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Social Mindscapes rimane un testo accessibile, persino divulgativo, ma il suo stile narrativo, l’uso della prima persona singolare e plurale, i riferimenti alla vita quotidiana, ad accadimenti personali, a esemplificazioni tratte dai pi disparati ambiti della vita sociale non devono trarre in inganno. Esso rimane una delle pi raffinate rielaborazioni di assunti sociologici classici nella forma di una sociologia della cognizione culturalista che introduce un approccio comparativo allo studio del pensiero e del pensare, considerati come impresa collettiva Social Mindscapes remains an accessible, even popular text, but its narrative style, the use of the first person singular and plural, the references to daily life, personal events, examples drawn from the most disparate areas of social life must not deceit. It remains one of the most refined reworkings of classical sociological assumptions in the form of a sociology of culturalist cognition that introduces a comparative approach to the study of thought and thinking, considered as a collective enterprise

La corposa postfazione applica la prospettiva zerubevaliana allo studio delle sessualità, traccia lo sviluppo delle diverse prospettive che si rifanno alla sociologia cognitiva e approfondisce il contributo della Rutgers School. The substantial afterword applies the Zerubevalian perspective to the study of sexuality, traces the development of different perspectives that refer to cognitive sociology and deepens the contribution of the Rutgers School.

La diversidad de la sociología puede ser capturada con la ayuda de cuatro tipos ideales. El primero es la sociología informativa o «de consultoría»: aquella que produce datos y análisis orientados hacia la toma de decisiones. El segundo es la sociología crítica, que identifica los defectos de la sociedad y propone remedios para los mismos. El tercero es la sociología que intenta despertar emociones describiendo los fenómenos sociales de una manera vívida. Un cuarto tipo, el cognitivo, tiene por objetivo la explicación de fenómenos sociales enigmáticos. Las cuatro orientaciones se encuentran tanto en la sociología contemporánea como en la clásica, pero no son igualmente valiosas. Tocqueville, Weber o Durkheim ejemplifican el cuarto tipo, pero varios factores han causado que actualmente los otros tres se expandan a sus expensas. Como consecuencia de esta diversidad en la sociología, y de su alejamiento respecto del tipo cognitivo, el escepticismo sobre la disciplina ha crecido en los últimos años. The diversity of sociology can be captured with the help of four ideal types. First is cameral or informative sociology: that which produces data and analyses oriented towards decision- makers. Second is critical sociology, which identifies the defects of society and proposes remedies for them. Third is sociology which aims to arouse emotions by describing social phenomena in a vivid fashion: it can be characterized as expressive. A fourth type, the cognitive type, sees the explanation of puzzling social phenomena as its objective. The four orientations characterize contemporary as well as classical sociology but are not equally valuable. Tocqueville, Weber, or Durkheim illustrate the fourth type, but various factors today have caused the other three to expand at its expense. As a consequence of this diversity within sociology and the trend away from the cognitive type, scepticism about the discipline has grown in recent years.

Mi propuesta posdoctoral examina el conocimiento experto en entornos de trabajo reales. Su perspectiva teórica proviene de la ciencia cognitiva contemporánea, así como de la etnografía y sociología empírica (Myers: 2008, Knorr Cetina: 1999, Bourdieu: 1994, Cicourel: 1990). Este modelo integrado se opone al dualismo de la inteligencia artificial clásicaSiguiendo las posturas pragmáticas de Searle (2004) y Dreyfus (1979), My post doctorate proposal examines expert knowledge in heterogeneous real work settings. Its theoretical perspective comes from contemporary cognitive science, and also from ethnographical and empirical sociology (Myers: 2008, Knorr Cetina: 1999, Bourdieu: 1994, Cicourel: 1990). This integrated model stands against the dualism of classical artificial intelligence. Following the pragmatic positions of both Searle (2004) and Dreyfus (1979), the integrated model of expert knowledge stands against the dualist models of classical artificial intelligence, also dominant inside the rational choice theory.

Este ensaio procura analisar a evolução da cena econômica e institucional brasileira que vem produzindo uma nova relação entre as grandes empresas, seus acionistas e os intermediários financeiros e espraiando suas conseqüências sobre os sindicatos e a previdência. O autor aborda as vicissitudes das tentativas de instalação no Brasil do modelo de governança corporativa, usando as câmaras setoriais como um contraponto cognitivo. Apresenta também algumas particularidades da tramitação recente das leis que regulam a governança corporativa, enfocando as dificuldades enfrentadas pelos agentes que tentam trazer esse conceito, oriundo do mundo financeiro anglo-saxão, para a cena brasileira. A discussão pretende mostrar que, de um lado, as dificuldades são expressão da resistência do modelo de capitalismo brasileiro, que passa, atualmente, por um processo de deslegitimação causado pela prevalência dos partidários da globalização, considerados os intelectuais orgânicos das elites dominantes do momento; de outro, que os atores "globalizantes" recebem uma ajuda decisiva e aparentemente inesperada das cúpulas do movimento sindical, o que influencia bastante a disputa econômica e política travada em torno da implantação ou não da governança corporativa e seus contornos. This essay aims to analyze the evolution of the Brazilian economical and institutional scene that has both produced a new relationship among big corporations, shareholders, and commission agents, and spread its consequences over unions and the security service. The article points the vicissitudes of the attempts to install the corporative governance model in Brazil, using the parceled chambers as a cognitive counterpoint. It shows also some particularities on the recent dealings with laws that regulate the corporative governance, focusing on the difficulties faced by the agents who have attempted to bring such concept, natural of the Anglo-Saxon finance community, to the Brazilian scene. The discussion intends to show that, from one point of view the difficulties are an expression of the Brazilian capitalism model, which has currently undertaken a process of delegitimization caused by the prevalence of those who favor globalization, taken as the organic intellectuals of the current dominating elites; from another, it shows that the "globalizing" actors have received a decisive and somewhat unexpected help from the high ranks of the union movement, which by all means greatly influences the economic and political dispute fought around the implementation or not of the corporative governance and its boundaries. Cet article analyse l'évolution de la scène économique et institutionnelle brésilienne, qui crée une nouvelle relation entre les grandes entreprises, leurs actionnaires et les intermédiaires financiers. Les conséquences de cette évolution se font sentir sur les syndicats et la sécurité sociale. L'auteur aborde les vicissitudes des essais d'installation au Brésil du modèle de gouvernance corporative, en utilisant les chambres sectorielles comme un contrepoint cognitif. L'article présente également quelques particularités sur le processus récent de formation des lois qui règlent la gouvernance corporative, en axant les difficultés encourues par les agents qui tentent de transposer ce concept issu du monde financier anglo-saxon à la scène brésilienne. La discussion prétend montrer que, d'un côté, les difficultés sont l'expression de la résistance du modèle de capitalisme brésilien, qui passe, actuellement, par un processus de dé-légitimation causé par la supériorité des partisans de la globalisation, considérés comme étant les intellectuels organiques des élites dominantes du moment et, d'un autre côté, que les acteurs "globalisants» reçoivent une aide décisive et apparemment inattendue de ceux qui sont à la tête du mouvement syndical, ce qui a une influence énorme sur la dispute économique et politique mise en place autour de l'implantation (ou pas) de la gouvernance corporatiste et de ses contours.