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SMP Bina Taruna only has social media on Instagram with the account name smp_binataruna.official. The account has 288 followers and 67 following. Apart from that, the number of posts uploaded is still small, only 19 feed posts have been posted since March 24th. In addition, when viewed from a visual perspective, it still does not represent the image of SMP Bina Taruna. There is still no graphic that unites every visual that is created. Visual assets in the form of photos or videos that are made also do not represent the message to be conveyed. Therefore, an integrated promotion strategy is needed, which can later be implemented in several adequate promotional media. As well as being able to increase awareness of SMP Bina Taruna

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity. Keywords: campaign, mascot, SMP Bina Taruna, visual identity

Program services for SMP Bina Taruna Bojongsoang, Bandung, which is routinely held, problems were formulated regarding procedures and health protocol facilities that were not adequate when implemented (Face-to-Face Learning). The results of these observations are the background for the design and socialization of the PROKES (Back to School Program) campaign for SMP Bina Taruna Bandung. This activity is expected to support the limited PTM (Face-to-Face Learning) process to build awareness of school residents while maintaining orderly health protocols to prevent the spread of COVID-19. The PROKES campaign socialization activity (Back to School Program) was carried out by designing campaign attributes and applications at SMP Bina Taruna Bandung. The evaluation of this campaign's socialization received positive responses following the lack of facilities and facilities for the need for orderly health protocols in the implementation of PTM. Participants who are teachers, staff, and students of SMP Bina Taruna are greatly helped by this activity.

Dalam rangka rangkaian pelatihan terhadap mitra yang dilakukan sebelumnya di SMP Bina Taruna Bojongsoang, Bandung maka melalui kesempatan ini akan dilakukan pelatihan lanjutan pada para guru untuk mendukung proses pembelajaran. Kegiatan ini bertujuan untuk mengaplikasikan keilmuan kepada masyarakat sekitar, meningkatkan pegalaman pengguna dan pengenalan media pembelajaran daring, meningkatkan kemampuan guru dalam penggunaan media pembelajaran alternatif ditengah pandemi Covid-19, terutama media berbasis konferensi video. Kegiatan dari program ini dilakukan dengan pemaparan materi dan praktek serta diskusi langsung dengan Guru sebagai peserta. Evaluasi dari pelatihan ini 96% sangat baik dan sepakat bahwa sesuai dengan tujuan, kepentingan dan kebutuhan masyarakat sasarnya. Partisipan yang merupaka guru SMP Bina Taruna pada kegiatan pelatihan konferensi interaktif ini kedepannya adanya pelatihan lanjutan dengan pengembangan materi dari hasil evaluasi kuesioner