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The article is devoted to a relatively new genre of speech – self-presentation. The research is based on self-presentations of non-philological students of the geographical, sociological, biological faculties, Faculty of Mechanics and Mathematics, Faculty of Computer Science and Information Technology, the Institute of Physical Culture and Sports of Saratov National Research State University named after N. G. Chernyshevsky and philologists studying at the Institute of Philology and Journalism. The purpose of the study is to identify the genre features of these texts. The multidimensional analysis of self–presentations revealed genre-forming features, the most typical cognitive models (scenarios) of self-presentation, which allow us to conclude that the student’s self-presentation is a synthetic speech genre pursuing informative, imperative, evaluative goals. It can also be attributed to the genre of reaction. The genre of self-presentation interacts with other speech genres, as a rule, self-presentation includes a call, a message, gratitude. Bachelors and specialists choose a strategy – the desire to please, to seem attractive to others, Master’s students – self-advertisement, self-promotion, proving their professional competence. The choice of these strategies is related to the basic characteristics that the author defines for himself as essential: for Master’s students this is a career, for bachelors and specialists – a family, in which they live, and positive personality qualities. The article presents an overview of the forms of students’ self-presentations. Examples of atypical self-presentation are poetic texts and fairy tales, in which verbal-logical and emotionally expressive elements of speech as means of influencing the audience. Irony, jokes, puns are successfully used in students’ self-presentations, but in general the degree of seriousness within the genre is very high, for the most part self-presentations are a variant of business communication. In the works of students of all faculties, except philologists, a rhetorical technique is productive and frequent – the use of quotations and references to the opinions of famous people, philologists use lyrical reflections.

The analysis of the speech genre of self-presentation is performed within the anthropocentric approach to the language and speech. The study focuses on the self-presentation of non-philological students. The research is based on the comparative analysis of the papers of first year students and graduate students of the faculties of geography and of computer science and information technology, as well as of the Institute of physical education and sports of Saratov National Research State University. A multi-aspect analysis of student self-presentations revealed the main features of the speech genre of self-presentation. Among them are the most typical cognitive models (scenarios) of self-presentation which form the basis of the corresponding speech genre. In student papers, the speech genre of self-presentation often interacts with other speech genres: appeals, messages, and gratitude. First year students demonstrate a strategy that suggests an effort to please, to appear attractive to others. Graduate students present a strategy of self-promotion, trying to prove their professional competence. The analyzed papers show that the students demonstrate the awareness that effective self-presentation is based on verbal-logical and emotional-expressive elements of speech which act as the means of linguistic persuasion. The papers abound in clichés and set expressions containing elements of formal academic style.