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In the context of global technological transformations and active penetration of artificial intelligence technologies and neural network algorithms into the digital space of socio-political communications, a new format of socio-political interactions is being formed today, defined by the widespread use of “smart” tools and mechanics of content generation and broadcasting in communication processes. In this regard, there is a demand for scientific research into the processes of the influence of artificial intelligence and neural networks on the content and functional parameters of modern socio-political communication interactions. The purpose of this study was to determine the relationship between “smart” technologies and the transformation of the contemporary space of sociopolitical communications in terms of the formation of risks, threats and challenges of a new type associated with the introduction of digital solutions based on the application of artificial intelligence technologies and neural network algorithms in the current practice of sociopolitical communications. The main research question is the extent and nature of the impact of the introduction of artificial intelligence technologies and neural network algorithms in the contemporary space of socio-political communications. To achieve the research goal and answer the research question, the authors applied the method of discourse analysis of scientific sources on the research topic, as well as conducted an international expert study, which allowed to identify key expert positions on the research topic and, based on the compilation of expert assessments, to identify the main risks, threats and challenges of socio-political nature formed in the processes of modern digital communications. The main conclusion of the paper is the thesis, substantiated and confirmed by the results of the research, that there is a wide range of socio-political risks, threats and challenges associated with the introduction of artificial intelligence technologies and neural network algorithms into the processes of contemporary digital communication. The paper provides a meaningful analysis of these risks, threats and challenges of a new type that can significantly affect the nature, dynamics and scenarios of the contemporary technological development of key spheres of life of the contemporary state and society.

The issues of social consolidation in a modern city are considered in the context of the development of digital communications. The author explores the information and communication aspect of modern practices of consolidation of citizens, the impact of the processes of globalization and digital transformation of society on the level of social consolidation. Along with new opportunities, digitalization also carries negative socio-economic and political consequences and risks. The expansion of social inequality and social disintegration are put forward in the first place. The solution to the problem lies in the adoption by society and the authorities of a new communication paradigm. New public digital consolidation spaces – digital platforms, messengers and social networks – are coming to replace the classic urban communication clusters localized on a spatial basis. The paper considers new parameters of communicative interaction, features of communication between government and society in the context of digital transformation. This is a change in the pace of communication, the development of self-regulation mechanisms and an increase in the interest of citizens in informal practices of participation in public life, a change in their role from consumers to content generators, the emergence of new discursive strategies, and more. The article concludes that it is participation in communications in the digital space that provides modern citizens with effective decision-making practices, participation in socio-political processes and social consolidation.

The article focuses on several controversial socio-political issues, and social media allow all forms of crowds to join the discussion of polarizing matters such as racial justice, gender issues, immigration, and social justice. Topics include examines that consumers passionately support or oppose controversial issues, they also increasingly expect brands and companies to serve a purpose and to publicly stand up for or against these matters.