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The article discusses the relationship between literature and language by João Guimarães Rosa into the context of intellect-cultural exchanges in Brazil in the 1940s and 1950s consulting the writer's books, his marks and notes made in the printed material, identifying how the writer manages to take advantage of sound and imagery elements of a mass culture, as he himself indicates, published in supports such as books and other printed materials, radios and films revealing a Brazil to Brazilians who read, heard and read, through words, but also through theirs sounds and images. The text intends to add to the rich linguistic erudite project of Guimarães Rosa which led him to be considered the greatest prose writing of the Brazilian 20 th century his intercultural exchanges and, in particular, the relationship of his art with equipment of a mass culture which, instead of subtracting erudition components from his work, enhances and opmizes them. [ABSTRACT FROM AUTHOR]

Thispaper examines different types of written poetic texts, both manuscript and printed, that circulated in various shapes, formats and media during the 18th century in New Spain. Beyond playscripts themselves, texts are related to the theatre of the time, to poems written by actors and other people in the trade, to showbiz gossip. From these texts emerge some figures and representations that conforms the New Spain social imaginary. RESUMEN: Este artículo presenta diferentes textos poéticos, tanto impresos como manuscritos, que se divulgaron por distintos medios, formatos y soportes (entre los cuales el pliego de cordel) durante el siglo XVIII en la Nueva España. Más allá de los propios textos dramáticos, se trata de textos relacionados al teatro de la época, desde las ideas y concepciones acerca del mismo, hasta poemas escritos por la misma gente de teatro, pasando por chismes de la farándula. De dichos textos emergen algunas de las figuras y las representaciones que conforman el imaginario social que en ese momento rodeaba el teatro.

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