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Since the mid-1980s, "experience" has become a central object of reflection for marketing as well as for semiotics, to the extent that meaning is always created during an experience. However, English and French literatures on experiential marketing often approach the concept of experience differently. This article argues that these divergences concern the thematic of the experience (i.e. shopping vs consuming), and that, more essentially, experience should be conceived as the common denominator of all marketing offerings, no matter if it is a product, a service, an event, a place ... Using the post-structural semiotic frameworks of the "interactional regimes" theory, the author proposes to consider four fundamental consumer experiences (domination, cooperation, emancipation, and harmonization), each of these related to the logic of a specific type of offering: "goods," "play," "work" and "existence." In considering these four macro-offerings, this paper aims to better grasp the interactional and semiotic stakes of consumer experiences. [ABSTRACT FROM AUTHOR]

Copyright of Direito e Práxis is the property of Editora da Universidade do Estado do Rio de Janeiro (EdUERJ) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Abstract This research critically examines the multifaceted role of English as a foreign language (EFL) coursebooks beyond mere language learning objectives. Specifically, the study focuses on how these coursebooks often project universal cultural values that, though seemingly bland, can perpetuate power dynamics leading to various forms of inequality. Drawing on a qualitative methodology that amalgamates socio-semiotic analysis and critical visual literacy, the investigation scrutinizes the portrayal of indigenous peoples within 12 EFL coursebooks used in state-run and subsidized schools across Chile. Furthermore, the research explores the viewpoints and attitudes of seven EFL teachers towards the visual representations of indigenous peoples compared to non-indigenous individuals depicted in the same coursebooks. The findings suggest that indigenous peoples are often depicted as stereotypical remnants of the past, oversimplifying their intricate cultural attributes and presenting them as disconnected from contemporary society. Moreover, the study identifies the failure of coursebook publishers in acknowledging the richness and diversity of indigenous cultures, thereby perpetuating cultural stereotypes and contributing to the process of otherising, which reinforces a sense of separation between the majority (“us”) and the indigenous minority (“them”).

This research critically examines the multifaceted role of English as a foreign language (EFL) coursebooks beyond mere language learning objectives. Specifically, the study focuses on how these coursebooks often project universal cultural values that, though seemingly bland, can perpetuate power dynamics leading to various forms of inequality. Drawing on a qualitative methodology that amalgamates socio-semiotic analysis and critical visual literacy, the investigation scrutinizes the portrayal of indigenous peoples within 12 EFL coursebooks used in state-run and subsidized schools across Chile. Furthermore, the research explores the viewpoints and attitudes of seven EFL teachers towards the visual representations of indigenous peoples compared to non-indigenous individuals depicted in the same coursebooks. The findings suggest that indigenous peoples are often depicted as stereotypical remnants of the past, oversimplifying their intricate cultural attributes and presenting them as disconnected from contemporary society. Moreover, the study identifies the failure of coursebook publishers in acknowledging the richness and diversity of indigenous cultures, thereby perpetuating cultural stereotypes and contributing to the process of otherising, which reinforces a sense of separation between the majority ("us") and the indigenous minority ("them"). [ABSTRACT FROM AUTHOR]

Copyright of Question (1669-6581) is the property of Universidad Nacional de La Plata and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Canadian Journal of Learning & Technology is the property of Canadian Network for Innovation in Education and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Gastronomy and meals have always played a key role in shaping cultural characteristics, and it is for this very reason that cultural anthropology pays particular attention to these topics. In this paper, we present several analytical dimensions that can be applied to the analysis of food culture, partly from a cultural anthropological perspective and partly from a socio-semiotic perspective. Firstly, we review those aspects of gastro-semiotics that help us to organize foods according to various dichotomies and polarities. We discuss, on the one hand, those aspects that may indicate differences between cultures and subcultures, and on the other those that relate to temporal differences in food consumption and those that are rooted in material differences among foods. We then list the dimensions that, in the form of general status symbols, may also play a role in the analysis of food. In the present paper we also discuss our longitudinal study The Symbols of Hungarianness (1997 and 2021/22), conducted on a nationwide representative sample of 1,000 people, in which we asked about foods and drinks that are characteristic in terms of national identity and that are thus also suitable for presenting certain typical features of Hungarian cuisine. [ABSTRACT FROM AUTHOR]

This article studies the relations between the rise of revivalist churches, and more globally the Christian religion, and the promotional discourses on beers in Kinshasa (Democratic Republic of the Congo) in the 1990s. We conducted in-depth socio-semiotic analyses of three commercials aired in 1993 and 1994. These analyses showed that Christian religious allusions peppered the texts of the advertisements, with references to the rhetoric of revivalist churches of the Congo and with marks of the Catholic religion, both of which we consider as euphemistic or “de-dramatizing” discourses that favour beers. These discourses make a corrective or “recategorizing” contribution (Bonhomme and Horak, 2009) to previous discourses on the depreciative nature of beer, which was (and still is) a victim in Kinshasa, due to the teachings of certain Pentecostal religious formations that are against the consumption of alcoholic beverages.

Copyright of Methaodos: Social Science Journal / Methaodos: Revista de Ciencias Sociales is the property of Departamento de Ciencias de la Comunicacion y Sociologia, Universidad Rey Juan Carlos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article analyzes and contrasts the socio-semiotic modeling patterns of Sun and Moon that encode the denoted meanings and social representations of the principal heavenly bodies among the ethnic groups of the Panoan linguistic family. The study of these symbolic motifs constitutes a way of approaching Panoans' cultural field that offers insights into its internal configuration and external relations. The research strategy applied is the case study. The units of analysis are the patterns of primary or linguistic and secondary or discursive modeling of Sun and Moon. The data show linguistic homogeneity but discursive heterogeneity. The register of representations reveals the coexistence of a diversity of conceptions of Sun and Moon in ontological terms, gender, and relationship modalities assigned to these entities. Within the framework of its system of variants and transformations, two predominant ethnomodels can be distinguished in Panoan groups from certain geographical areas, which present important cross-cultural correlates: Sun as a creator divinity and Moon as an ancestor turned heavenly body. The former is related to the Andean conceptions of Sun, while the latter has been widely recorded in the mythologies of the Amazonian peoples, revealing a system of transductions that inform of its ancient roots. [ABSTRACT FROM AUTHOR]

The paper presents a semiotic interpretation of the phenomenological debate on the notion of person, focusing in particular on Edmund Husserl, Max Scheler, and Edith Stein. The semiotic interpretation lets us identify the categories that orient the debate: collective/individual and subject/object. As we will see, the phenomenological analysis of the relation between person and social units such as the community, the association, and the mass shows similarities to contemporary socio-semiotic models. The difference between community, association, and mass provides an explanation for the establishment of legal systems. The notion of person we inherit from phenomenology can also be useful in facing juridical problems raised by the use of non-human decision-makers such as machine learning algorithms and artificial intelligence applications. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos de Información y Comunicación is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of this work is to present the theory of social discourse of Marc Angenot as part of the socio-semiotic perspective that is worked in the city of Córdoba, Argentina, for more than 30 years. To characterize this trajectory, we propose to systematize the author's two books translated into Spanish (2010a; 2010b), plus an article (2012) that is relevant to the field of discursivity. It will be possible to identify, throughout the writing, two moments in Angenot's work: the first, where he develops his theory of social discourse (together with the concept of discursive hegemony, its components and the notions of marginality, contradiction and dissidence), and the second, where it links said device with the notion of argumentative arsenal. [ABSTRACT FROM AUTHOR]

This work focuses on multimodal communication and a transmediatic approach to narratives (storytelling cf. Jenkins 2006). Although anchored in the traditional semiotic narrative mentioned above, it is situated, more specifically, in the field of socio-semiotics (cf. Kress and Van Leewven 1996; 2010), looking at the modes and means of expression and reception of messages. Methodology: This qualitative research followed three methodological steps. First, exposition of the theoretical path, then identification of the relevant bibliography in cognitive linguistics and, finally, the use of theconcept of convergence applied to multimodal communication, from the previously indicated approach on conceptual metaphor as a cognitive process of semiotic relevance. These theoretical assumptions were applied in the analysis of different representations of the Harry Potter phenomenon, in its diverse and convergent material occurrences. Analysis: The analysis performed confirms that narrative processes as transmedia texts can create a comprehensive fictional environment, open to multiple contexts of interpretation and reformulation, being able to mobilize mechanisms of convergent meaning and sequential narratives that work on multi-platforms of frequent access to a wide audience (Jenkins 2006). Starting from the concept of form introduced by3 Kress and Van Leewen (1996), a proposal of a socio-semiotic character is presented, focusing on multimodal communication (cf. Kress 2010). It intersects with the theory of conceptual metaphor introduced by Lakoff and Johnson (1980), thereby creating structures of convergence between various media of access to each narrative object (Jenkins 2006). Discussion: Explores the narrative universe of a product using transmediatic mechanisms, highlighting a question of cognitive experience, more than use, since it creates commitments and interpretative challenges that are necessary to both authors and audiences (Scolari 2009). This approach is illustrated with the example of the narratives created around the character of Harry Potter (Rowling 1997-2007), in which case it is part of a series of books and analog games, which, in turn, are at the origin of an extensive media production, digital games and online platforms with active participation of fan communities of the character. Conclusion: Research demonstrates the relevance of this proposal, underlining the multimodal and, at the same time, transmediality of the current forms of creation and access to narrative texts. The series can be considered a significant example of transmedia narratives in the sense of Jenkins (2006), since it promotes a whole set of modalities and possibilities of representation in a variety of formats. [ABSTRACT FROM AUTHOR]

The heritage of Yogyakarta is always situated in a dynamic urban environment. Heritage conservation has been challenged by a lack of understanding on the ideological process in the creation of meanings. This paper investigates the creation process of urban space that is currently appreciated as heritage. The paper uses the city of Yogyakarta as the case study because its uniqueness as a mix of traditional and colonial cities. The study uses the concept of meaning production to understand the association between the construction of urban space and ideological meanings. This concept corresponds to the creation of urban objects and the recognition of meanings in the society. This study uses data sourced from a literature study. As the result, the process of meaning production has demonstrated social and political forces in the construction of traditional and colonial buildings. Situation in the past demonstrates urban space as a tool of political hegemony of traditional court and colonialist. A different social milieu in the present day changes the conflicting ideologies into history. Therefore, the urban structure expresses political strategies of relevant authorities in proclaiming hegemony and regulating society. This study provides a basis for investigating the influence of ideologies on the meaning of heritage that corresponds to cultural significant.

Interdisciplinarity broadens urban planning praxis and simultaneously deepens how urban research unfurls. Indeed, this breadth and depth diverges and converges the understanding of current and popular concepts such as temporary use (TU)—also recognized as short-term or temporally undefined use of space. Through a meta-research, or research about research approach employing socio-semiotics and bibliometric analyses for the first time in relation to TU, I clarify the increasing scholarly attention to urban interventions by asking: How are urban scholars communicating the TU discourse? A socio-semiotic framework helps unpack the production of meanings as well as symbols channeled through the scholarly institutionalization of TU. Supporting this, I use bibliometric analyses to explicate the production and reproduction of meaning through keywords and citation networks in research literature. This study illuminates epistemological activities and reflects on directions tied to our understanding and articulation of a potential ‘Temporary Turn’ in theory and practice.

Starting from Logorama, an animated short film entirely made out of logos, the paper investigates induced meaning productions. From a pragmaticist point of view, combining semiopragmatic, artwork sociology and Peirce’s semiotic, enunciation traces are examined in order to rebuild the actual semiotizations in this particular case of use and this readjustement of advertising artefacts, and to determine their singularity.

Iš prancūzų k. vertė Kęstutis Nastopka. Versta iš: Landowski, Eric. Petit manifeste sémiotique en l’honneur et à l’attention du camarade sociologue Pekka Sulkunen. Actes Sémiotiques, 2017, Nr. 120 (http://epublications.unilim.fr/revues/as/5816)

This book review examines Andrea Semprini’s semiodiscursive exploration of three (culturally significant) visual phenomena characteristic of our time. In Communication par l’image, a work representative of a methodology developed over years of research, Semprini articulates his socio-semiotic approach to communication and a culturalist perspective. Through three analytical essays on diverse objects, the author shows us the “possible world” that each of these visual elements contributes to creating.

This article highlights the growing mainstream preoccupation with law, lawyers and litigation on Japanese prime-time television. Specifically, the article focuses on the recent shift from the dramatic and serious in 1990s productions to the more comic (in both on scripted shows and infotainment law-themed shows) in the 2000s and beyond. Linking the semiotics of humour, sociolegal studies and socio-semiotics more broadly, the article argues that an analysis of law-themed comic scenes and skits highlights Japanese society's heightened interest in the law (mirroring twenty first century legal system reforms) and yet an enduring social sense that the law, especially legal resolution of conflict, is something incongruous and unrelated to people's lived realities (which reflects ongoing low rates of litigation). Despite Ramseyer's thesis that "rational" Japanese avoid the law because they bargain in its shadow, this article concludes that the Japanese draw on their emotional intelligence to accept the possibilities of the law for achieving social justice but acknowledge its limits for resolving satisfactorily everyday disputes. [ABSTRACT FROM AUTHOR]

This paper deals with representations of work, industrial relations and occupational groups in TV shows, particularly in reality TV. The first part of the text gives a quick overview of the different types of TV programs (serials, documentaries, etc.) and of the way that work as a topic has been adressed for about thirty years. The second part examines in detail two reality TV shows in particular (Ramsey’s Kitchen Nightmares and Undercover Boss) to show how they produce a very normative and conservative discourse on work and industrial relations.

In this paper, I propose an overall model of the semantic and semiotic functions of money and capital forms based on an ecological view of human activity and a theory of the origin of money (coined precious metals). The meaning of money is replaced in a structured human perspective and a critical discussion is outlined on the grounds of the material and capital flows and functions identified. The madness of money follows from the separation of economy and ecology. That madness causes serious damage, especially under certain circumstances that the structural analysis can identify. Finally, I add some new considerations on the psycho-semiotic implications of the analysis. The societal structure discussed can be interpreted in terms that have strikingly direct correspondence to those describing semiotic aspects of language and the human psyché where the concepts of meaning and madness are immediately pertinent. [ABSTRACT FROM AUTHOR]

Copyright of Semiotica is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper investigates gender-relations among the Hausa via their proverbs. Using a socio-semiotic framework (Hodge and Kress, 1988;Kress, 2010;Van Leeuwen, 2005), the paper analyses some gender-related Hausa proverbs, sampled from 100 proverbs. The influence of those proverbs in the sociocultural psyche of the Hausa is second only to religious injunctions. The findings show that 99% of the gender-related proverbs project negative affordances on those relations, especially in matrimony. The negative ensembles in the proverbs are made by framing either sex in negative imaging and metaphors. This result also reflects the reality of gender-relations among the Hausa society and the socio-political orientation in northern Nigeria, especially regarding women. [ABSTRACT FROM AUTHOR]

Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.

This article reports reflections on a study addressing the role of a handmade picture in understanding pre-school children’s ideas about their future school context. How is it possible to handle communication by pictures dealt with in the framework of a general theory of signs to signify inquiry? The underlying aim of the study and related report are to deepen educational insights into drawing as communication, co-operation and discovery with meaning. This purpose will contribute to a deeper understanding of the role of picture breakdown and a semiotic modal-specific qualifying conversation within integrative pedagogy. Interviews, picture explication as well as the children’s and teachers’ comments are my empirical resources. The result features the children’s style and orientation to sign-mindedness, the pictures’ composition, and children’s discovery of the object with meaning and at the end a considered “figure of thought” from reconstruction the sign with a semio-cognitive potential

As it will be possible to observe, the confrontation between semiotics and sociology in the study of journalism should take on various shades of meaning. In the frst place, it is not pertinent to conceive a feld of study as a battlefeld in which diferent disciplines confront each other. On the contrary, there are many points in common between sociology and semiotics. In the second place, we should recall that one of the classic counterviews is that of quantitative content analysis, more characteristic of sociology, versus qualitative semiotics analysis. This confrontation is not new in the social sciences (Alvira, 1983). However, we should point out that we fnd ourselves facing a false dichotomy. The two methods are not incompatible, but rather complementary.

The interrelatedness of text and performance is a feature of semiotic approaches to drama. Because of their relation to performance and to social life, dramatic texts are among the most complex texts. A dramatic text creates an imaginary world which is “staged” in readers’ imaginations. Clarifying the playwright’s vision and facilitating transformation of the play from text to performance, stage directions are key components for the interaction with readers and spectators. Stage directions act as useful interventions which lead the readers to the world of the play and guide them to imagine the three-dimensional stage space. The receivers of the dramatic text complete their semiotization through adding their own interpretation to a virtual performance which they then place against any performance they see. This paper investigates how stage directions function as a focalizing element of the text which are important to the interpretive possibilities of a play. The paper probes how stage directions can be illuminated by the sensitive application of socio-semiotics to the encoding of motifs and stage imagery in dramatic texts as a meeting point of life, culture and imagination that generates meanings which are highly sensitive to receivers’ social and cultural backgrounds. Examples from stage directions as an integral part in the plays of Sam Shepard, an American writer, will be the focus of the analysis. [ABSTRACT FROM PUBLISHER]

During the sixties and seventies the limited presence of women in the public sphere was reflected in the restricted repertoire of roles played by female characters in television fiction (mainly those of mothers and wives). The strengthening of the feminist movement in the following decades increased and diversified the portrayals of women in the workplace, and further encouraged academic research on the social construction of working women. Despite the relevance of female professionals in current TV shows, the importance of romantic relationships and sexuality has led to a decreasing number of studies on the subject. This article summarizes the results of a study on working women in Spanish TV fiction, part of a larger project on the construction of female identities. The research uses an original methodology that combines quantitative techniques and qualitative methods (socio-semiotics) to analyse the sample of 709 female characters. The results show a coexistence of the traditional stereotypes of working women in customer service and care-giving positions with those of highly skilled female professionals. However, the empowerment of women in positions of responsibility is often associated with a negative portrayal of the character, while the problems of reconciling family and work are systematically avoided. [ABSTRACT FROM AUTHOR]