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This diploma thesis aims at evaluating the Employer Branding system and formulating a strategic approach, including the design of a strategy leading to the improvement of the current situation in the selected organization. The theoretical part of the thesis is devoted to the specification of concepts related to employer branding, definition of tools and possibilities of measuring Employer Branding and description of social networks. In the practical part, the analysis of the current state of Employer Branding in the selected organization, the analysis of questionnaire surveys, the analysis of the use of profiles on social networks, SWOT analysis, which is evaluated using the method of pairwise comparison with the help of Fuller's triangle. The output of the thesis is three proposed strategies, of which the most appropriate one is elaborated and recommended in detail based on the results.

The question of business performance assessment has been discussed by many researchers. Some resulting indicators of business performance can be applied in all enterprises (e.g. ROE, ROA), some have limited use (e.g. Tobin´s Q). This paper focuses on finding the aspects (indicators), that could affect business performance itself, rather than to propose new indicators of business performance. The results of this analysis could help the management of enterprise to focus on the right objectives in the future. The research adopted quantitative approach. It is based on analysis of fourteen indicators (i.e. their values) processed in order to prove or disprove their statistical interrelationship with chosen performance indicators (ROE, ROS). The dataset, describing 784 large enterprises in the Czech Republic, was downloaded from Albertina – Gold edition. Data were statistically tested using Spearman´s correlation coefficient. Findings of this research indicate that in the case of few indicators (such as Equity or Total debt in the case of ROS) the relationship can be proven. These indicators are presented, and results are discussed in the paper, together with the possible future research. The question of business performance assessment has been discussed by many researchers. Some resulting indicators of business performance can be applied in all enterprises (e.g. ROE, ROA), some have limited use (e.g. Tobin´s Q). This paper focuses on finding the aspects (indicators), that could affect business performance itself, rather than to propose new indicators of business performance. The results of this analysis could help the management of enterprise to focus on the right objectives in the future. The research adopted quantitative approach. It is based on analysis of fourteen indicators (i.e. their values) processed in order to prove or disprove their statistical interrelationship with chosen performance indicators (ROE, ROS). The dataset, describing 784 large enterprises in the Czech Republic, was downloaded from Albertina – Gold edition. Data were statistically tested using Spearman´s correlation coefficient. Findings of this research indicate that in the case of few indicators (such as Equity or Total debt in the case of ROS) the relationship can be proven. These indicators are presented, and results are discussed in the paper, together with the possible future research.

The diploma thesis deals with the issue of evaluation and remuneration of employees based on new methods and approaches. Appraisal is usually only related to "job evaluation", i.e. the evaluation and management of job performance itself. However, we rarely find a systematic evaluation of its process, conditions and results in the context of strategic management of the company and the model of remuneration and evaluation. Reward in the company should be supported by a reward philosophy based on a strategic reward model. This leads to ensuring fair, transparent and effective remuneration of employees, particularly in accordance with labour legislation and in relation to the economic performance of the organisation. The remuneration philosophy expresses the organisation's beliefs about how people should be rewarded in order to ensure that remuneration is implemented for the benefit of both the organisation and its members. In corporate practice, this leads to the need for a clearly established and defined system of rewarding employees in relation to the principles of objective evaluation. The output of the thesis will be a critical evaluation of selected models of evaluation and rewarding employees in the organization based on the principles of strategic management in relation to the analysis of work...

The diploma thesis focuses on the strategy of companies in electronic commerce from the customer's point of view. The main goal of the thesis is to evaluate the strategy of companies that focus on online sales of supplies for pets, based on their strategic behavior from the customer's point of view. In the theoretical part, the work is paid attention based on a literature search on electronic commerce, e-commerce, strategy, strategic management, and online shopping behavior. The practical part evaluates the factors that affect the customer's behavior when buying online supplies for pets in selected e-shops, and also evaluates selected indicators of financial analysis of the examined e-shops. From the obtained results, their strategic position was determined. At the end of the diploma thesis, based on factors influencing customer behavior and financial analysis indicators, recommendations for improving the current situation of companies are given.

References NDIAYE, Sokhna, A. R. Barriers And Opportunities Of Strategic Governance In Higher Education In West Africa: The Case Of Senegal. Praha, 2022. 212 pages. Dissertation thesis (PhD.). Charles University, Faculty of Social Sciences, Institute of Sociological Studies. Department of Public and Social Policy. Supervisor Prof. PhDr. Martin Potůček, CSc., M.Sc. Abstract This dissertation project presents an analysis of the higher education system in Senegal. Indeed, the past three decades of higher education have been marked by a growing instability of the system manifested mainly in access and quality issues. Despite the different programs and policies elaborated and implemented, these problems only persist. As such, I attempt to answer the main questions: What are the most essential factors for the unsuccessful implementation of significant Higher Education policies in Senegal? In which ways could strategic governance be improved to remedy the current pitfalls of the system? By extension, I propose as a potential solution the rethinking of the governance approach to higher education by studying the barriers and opportunities of strategic governance in higher education in Senegal. This study is based on both qualitative and quantitative data analysis aiming to understand the considered problems through...

The diploma thesis deals with the issue of evaluation and remuneration of employees based on new methods and approaches. Appraisal is usually only related to "job evaluation", i.e. the evaluation and management of job performance itself. However, we rarely find a systematic evaluation of its process, conditions and results in the context of strategic management of the company and the model of remuneration and evaluation. Reward in the company should be supported by a reward philosophy based on a strategic reward model. This leads to ensuring fair, transparent and effective remuneration of employees, particularly in accordance with labour legislation and in relation to the economic performance of the organisation. The remuneration philosophy expresses the organisation's beliefs about how people should be rewarded in order to ensure that remuneration is implemented for the benefit of both the organisation and its members. In corporate practice, this leads to the need for a clearly established and defined system of rewarding employees in relation to the principles of objective evaluation. The output of the thesis will be a critical evaluation of selected models of evaluation and rewarding employees in the organization based on the principles of strategic management in relation to the analysis of work...

The diploma thesis entitled The Strategy of Human Resource Management in Kindergartens and Primary Schools has the main goal of comparing the differences in the strategic management of human resources in kindergartens and primary schools. The thesis defines human resources management as a modern form of personnel work, emphasizes the importance of strategic management and analyzes standard forms and methods of human resources management. It deals with the strategic management of human resources in education and in this context shows the specifics of human resource management in kindergartens and primary schools. It also defines human resource management in education, what are the prerequisites for successful management and strategy development. Two research methods were selected for empirical research: questioning and semi-structured interviews. The method of the questionnaire was supplemented by the method of a semi-structured interview due to more precise and detailed information on the issue of strategic human resources management in kindergartens and primary schools. The practical goal is to get an overview of the strategic management of human resources in kindergartens and primary schools and the possible use of the information obtained in the strategic management of human resources to...

Monografie se zabývá přizpůsobováním bezpečnostního systému (BeSy) a systému obrany státu vývoji vnějšího a vnitřního prostředí a přístupy k tvorbě bezpečnostních a obranných strategií za účelem zajištění bezpečnosti a posilování obranyschopnosti státu. Publikace předkládá nové poznatky a přístupy nejlepší praxe pro vytváření relevantních nástrojů bezpečnostní a obranné politiky, dosahování věrohodné úrovně jejich připravenosti a pohotovosti a zajištění jejich dlouhodobé zdrojové udržitelnosti. Monografie vychází z teorie strategického řízení poskytující ucelený metodologický rámec pro řešení problémů spojených s adaptací organizace. V textu je předkládán soubor doporučení k posílení institucionální schopnosti strategické adaptace bezpečnostního systému a systému obrany a jejich hlavních nástrojů především ozbrojených sil, racionalizaci soustavy strategických dokumentů, identifikuje přístupy nejlepší praxe k tvorbě bezpečnostních a obranných strategií a předkládá metodologický rámec umožňující jejich opakované zpracování, realizaci a hodnocení. Moderní státy využívají v rámci strategického řízení v oblasti bezpečnosti a obrany obdobné přístupy za účelem systematické adaptace těchto systémů v prostředí charakterizovaném zvyšující se mírou nejistoty, nárůstem bezpečnostních výzev a omezených zdrojových možností. Strategické řízení zahrnuje vymezení poslání, stanovení vize a vypracování strategie organizace ve vazbě na vývoj vnějšího a vnitřního prostředí. Strategické řízení je tedy z pohledu procesního orientováno na vytváření rovnováhy mezi cíli, způsoby a prostředky k jejich dosažení. Tento vztah je zpravidla komunikován prostřednictvím bezpečnostních a obranných strategií. Posilování účinnosti strategického řízení je v monografii zaměřeno primárně na efektivní, účelnou a hospodárnou tvorbu bezpečnostních a obranných strategií. Předložená doporučení a závěry jsou směřována k posílení schopnosti strategické adaptace organizací v rámci bezpečnostního systému a systému obrany státu. Táto vedecká monografia vznikla v rámci projektu VEGA č. 1/0149/19 „Bezpečnostné aspekty zlyhávajúcich štátov“, grant bol poskytnutý inisterstvom školstva, vedy, výskumu a športu SR.

The aim of this bachelor thesis is to create a business plan of the company FAMITECH s.r.o. The work is divided into three main parts. The first part, theoretical part, summarizes the basic terminology concerning the topic of strategic management of the company. The practical part will analyze individual aspects of the internal and external environment of the company, which will result in an overall summary of the strengths and weaknesses of the company, as well as opportunities and threats. The external and internal analysis of the company will be followed by a design part, which will present individual proposals aimed at improving its position within the competitive environment and overall increase in profitability of the company. At the end of the work there will be discussion of individual proposals.

This diploma thesis entitled Implementing the "Effective Public Administration and Friendly Services (Smart Administration Strategy 2007-2015)" deals with the modernization of public administration, specifically the implementation of the Smart Administration strategy. Part of the work is an analysis of documents related to this strategy, which is supplemented by the opinions of experts on public administration. The main objectives of the work include mapping the prerequisites for the creation and implementation of the Smart Administration strategy. Other partial goals of the thesis include exploring the main theoretical resources of Smart Administration. Last but not least, the goal was to determine whether the Smart Administration strategy was successfully implemented and to draw conclusions and recommendations from the findings. Part of the thesis is a description of the implementation process both at the theoretical level and on the example of implementation of the Smart Administration strategy. To identify the benefits and shortcomings, qualitative expert interviews were conducted between representatives of public administration and other experts. In the final part of the thesis the author draws recommendations based on the obtained data and discusses possibilities for improving the...

The thesis deals with the issue of strategic management in the work of the school head. In the theoretical part, we identify the position of the school head in terms of the prerequisites for managerial management and define the possibilities of his education. This part is conceived not only as a professional starting point for the practical part, but also as a means to obtain a basic overview of strategic management in relation to the performance of the function of school principal. The text is continuously moving from the professional definition to the main strategic documents in the work of the director. It deals with the prerequisites for the performance of the director's activities, the competency model and describes the current possibilities of systemic education of directors in the field of strategic management and planning, including the most frequently preferred methods of education. The practical part identifies and analyzes the importance of the strategic school development plan (school development concept) from the perspective of primary school principals through a questionnaire survey and subsequent structured interviews. It finds out how directors perceive the importance of strategic management and what are their current needs in further education focused on this issue. On the basis of...

The bachelor’s thesis is focused on suggesting a viable business strategy for a company Winning People s.r.o. The thesis is divided into several parts, the first of which is a literary research focused on defining basic terminology used later in the document. Next follows an analytical part whose main point is evaluation of the current state of the company. This part is later divided into an analysis of the external and internal environments. The strengths, weaknesses, opportunities and threats are defined in the analytical part. The next part offers a creation of the final strategy which would improve the business and reduce the losses. This final part is based on the previous analysis.

Balážová, Soňa. Business strategy of company ABC s.r.o. Bachelor thesis. Brno: Mendel University, 2019. The aim of the bachelor thesis is to design a business strategic plan for a newly opened store of the company ABC s.r.o.. The thesis consists of tree main parts. The literary research describes basic terminology of strategic management. In the ana-lytic part are done analysis of internal and external environment of the company which, together with the analysis of interest groups brings opportunities, threats, strengths and weaknesses of the company. In the suggestion part, which is based upon the analytic part, based on the factors, are suggested strategic aims which help the company to get closer to its aim. The thesis is ended with a discussion concerning the proposed aims and the conclusion.

This diploma thesis is focused on strategic behaviour of e-shops from the customer's point of view. The aim of this thesis is to evaluate the strategic position of companies that focus on online sales of electronics, based on their strategic behaviour from the customer's point of view. Terms of e-commerce, strategy, strategic management and online shopping behaviour are explained in the theoretical part of the thesis which is based on literature research. The practical part evaluates the factors that influence the customer when shopping online. Furthermore, selected indicators of financial analysis were evaluated. Based on the obtained results, the strategic position of selected e-shops was determined. There are recommendations for e-shops in the conclusion.

In this thesis is a demonstration of a business plan for existing organization Cesta domu. Cesta domu is an organization providing mobile palliative care especially for adult patients. In last four years admits also pediatric patients. The plan ambitions is to extend the services for children not only in capacity, but also in the area to which it will be extended. This work maps the complexity of such a step from financial, personal and organizational points. In the theoretical parts are shown the layers of management and planning as important parts of organizational structure. That is followed by demonstrating the analytical tools for organization, the environment and the importance of preparing the financial plan. Moreover it maps the individual steps of risk analysis. The second part is dedicated to palliative care. The evaluation of current situation in Czech republic and the recommendations from the professional organizations are based on currently available sources. The empirical part compiles all the part of business plan itself. The current situation and also the position, which Cesta domu helds, is presented. The business plan for enlarging the services is shown in individual steps such as financial overview with risk assessment and plan. This thesis aspirate to bring an overview on the...

The main aim of the diploma thesis is to suggest a sophisticated methodology of change management while changing marketing strategy in a company. The result of this thesis is the consistent methodology that can be used by any company that desires to change their contemporary strategy. Managing change is based on Lewin’s model of change management in this work. The practical part will comprise two sections one of which will be devoted to the mentioned methodology of the strategy change management process and the latter to the application of the methodology to a particular company intending to change its current strategy.

At present, Chinese auto companies face many opportunities and challenges when they enter overseas markets. How to determine a clear and appropriate overseas development strategy and implement it effectively is of great significance for Chinese auto companies to correctly realize the development of overseas markets and realize the development of China's auto industry. Based on the global automotive market, this paper analyzes their strategies by analyzing the precedents of Chinese auto companies entering overseas markets, comprehensively considering the choice of targets, markets and periods, and helping Chinese auto companies to choose their overseas strategies in light of their own development status. At the same time, by comparing the strategies of domestic and foreign well-known automobile companies to explore overseas markets, I summarize the suggestions on how to formulate overseas development strategies for auto companies at different stages of development. At the same time, this paper compares and analyzes the strategic choices of well-known automobile companies at home and abroad when expanding overseas markets, and considers how to apply enterprise resources to the strategy according to the objective environment of the target market at different stages of enterprise development. Finally,...

This diploma thesis deals with the strategic approach to employee training in an organization providing consultancy in the field of technical engineering and technical and economic consulting. Employee education and development is managed by a parent company based in the UK, and the company, aware of the achievement of the organization's strategy and vision, places a lot of emphasis on education. The aim of the diploma thesis is to evaluate the employee training strategy as one of the personnel activities leading to increasing the competitiveness of the organization and gaining a competitive advantage in the market. Understanding the importance of employees training is one of the basic aspects of an efficient organization and a well-defined strategy along with the HR strategy and, last but not least, the corporate education strategy leads to satisfaction both on the part of the organization and on the human resources side. The thesis is divided into theoretical part dealing with organization strategy, strategic approach to education and organization of employee training and subsequently practical part, including analysis of organization and analysis of the educational strategy together with the proposal for changes based on the research carried out. Data analysis uses quantitative research...

The focus of this thesis is to provide a complex framework for design of process-based organizational structure, which is currently lacking in the academic literature. Thesis starts with development of a complex process improvement framework, continues by developing process/activity owner assignment framework and connects the process management with design of organizational structure. The developed framework consists of two parts, the "As Is" analysis, capturing the current state of affairs and the "To Be" design developing an optimal arrangement. A basic evaluation tool is provided to assess the effects of changes to the process structure. Practical part applies newly developed framework in a business entity. The process improvement is used to design new process-based organizational structure, which in terms of efficiency surpasses the current matrix organizational structure. JEL Classification L1, L22, L25, M12, M13 Keywords Organizational structure, Process-based organization, Process improvement, Process management, Process mapping, Strategic management Title Strategic Approach to an Entity Setup: Designing a Process-based Organizational Structure Author's e-mail vladas777@seznam.cz Supervisor's e-mail balcar.petr86@gmail.com

The main goal of this thesis is to contribute to the understanding of project management and project portfolio management with focus on the processes, individual tasks within each process, methods and tools. It also serves as an analysis of project-based consulting firm. Project management might seem as an unnecessary cost to the firm. However, the costs resulting from undelivered projects or projects delivered in poor quality would significantly exceed those costs paid for project management. The firm is analysed in a form of a case study with a combination of semi-structured interviews, analysis and visualization of relevant data and comparison to the best prac- tices. Two specific projects are analysed in depth and project portfolio performance of one team is evaluated. The detailed analysis provides demonstration of project management methodologies and proves its importance. It shows the correct procedures in the firm as well as inefficien- cies and rooms for improvement. Furthermore, it shows practices of managing multiple projects at once in order to reach balanced portfolio and maximize its profitability. 1

The purpose of this thesis was to identify possible weaknesses of the current strategic management system applied within the selected bank in Ghana. Globalization of companies has strategically changed the face of management practices across the world, especially in the banking industry. The purpose of this thesis was achieved by providing answers to four major research questions which relates to the importance of strategic management practices in the Ghanaian banking industry. This thesis, therefore, sampled Barclays bank Ghana out of the entire population of the Ghanaian banking industry and both structured and an unstructured questionnaire were used to gain the primary data for the thesis. The thesis analyzed various aspects of Barclays bank strategic management and its implementation including environmental analysis. It was found that the bank is doing well by maintaining the business strategy throughout the organizational settings. Also, the bank has a well-documented strategy which is made available to top managers who review their plans when new strategies are being formulated. It was also found that even though the bank is doing well in the area of strategic management, there are a few lapses that need to be addressed during implementation of strategies. Administratively the bank inability to marshal resources, bureaucracy system within the bank affects implementation of the strategy. This thesis, therefore, recommends that the bank needs to carefully access the creditworthiness of whoever they give loans to both individuals and organizations in other to reduce their non-performing loans. Again, the bank must ensure that the core values which the bank was built on are maintained. Finally, Barclays Bank Ghana staff needs to be encouraged and trained in their business strategy and the bank’s strategic management process to help the bank grow organically

The present thesis focuses on and provides a case study of a merger and acquisitions of an interactive software industry. The author analyzes a comprehensive managerial and financial metrics. The thesis includes a thorough historical, industrial, managerial, statement, crisis management and volatility analysis with a benchmark comparison. The focus of this thesis is stability in the long run. The thesis should contribute to M&A literature, coming in favor of such actions taken by corporations.

K DIPLOMOVÉ PRÁCI V ANGLICKÉM JAZYCE Strategic Management of the Education System in the Czech Republic Antonie Ondrouchová ABSTRACT The aim of this thesis "Strategic Management of the Education System in the Czech Republic" is to analyze and critically evaluate strategic management at various levels of the education system of the Czech Republic; suggest recommendations for further research. Thus, the thesis answers question on the state of strategic management at various levels of the education system of the Czech Republic. The theoretical part defines the term "strategic management", which is generally characterized by determination, process, tools, meaning and obstacles in its application. The following chapter deals with strategic management in the education system, in particular by identifying four levels of management (national, regional, local, school) represented by the relevant institutions. At the theoretical level, education policy is considered to be an indication of directions and content that are embedded in public policy documents. By the method of document content analysis, examples of strategic public policy documents are evaluated at four levels of system management. The state of the evaluated documents, based on selected aspects of the ideal state model, can be expressed by an...

Goal of the bachelor’s thesis is to create business strategy, which would serve to improve situation of family florist shop in Bučovice. The thesis consists of theoretical, analytical and proposal part. Theoretical part explains terms, which are connected to strategic management. Analytical part describes environment of florist shop and influences that affect it. There are also revealed motives of stakehold-ers. The strategy is in harmony with these motives, so it will be easier to imple-ment strategy. Proposal part is based on analytical part and consists of strategies, which will help to succeed in competition and in ideal state to help with long-term running on market. In conclusion results are discussed and moves to implement strategy are recommended.

The bachelor thesis Strategy of Company Internal Communication deals with the communication inside a company. First, the thesis gets together existing definitions of company internal communication and tries to make a definition, which enables the most suitable specification of the subsequent research. Next chapters of the theoretical part deal with the strategic management, explain problematic concepts related to it and apply them to the area of internal communication. Simultaneously, the strategic management is put into the wider context and gives examples of issues, that managers must take into consideration in the process of creating the strategy. Finally, the theoretical part concerns the strategy of internal communication - criteria used for choosing the target groups and communication channels to fulfil required goals for these target groups and measurement of the communication strategy. Practical part puts theoretical bases into practice in case of Vodafone and sets an example to other institutions, how internal communication works and how can be measured. Finally, it compares theory to practise and proposes, how communication could be better in this case.

The aim of the dissertation was to specify and define the strategic management in small enterprises in the field of services. Based on the information gathered, determine the level of strategic management in small service enterprises and propose a general model of strategic management for them. The questionnaire survey method, accompanied by semi-structured interviews with representatives of the company management, statistical methods and contextual analysis were used to meet the target. In order to determine the level of strategic management, a composite indicator of the strategic management implementation level was created based on selected strategic management characteristics (LSM) identified on the basis of literature studies. Based on the points earned, enterprises were divided into three groups, namely: strategically managed, partially strategic, and strategically not managed enterprises. Further, the LSM indicator was determined in relation to the legal form of business, the business focus (scope) and the size of the enterprise (number of employees). Research results show that the level of strategic management in the enterprise depends on the size of the enterprise (the number of employees) and on the contrary doesn't depend on business activity and the legal form of business. Added value to the created model is proposed "checklist", which serves entrepreneurs as a simple guide in implementing strategic management.

The environment in which the company is located includes factors whose interaction may create new opportunities or they can act on potential threats to its existence. For this reason, it is necessary to closely monitor and systematically analyse the surroundings of the company. The STEP analysis and the Porter model of the five competing forces in the industry are used to determine the external factors. SWOT analysis of company is used to assess the internal and external factors affecting the success of the company. The research finds strengths and weaknesses, its threats and opportunities. On the basis of the detected information are designed procedures how to take maximum advantage of the opportunities and eliminate the impact risk on the enterprise.

This diploma thesis is focused on the economy and management of a selected non-profit organization.The emphasis of this diploma thesis was studying of the management specifics of the selected non-profit organization. The main goal was to find suggestions for improvements of the management processes and for the financing of the organization which would lead to better quality services and securing of the organization´s effectivity.

The diploma thesis is focused on the proposal of the system of strategic management according to Balanced Scorecard method to the selected company. The theoretical part of the thesis focuses on strategic and financial analysis and Balanced Scorecard methodology. In the practical part of the thesis, strategic and financial analysis is carried out, including the processing of the questionnaire survey. On this basis, business objectives, including their benchmarks and target values, are set. Furthermore, a strategic map is drawn up to determine the strategic links between the individual objectives. Strategic actions are also identified to lead to strategic targets. At the end, the cost of implementing the Balanced Scorecard method is calculated, a timeline of creation a baseline framework is proposed and a model scenario of implementation for similar enterprises in the sector are derived.

This thesis aims to contribute to the understanding of the importance of strategic management as a part of business management. By means of a case study of an existing medium-sized enterprise, an application of a standard strategic management framework is presented. The purpose is to redesign the entity's current strategy to ensure further successful developments. In the first part of the thesis, a review of established literature on strategic management forms a basis for the introduction of the main concepts and stages of a strategic management process. The second part of the thesis is built on a comprehensive analysis of an external and internal environment of the entity. The aim is to formulate revised long-term strategies. The results of the internal and external audit identify key areas of the company's future success, which are customer orientation, implementation of the most modern technologies, ensuring effective and efficient processes, strengthening established partnerships and increasing employee engagement. On the basis of these areas, strategic goals and strategic initiatives are developed and further elaborated with the help of a strategic management system Balanced Scorecard. Furthermore, balanced set of performance indicators aligned to the revised strategy is designed to gauge the...

The Balanced Scorecard method (BSC) has emerged since the late 1990s (as proposed by Kaplan and Norton) as one of the most successful concepts in the fi eld of strategic performance management. It has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. Balanced Scorecard is used by many successful businesses all around the world. Main aim of the paper is to present the results of primary research focused on detecting the current state of the knowledge and use of the Balanced Scorecard method in businesses in the Slovak Republic. In the fi rst part of the paper is presented the essence of the BSC method, formulated are the main benefi ts connected with the Balanced Scorecard implementation into the strategic management of the businesses. These benefi ts are defi ned according to the content analysis of domestic and foreign literature. Following the goal of the article next part presents the results of the empirical research based on the questionnaire survey. Results are connected with the evaluation of the six hypothesis defi ned in regard of the established goal of the paper. Formulated will be presumptions to improve the state of utilizing the BSC method by Slovak businesses. For the fulfi lment of settled objectives we have used several scientifi c methods of examination, namely the method of analysis, synthesis, induction, deduction, abstraction, generalisation as well as statistical methods.

Tóthová, K. Strategic management of fitness center. Bachelor thesis. Brno: Mendel University in Brno, 2017. The bachelor thesis deals with strategic management of the company called Triple Center. The aim of this thesis is to detect important factors that will be deci-sive in designing the adequate and feasible strategies necessary for the successful operation of the company. This purpose will be fulfilled on the basis of compre-hensive analysis of the external and internal surroundings. The first part of the thesis explains important terms and methods theoretically. These are used in ana-lyzing individual surroundings. The second phase so called the result part in-cludes methods called PESTE analysis and Porter´s model of five competitive forces through which external factors are identified. Factors of the internal envi-ronment are acquired by means of the principle of key factors. SWOT matrix con-sists of the most important parts founded from opportunities, threats, weakness and strengths. Formation of individual proposal strategies are based on connec-tion some of these factors and evaluating them. Besides, their function is to im-prove its market position. The selected strategies were also economically evaluat-ed by the owners.

The Diploma thesis deals with a strategic analysis of a company Princ parket s. r. o. A theoretical part of the thesis explains basic concepts and context within the field of a strategic management. In a practical part all previous mentioned methods and procedures are applied for the specific company. A basic starting point for the strategy proposal are external and internal analysis. For the macro-environmental analysis was crucial method of the PESTe analysis. For purposes of the micro-environmental analysis were used sectoral analysis and Porter's Five Forces model. The next step was the internal environment analysis. Based on the previous analyses, the SWOT analysis was established. The result is to propose a qualified strategy for the selected company.