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Strategic planning enables shareholders and company management to determine the direction and pace of business development, outline global market trends, understand what organizational and struc-tural changes must occur in a company in order for it to become competitive, what is its advantage, what tools are necessary for its successful development. In conditions of tough competition and a rapidly changing situation, enterprises should not only focus on the internal state of affairs, but also develop a long-term strategy of behavior that would allow them to follow the changes taking place in their envi-ronment. The acceleration of changes in the environment, the emergence of new consumer demands, the updating of business opportunities opened up by the achievements of science and technology, the development of information networks, the availability of modern technologies, the increasing role of human resources, and a number of other factors led to a sharp increase in the importance of strategic management and planning.This article assesses the feasibility of the program-oriented benchmarks of the strategic planning of the tourism industry in Kazakhstan, namely, the Shchuchinsko-Borovskaya resort area of the Republic of Kazakhstan. Based on the methodology for evaluating the effectiveness of strategic planning, a system of interrelations between the program-targeted benchmarks of the strategic planning of the tourism sector in Kazakhstan and the directions of tourist destinations strategies is substantiated. For the most complete assessment of the strategic planning system of the Shchuchinsko-Borovsky resort area, we will analyze strategies at the levels of: republican, regional and business structures and apply the methodology for evaluating the effectiveness of implementing strategies for socio-economic development of levels based on performance evaluations and managing the implementation of strategies that improve efficiency strategic management decisions.

Study of the process and content of the evaluation of strategic and program documents, assessment of regulatory impact in the Republic of Kazakhstan, and determination of further prospects for assessment development. Analysis of the strategic and program documents of national and regional government bodies regulating the development of the tourism industry, the allocation of tasks and targets for the development of tourism, as well as the risks of the implementation of tourism development programs. Evaluation of these instruments is carried out using the SMART method, and guidelines for the development of programs for regional tourism development are given. The analysis identified problems that contribute to the further development of the assessment. For performance-based management, it is proposed to introduce changes to the basic provisions, principles, system parameters and algorithm for rating the activities of central and local tourism development authorities to improve the competitiveness of tourism clusters at the national and regional levels. The scientific novelty lies in the study of the relationship between the genesis of the evaluation of strategic and program documents from the moment of the formation of the state planning system in the Republic of Kazakhstan.

Study of the process and content of the evaluation of strategic and program documents, assessment of regulatory impact in the Republic of Kazakhstan, and determination of further prospects for assessment development. Analysis of the strategic and program documents of national and regional government bodies regulating the development of the tourism industry, the allocation of tasks and targets for the development of tourism, as well as the risks of the implementation of tourism development programs. Evaluation of these instruments is carried out using the SMART method, and guidelines for the development of programs for regional tourism development are given. The analysis identified problems that contribute to the further development of the assessment. For performance- based management, it is proposed to introduce changes to the basic provisions, principles, system parameters and algorithm for rating the activities of central and local tourism development authorities to improve the competitiveness of tourism clusters at the national and regional levels. The scientific novelty lies in the study of the relationship between the genesis of the evaluation of strategic and program documents from the moment of the formation of the state planning system in the Republic of Kazakhstan. [ABSTRACT FROM AUTHOR]