1. Crisis and risk preparation: Lessons from the field.
- Author
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Michaelson, David, Clark, Jennifer, Merkens, Stephan, and Cleary, Kevin
- Subjects
- *
CRISIS communication , *DISEASE risk factors , *CRISES , *OPERATIONAL risk , *COMMUNICATION planning - Abstract
This article is an example of "Lessons from the Field." A commonly held "best practice" for crises requiring a public relations response is the need for advance preparation in anticipation of a crisis based on the level of likely risk. The challenge facing many communication professionals is identifying which risk preparedness measures are essential and prioritizing crisis preparations that are most likely to result in successful outcomes in the event a crisis communication plan needs to be implemented. To shed light on this challenge, a study was conducted that evaluated 69 sites of a global industrial manufacturer to determine which of the company's sites needed to be prioritized for crisis communication training, resources, and support. The study consisted of an online questionnaire that assessed each location for the presence of specific operational risks (risk score) and if identifiable procedures were in place in the event an operational risk occurred at a specific location (preparedness score). An analysis of the findings was conducted providing key lessons from the field that determined which procedures are most likely to provide the greatest contribution to effective crisis preparation. These lessons from the field include recommendations and procedures that are key for effective risk preparation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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