneje opredeljeni pojmi trajnostne potrošnje in trajnostnega potrošnika, predstavljene vse relevantne in najpogosteje uporabljene teorije za raziskovanje trajnostnega vedenja potrošnikov in pa predstavljena socialno kognitivna teorija in pojem samoučinkovitosti ter njun pomen pri razpravi o trajnostnem potrošniškem vedenju. Na podlagi obstoječih raziskav sem oblikovala model relevantnih determinant, ki vplivajo bodisi na zaznano samoučinkovitost bodisi na nakupno namero posameznika. S pomočjo empirične raziskave sem ugotovila, da v zastavljeni shemi vpliv zaznane samoučinkovitosti na nakupno namero ni bil znaten. Večji vpliv je prevzela notranja motivacija posameznika, kot relevantna spremenljivka pa se je izkazala tudi zaznana sposobnost vplivanja na druge. The central area of research in this paper is sustainable consumer behaviour. With the help of Albert Bandura's social cognitive theory (1986), which has been used several times in the field of environmental psychology, my goal was to further investigate how and whether at all self-efficacy as one of the key constructs of the social cognitive theory affects consumer behaviour. The theoretical part of the thesis defines the concept of sustainable consumption and provides further insight into the field of sustainable consumer behaviour. It also presents the most commonly used theoretical approaches for research and highlights the importance of social cognitive theory and the concept of self-efficacy in discussing sustainable consumer behaviour. Based on existing research, I have developed a model of research with relevant determinants that affect either the perceived self-efficacy or the purchase intention of the individual. With the help of empirical research, I found that in the proposed model, the impact of perceived self-efficacy on purchase intention was not significant. The intrinsic motivation of the individual had a greater influence in this case, and the perceived ability to influence others also proved to be a relevant variable.

PurposeThe consumption patterns of humanity are putting an enormous burden on the resources, which are beyond the fulfiling capacity of the earth. These consumption patterns need to be made sustainable. Therefore, this study aims to focus on identifying the key enablers driving the sustainable consumer behaviour.Design/methodology/approachBased on the literature review of 107 studies (1995 to 2018), which were published over a period of 23 years, fourteen key enablers of sustainable consumer behaviour were identified. These 14 enablers were validated with the help of empirical research done by surveying 200 consumers of electronic products. This was followed by the application of interpretive structural modelling (ISM) technique, to get an insight into how these enablers are influencing sustainable consumer behaviour.FindingsISM technique and empirical research aided in classifying the enablers based on their driving and dependence power. A further analysis was done to know about the contextual relationship between all 14 enablers and how these enablers are influencing each other and sustainable consumer behaviour. Attitude, subjective norm and perceived controlled behaviour were found dependent variables while education, government policy and advertisement emerged as an autonomous variable.Research limitations/implicationsThis study will be helpful for future research in the field of sustainable consumer behaviour. Through understanding of the enablers of sustainable consumer behaviour, a scale can be developed having significant theoretical and managerial implications. This study may help in improving the sustainability initiatives by various stakeholders involved in the process of purchase, usage and dispose of electronic products.Originality/valueThis study is the first temporal and spatial study, which includes a holistic view of the enablers of sustainable consumer behaviour.

Product repair can decrease the ecological burden of consumer electronicsby lengthening their lifetimes, but it is still too rarely practised by consumers. Design for behaviour change can motivate consumers to undertake repair activities. An increased level of repair self-efficacy can nudge consumers towards repair. In two experiments, we tested the effects of a fault indication on consumers’ willingness to repair washing machines, vacuum cleaners and stick vacuum cleaners. A fault indication is a signal appearing on a product providing information about the occurring failure. For products that are relatively less likely to be repaired by a repair professional, the willingness to repair increased significantly when a fault indication was present. The perceived level of self-efficacy mediated these results. These results remained consistent among different types of product failures. Finally, we provide implications for designers and future opportunities on how to further stimulate consumers’ willingness to repair electronic products

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the same extent as previous research has shown. A survey was conducted of 263 respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion as consumers. The data collected were analysed using descriptive statistics and correlation analysis. The results suggest that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation was found between the importance of fashion brand sustainability and consumers’ decisions to buy sustainable clothing products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing decision. This could mean that their positive attitude may not necessarily be reflected in actual purchasing behaviour, which is consistent with previous research. The results of this study provide a framework for a greater understanding of the various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially facilitating the development of relevant strategies in the fashion industry and changing the way fashion works and is perceived in the future.

Product repair can decrease the ecological burden of consumer electronicsby lengthening their lifetimes, but it is still too rarely practised by consumers. Design for behaviour change can motivate consumers to undertake repair activities. An increased level of repair self-efficacy can nudge consumers towards repair. In two experiments, we tested the effects of a fault indication on consumers’ willingness to repair washing machines, vacuum cleaners and stick vacuum cleaners. A fault indication is a signal appearing on a product providing information about the occurring failure. For products that are relatively less likely to be repaired by a repair professional, the willingness to repair increased significantly when a fault indication was present. The perceived level of self-efficacy mediated these results. These results remained consistent among different types of product failures. Finally, we provide implications for designers and future opportunities on how to further stimulate consumers’ willingness to repair electronic products

Originality/Value of Paper: This study provides a richer understanding of the Zero Waste lifestyle phenomenon which has grown in popularity through social media during recent years. Besides, findings allow for a better understanding of the role of consumer activists and social media influencers in promoting the Zero Waste lifestyle within online communities.

COVID-19 threatens sustainable development and is a potential opportunity for downsizing the consumer economy. The virus’s impacts on society are still unclear and additional contributions are required to investigate its effects on sustainable consumer behaviours. The paper aims to evaluate consumers’ awareness regarding the emergency impacts on the 2030 Agenda SDGs achievement and sustainable consumption (SDG 12) in terms of societal and environmentally responsible behaviour. A qualitative study is planned to reach the research goal and 133 in-depth consumer interviews are performed. The sample is composed of young students informed on sustainability topics and issues. The thematic analysis is used to assess the data. The paper contributes to the existing literature about the 2030 Agenda and young consumers’ sustainable behaviours by identifying the goal perceived by respondents as most negatively and positively impacted by the crisis and detecting those that can help overcome the emergency. Five themes (Social factors, Knowledge, Habits, Values, and Price) describing the main young consumer behaviour dimensions influenced by COVID-19 and lockdown in sustainability and social responsibility are detected. A theoretical framework is proposed to describe the effects of the five themes on sustainable behaviours. Finally, a roadmap for future research is identified.

The digitalisation of services is a process that is gaining traction worldwide owing to the numerous benefits that it provides to sellers and consumers. This study aimed to explore the impact of e-marketing factors for agricultural products on the sustainable consumer behaviour. The technology acceptance model (TAM) and the extended unified theory of acceptance and use of technology (UTAUT2) model were used to investigate the factors that trigger long-term behavioural changes towards more sustainable consumer behaviour. Trust and continuance intention (CI) constitute sustainable consumer behaviours. The survey-based data were collected from 172 farmers in and around the Al-Baha province of Saudi Arabia. The findings reveal that, out of the six factors, social influence (SI), hedonic motives (HM), and perceived risk (PR) had a significant impact on trust whereas the perceived usefulness (PU), information quality (IQ), and the perceived ease of use (PEOU) had an insignificant impact on trust. Trust appears to had a substantial positive impact on the development of CI. Furthermore, the significant moderation of age and the insignificant moderation of education are observed among trust–CI relationship. Therefore, policymakers should concentrate on the factors such as SI and decrease the factors that are related to the PR in order to achieve a higher level of trust. This study contributes to the literature on e-marketing of agricultural products resulting in the formation of CI that triggers long-term behavioural changes towards more sustainable consumer behaviour.

This study explored narratives derived from in-depth interviews to demonstrate how an increase in leisure time could positively affect both our subjective well-being, through a better balance of work and “self”, and the environment, through a change in consumption practices. Firstly, the analysis of the interviews provided insight into the social function of work. Work creates feelings of connection and belonging, however, it can also create the opposite, negatively affecting our experience of leisure time, our productivity, and our well-being. Participants described how paid work provided structure and routine, which resulted in an increased feeling of subjective well-being. However, a lack of structure and routine during the COVID-19 pandemic negatively affected feelings of “usefulness” and “productivity”. Secondly, an increase in leisure time created more opportunities for autonomy, leading to more unforced leisure activities and a better balance between work and self. Moreover, an increase in autonomy could be achieved through both increased work flexibility and a shorter working week. Lastly, this study aimed to demonstrate that more leisure time during lockdown periods can change how we spend our free time, therefore resulting in more pro-environmental consumer behaviour. This study intended to contribute to a gap in the literature: effects of leisure time on the balance between work and the “self”. The research setting offered limited opportunities for researching intentional, sustainable consumer behaviour, which provides an opportunity for further research.

PurposeThe purpose of this paper is to explore consumer knowledge of seafood sustainability and how that knowledge influences the purchase of seafood products.Design/methodology/approachUsing an online survey (n=1,319), the authors investigated Australian consumer knowledge of seafood sustainability and the drivers of purchase choice. Objective knowledge categories were developed through the qualitative analysis of unprompted, open-ended responses and compared with other surveyed measures of objective knowledge. The relationship between these knowledge categories and the importance of sustainability in the purchase decision was tested.FindingsA significant group of consumers either had no knowledge of seafood sustainability (17.8 per cent) or gave an incorrect response (15.5 per cent), while 25.1 per cent demonstrated simple and 41.6 per cent complex knowledge. Further, the knowledge was positively related to importance of sustainability when making purchase decisions. Sustainability moved from the lowest ranked attribute for the no knowledge group to the highest ranked attribute for the complex knowledge group.Research limitations/implicationsThe results show that the consumer knowledge about sustainable seafood cannot be assumed and that the level of sustainability knowledge influences the importance of sustainability in the purchase decision.Practical implicationsThe results suggest that information-based strategies based on a universally shared definition of sustainability in the seafood industry designed to drive sustainable consumer behaviour for seafood must take the account of consumer knowledge.Originality/valueThis paper identifies and provides a classification framework for levels of consumer knowledge about sustainable seafood and demonstrates a positive relationship between knowledge and the importance of sustainability in consumer decisions with regard to purchasing seafood.

Although litter prevention has environmental, social and economic benefits, cigarette butts are the most littered item on earth. While there has been vast research into the relationship between different factors affecting consumer behaviour, further research is needed to examine the antecedents of consumer sustainable behaviour. The aim of this study is to test the impact of feared self and landfill awareness on the sustainable behaviour of consumers using a structural equation modelling approach. Primary data of consumers are used to validate the hypothesised model. The findings highlight that feared self has a positive impact on the sustainable behaviour of consumers, while feared-self congruency and landfill awareness do not affect consumer sustainable behaviour. As for the implications, the results can support academics and strategic managers in the design process of sustainable consumer awareness programs to achieve environmental, social and economic benefits in the era of circular economy.

Background: Taking care of products is a relevant approach to prolong products’ lifetimes and retain their desired level of performance, and is thus an important aspect of sustainable consumer behaviour. Although consumers have a general motivation to take care of their products, previous research has shown that they struggle to repair, maintain or treat their products carefully in daily life. Design has the potential to increase consumers’ product care activities, but designers need more knowledge and distinct strategies to evoke this product care behaviour with consumers. Methods: By the means of a multi-method approach—individual and group brainstorming sessions as well as an analysis of existing solutions—we created a large number of ideas on how to stimulate product care among consumers. Results: We were able to summarize these ideas in a clustering session into eight strategies and 24 sub-strategies that can foster product care through design. These eight strategies are: social connections, informing, enabling, appropriation, control, awareness, antecedents & consequences, and reflecting. The integration of the consumer perspective into strategies for product care extends currently known design strategies for repair and maintenance. To support designers in the implementation of these strategies, we developed a toolkit that can be used in the product development process of different product categories. Conclusions: This paper identifies product care strategies that have a distinct focus on the consumers’ perspective of sustainable behaviour and that can be stimulated through design. These rather psychologically-driven strategies thereby complement existing technology- and product-oriented design strategies. Furthermore, to facilitate implementation, a design toolkit has been developed that points to key requirements in practice.