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Turizam se smatra jedinim od simbola globalizacije i sastavni je dio svjetskog procesa razvoja, koji sa sobom nosi i brojne posljedice. Jedna je od tih posljedica i standardizacija proizvoda i usluga. Isto tako, turizam djeluje negativno i na prirodno okruženje, čije je narušavanje posljedica masovnog turizma. Velikim brojem posjeta turista u turističkoj sezoni dolazi do ugrožavanja prirodnih i kulturnih resursa kao i infrastrukture određene turističke destinacije. Stručnjaci navode da obujam turizma nije veliki problem ako ne dolazi do broja koji premašuje ekonomske, socijalne i prirodne kapacitete pojedine turističke destinacije. Iz tih se razloga suvremeni i budući razvoj turizma treba temeljiti na specifičnim turističkim proizvodima i uslugama koje su namijenjene užem segmentu potražnje. Navedeno se odnosi na selektivne oblike turizma, koji se vide kao održivi. Još je jedan od problema s kojim se susreće turizam Hrvatske i neravnomjerna razvijenost, a to se odnosi na veća ulaganja i razvitak obalnih dijelova Hrvatske, dok kontinentalni turizam zaostaje i ne ostvaruje svoj potencijal. Prema tome, smatra se da se razvojem selektivnog turizma i povećanjem turističke ponude na području kontinentalne Hrvatske može postići veći broj turističkih posjeta i smanjiti sezonalnost turizma, koji predstavlja prepreku hrvatskom turizmu. Cilj je ovog diplomskog rada ukazati na mogućnosti razvoja kontinentalnog turizma te revitalizaciju zaboravljene materijalne i nematerijalne baštine. Tourism is considered as one of the symbols of globalization and is an integral part of the world development process, which brings with it numerous consequences, while one of them is the standardization of products and services. Likewise, tourism has a negative effect on the natural environment, the destruction of which is a consequence of mass tourism. Many tourist visits in the tourist season endangers the natural and cultural resources as well as the infrastructure of a certain tourist destination. Experts state that the volume of tourism is not a big problem if it does not reach a number that exceeds the economic, social, and natural capacities of an individual tourist destination. For these reasons, the current and future development of tourism should be based on specific tourist products and services that are intended for a narrower segment of demand. The above refers to selective forms of tourism that are seen as sustainable. Another problem that tourism in Croatia faces is uneven development, and this refers to greater investments and development of the coastal parts of Croatia, while continental tourism lags and does not realize it´s potential. Therefore, it is considered that by developing selective tourism and increasing the tourist offer on the territory of continental Croatia, a greater number of tourist visits can be achieved and the seasonality of tourism, which is an obstacle to Croatian tourism, can be reduced. The aim of this thesis is to point out the possibilities of continental tourism development and the revitalization of forgotten tangible and intangible heritage.

Ruralno područje Banovine, dijela Sisačko- moslavačke županije u sjeverozapadnom dijelu Hrvatske, područje je slabo razvijenog gospodarstva, sve manjeg broja stanovnika, loše prometne povezanosti i infrastrukture koje u razvoju turizma vidi svoju priliku za oporavkom i razvojem. Razvijaju se selektivni oblici turizma na vrlo bogatoj, ali neiskorištenoj i zapuštenoj resursnoj osnovi. Uz sve poteškoće s koje su opteretile gospodarstva svih zemalja (pandemija, terorizam, migracije, ratovi, ekonomska kriza, inflacija, posljedice klimatskih promjena itd.) područje Banovine pogodio je i razorni potres uništivši i oštetivši stambene i gospodarske objekte, ali i one kulturno- povijesne koji su dio baštine, koji se još nisu oporavili od razaranja od strane agresora u Domovinskom ratu. Kako bi se maksimalno iskoristili postojeći resursi, poboljšao i usavršio turistički proizvod te privukli potencijalni turisti, potrošači, potrebno je povezati sve dionike turizma ovog područja, unaprijediti marketing, a prije svega, izgrađivati turističku infrastrukturu. The rural area of Banovina, part of the Sisak-Moslavina County in the northwestern part of Croatia, is an area with a poorly developed economy, a decreasing number of inhabitants, poor transport connections and infrastructure, which sees the development of tourism as an opportunity for recovery and development. Selective forms of tourism are being developed on a very rich, but unused and neglected resource base. In addition to all the difficulties that burdened the economies of all countries (pandemic, terrorism, migration, wars, economic crisis, inflation, consequences of climate change, etc.), the Banovina area was also hit by a devastating earthquake, destroying and damaging residential and commercial buildings, as well as cultural historical ones that are part of the heritage, which have not yet recovered from the destruction by the aggressors in the Homeland War. In order to make maximum use of existing resources, improve and perfect the tourist product and attract potential tourists and consumers, it is necessary to connect all stakeholders of tourism in this area, improve marketing, and above all, build tourist infrastructure.

Ovim diplomskim radom želi se ukazati na važnost selektivnih turističkih vrsta i uspostavljanja kvalitetne i raznovrsne turističke ponude naspram masovnom turizmu. Cikloturizam predstavlja vrstu selektivnog turizma s najvećim potencijalom razvoja i iznad svake države stoji pitanje hoće li znati valorizirati potencijal koji cikloturizam sadrži. Grad Split sa svojom urbanom aglomeracijom zbog brojnih kulturno-povijesnih resursa i prirodnih ljepota ima dobre pretpostavke za kvalitetni razvoj cikloturizma na spomenutom području. U vrijeme pandemije „korona“ virusa, ova vrsta turizma pokazala se najotpornijom i najpogodnijom vrstom turizma jer se odvija u prirodi i na dovoljnoj distanci. U teorijskom dijelu rada nastoji se definirati pojam cikloturizma, prikazati povijest cikloturizma u Europi i Hrvatskoj te dati pregled glavnih biciklističkih koridora u Hrvatskoj. Idući dio rada posvećen je analizi stanja cikloturizma Urbane aglomeracije Split kroz pregled prirodne i kulturne resursne osnove ovog područja, analizu ponude cikloturizma na ovom području uz izdvojeno poglavlje posvećeno sustavu javnih bicikli i analizu potražnje za cikloturizmom te potencijale i razvojne mogućnosti cikloturizma u kojem su dati određeni prijedlozi kojima bi se unaprijedila cikloturistička ponuda ovog područja. U empirijskom istraživanju sudjelovalo je 120 ispitanika anketiranih on-line putem upitnika izrađenog u Google Forms formatu. Na temelju rezultata istraživanja dan je autorov kritički osvrt i opći zaključak rada. This graduate thesis aims to point out the importance of selective forms of tourism and to establish quality and diverse tourism supply in opposition to mass tourism. Cyclotourism is a type of tourism with the greatest potential for development and above each country there is a question of whether it will be able to valorize the potential that cyclotourism contains. City of Split with its urban aglomeration due to its numerous cultural and historical resources and natural beauty has good prerequisites for the quality development of cycling tourism. At the pandemic time, this type of tourism proved to be the most resistant and suitable type because it takes place in nature and at a sufficient distance. The theoretical part of the thesis seeks to define the concept of cycling tourism in Europe and Croatia and give an overview of the main cycling corridors in Croatia. The next part of the thesis is dedicated to analysis of the state of cycling tourism in the Urban aglomeration of Split through an overview of the natural and cultural resource base of this area, analysis of the cyclotourist supply with a separate chapter dedicated to the system of public bicycles, analysis of the demand for cyclotourism and the potentials and development opportunities of cyclotourism, in which certain proposals were given to improve the cyclotourism supply. The empirical research involved 120 respondents surveyed online through a questionnaire made in Google Forms format. Based on the results of the research, the author's critical review and general conclusion of the thesis are given.

Povečanjem turističke potražnje za novim stvarima, avanturama i nečim što turisti još nisu iskusili povećala se i potreba za stvaranjem novih oblika turizma koji će privući turiste. Kao odgovor na klasične turističke ponude pojavio se selektivni turizam. Stvaranjem što više oblika selektivnog turizma proširuje se krug turista koji će se pronaći u jednom od oblika selektivnog turizma na osnovu kojeg i odabru turističku destinaciju. Ulaganjem i usmjerienim dugoročnim planiranjem u određene oblike selektivnog turizma proširuje se ponuda, a samim time i prihodi. Hrvatska kao zemlja povoljne geolokacije i klimatskih uvjeta ima potencijala za stvaranja raznolike selektivne ponude koja može privući sve dobne skupine i zadovoljiti zahtjevne turiste. U radu će se govoriti o pojavi selektivnog turizma, koji su sve selektivni oblici turizma i njihovo objašnje, te će se obradit najzastupljeniji oblici selektivnog turizma u Hrvaskoj. Svrha i cilja rada je prikaziti važnost prepoznavanja turističke potražnje i konkurirati udaljenim turističkim lokacijama. With the increase in tourist demand for new things, adventures and something that tourists have not yet experienced, the need to create new forms of tourism that will attract tourists has also increased. In response to the classic tourist offers, selective tourism appeared. By creating as many forms of selective tourism as possible, the circle of tourists who will find themselves in one of the forms of selective tourism on the basis of which they choose a tourist destination expands. By investing and focused long-term planning in certain forms of selective tourism, the offer is expanded, and thus the income. Croatia, as a country with favorable geolocation and climatic conditions, has the potential to create a diverse selective offer that can attract all age groups and satisfy demanding tourists. The paper will discuss the phenomenon of selective tourism, which are all selective forms of tourism and their explanations, and will discuss the most common forms of selective tourism in Croatia. The purpose and goal of the paper is to show the importance of recognizing tourist demand and to compete with remote tourist locations.

Tijekom posljednjih nekoliko desetljeća može se primjetiti kako tempo života raste i ubrzava se sukladno sa rastom i inovacijama u informacijsko-komunikacijskom (ICT) sektoru. Zbog toga dolazi do sve veće potrebe za odmorom i slobodnim vremenom, a samim time i potrebe za turizmom. Pojavom selektivnog turizma, koji za primarni cilj ima ostvarenje nekog posebnog interesa turista kako bi on na specifičan način osjetio destinaciju i ono što mu ona pruža, pojavio se i mračni turizam. On podrazumijeva putovanje ili privremeni boravak osoba u destinaciji ili na nekom lokalitetu koji su obilježeni ljudskim stradavanjima u povijesti, na kojima su se odvijali ratni sukobi, dogodile prirodne ili ljudskom greškom nastale katastrofe, odnosno na kojima su stradale poznate ličnosti. Moderni turisti žele vidjeti da bi mogli shvatiti što se dogodilo i na kraju krajeva i povjerovati u to. U ovome su se radu koristili primjeri: koncentracijskih logora (Auschwitz i Vukovar), zloglasnih zatvora (Alcatraz i Goli otok), prirodnih i ljudskih katastrofa (Černobil i Pompeji) te terorističkih napada (Hirošima, Nagasaki i 11-9). Dok neki mogu kontrolirati svoje emocije prilikom posjeta ovakve vrste turizma, neki ih posjećuju vidno potreseni. S obzirom da se smrt smatra sastavnim dijelom života, njeno pretvaranje u turističke ponude je istovremeno prihvatljivo i kontroverzno. Mračni je turizam vrlo emocionalan, kompleksan i smatra se moralnim fenomenom, a korist od njegova istraživanja leži u onome što on može otkriti. Sadašnje destinacije mračnog turizma imaju dobre pristupe i ponude, ali imaju i mnogo prostora za razvoj. Over the last few decades, it can be observed that the pace of life is growing and accelerating in line with growth and innovation in the information and communication (ICT) sector. Due to that, there is an increasing need for rest and free time, and thus the need for tourism. With the emergence of selective tourism, which has as its primary goal the realization of a special interest of tourists in order for them to feel the destination and what it provides in a specific way, dark tourism also appeared. It means travel or temporary stay of persons in a destination or in a locality marked by human casualties in history, where war conflicts took place, natural or man-made disasters occurred, or where celebrities were killed. Modern tourists want to see that they could understand what happened and ultimately believe it. Examples were used in this paper: concentration camps (Auschwitz and Vukovar), infamous prisons (Alcatraz and Goli Otok), natural and human disasters (Chernobyl and Pompeii), and terrorist attacks (Hiroshima, Nagasaki, and 11-9). While some may control their emotions when visiting this type of tourism, some visit them visibly shaken. Since death is considered an integral part of life, turning it into a tourist offer is both acceptable and controversial. Dark tourism is very emotional, complex and is considered a moral phenomenon, and the benefit of its research lies in what it can reveal. Current dark tourism destinations have good approaches and offers, but they also have a lot of room for development.

U suvremeno doba, multisenzorno iskustvo u turizmu sve više dolazi do izražaja preko svih pet osjetila čovjeka: vida, sluha, okusa, dodira i njuha. Masovni oblici turizma smatraju se zastarjelima pa se počinju razvijati selektivni oblici turizma koji moraju biti u stanju odgovoriti na zahtjeve suvremenih turista. Turisti danas od destinacije traže više od klasične turističke ponude, a preko osjetila oni “upijaju” destinaciju i kreiraju autentično i nezaboravno iskustvo. Turistička ponuda trebala bi biti u stanju zadovoljiti sve zahtjevnije potrebe turističke potražnje s ciljem zadržavanja konkurentnosti destinacija. Prepoznavanje turističkih motiva za putovanjima, nameće se kao važno jer upravo oni pokreću ljude na posjet određenoj destinaciji. Turistička putovanja u pravilu su motivirana s bijegom od svakodnevnog života. Stoga, korisnici u kratko vrijeme žele doživjeti nezaboravna iskustva koja će pamtiti cijeli život. Tehnologija danas olakšava i unaprjeđuje turističku ponudu, napose kroz proširenu i kroz virtualnu stvarnost, a sigurno će se u budućnosti i nadalje razvijati. Putem osjetila čovjek doživljava i ulazi u interakciju s prostorom i ljudima, stoga turističke destinacije moraju uložiti dodatne napore u daljnje razvijanje multisenzornog turističkog iskustva za korisnike. In modern times, the multisensory experience in tourism is increasingly expressed through all five senses of man: sight, hearing, taste, touch and smell. Mass forms of tourism are considered obsolete, so selective forms of tourism are beginning to develop that must be able to respond to the demands of modern tourists. Today, tourists ask for more from the destination than the classic tourist offer, and through the senses they "absorb" the destination and create an authentic and unforgettable experience. The tourist offer should be able to meet the increasingly demanding needs of tourist demand in order to maintain the competitiveness of destinations. Recognizing tourist motives for travel, is important because they are the ones that move people to visit a particular destination. Tourist trips are generally motivated with an escape from everyday life. Therefore, users want to experience unforgettable experiences in a short time that they will remember for a lifetime. Today, technology facilitates and improves the tourist offer, especially through augmented and virtual reality, and it will certainly continue to develop in the future. Through the senses, man experiences and interacts with space and people, so tourist destinations must make efforts to further develop a multisensory tourist experience for users.

Obradom ove teme nastoji se objasniti važnost i značaj sportskog turizma kao selektivnog oblika namijenjenog ciljanoj skupini krajnjih potrošača, odnosno turista. Uloga sporta i sportske rekreacije na turističkom tržištu poprima sve veći značaj, stoga isti u suvremenom turizmu postaju jedan od primarnih razloga posjeta turista određenoj turističkoj destinaciji. Kao važan segment razvoja sportskog turizma posebno se ističu velike sportske manifestacije koje na globalnoj razini imaju važan utjecaj na promociju same destinacije te značajne socio – ekonomske učinke. U velike sportske manifestacije mogu se uvrstiti Europska i Svjetska prvenstva u nogometu, zimske i ljetne Olimpijske igre, teniski turniri iz Masters serije i ostali. Značajnu ulogu u sportskom turizmu ima nogomet koji je najzastupljeniji sport u cijelom svijetu bez obzira razmatra li se aktivno ili pasivno sudjelovanje u istome. Nogometni turisti su aktivni kroz cijelu godinu obzirom na različita nogometna natjecanja, od klupskih liga do međunarodnih reprezentativnih natjecanja, te stvaraju značajnu potrošnju kroz putovanja, noćenja, kupnju ulaznica te korištenja popratnih sadržaja koje nudi turistička destinacija. Istra kao najrazvijenija turistička regija kroz svoje komparativne prednosti ima potencijala za razvijanje sportskog turizma kojim se značajno može produljiti sezona, pri čemu se posebno ističu nogometne pripreme, pješačenje i cikloturizam. Praćenjem sportskih trendova na tržištu, zajedničkim djelovanjem svih dionika te dodatnim razvojem infrastrukture, nogometne pripreme i cikloturizam imaju potencijal razviti Istru u još konkurentniju destinaciju na jakom mediteranskom tržištu. This paper work defines the importance and significance of sports tourism as a selective form intended for the target group of consumers, those are tourists. The role of sports and sports recreation in the tourism market takes on increasing importance, therefore, so in modern tourism they are becoming one of the primary reasons for visits of tourists to a certain tourist destination. Large sports events stand out as an important segment of sports tourism development and they have, on a global level, an important impact on the promotion of the destination itself and significant socio - economic effects. In big sports events can be classified the European and World Football Championships, the Winter and Summer Olympics, the Masters series tennis tournaments and more. A significant role in sports tourism has football, which is the most represented sport in the whole world, regardless of whether active or passive participation in it is considered. Football tourists are active throughout the year due to various football competitions, from club leagues to international representative competitions, and create significant consumption through travel, overnight stays, ticket purchases and the use of accompanying facilities offered by the tourist destination. Istria, as the most developed tourist region, through its comparative advantages has the potential for the development of sports tourism, which can significantly extend the season, with special emphasis on football preparations, hiking and cycling tourism. By monitoring sports trends on the market, through the joint action of all stakeholders and with the further infrastructure development, football preparations and cycling tourism have the potential to develop Istria into an even more competitive destination in a strong Mediterranean market.

Ovaj rad detaljnije se bavi obradom pojma marketinga kao društvenog i upravljačkog procesa te kako isti utječe na turizam. Također se obrađuju različiti načini na koje bi se turistička destinacija mogla još bolje pozicionirati na turističkom tržištu te koji su to modeli koje digitalni marketing doprinosi modernom poslovanju kako u turizmu na nacionalnoj razini, tako i u ruralnom turizmu kao jednom od oblika selektivnog turizma na kontinentalnom prostoru. Uz to, rad se bazira na empirijskom istraživanju koje je provedeno među nositeljima turističke ponude na području Krapinsko-zagorske županije kojim se nastojalo odgovoriti na pitanje „Je li ruralni turizam budućnost Hrvatskog turizma uzevši u obzir da ruralni turizam ne poznaje sezonalnost?“ Istraživanjem se dokazalo kako ruralni turizam još uvijek nije glavni smjer razvijanja cjelokupnog turizma na području županije te su dane smjernice za njegovo unapređenje. Velik problem je nedostatak novčanih sredstava te smještajnih objekata seoskog oblika koji bi upotpunili samu ponudu., This paper deals in more detail with the treatment of the concept of marketing as a social and managerial process and how it affects tourism. It also deals with various ways in which a tourist destination could be even better positioned in the tourism market and the models that digital marketing contributes to the modern business in tourism at the national level and rural tourism as a form of selective tourism continental space. Besides, the paper is based on empirical research conducted among the holders of tourist offers in Krapina-Zagorje County, which sought to answer the question "Is rural tourism the future of Croatian tourism, given that rural tourism does not know seasonality." As rural tourism is still not the main development direction, the county's entire tourism and guidelines for its improvement are given. A big problem is the lack of funds and rural accommodation facilities that would complement the offer itself.

Selektivni oblici turizma sve više dolaze do izražaja na turističkom tržištu. Jedan od sve popularnijih oblika je wellness turizam. Wellness turizam oblik je zdravstvenog turizma. Zdravstveni turizam dobiva sve više na značaju zahvaljujući europskim trendovima prema kojim preko 10% turista putuje na različite zdravstvene tretmane u inozemstvo. Pomoću wellness turizma, turistička ponuda određenog objekta ili destinacije se upotpunjuje. Predmet istraživanja rada odnosi se na analizu wellness turizma kao turističke ponude. Cilj je istraživanja definirati osnovne postavke turizma, objasniti selektivne oblike turizma, te analizirati temeljne značajke wellness turizma. Osim toga, cilj je istraživanja analizirati wellness ponudu na konkretnom primjeru. Svrha je istraživanja teorijski koncept u vezi wellness turizma primjeniti na konkretan primjer. Odabrano je hotelsko poduzeće Arena Hospitality Group. U radu se analizira i poslovanje Arena Hospitality Group, te predstavlja njihova wellness ponuda. Selective forms of tourism are increasingly coming to the fore in the tourism market. One of the most popular forms today is wellness tourism. Wellness tourism is a form of health tourism. Health tourism is gaining in importance thanks to European trends according to which over 10% of tourists travel for various health treatments abroad. With the help of wellness tourism, the tourist offer of a certain facility or destination is completed. The subject of the research is the analysis of wellness tourism as a tourist offer. The aim of the research is to define the basic settings of tourism, explain selective forms of tourism, and analyze the basic features of wellness tourism. In addition, the aim of the research is to analyze the wellness offer on a concrete example. The purpose of the research is to apply the theoretical concept of wellness tourism to a concrete example. The hotel company Arena Hospitality Group was selected. The paper also analyzes the operations of Arena Hospitality Group, and presents their wellness offer.

U radu je bilo riječi o selektivnim oblicima turizma u kontinentalnoj Hrvatskoj, koja je turistički slabije razvijena u odnosu na Jadransku Hrvatsku, ali ima dobre mogućnosti za bolji razvoj, jer su selektivni oblici turizma u kontinententalnoj Hrvatskoj nedovoljno iskorišteni. Zbog boljeg razumijevanja teme u radu je bilo riječi o turizmu, o njegovom gospodarskom značenju, o odnosu suvremenog društva i turizma, te o usmjerenosti turizma na odrţivost. Nadalje, rad se bavio selektivnim turizmom, njegovim definiranjem i obiljeţjima, vrstama i potraţnjom za selektivnim oblicima turizma. TakoĎer su analizirani razvojni čimbenici hrvatske turističke industrije, indikatori (ne)razvijenosti hrvatskog turističkog trţišta, hrvatska turistička ponuda, konkurentnost i ograničenja razvoja hrvatskog turizma, te sezonalnost hrvatskog turizma. U poslijednjim poglavljima bilo je riječi o turizmu kontinentalne Hrvatske, o geografskom obuhvatu po ţupanijama, o karakteristikama turizma, o turističkim resursima, o turističkoj ponudi kontinentalne Hrvatske, te o razvijenosti selektivnog turizma u kontinentalnoj Hrvatskoj, pri čemu se analiziraju i primjeri iz prakse: selektivni turizam Osiječko – baranjske ţupanije i selektivni turizam grada Zagreba. The paper discussed selective forms of tourism in continental Croatia, which is less developed in terms of tourism compared to Adriatic Croatia, but has good opportunities for better development, because selective forms of tourism in continental Croatia are underused. Due to a better understanding of the topic, the paper discussed tourism, its economic significance, the relationship between modern society and tourism, and the focus of tourism on sustainability. Furthermore, the paper dealt with selective tourism, its definition and characteristics, types and 66 demand for selective forms of tourism. The development factors of the Croatian tourist industry, indicators of the (under) development of the Croatian tourist market, the Croatian tourist offer, competitiveness and limitations of the development of Croatian tourism, and the seasonality of Croatian tourism were also analyzed. The last chapters discussed the tourism of continental Croatia, the geographical coverage by counties, the characteristics of tourism, tourist resources, the tourist offer of continental Croatia, and the development of selective tourism in continental Croatia, analyzing examples from practice: selective tourism of Osijek - Baranja County and selective tourism of the city of Zagreb.

Sportski turizam pojam je koji se posljednjih godina prilično razvio. Sportski turizam najjednostavnije opisuje putovanje s ciljem promatranja ili sudjelovanja u sportskom događaju. Općenito, sportski događaj mora biti glavni razlog putovanja kako bi se mogao smatrati sportskim turizmom. Sportski događaji mogu biti posjećivanje raznih natjecanja poput olimpijskih igara i raznih nogometnih utakmica. Ipak, najčešći razlog putovanja je odmor, nerijetko uz more. Stoga velik broj turista u posljednje vrijeme nastoji spojiti ugodno s korisnim-sport i rekreaciju. Hrvatska je jedna od destinacija koja svojim posjetiteljima može pružiti i jedno i drugo. Bogata i razvijena hrvatska obala, sa mnoštvom različitog krajolika, obiluje područjima koji se mogu iskoristiti za razvoj sportskog turizma. Istra je najsjeverniji dio Hrvatske obale što joj donosi velik potencijal za razvoj turizma općenito. Istra je ujedno i najposjećenija hrvatska regija. Raznolik krajolik i bogatstvo ponuda, uz razvijenu infrastrukturu i smještajne kapacitete, čine ju idealnom za razvoj selektivnih oblika turizma. Sportski turizam u Istri je unazad nekoliko godina počeo sve više jačati. Sports tourism is a term that has developed quite a bit in recent years. Sports tourism most simply describes a trip with the aim of observing or participating in a sporting event. In general, a sporting event must be the main reason for travel in order to be considered sports tourism. Sports events can be attending various competitions such as the Olympics and various football matches. However, the most common reason for traveling is a vacation, often by the sea. Therefore, a large number of tourists lately trying to combine pleasant with useful-sports and recreation. Croatia is one of the destinations that can provide both to its visitors. The rich and developed Croatian coast, with many different landscapes, abounds in areas that can be used for the development of sports tourism. Istria is the northernmost part of the Croatian coast, which brings it great potential for the development of tourism in general. Istria is also the most visited Croatian region. The diverse landscape and the richness of offers, along with the developed infrastructure and accommodation capacities, make it ideal for the development of selective forms of tourism. Sports tourism in Istria has started to strengthen more and more in the last few years.

Selektivni turizam je turizam posebnih i specifičnih turističkih motiva koji privlači posjetitelje u točno određene destinacije gdje je turistička ponuda prilagođena turistu kako bi na specifičan način iskusio destinaciju i ono što mu turistička destinacija kao takva može pružiti. Mračni turizam je selektivni oblik turizma koji podrazumijeva putovanje ili privremeni boravak turista u turističkoj destinaciji ili lokalitetu koji su obilježeni ljudskim stradavanjima kroz povijesti, na kojima su se odvijali ratni sukobi, dogodile prirodne ili ljudskom greškom nastale katastrofe, odnosno lokalitete na kojima su stradale poznate ličnosti. Jedan od takvih, mračnih lokaliteta je i otok Alcatraz na kojemu se nalazi i najpoznatiji zatvor na svijetu Alcatraz. Zatvor je u razdoblju od 1934. do 1963. godine bio vodeći američki zatvor maksimalne sigurnosti u kojemu su bili smješteni najozloglašeniji američki zatvorenici. Zbog prevelikih troškova odražavanja Alcatraz je zatvoren 1963. godine, a od 1973. godine nalazi se pod upravom Nacionalnog parka Golden Gate te ga tijekom godine posjeti više od milijun posjetitelja. Selective tourism is the tourism of specific tourist motifs that attracts visitors to specific destinations where the tourist offer is tailored to the tourist in order to specifically experience the destination and what the tourist destination as such can provide. Dark tourism is a selective form of tourism that involves the travel or temporary stay of tourists in a tourist destination or locality marked by human suffering throughout history, in which wars have occurred, natural or disasters occur, or localities suffered by celebrities. One such, dark locality is the island of Alcatraz, which houses the most famous prison in the world. The prison, from 1934. to 1963. was the leading United States maximum security prison housing the most notorious American prisoners. Due to the high cost of reflection, Alcatraz closed in 1963. and has been under the management of Golden Gate National Park since 1973. and has been visited by more than one million visitors during the year.

U današnje vrijeme sve više je promjena na turističkom tržištu. Promjene su vidljive već s početka kada je turizam imao razne definicije koje su se uz promjene na tržištu mijenjale i nadopunjavale. Prva putovanja bila su vezana s migracijama stanovnika, dok prva turistička putovanja s Olimpijskim igrama. Glavni sudionici su turisti koji su u današnje vrijeme obrazovaniji, imaju veći dohodak i u potrazi su za turističkim iskustvom. Kako su turisti postali s vremenom zahtjevniji, došlo je do pojave selektivnih vrsta turizma 70-ih godina 20. stoljeća. Prvi selektivni oblici bili su zdravstveni turizam, vjerski turizam, kulturni turizam, odmorišni turizam itd. Zbog već spomenute promjene samih sudionika turizma, danas smo svjedoci sve većem broju selektivnih vrsta turizma, a neki od novijih oblika su dark turizam, sex turizam, turizam katastrofa i slično. Takvim oblicima turizma želi se smanjiti masovnost i onečišćenje turističkih destinacija, naravno uz održivi razvoj turizma. Održivi razvoj je zasnovan na 4 glavna načela: ekološka, sociokulturna, ekonomska i ekološka održivost. Kulturni turizam je selektivni oblik turizma koji obuhvaća putovanja motivirana kulturom, kao npr. putovanja na festivale, posjete povijesnim lokalitetima i spomenicima itd. Sudionici kulturnog turizma su kulturni turisti koji su obrazovaniji i imućniji od ostalih turista, ali su skloni i kulturi i umjetnosti. Postoje 3 tipa kulturnih turista: turisti motivirani kulturom, turisti inspirirani kulturom i turisti privučeni kulturom. Kulturni turizam ima i podvrste, a neke od njih su: turizam naslijeđa, baštinski turizam, gastro-eno turizam, industrijski turizam i sl. Za razvoj kulturne turističke destinacije potrebni su kulturni resursi kao npr. spomenici, zabavni centri, muzeji, umjetnički događaji i slično. Osim kulturnih resursa za razvoj kulturnog turizma bitna je infra i suprastruktura i imidž destinacije. Ogulin je maleni grad u samom središtu Hrvatske, u Karlovačkoj županiji s 13 915 stanovnika. Nalazi se u Ogulinskoj-plaščanskoj udolini, a okružuje ga gorja Velika Kapele s planinom Klek, Krpel, Brezovica, Hum, Klekinja i Trojvrh, dok u podnožju su rijeka Dobra i Zagorska Mrežnica. Gospodarstvo se temelji na preradi drva i na poljoprivredi, dok ima i nekih naznaka razvoja turizma. Da bi Ogulin postao destinacijom kulturnog turizma, potrebni su i kulturni resursi. Neki od kulturnih resursa su: sakralni spomenici kao npr. Župna crkva sv. Uzvišenja sv. Križa, Kapela sv. Bernardina itd., kulturno-povijesni spomenici kao npr. Frankopanski kaštel, Spomenik kralju Tomislavu, Vitunjska gradina itd., legende o nastanku Kleka, o klečkim vješticama, o klečkoj špilji te o nastanku imena ponora rijeke Dobre. Tu treba spomenuti i razne manifestacije, kao npr. Dječji karneval, Županijska smotra folklora, Ogulinski festival bajki i mnogi drugi. Kulturne rute grada Ogulina je novi turistički proizvod koji bi uključio nekoliko programa, tj. rutu bajke uz povezivanje Ogulina sa Slavonskim Brodom, valorizaciju tradicionalnih ogulinskih legendi te povezivanje Ogulina, tj. Frankopanskog kaštela s kulturnom rutom „Putovima Frankopana“. Ovaj novi turistički proizvod bi također uključivao rekreativnu ponudu kao npr. biciklizam, penjanje na planinu Klek i slično. Također uz sve aktivnosti, turisti bi imali mogućnost kušanja ogulinskih specijaliteta. Provedena je anketa kako bi se ispitale percepcije lokalnog stanovništva grada i okolice, učenika Gimnazije i srednje strukovne škole Bernardina Frankopana te Pučkog otvorenog učilišta Ogulin i Zavičajnog muzeja grada Ogulina o kulturnom turizmu grada Ogulina. Today, there are more and more changes in the tourism market. Change were visible from the start when tourism had various definitions which changed with the developed and changes in the market. The first journeys were connected with the migration of population, while the first tourist travels with the Olympics. The main participants are tourists who are, today, more educated, have more income and are seeking for tourist experiences. As tourists became more demanding over time, there has emerged a need for creation of selective types of tourism in the 1970s. The first selective forms were health tourism, religious tourism, cultural tourism, holiday tourism, and so on. Due to the previously mentioned change in the participants of tourism, today we are witnessing and increasing number of selective types of tourism, and some of the newer forms are dark, sex tourism and tourism of disasters and some the like. The aim of those types of tourism is to reduce overcrowding and pollution of tourist destinations, of course with the sustainable development of tourism. Sustainable development is based on four main principles: ecological, socio-cultural, economic and environmental sustainability. Cultural tourism is a selective form of tourism which includes cultural-motivated travel, such as trips to festivals, visits to historical sites and monuments, etc. Cultural tourism participants are cultural tourists who are more educated and are wealthier than other tourists, but are also inclined to culture and the arts. There are 3 types of cultural tourists: culture-motivated tourists, culture-inspired tourists, and culture-attracted tourists. Also, cultural tourism has sub-types, and some of them are: heirloom tourism, heritage tourism, gastronomic tourism, industrial tourism and the like. For the development of a cultural tourist destination, cultural resources are needed, for example, monuments, amusement centers, museums, art events and the like. In addition to cultural resources for the development of cultural tourism, infrastructure, suprastructure and the image and reputation of the destination are also important. Ogulin is a small town in the middle of Croatia, in Karlovac county with 13 915 residents. It is situated in the Ogulin – Plaški valley, and surrounded by mountain Velika Kapela with Klek, Krpel, Brezovica, Hum, Klekinja i Trojvrh peaks, while there are rivers Dobra and Zagorska Mrežnica on the lower portion of the valley. The economy is based on wood industry and agriculture, but there are also some hints of tourism developing. For Ogulin to become a destination of cultural tourism it needs certain cultural resources. Some of the cultural resources are: sacral monuments like, for example, Parish church of sacred loftiness of st. Cross, Chapel of st. Bernardin and so on; cultural and historical monuments like: The Frankopan castle, monument to king Tomislav, Vitunj fortress and so on; legends about the creation of Klek, the witches of Klek, the cave of Klek and the origins of the name of the Đulin abys. A variety of different manifestations like the children's carneval, county folklore gathering, Ogulin festival of fairytales and many others ought to be mentioned also. Cultural routes of Ogulin are the new tourist product that would include a couple of programs, that is, a fairy tale route with Ogulin connecting to Slavonski Brod, valorisation of traditional legends of Ogulin and linking of Ogulin, that is, The Frankopan castle with the cultural route called „Putovima Frankopana“. This new tourism product would also include recreational offer which would include cycling, climbing Klek and many others. With all the activities tourists would have the opportunity of tasting specialties of Ogulin area. A survey was conducted to examine the perceptions of the local population of the town and the surrounding area, students of Bernardin Frankopan High School and Secondary Vocational School, Ogulin Open University and Ogulin Local Museum about Ogulin cultural tourism.

U radu se analizira turistička perspektiva Grada Sinja, trenutno stanje i moguće mjere koje bi revitalizirale područje. Grad Sinj turistički je prepoznatljiv je kao kulturna i vjerska destinacija, a potencijal postoji i u razvoju ruralnog i sportsko-rekreativnog turizma. Dosadašnji rezultati i kvaliteta turističke ponude još uvijek su daleko ispod potencijala grada i šire okoline. Glavni fokus treba usmjeriti obogaćivanju turističke ponude u svim segmentima, posebice onima koji doprinose produženju turističke sezone. Nužna je veća promocija, pogotovo onih turističkih aktivnosti po kojima bi Grad Sinj bio jedinstven. This paper analyzes the tourism perspective of the City of Sinj, the current state and possible measures that would revitalize the area. The town of Sinj is recognizable as a cultural and religious destination, and the potential exists in the development of rural and sport-recreational tourism. The current results and the quality of the tourism supply are far below the city's potential and the wider environment. The main focus should be on enriching the tourism supply in all segments, especially those that contribute to the extending the tourist season. There is a need for greater promotion, especially those tourist activities that would make Sinj City unique.

Nautički turizam ističe se relativno u kratkom poviješću razvoja. Njegov razvoj zasniva se na postojanju konkretnih komparativnih prednosti, koje se odražavaju kroz prirodnu resursnu osnovu, ali i ostale sadržaje. U Hrvatskoj nautički turizam biva prepoznat kao jedan od strateških turističkih proizvoda, no pri tome se zanemaruju suvremeni aspekti njegova razvoja. Pored osnovnih ograničenja koja se odnose na infrastrukturu, sustav financiranja i integritet dionika, posebice treba ukazati na turistički doživljaj, dodatnu ponudu i dodanu vrijednost u turizmu. Nautički turizam u Hrvatskoj zahtjeva investicijske procese u infrastrukturnim sadržajima, ali i dodatnoj ponudi, brigu o održivom razvoju istoga, kao i podršku informacija koje proizlaze iz istraživanja međunarodnih trendova. Nautical tourism has a relatively short history of development. Nevertheless, today is the one of the most promising and fast-growing tourist products, that dominates in the leading European competing destinations. Its development is based on the existence of concrete comparative advantages, reflected in the natural resourcea and other contents.In Croatia, nautical tourism is recognized as the one of the most strategic tourist products, but the contemporary aspects of its development are neglected. Except the basic constraints relating to infrastructure, finance system and stakeholder integrity, it is important to point on the tourist experience, tourist offer and added valuein tourism.Nautical tourism in Croatia requires investment processes in infrastructure, as well as additional offer, care for sustainable development and the support of information deriving from the research of international trends. One of the possible solutions is to integrate nautical tourism with other selective forms that dominate in the coastal destinations. That could maximize its competitiveness and recognizability in the tourist market.

The aim of this paper is to determine resources and competitive factors of sport tourism suitable to tourism business circumstances. For this paper and according to accessible and processed sources, had not been found research that determine and treats concept of sport comprehensively, by the sub-areas of sport. Sport tourism in theory represents a selective form of tourism and should be based, in accordance with contemporary trends, on comparative competitiveness and sustainable development. Sustainable development includes a wide range of relevant platforms. These platforms influence the sustainable planning of sport tourism supply. The question is what are the resources and factors that are important for the planning of sport-tourism supply and fit into comparative competitiveness and sustainable development? The practical and theoretical purpose of this paper are the determination of resources and factors important for the planning and development of sport tourism in those destinations that want to develop this form of selective tourism. In these destinations such created supply of sports and recreational amenities and facilities should resulted with increase in consumption. Previously defined resources and factors should be the basis for the planning of the overall development of a particular destination and, consequently, for decision-making process on potential investment engagements. Such structural changes should also reflected on the structure of the supply and potentially define changes in the guests structure/profile and their demand or consumption. Thus, in this paper determined resources and factors, if applied, should affect directly or indirectly the planning and decisions development in each particular destination., peer-reviewed

Istarska županija u cjelokupnom turističkom prometu Republike Hrvatske ima važnu ulogu. Ona ima razvijen turizam i težnju ka još boljim rezultatima i ekonomskim učincima na cjelokupno gospodarstvo. Putem turizma ostvaruje se veće zapošljavanje, prodaja i plasiranje domaćih roba i usluga. Selektivni oblici turizma u Istri vrlo su zastupljeni osobito u ljetnim mjesecima, a tendencija je da se turistička sezona produži kroz cijelu godinu. Mnoge aktivnosti vezane su za prirodu koja je vrlo atraktivna na cijelom području Istarske županije. Razvio se gastro turizam i manifestacije vezane za autohtona jela koja su dobro prihvaćena među stranim turistima. Neke od takvih manifestacija su degustacije maslinovih ulja na raznim lokalitetima u Istri, zatim poznate vinske ceste, ceste meda i sira i mnoge druge. Cilj je obogatiti i ostale oblike selektivnog turizma kako bi turisti bili zadovoljni i tijekom boravka u Istri zadovoljili svoje potrebe odmora, rekreacije i doživljaja kako bi se vraćali i preporučili drugim potencijalnim gostima. Istrian region in overall tourist traffic of Croatia has an important role. It has developed tourism and a tendency for even better results and economic effects on the whole economy. Through tourism, employment rates, sales and placement of domestic goods and services. Selective forms of tourism in Istria are highly represented during the summer, with the tendency to spread touristic season through the whole year. Many activities are nature-oriented which is very attractive throughout the territory of the Istrian region. Also, gastro tourism and events connected to authentic meals are well received by the tourists, which made gastro tourism more developed. Some of those events are tastings of olive oil on numerous locations in Istria, famous wine roads, roads of honey, cheese and many others. Goal is to enrich other forms of selective tourism so the tourists are satisfied and feel like their needs of relaxation, recreation and happenings are met. With that, Istria will have returning tourists as well as new ones based on recommendations by the former ones.

Turizam kao složen fenomen suvremenog čovječanstva ima više determinanti koje ga određuju. Osnovne determinante ovog fenomena su kretanje, turističke vrijednosti radi kojih se poduzimaju turistička kretanja i potrošnja. Posljednja desetljeća 20-og stoljeća obilježena su intenzivnim rastom i disperzijom turizma na sve dijelove svijeta te njihovu diversifikaciju na različite oblike koje turistička teorija tretira posebnim, specifičnim, alternativnim ili selektivnim oblicima turizma. Oni se javljaju u segmentu želja i potreba sve zahtjevnije turističke potražnje, a djeluju u okviru turističke ponude sukladno raspoloživim prirodnim i antropogenim resursima te izgrađenoj turističkoj infrastrukturi i suprastrukturi. Ruralni turizam, kao specifični oblik turizma, je jedan od glavnih čimbenika razvitka i revitalizacije sela. Zahvaljujući turizmu mogu se uspostaviti dugoročni ciljevi razvitka, uspostaviti temelji i uređenja ruralnih područja i to kroz stvaranje društveno-ekonomskih i tržišnih uvjeta za ubrzani ekonomski i socijalni razvitak sela, zaustavljanje depopulacije i pogoršanja demografske i socijalne strukture ruralnih područja regije, aktiviranje lokalnih potencijala i podizanje motivacije seoskog stanovništva da razvija i uređuje seosko područje kao dugoročnu perspektivu i izbor za život i privređivanje, kao i kroz očuvanje i unaprjeđenje ekoloških, kulturoloških i drugih vrijednosti u ruralnim naseljima. Podravina kao jedinstveno ekološki očuvano područje uz rijeku Dravu ima posebne prednosti za razvoj ovog vida turizma, a na primjeru seoskog domaćinstva „Zlatni klas“ Otrovanec ćemo tu tvrdnju i elaborirati. Tourism, as very complexed phenomena of the world and humankind has several determinants, which define it. The basic determinants of this phenomenon are motion, consumption and tourist evaluation, which is undertaken because of the aforementioned tourist motion. The last decades of the 20th century were marked by intensive growth and dispersion of tourism in all parts of the world and diversifying the various forms of tourism theory treated special, specific, alternative or selective forms of tourism. They occur in the segment of wants and needs more demanding tourist demand, and operate within the tourism offer, in line with the available natural and anthropogenic resources and built tourism infrastructure and superstructure. Rural tourism, as a specific form of tourism, is one of the main factors of development and village revitalization. Thanks to tourism, long-term goals of development can be established. Foundations and organization of rural areas and the creation of socioeconomic and market conditions for accelerated economic and social development of the village can be established. Depopulation can be stopped. Deterioration of the demographic and social structure of rural areas in the region can be reduced. Activation of local resources and raising motivation of rural people to develop and regulate the rural area as a long-term perspective and choice of life and livelihood, as well as the preservation and enhancement of environmental, cultural and other values of rural settlements are all benefits of tourism. The Podravina Region of Croatia, as a unique, ecologically preserved area along the Drava River, has specific advantages for development of ecological tourism. These advantages are shown through the example of the rural household “Zlatni klas” Otrovanec.

Turističko iskustvo važno je za svakog turista. Time on iskazuje svoje zadovoljstvo ili nezadovoljstvo ponuđenim proizvodom ili uslugom. Ako je turist zadovoljan dobivenom uslugom, postoji velika mogućnost da će se u tu destinaciju i vratiti. Sve većim i bržim razvojem turizma i sam turist se razvija te traži što bolju uslugu i što veći niz aktivnosti tijekom svojeg boravka u destinaciji kako bi zadovolji svoje želje i potrebe. Tourist experience is important for every tourist, thereby he expresses his satisfaction or dissatisfaction with the offered product or service. If a tourist is satisfied with the received service, there is big possibility that he will return in that same destination. With the bigger and faster development of tourism, the tourist himself develops, and seeks for a better service as well as a great range of activities during his stay at the destination, in order to satisfy his wishes and needs.

Ovaj rad je usmjeren prema prikazivanju novijih oblika turizma. U današnje vrijeme sve više ljudi se određuje za odmor kojiem nije cilj samo plaža i more, nego žele da njihov odmor ima sastavnice koje se javljaju u njihovim hobijima i sličnom, žele da odrađuju slobodno vrijeme uz ono što ih čini sretnima, usluge, koje čine proizvod selektivnog turizma moraju biti što pristupačnije. Oblici selektivnog turizma se razlikuju po mnogočemu ali imaju zajednički cilj, a to je da se turistu pruži maximum od svojih mogućnosti. U budućnosti selektivnog turizma nema velikih prepreka za ostvarivanje cilja jer je to tržište puno mogućnosti. This work is directed to the presentation of new forms of tourism. Nowadays more and more people are determined to break that target is not only beach and sea, but they want their vacation has elements that occur in their hobbies and what they like, they want to do their free time with what makes them happy, services, which make selective tourism product must be as accessible. The forms of selective tourism are different in many ways, but they have a common target and that is to give tourists a maximum of their capabilities. In the future, selective tourism no major obstacles to an end because it is a lot of market opportunities.

In marketing terms, rural tourism becomes significantly more important segment of the Serbian tourist offer. This kind of tourism has been developing in Vojvodina even on farms, as a specific form of traditional agricultural holding. This paper deals with the farms in the region of Becej, development of farming tourism up to now, as well as the analysis of the standpoint of farmers, both those with and without experience in doing profitable business this way. Questionnaire was used as an instrument in this research and the results collected are aimed at the development of selective tourist offer with the specific packages to be offered, and the development on a viable tourism foundation taken into consideration.

West Serbia region, in other words, Mačva, Kolubara, Zlatibor and Morava districts, possess various industrial and especially tourist values and wealth. According to the relatively favorable geographical position and enormous natural and anthropological wealth, we find it possible to develop tourism as priority industrial activity. Tourism in the beginning of 19th century gains new dimensions. Tourist areas on all continents are being opened with rapid growth, this leads to new distribution of tourist circulation and relocation of tourist destinations. Tourism still has characteristics of mass, but more attention is dedicated to selective tourism, smaller volume tourism. Because of the fact that tourism in modern conditions is oriented towards new areas and destinations, importance which tourism can have in the future industrial development of the region becomes obvious. With the selective types of tourism being developed, it is possible to also develop all year tourism in this part of Republic of Serbia. As the most significant selective types of tourism, distributed in areas, which can be developed on the whole territory of the region include next: in the plain area - city, religious, transit, fishing, festival.; in hilly area - rural, health, excursionist, sport and recreational, children and youth; and in the mountain area - winter sport and recreational, health, hunting, adventurous etc. Previously mentioned types of tourism could, with modest investment in relatively short terms give significant economical results. Development of tourism in that way could enable and provide development of other industrial activities like: agriculture, craft, trade and some other branches of manufacturing. The largest integrative relationship can be achieved between tourism and agriculture. As in this region developed extensive agricultural production already exists in smaller or bigger degree, biologically correct and healthy food for the tourist can be provided. Apart from that, agriculture provides constant and additional fulfillment of working positions in tourism, and by activating crafts and handcrafts made of natural materials, non boarding offers can be supplemented. In that way, complementary development of agriculture and tourism might start the development of other industrial activities, so it is quite obvious that their coexistence would give enormous contribution to the industrial development of this region. On the other hand, tourist transition is more and more directed towards ecologically preserved, industrially unproductive, agriculturally-extensive areas, so the region of West Serbia becomes even more interesting for the tourist from all around the world, what indicates multiple growth of foreign tourists transition in the last decade or so. With the development of West Serbia region and all of its potentials, especially tourist, a new chance for the industrial development of the whole country can be provided. That is the reason why all the necessary prerequisites must be provided and created so this region could use its potentials and chances which are not insignificant to finally obtain bigger role in the industrial development of Serbia which it certainly deserves. More important role of West Serbia region, according to this scenario, would be reflected in enhanced tourist transition, consumption, income in foreign currency, gross domestic production, employment etc.

The work aims at helping design and implement a plant tour to provide an additional source of revenue to the city of Labin. There are advantages in addition to generating extra revenue for the manufacturer to conduct tours of their plant ; tours need to be complicated to produce these benefits. This proces requires careful planning. Particular attention must be given to safety and catering of the tour participants. Today's tourists desire to experience the excitement of watching people and machines involved in their lives. Not only just by seeing the manufacturing process but also creating a unique experience that changes the perceptions of the visitor about the project. Companies that provide industrial tours in their facilities try hard to make the time spent during the tour a quality time. Museums are places where people are energized in a whole new way, especially when involved in the research Center tours. In the potential future tours the visitors see how an industry operates, with extensive safety awareness programs, environmental protection best practices and a sparkling-clean, orderly facility. Muzej Labin enhances the experience by enabling visitors to get the feel of the company culture and conscientious workforce. After these industrial tours, not only do visitors know more about the products they use, but they also see more value in the product. Their experience while «touching» the products they use will change their perception of the product for the rest of their lives, they feel more intense, they have experienced the process.

The work aims at helping design and implement a plant tour to provide an additional source of revenue to the city of Labin. There are advantages in addition to generating extra revenue for the manufacturer to conduct tours of their plant; tours need to be complicated to produce these benefits. This proces requires careful planning. Particular attention must be given to safety and catering of the tour participants. Today's tourists desire to experience the excitement of watching people and machines involved in their lives. Not only just by seeing the manufacturing process but also creating a unique experience that changes the perceptions of the visitor about the project. Companies that provide industrial tours in their facilities try hard to make the time spent during the tour a quality time. Museums are places where people are energized in a whole new way, especially when involved in the research Center tours. In the potential future tours the visitors see how an industry operates, with extensive safety awareness programs, environmental protection best practices and a sparkling-clean, orderly facility. Muzej Labin enhances the experience by enabling visitors to get the feel of the company culture and conscientious workforce. After these industrial tours, not only do visitors know more about the products they use, but they also see more value in the product. Their experience while «touching» the products they use will change their perception of the product for the rest of their lives, they feel more intense, they have experienced the process., Rad nastoji pomoći oblikovati i provesti posjet tvornici kako bi se osigurao dodatni izvor prihoda za grad Labin. Mnogo je prednosti provođenja izleta tvornicama povrh generiranja ekstra profita za proizvođača; izleti bi trebali biti osmišljeni tako da stvaraju kreiraju pogodnosti. Ovakav proces zahtijeva pažljivo planiranje. Posebna pažnja mora se posvetiti sigurnosti posjetitelja i ugostiteljskim aktivnostima koje će im se pružiti. Današnji turist želi iskusiti uzbuđenje gledajući ljude i strojeve važne u njihovim životima, kojim činom ne samo da se promatra proizvodni process, već se stvara jedinstveno iskustvo koje mijenja percepciju posjetitelja o projektu. Tvrtke koje nude industrijske izlete u svojoj ponudi jako se trude da to vrijeme bude kvalitetno provedeno. Muzeji su mjesta gdje se ljudi ispune energijom na jedan sasvim nov način, posebice kada su uključeni u posjet Centru za istraživanje. Potencijalni budući izleti omogućit će da posjetitelji vide kako funkcionira industrija, uz opsežne programe sigurnosti i informiranosti, najkvalitenije postupke u zaštiti prirode i besprijekorno čista, uredna postrojenja. Muzej Labin unapređuje ovakvo iskustvo budući da omogućava posjetiteljima osjetiti duhovno i materijalno stvaralaštvo jedne kompanije, ali i savjesnu radnu snagu. Nakon ovakvih industrijskih izleta posjetitelji ne samo da znaju više o proizvodu kojega koriste, nego i više cijene taj proizvod. Njihovo iskustvo dok “dodiruju” proizvod kojega koriste promijenit će njihovu percepciju o proizvodu za čitav život. Isto tako osjećaju proizvod intenzivnije budući da su djelićem učestvovali u njegovoj proizvodnji.

Selektivni turizam nastaje kao pandam masovnom turizmu. Selektvni turizam u stvari označava selektivne turističke vrste. Uz taj posaj, posebno u praksi, ide poseban odnos prema turistu, pri čemu turist ostaje u centru pažnje, prepoznat i poštivan.

Туристичко тржиште препознаје Црногорско приморје већ деценијама као дестинацију масовног туризма, са недефинисаном понудом са аспекта сегментације тржишта. Ова црногорска регија има потенцијале када су у питању обала и вриједности мора, али приобални простор обилује и изузетним културно историјским вриједностима, које захтијевају један другачији приступ у формирању туристичке понуде. Овдје се срео запад са истоком и створио се један нови уникатни простор суживота који оплемењује, како становнике приморја, тако и туристе који долазе. Када би у једној реченици морали објаснити на којим потенцијалима би требала да се заснива понуда Црногорског приморја, могли би рећи сљедеће: На непоновљивом тројству природних вриједности, миленијумске историје и мултиконфесионалности. Црногорском приморју неопходан тржишни наступ који ће га препоручити поенцијалним туристима. Тај наступ треба да иде у правцу: издвајања квалитетом, сегментације, диференцирања, стандардизације, селективности и одрживости., Turističko tržište prepoznaje Crnogorsko primorje već decenijama kao destinaciju masovnog turizma, sa nedefinisanom ponudom sa aspekta segmentacije tržišta. Ova crnogorska regija ima potencijale kada su u pitanju obala i vrijednosti mora, ali priobalni prostor obiluje i izuzetnim kulturno istorijskim vrijednostima, koje zahtijevaju jedan drugačiji pristup u formiranju turističke ponude. Ovdje se sreo zapad sa istokom i stvorio se jedan novi unikatni prostor suživota koji oplemenjuje, kako stanovnike primorja, tako i turiste koji dolaze. Kada bi u jednoj rečenici morali objasniti na kojim potencijalima bi trebala da se zasniva ponuda Crnogorskog primorja, mogli bi reći sljedeće: Na neponovljivom trojstvu prirodnih vrijednosti, milenijumske istorije i multikonfesionalnosti. Crnogorskom primorju neophodan tržišni nastup koji će ga preporučiti poencijalnim turistima. Taj nastup treba da ide u pravcu: izdvajanja kvalitetom, segmentacije, diferenciranja, standardizacije, selektivnosti i održivosti., The Montenegrin coast has been present in the tourism market for decades as a destination off mass tourism with undefined offer from the point of view of market segmentation. This Montenegrin region has potentials in terms of the coast and sea qualites. However, the coastal region is rich in exceptional cultural and historic values that demand a completely different approach in the making of tourism offer. This is the place where East and West have met and created a new and unique space for coexistence that enriches both the inhabitants of the coast as well as the tourists who come here.If we had to explain what the foundations of the offer of the Montenegrn coast should be in only one sentence, we could say that it should be the unique trinity of natural values, long history and diversity of religions. Montenegrin coast needs a market presentation that will recommend it to the potential tourists. That presentationshould embrance the folloving: quality, segmentation, differentiation, standardization, selectivity and sustainability.

Selektivni turizam, kao pojam, izazvao je brojne polemike. Možda pomalo nespretno sročen pojam, da, ali suštinski posve prihvatljivo. Koji su kriteriji selektivnosti obrazlaže se u ovom radu. Sleketivni turizam ili bolje rečeno selektivne turističke vrste stoje naspram masovnog turizma, i to treba tako shvatiti.

Kao pojam selektivni se turizam ustalio početkom devedesetih godina, do sredine dvijetisućite godine, da bi se zadnjih godina rijetko upotrebljavao. Ipak, bilo je to razdoblje vrlo žustrih rasprava i sukobljavanja uvaženih turističkih znanstvenika oko ispravnosti njegove upotrebe. Stoga, kao prilog razjašnjenju pojma selektivnog turizma kao predmet ovog rada postavljena je analiza i rasprava kako bi se odgovorilo na pitanje je li to bio trnutni hir ili potreba za dubljim znanstvenim istraživanjem turizma., As a term, selective tourism was established in the beginning of 1990's, and it was regularly used by the middle of 2000, but in the recent years it has been used very rarely. However, it was a period characterized by vivid discussions and confrontations and confrontations among respectful tourist scientists on term usage accuracy. Therefore, as a contribution to anatempt to explain the term selective tourism, this paper analysis and discusses this question and tries to solev the dilemma if a selective tourism is a fast fading fad or a neccessity for studying one egment of tourism.

Developed tourism contries around the world have been very successful in transforming various selective forms and types of tourism. In recent years , certain forms of the selective tourism offer have begun to emerger in Istria, in particular agro-tourism, sports and recreational tourism, health tourism, gastro tourism and so on. They are important in prolonging the tourists season and need to be developed at an accelerated pace in line with the trends in tourist demand. A survey conducted on tourists who decided to spend their vacation in Istria in the season of 2003. illustrates the quality of the offer of selective forms of tourism, the way in which it can be more attractive by introducing new possibilities, and the most prefered forms of the selective offer.

One of major forms of selective tourism is, undoubtedly, health tourism. So far it has been some kind of a privileged form of tourism that only members of higher social strata could afford. This means that a large majority of the population has not been taking part in it. Croatian selective tourism of the 21st century, as a counterbalance to the so far dominating mass tourism, will find a very important strategic orientation for its development in health tourism. This does not refer to only spa tourism but also and primarily to the way of life that involves prevention of diseases, such as healthy food, "ecological" living, recreation and sport, entertainment and culture, and, above all, pleasant life and engaging in activities in a preserved environment. All these elements, forms of a selective, especially health tourism, can be developed in Croatian Istria and should be encouraged.