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Rights and obligations of an entrepreneur in timeshare Abstract The thesis analyses the rights and obligations that arise for an entrepreneur from a timeshare. The aim of this thesis is to analyse what rights and obligations of an entrepreneur specifically derives from a timeshare and on what legal basis. The thesis consists of seven chapters. The first chapter is devoted to the definition of key terms that are subsequently used in the thesis. These are in particular the consumer, the entrepreneur and the timeshare. Within this first chapter, the concept of timeshare is specified by extending the scope to other contracts that have been defined under Directive 2008/122/EC of the European Parliament and of the Council. Timeshare thus constitutes only one of the four types of performance related to timeshare. The other performances are a long-term holiday product, participation in an exchange system and the right to assistance of the entrepreneur in the transfer for consideration. The second chapter discusses the legislation governing timeshares. These are mainly European Directives and the national legislation into which the Directives have been transposed. The third chapter focuses on the trader's information obligation, under which the trader is obliged to provide the consumer with the prescribed...

The aim of this diploma theses is to identify consumer attitudes towards the communication of environmental aspects of products and business activities and to evaluate the impact on consumer purchasing decisions. The diploma thesis is divided into two main parts. The first part is devoted to the investigation of the given issue using domestic and foreign literary sources.The practical part of the thesis is based on a questionnaire survey and analysis of the obtained data, on the basis of which the specified hypotheses are subsequently evaluated. At the end of the work, proposals, the resulting evaluation and conclusions of the thesis are described.

Consumer loan Abstract This diploma thesis deals with the topic of consumer loans, specifically with the regulation of contracts in which a consumer loan is arranged, contained in the Consumer Credit Act, with aim to provide analysis of such regulation, identify its deficiencies and provide suggestions for eliminating these deficiencies. The first chapter deals with basic terms, the definition of which is necessary for further dealing with the issue of consumer loans. The chapter therefore contains definitions of terms credit, consumer, and consumer loan. Following the definition of these terms, this chapter also deals with credit contract, loan contract, consumer protection and P2P consumer loans. The second chapter deals with the special legal regulation of consumer loans represented by the CCD Directive, the MCD Directive and the Consumer Credit Act which transposes the said Directives. There is also mentioned the now repealed Directive 87/102/EEC and Act No. 321/2001 Coll., which transposed said Directive. The third chapter, together with the fourth chapter, represents the core of the whole thesis, when the third chapter contains an analysis of the regulation of the loan credit agreement. However, it does not focus only on Part Seven of the Consumer Credit Act, but also on the process of concluding a...

The bachelor thesis deals with Fairtrade products in a specific retail chain. The main goal is a survey on the awareness of Fairtrade products in the retail chain Kaufland. The work discusses the importance of the Fairtrade concept, the recognition of Fairtrade products and the reasons for the spread among consumer awareness. It is also focused on marketing research. The data are obtained through a questionnaire survey which reveals the behaviour of shoppers of Fairtrade products in the retail chain Kaufland. Based on the results, possible recommendations are proposed on how to make the products visible and raise awareness among consumers.

The bachelor's thesis is focused on researching the attitude towards fair trade products and their awareness among customers in a selected retail chain. The aim of the bachelor's thesis is to describe the history and current situation of the brand on the Czech market and to define how people perceive this brand and understand its principles and to what extent it affects consumer behavior when purchasing fair trade products.

The main aim of this bachelor thesis is to suggest how to improve private labels development in the selected retail trade. The partical aims are find out how consumers perceive private labels and what is their place in the market. This thesis is devided into two parts - theoretical and practical. Theoretical part is focused on terms like private label, brand, marketing research etc. Practical part is about private labels of one selected retail trade. In this case it is Kaufland and private labels in their range of goods. The main method used in practical part is collecting data in quantitative marketing research. The marketing research is realized online at Google Forms. The questionnaire is composed of 21 questions and it was filled with 178 respondents. The main recommendations for retail chain Kaufland and their private labels development based on marketing research are better propagation and better desing of packaging. Private labels are generally quite popular. Main reasons for buying private labels products are good quality and favourable prices.

The aim of the diploma thesis is to describe the consumer buying behaviour in the store and to design changes in the spatial store layout. The first part of the thesis focuses on describing differences between consumer behaviour and consumer buying behaviour, approaches to the consumer behaviour and the factors, which influence it. An important part is also the purchasing decision-making process and the principles of space management. The second part of the thesis maps the current store layout and the evaluation of the questionnaire survey. Based on the results, the proposals for changes are made.

Title: Marketing value of brand with sport equipment in the Czech Republic Objectives: The main goal of this bachelor's thesis is to conduct research of themarketing value of the BU1 brand, which specializes primarily in the production of football goalie gloves and other sport products.The follow-up goal is then the construction of certain recommendations, assembled on the basis of the performed research, which should strengthen the current position of this company on the market. Methods: For the purposes of this thesis, one of the quantitative methods of marketing research was chosen, namely electronic survey. An online questionnaire created by using Google forms was used to collect data from respondents. A sample of respondents that are situated in the field of football in at least some way, such as fans, players, implementation teams, coaches and so on, was chosen as the research group. The fact that thetarget group of the above- mentioned company consists mainly of football customers contributed very significantly to the decision on the examined sample. Results: After evaluating all the answers, it turned out that consumers in the football environment have a relatively strong awareness of the surveyed company. This awareness becomes even stronger in connection with goalie gloves, which resulted...

This bachelor thesis examines the decision-making process of purchasing durable goods, aiming to explore how a consumer in the purchasing process is influenced by his/her primary social groups. This thesis also looks at what are the specific influences of individual members, and what kind of roles these members have. At the same time, it examines the sentiment towards e-mobility in the buyer's social environment. The practical part of the thesis itself is based on qualitative research in which six interviews with EV owners were conducted. During the interviews, the respondents were retrospectively coming back to their past purchasing experiences. The transcripts of the interviews were then analysed using the open coding method, which allowed to make some remarkable findings. The results of this study show the changing influence of the primary social group on consumers at different stages of the purchase process. The tendency of buyers to selectively filter only the positive comments was also revealed, especially at the beginning of the car purchase decision process. The main findings of this thesis point out the undoubted influence of partners on the purchase process. Results also capture a significant difference between the influence of the family of procreation and family of orientation on the...

The bachelor thesis deals with corporate social responsibility and examines how this responsibility helps with improvement of the company's image. The work is divided into two parts. The theoretical part explains the history of CSR, the definition of important concepts and presents the development of the theoretical concept of social responsibility. The practical part is processed by an analysis carried out by a questionnaire survey, which examines the preferences of respondents in this area and finds out whether CSR activities help to improve the company's image. In conclusion the data is evaluated and possible adjustments that would help in this area are suggested.

The paper is focused on retail payment account consumers with account access via e-banking. Firstly, the goal is to provide payment account usage profiles at the level of payment instruments. Secondly, to assess the development of identified profiles during the crisis and post-crisis year 2010-2016 in the Czech Republic. The two-step cluster analysis sample segmented 16,392 individual payment account usage records. Three clusters were identified: price-driven, active, and low balance/overdraft user. The clusters were mainly separated by an ATM usage and average balance. Payment instruments showed a less significant difference. The first cluster showed exclusive preference of own bank’s ATM network. The second cluster manifested the highest usage frequencies and the broadest range of services. The third cluster had average account balance below zero with most of the consumers declaring an average balance from €-925 to €370. A steady trend of change was found regarding the demand structure. The price-driven profile was a mainstream consumer segment till 2014. The active consumer segment became dominant in 2015 due to a steady trend of price-driven profile share loss. The third cluster’s share remained stable over the surveyed period. The next change in consumer typology was related to the usage rate. All clusters showed an increase in ATM usage over time. Price-driven cluster steadily increased ATM withdrawal abroad from technical zero to 0.4 per month. Active profile and low balance/overdraft user increased domestic ATM usage by almost one withdrawal per month. Direct payments showed an increase over time as well. Direct payments shared trend of increase in average by one payment per month, in a case of the price-driven profile by two.

The aim of this thesis was to map the prevalence of specific symbols on food packaging related to nutritional preferences of consumers through a comparison of data obtained in selected stores in two countries - Germany and the Czech Republic. An acquaintance with the function of symbols in the market environment, definition of food categories with specific properties and trends in food labeling provides a theoretical foundation for the thesis elaboration. Subsequently, the frequency of the presence of symbols, their structure and forms in selected samples are evaluated. The results also indicate a greater prevalence of symbols on food packaging in Germany than in the Czech Republic. The assessment includes a justification for this finding. Finally, imperfections of the EU legislation related to the use of certain food labels are mentioned.

61 Dual food quality as a misleading commercial practice Abstract The presented thesis deals with the issue of dual quality of food as a misleading commercial practice, both before and after the amendment of the Unfair Commercial Practices Directive from 2019. The aim of this thesis is to describe the commercial practice of dual food quality, to classify it to the system of unfair commercial practices under the Unfair Commercial Practices Directive and the Consumer Protection Act and then to describe the amendment to the Unfair Commercial Practices Directive and its impact on the Czech legal system. In the first part, the dual quality of food is defined as a commercial practice in which producers place on the market of a Member State food product that has a different composition from food product sold in other Member States, although they are sold under the same brand and in the same or interchangeable packaging. At the same time, this part of the thesis describes the tests performed comparing the quality of food, which found that the dual food quality is not only a problem in the eastern countries of the European Union, but occurs randomly without a geographical or other pattern. The second part of the thesis focuses on the description of the system of legal regulation of unfair commercial practices. That...

Civil Procedure and Consumer Abstract This rigorous thesis deals with the topic of private law procedure in relation to the consumer and especially the exercise of his rights. The current state of legislation in this area is highly stratified and multilevel. In addition to the traditional possibility of claiming the individual rights through private litigation before a civil court, dispute resolution methods are also gaining prominence in the field of consumer law due to request for enhanced enforcement of highly harmonized substantive law, which should provide better access to justice and consumer rights also through effective access to the state authorities that would judge such disputes. In connection with a significant amendment to the Consumer Protection Act, specialized procedural protection of consumer rights was institutionalized through the introduction of so-called alternative dispute resolution methods, which are divided among several bodies having jurisdiction and competence in a particular dispute, either to make a binding decision or lead parties to reconciliation or conclusion of a private law agreement. In addition to this relatively new legal regulation of alternative dispute resolution for consumer disputes, the traditional method of dispute resolution in arbitration proceedings also...

The main aim of this bachelor thesis is to identify Fairtrade based on a quantitative research. This thesis illustrates the level of awareness of Fairtrade at the University of South Bohemia with the help of a questionnaire survey. The study was performed by the employees and students, with the purpose of analysing knowledge about Fair Trade history, Fair Trade issues, fairtrade products, key Fairtrade organizations and the process of Fairtrade certification. Finally, these new findings motivate some people to buy fairtrade products and, consequently, to assist the developing countries.

This thesis deals with the public's attitude towards network marketing and determining its future direction. First, the literature was studied, which explains the concept of network marketing and concepts related to it, how it works, advantages and disadvantages. In addition, interesting statistical data are mentioned. The practical part presents the results of electronic survey, which found out the attitude of the public, as well as an interview with a representative of the selected company Amway. After evaluating the information and determining the possible future direction, the information was applied to a selected Amway company, for which possible proposals were made to consider what the company and its representatives may focus more on in the future.

Title: Generation Z and sports brands Objectives: Main goal of the diploma thesis is to find out brand importance in decision-making process of generation Z living in capital city of Prague using group interviews. Methods: The qualitative method was used in the diploma via group interviews. Scenario of the group interviews was based on literature search. Audio record was taken during the interview which was used with notes to analyzing the data. Summary protocol method was used to rewrite data from audio record. Results: For generation Z living in the capital city of Prague, the brand plays its role in the buying decision-making process in all its phases in the purchase of sporting goods. Generation Z living in capital city of Prague got good relationship with sporting brands. They are willing to pay more money for branded goods and they are loyal to brands. Keywords: generation Z, brand, sports brand, consumer, consumer behavior, buyer decision process

Sale of goods in shops in the process of reform (new directive to regulate sale of goods and its implementation in Czech law) Abstract The thesis analyzes the directive of the European parliament and Council (EU) on certain aspects of contracts on the sale of goods and its transposition into Czech law. Since both the directive and the implementing national legislation have yet to enter into force, the thesis also reflects on the law currently applicable, highlights possible issues and answers the question whether these will be solved, deepened or whether the directive shall give rise to new issues altogether. Part one deals with the scope of application of the rules set out in the directive. The national legislature has chosen to limit the personal as well as material scope of the application of the special provisions of the Civil Code concerning the sale of goods in shops (newly "the sale of goods to consumers"). Rules contained in the directive shall in the future apply only to the sale of movable material goods, provided the person buying these goods is a consumer. The currently very broad application of these provisions, which consider the "sale of goods in shops" to include not only the sale of immovable property, but under certain circumstances also the sale of goods to other entrepreneurs, is being...

Lending-based crowdfunding and its tax aspects Článok sa zameriava na komparáciu služieb hromadného financovania založeného na požičiavaní, známeho aj ako peer to peer lending v kontexte prijatého Nariadenia Európskeho parlamentu a Rady EU 2020/1503 zo 7. októbra 2020 o európskych poskytovateľoch služieb hromadného financovania pre podnikanie a jeho neregulovanou alternatívou – peer to peer lendingom, kde na pozícií dlžníka vystupuje fyzická osoba nepodnikateľ. Článok analyzuje a komparuje vybrané inštitúty v rámci oboch obchodných modelov s cieľom identifikovať najvýznamnejšie problémy v kontexte absentujúcej právnej úpravy. Zdroj:https://zenodo.org/record/5745243 URL: https://unibook.upjs.sk/ The article focuses on the comparison of lending-based crowdfunding under the Regulation (EU) 2020/1503 of the European Parliament and of the Council of 7 October 2020 on European crowdfunding service providers for business, and amending Regulation (EU) 2017/1129 and Directive (EU) 2019/1937 and its unregulated alternative - peer to peer lending where the debtors are consumers. The article analyzes and compares selected issues within both business models in order to identify the most significant problems in the context of absent legislation.

This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in beer segment. It focuses mainly on individual factors, which can enter the decision-making process and somehow affect it. The first part of the thesis focuses on history of brewing and of beer bottles in the Czech Republic. After that, the internal and external factors affecting decision-making during purchase are being introduced. Also purchase behavior is being defined and whole purchase-making process is described. Practical part of the thesis focuses on general knowledge of beer brands and individual factors affecting given target groups using quantitative research. The goal of the thesis is to find out about the preferences of the examined target groups and shed a light on the factors affecting purchase behavior.

The aim of the thesis was to evaluate the use and preferences concentrated and dried milk products. A questionnaire survey focused on the use and preferences of food products was attended by 172 respondents (consumers) of various ages (men 21%; women 79%), a survey focused on feed products by 87 respondents (farmers). The first survey showed that sweetened concentrated dairy products prefer younger age groups, while middle and older age groups prefer milk powder and unsweetened concentrated dairy products. The second survey showed that farmers use mainly milk products containing dried whey, and consider their composition and safetyas main advantages of feeding. The results showed that concentrated dairy products are rela-tively widely used and consumers have a good overview of their offer.

This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.

The aim of this work is to find out how consumers perceive regional brands. The work is divided into theoretical and practical part. The theoretical part deals with the consumer, his behavior and the factors that affect consumers. The theory also includes the concept of brand, product labeling and regional brands themselves. There are also examples of the most famous regional brands and what is the goal of these brands. In the practical part we will meet with the survey itself. This section mentions the assumptions and their later comparison with the results themselves. Here we also find graphical processing of answers from respondents. Most of the results agree with the assumptions that are written at the beginning of the practical part, some are even better than their expectations.

The diploma thesis deals with private and public law aspects which are specific of doorstep selling. The main goal of the thesis is a complex analysis of these aspects, with emphasis put on the issue of consumer protection. The thesis further examines drawbacks of the Czech legislation de lege lata on the theoretical level as well as in applicational practice and confronts these drawbacks with de lege ferenda proposals.

Discrimination againts consumer in the provision of goods and services Abstract The topic of this thesis is the prohibition of discrimination of consumers in the provision of goods and services. Recently, this issue has been the object of interest thanks to the Constitutional Court's judgment from 17 April 2019, in which the Constitutional Court dealt with consumer discrimination directly. The aim of this thesis is to analyse the concept of discrimination in the area of provision of goods and services and to compare the principle of non-discrimination with other principles acting in conflict. For this reason, the thesis is divided into two main parts. The introduction is followed by the first part that is fully devoted to the analysis of the concept of consumer discrimination and other terms related to it. The second part of the work deals with the principles against which the principle of non-discrimination directly acts. The first part, entitled Consumer Discrimination, is divided into five subchapters. The main introductory chapter deals in detail with the analysis of the concept of discrimination and deals with discriminatory criteria in individual subchapters. The second chapter mentions cases of different treatment, which by law are not and cannot be considered as discrimination of the consumer. The...

Boilerplate contracts made by an entrepreneur Abstract Boilerplate contracts or contracts of adhesion, as a distinctive category of contracts, were identified by legal doctrine as early as 1904. However, they were first introduced in Czech legislation only with the advent of the new Civil Code, which entered into force in 2014. At present, due to their practicality, they are the most widespread form of contract, which, thanks to the speed of conclusion, finds the greatest utilization in mass contracting, in areas with a broad base of demanding entities, typically consumers. Entrepreneurs played a crucial role in the formation of this institute, when they as primary producers and service providers utilized the potential of adhesion contracts and are still to this day their most common drafters. This diploma thesis deals mainly with the process of concluding bolierplate contracts by entrepreneurs. Emphasis is placed on the individual contractual phases, what are their specifics and how do they differ from the traditional individual contracting. The importance of the adhesive contracting isevaluatedfromtheperspectiveoftoday'ssocietyneeds . Each contractual phase and method of concluding is analysed and put into context with the real practice of consumer and business relations. The main purpose of the civil law...

The Bachelor Thesis studies the means of communication of subjects in food sales. The theoretical part defines marketing mix, especially communication, consumer behavior, and associated trends, the purchasing decision-making process, and the factors affecting consumers when purchasing food products. In the practical part of the research, secondary and primary data is used. The primary data was obtained using a questionnaire with 141 respondents. The purpose of the study is to give recommendations for the distributors and manufacturers of food products to improve their sales.

This diploma thesis deals with the content of the consumer contract and its regulation from the perspective of consumers. The aim of this thesis is to analyse this particular regulation, decide whether it is sufficient, where can be seen some deficiencies and whether the regulations fulfil its function, that is to protect the weaker party. The thesis is divided into five fundamental parts. The first one is concerned with the introductory issues, such as the consumer itself, consumer protection, why is the consumer actually protected, the principles on which is the protection based. The second part looks into the unfair terms in consumer contracts. The emphasis is placed on problematic provisions with respect to the Court of Justice case-law as well as the national case-law. An independent head is devoted to the possibility of the contractual penalty in terms of trade. The third section deals with contractual information requirements. It summarizes the European regulation. It also compares the preceding regulation with the new one in order to find the current tendencies. The contractual information requirements are viewed critically, based on specialized comments and analysis. The national regulation is divided into the general regulation and consumer regulation considering the difference between...

STEHNOVÁ, N., Shopping behaviour of consumers on the vegetable market in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. The diploma thesis describes the situation on the vegetable market in the Czech Republic. The first part of the thesis monitors the development of sowing areas, harvest, consumption, consumer prices and the development of foreign trade of vegetables in recent years. The next part of the thesis deals with factors affecting shopping behaviour of consumers on the vegetable market. These consumers are further divided into individual segments by means of cluster analysis. Not least, the thesis also includes the research of Czech vegetable producers. At the end of the thesis are formulated recommendations for the consumers, producers and traders on the vegetable market.