24 results on '"reputation economy"'
Search Results
2. The role of citizen-centricity and reputation resources of the region in the functioning of the modern public administration system
- Author
-
V. V. Smirnova
- Subjects
citizen-centricity ,focus on citizens ,reputation economy ,reputation resources ,public positioning ,profiling of citizens ,public services ,motivation of civil servants ,Economics as a science ,HB71-74 - Abstract
Intangible resources of regional development are of particular importance in the context of the crisis of the economy and management, as well as increasing the level of competition for resources between regions. A reputation resource as a set of characteristics that affect the positioning of an entity in the public sphere, on the basis of which counterparties can form an opinion about the expediency and risks of interacting with it, is closely related to citizen-centricity. The latter is one of the main factors forming a reputation. Together with other factors, citizen-centricity has a significant impact on the interaction of the state, citizens and business, which makes it necessary to consider the most effective practices in this area to improve the quality of public administration. The purpose of the study is to identify the main factors of the formation of a reputation resource, as well as the formation of recommendations for the introduction of a citizen-centric approach in public administration based on the study of foreign and domestic experience. For this purpose, the article examines scientific research by Russian and foreign authors on the formation and evaluation of reputational resources, compares regulatory legal acts and practices of leading countries on the implementation of public administration practices that meet the citizen-centric approach. The main factors forming a reputation are: citizen-centricity, public positioning and socio-economic conditions. Regarding the foreign experience of implementing a citizen-centric approach in public administration, it is concluded that there is a wide diversification of methods for implementing this approach. It is related to the profiling of citizens and the maintenance of a register of life situations, the design and reengineering of services, motivation and KPIs of civil servants. Russia has already established a regulatory framework for the development of a citizen-centric approach in public administration, there are pilot regions for the introduction of citizen-centricity in various services. However, there is a lack of framework requirements for the introduction of a citizen-centered approach in terms of motivation of civil servants and KPIs of their activities in Russian practice. This aspect leaves room for the introduction of best practices in the field of citizen-centricity and is an incentive for further research in this area.
- Published
- 2022
- Full Text
- View/download PDF
3. Review Pollution: Pedagogy for a Post-Truth Society
- Author
-
Emily West
- Subjects
consumer empowerment ,disinformation ,online reviews ,platforms ,reputation economy ,Communication. Mass media ,P87-96 - Abstract
Consumer reviews on platforms like Amazon are summarized into star ratings, used to weight search results, and consulted by consumers to guide purchase decisions. They are emblematic of the interactive digital environment that has purportedly transferred power from marketers to ‘regular people,’ and yet they represent the infiltration of promotional concerns into online information, as has occurred in search and social media content. Consumers’ ratings and reviews do promotional work for brands—not just for products but the platforms that host reviews—that money can’t always buy. Gains in power by consumers are quickly met with new strategies of control by companies who depend on reviews for reputational capital. Focusing on ecommerce giant Amazon, this article examines the complexities of online reviews, where individual efforts to provide product feedback and help others make choices become transformed into an information commodity and promotional vehicle. It acknowledges the ambiguous nature of reviews due to the rise of industries and business practices that influence or fake reviews as a promotional strategy. In response are yet other business practices and platform policies aiming to provide better information to consumers, protect the image of platforms that host reviews, and punish ‘bad actors’ in competitive markets. The complexity in the production, regulation, and manipulation of product ratings and reviews illustrates how the high stakes of attention in digital spaces create fertile ground for disinformation, which only emphasizes to users that they inhabit a ‘post-truth’ reality online.
- Published
- 2021
- Full Text
- View/download PDF
4. The theory of reputation economy as a new paradigm for the study of the region economic potential
- Author
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M. R. Safiullin, A. S. Grunichev, and A. A. Abdukaeva
- Subjects
strategic management of the region ,reputation economy ,reputation capital ,efficiency assessment methodology ,new research paradigm ,intangible factors of production ,economic dynamics ,institutional transformations ,Sociology (General) ,HM401-1281 ,Economics as a science ,HB71-74 - Abstract
The modern economy with all the variety of its structural elements, which every year is increasingly immersed in a hyper-connected digital space, new conditions of institutional functioning caused by both a change in technological patterns and innovative forms of thinking, needs to adjust the basic, established principles and models of economic growth. If earlier the material productive factors was played a key role, today their importance is to some extent offset by the increasing role of non-material factors of production, the most important of which should include reputation capital. The purpose of the article is to comprehend and theoretically support this scientific problem. The need to revise some principles of building models of economic dynamics and strategic management of the region based on the use and revision of structural, logical and evolutionary views on the construction of this process is substantiated in the article. Based on the results of systematization of the evolution of methodological approaches to assessing the effectiveness of regional socio-economic development of territories / regions, the position is substantiated, according to which, in modern economic conditions, the effectiveness of territorial development should be based on research and strengthening of reputation capital.
- Published
- 2021
- Full Text
- View/download PDF
5. REPUTATION ECONOMICS AS A NEW PARADIGM FOR RESEARCHING THE ENVIRONMENTAL POTENTIAL OF A REGION.
- Author
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Safiullin, Marat Rashitovich, Grunichev, Alexander Stanislavoich, and Elshin, Leonid Alekseevich
- Subjects
ENVIRONMENTAL management ,STRATEGIC planning ,ECONOMIC development ,DIGITAL technology ,METHODOLOGY - Abstract
Contemporary economy, with all the distributed of its structural factors, merging more and more into a hyperconnected digital space, new status of institutional functioning, with each passing year, is in need of correcting the basic, well-established principles and models of research of environmental potentials. Before material effectual elements played a critical role, and now their significance is to some extent leveled off by an increasing function of non-material elements of production. The most significant of which must be attributed to reputation capital, which is a reflection of the efficiency and growth potential, and therefore the prospects for the future development of economic agents, territories, states and environment. In this connection, a methodological issue of searching for methods and tools that not only support the hypothesis put forward at the theoretical level but also form a fundamental basis for building a new class of models of environmental development of territories seems to be of critical importance. The present article is dedicated to understanding and theoretical support of this scientific problem. The authors attempt to substantiate the necessity to adjust some of the region's strategic and environmental management principles according to the usage and modification of structural, analytical, and evolutionary approaches on the structure of this procedure. Pursuing on from the consequences of systematization of the development of methodological procedures to evaluating the efficacy of regional socio-economic and environmental growth of provinces, the paper advocates a view based on which, in stylish financial circumstances, the efficacy of territorial and land growth should be according to explore and supporting of reputation capital. Accordingly, the process of strategic management of a region should be formed, inter alia, with respect to this "system of coordinate". [ABSTRACT FROM AUTHOR]
- Published
- 2021
6. Tantangan dan Peluang Menghadapi Ekonomi Reputasi dalam Perspektif Media Sosial
- Author
-
Shiddiq Sugiono
- Subjects
computer mediated communication ,ekonomi reputasi ,komunikasi termediasi komputer ,organizational reputation ,persaingan reputasi ,reputation competition ,reputation economy ,reputasi organisasi ,reputational risk ,risiko reputasi ,Social Sciences - Abstract
Tingkat reputasi telah menjadi suatu tolak ukur dalam menentukan perekonomian organisasi. Konten-konten di media sosial dipertimbangkan sebagai komponen yang membangun reputasi suatu organisasi. Hal tersebut menyebabkan berbagai organisasi berlomba untuk mendapatkan reputasi yang positif melalui media sosial. Penelitian ini merupakan kajian literatur yang memiliki tujuan untuk membahas tantangan dan peluang bagi suatu organisasi dalam memenangkan ekonomi reputasi melalui media sosial. Metode penelitian yang digunakan adalah tinjauan literatur sistematis pada 21 artikel yang dipublikasikan dalam 10 tahun terakhir antara periode 2010-2020. Hasil kajian ini menunjukan bahwa setidaknya terdapat lima tantangan dan empat peluang bagi suatu organisasi dalam bersaing pada ekonomi reputasi. Fenomena seperti post-truth, anonimitas, maupun hacktivism dinilai menjadi ancaman bagi rusaknya reputasi suatu organisasi. Adapun berbagai keunggulan media sosial sebagai alat untuk berkolaborasi, mendukung interaktivitas dan kekayaan media dapat digunakan organisasi untuk membangun reputasi dalam jangkauan yang luas. Penelitian ini memberikan kesimpulan bahwa media sosial telah dipertimbangkan sebagai alat yang efektif untuk membangun serta menjaga reputasi suatu perusahaan, namun begitu implementasinya harus sejalan dengan reputasi organisasi offline pada umumnya. The level of reputation has become a benchmark in determining the economy of an organization. Social media content is considered as a component that builds an organization's reputation. This has caused various organizations to compete in gaining a positive reputation through social media. This research is a literature review to discuss the challenges and opportunities for an organization in winning the reputation economy through social media. The research method used was a systematic literature review of 21 articles published in the last 10 years between the period of 2010-2020. The results of this study indicate that there are at least five challenges and four opportunities for an organization to compete in the reputation economy. Phenomena such as post-truth, anonymity, and hacktivism are considered to be threats to damage the reputation of an organization. As for the various advantages of social media as a collaborative tool, supporting interactivity and media wealth can be used by organizations to build a wide-reaching reputation. This research concludes that social media has been considered as an effective tool to build and maintain a company's reputation, however, its implementation must be in line with the reputation of offline organizations in general.
- Published
- 2020
- Full Text
- View/download PDF
7. Intellectual Field, Networks, and Reputation Economy in Romania After 1989
- Author
-
Lazăr Marius
- Subjects
intellectuals ,social field ,social networks ,reputation economy ,romania after 1989 ,Anthropology ,GN1-890 ,Sociology (General) ,HM401-1281 - Abstract
In this article, I analyse the transformations of the Romanian post-communist intellectual elites, using as a case study the disputes in the cultural press in Romania from 2002 to 2004, disagreements that influenced the repositioning of the Romanian public intellectuals through ideological alignments. Those debates gave birth afterwards to a cohesive Conservative pole and to anti-conservative tendencies of diverse political orientations, which constitutes the origin of the current divisions of the intellectual space. The analysis combines the Bourdieusian perspective on the social field and the theory of social networks with the purpose to formulate a hypothesis concerning the competitions meant to produce and preserve the prestige of the status groups in the social space that generate conflicting ideological positions. It outlines an alternative form of reassessing the “reputation economy” outside the space of the commodity exchange economy, starting instead with symbolic exchanges. The study describes the social rationale behind status production, as a source of strategies for maintaining dominant positions in a social field.
- Published
- 2019
- Full Text
- View/download PDF
8. Reviewers Ranking as a Variable in Value Creation: Health Care Case.
- Author
-
Gomaa, Ahmed and Prattipati, Satya
- Subjects
VALUE creation ,MEDICAL personnel ,MEDICAL care ,PATIENT selection - Abstract
Users of healthcare services are providing online reviews of the services received from the healthcare providers. Positive patient reviews are likely to attract more patients and repeat visits. Health care providers are aware that a shift in the patient selection mechanism is taking place. One problem is the valuation of online reviews. This paper proposes a new algorithm that ranks each reviewer by weighting the type of feedback they provide for service providers to provide an economic valuation for the reviewers and their reviews. The algorithms calculate an Eigenvector and generate a weight for the reviews and the reviewers. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
9. Weepers I, II, III.
- Author
-
Baldissera, Lisa
- Subjects
MYOCARDIAL infarction ,INSTITUTIONAL care ,21ST century art ,ACADEMIC discourse ,ART museums - Abstract
Weepers I, II, III is a ficto-critical approach to the topic of hospitality, arising from the xacerbating conditions of academic, curatorial and institutional care. Ficto-criticism sidesteps the constraints of non-disclosure agreements and the strictures of the reputational economy, to instead posit a dreaming vision of colliding worlds and meanings. Weepers I, II, III, considers hospitality in three related short fiction works which address the figure of the academic curator: one is an exposition of the linked codes/spheres of migration/contemporary art as it relates to asylum, emancipation and the promise of art world economies by focusing on the conditions of the security guard within a major art museum; a second examines the self-determination of a series of 'wipers'—carers hired, groomed, academicized and ultimately fetishized, to wipe the tears of crumbling academics as a form of corporeal hospitality; to a vignette of interspecies escape and conversion, following the heart attack and subsequent cellular changes that free the academic's father from his former life. Through these interlinking stories of grief and loss, also come the act of naming and inventing, side-stepping instrumentalized forms of academic writing to posit a dream-time, a curatorial and academic imaginary that, freed from the reputational economy and non-disclosure clauses of the career curator, dares speak its name. In form and methodology, this approach suggests an approach to an opening and a form of resistance to hospitalality and its various forms. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
10. Devaluation of cultural capital on online platforms and the changing shape of the social space.
- Author
-
Höhne, Thomas and Sproll, Martina
- Subjects
SOCIAL space ,CULTURAL capital ,SOCIAL change ,JOB qualifications ,SYMBOLIC capital - Abstract
This article analyses the devaluation of work and qualifications on crowdworking platforms. It argues that - in the context of a digital reputation economy - cultural capital (formal and incorporated standards of skills and knowledge) is increasingly being devalued, informalised and replaced by symbolic capital. We argue that these changes impact on social relations and the social space. The devaluation and precariousness of crowdwork does not only reflect a crisis of social reproduction and increasing socio-economic inequalities, but also changes traditional channels of upward mobility and thus the structuring of the social space. Furthermore, increasing individual competition implies gendered and discriminatory dynamics. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
11. Business communication in Web 2.0. Strategies for an effective management of corporate reputation
- Author
-
Cristina Pérez Sampol, José María Gómez-Zorilla Amate, and Jorge Marco Blanco
- Subjects
reputation ,reputation economy ,cor- porate brand ,corporate on-line communication ,social media ,Education ,Technology - Abstract
CEOs must face a new economic cycle known as the «reputation economy». In this context, it is particularly important the proper management of corporate reputation and brand image. To this purpose, the essential key used by most of the companies is the on-line communication, reached through the development of Web 2.0 and its new tools (such as social media), which help companies to attract the attention of the stakeholders and to interact with them. It is important that company executives should try to adapt the company’s strategies to this new economic environment in order to be competitive, so they must pay especial attention in the developing of the on-line communications strategy. It is highly recommended that this strategy rules under the seven pillars of corporate communication, which are distinctiveness, integration, ongoing, social use, user friendly, exhaustive, and concrete. To these seven pillars, it is recommended to add a new pillar: the measurement.
- Published
- 2015
12. Ekonomiki wokół gospodarki cyfrowej
- Author
-
Bohdan Jung
- Subjects
attention economy ,wikinomics ,sharing economy ,reputation economy ,gig economy ,gift economy ,Marketing. Distribution of products ,HF5410-5417.5 ,Finance ,HG1-9999 - Abstract
This paper takes into account the proliferation of specific economics attempting to account for complex phenomena unchained by development of the digital economy. While their list is not exhaustive, the article's focus is on the following: economics of sharing, wikinomics, attention economy, economy of access, experience economy, gift economy, reputation economy, gig economy, creative economy, relationship economy, trust economy. These are analyzed from the following perspectives/building blocks of the emerging digital economy: new types of work and labour market insertion, openness, cooperation and trust, prosumption and commitment, legal perspectives of remix and gifting. Finally, a point is raised whether this is still economics as these approaches borrow heavily from social psychology, sociology and cultural anthropology.
- Published
- 2017
- Full Text
- View/download PDF
13. Intellectual Field, Networks, and Reputation Economy in Romania After 1989
- Author
-
Marius Lazăr
- Subjects
social networks ,romania after 1989 ,050402 sociology ,intellectuals ,060102 archaeology ,media_common.quotation_subject ,Field (Bourdieu) ,05 social sciences ,06 humanities and the arts ,General Medicine ,GN1-890 ,social field ,HM401-1281 ,Market economy ,0504 sociology ,Anthropology ,0601 history and archaeology ,Sociology (General) ,Sociology ,reputation economy ,Reputation ,media_common - Abstract
In this article, I analyse the transformations of the Romanian post-communist intellectual elites, using as a case study the disputes in the cultural press in Romania from 2002 to 2004, disagreements that influenced the repositioning of the Romanian public intellectuals through ideological alignments. Those debates gave birth afterwards to a cohesive Conservative pole and to anti-conservative tendencies of diverse political orientations, which constitutes the origin of the current divisions of the intellectual space. The analysis combines the Bourdieusian perspective on the social field and the theory of social networks with the purpose to formulate a hypothesis concerning the competitions meant to produce and preserve the prestige of the status groups in the social space that generate conflicting ideological positions. It outlines an alternative form of reassessing the “reputation economy” outside the space of the commodity exchange economy, starting instead with symbolic exchanges. The study describes the social rationale behind status production, as a source of strategies for maintaining dominant positions in a social field.
- Published
- 2019
14. Valuing audience passions: From Smythe to Tarde.
- Author
-
Arvidsson, Adam and Bonini, Tiziano
- Subjects
- *
AUDIENCE research , *EMOTIONS , *SEMANTICS , *SOCIAL media , *MARXIAN economics - Abstract
Audience research is undergoing substantial transformation. The old ‘eyeballs’ paradigm has been losing adequacy since, at least, the 1980s. At the same time, social media platforms like Twitter and Facebook provide data that allow a far deeper and more intrusive view into the everyday life of media consumers. As a result, many companies are now developing systems based on social media data in order to represent, measure and value audience dynamics in new ways. This transformation of audience research has been paralleled by the rise of concepts like influence, clout or passion as a way of conceiving of audience value. But how are such affective values created? And how can the new semantics of value as passion be critiqued? In this article, we will address that question by thinking through two theoretical models of audience value. Dallas Smythe’s theory of the audience commodity and Gabriel Tarde’s theory of public value. We will suggest that present developments in the media economy make Tarde’s model more relevant for understanding the value of contemporary audience activity. We suggest that this might lead to a redirection of critical theories of audience value toward a focus on constructing the kinds of devices that are able to represent audience value in ways that take a broader range of interests into consideration. [ABSTRACT FROM AUTHOR]
- Published
- 2015
- Full Text
- View/download PDF
15. Science Open Reviewed: An online community connecting authors with reviewers for journals
- Author
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Lonnie Aarssen and Christopher Lortie
- Subjects
open peer review ,progress of science ,reputation economy ,reviewer incentive ,Evolution ,QH359-425 ,Ecology ,QH540-549.5 - Abstract
none
- Published
- 2012
16. СОВРЕМЕННЫЕ ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ ОТРАСЛИ РОЗНИЧНОЙ ТОРГОВЛИ
- Subjects
TREND ,ИНТЕРНЕТ-ТОРГОВЛЯ ,REPUTATION ECONOMY ,SOCIAL RESPONSIBILITY ,INTERNET TRADE ,РЕПУТАЦИОННАЯ ЭКОНОМИКА ,СОЦИАЛЬНАЯ ОТВЕТСТВЕННОСТЬ ,GLOBALIZATION ,ТРЕНД ,ГЛОБАЛИЗАЦИЯ - Abstract
В статье рассматриваются основные тренды, характерные для международной розничной торговли. Представлен анализ и прогноз объема продаж в интернет-торговле. Выявлены основные требования в области электронной коммерции. Определено, что на развитие интернет-торговли влияет уровень социальной ответственности и репутация компании. Рассмотрены ключевые факторы повышения эффективности розничных продаж и проблематика управления человеческими ресурсами.
- Published
- 2020
- Full Text
- View/download PDF
17. Development of methodical approaches to quantitative assessment of the region reputation
- Author
-
Safiullin, Marat R., Grunichev, Alexander S., Safiullin, Marat R., and Grunichev, Alexander S.
- Abstract
The research aims to investigate the development of the theory of the reputation economy in relation to regional economic systems. The research method is based on the use of tools for economic and mathematical analysis of a wide range of data characterizing the reputation activity of regional systems. As a result, a number of the Volga Federal District regions need a substantial adjustment of the state policy. In conclusion, the developed methodological approaches form an important foundation in the formation of economic and mathematical models contributing to the solution of such an important task in economic theory.
- Published
- 2019
18. Research Data in Science, Technology and Medicine: How do They Contribute to the Cycle of Credit? Interviews with Researchers from the University of Strasbourg
- Author
-
REBOUILLAT, Violaine, Dispositifs d'Information et de Communication à l'Ère du Numérique - Paris Île-de-France (DICEN-IDF), and Université Paris Nanterre (UPN)-Conservatoire National des Arts et Métiers [CNAM] (CNAM)-Université Paris-Est Marne-la-Vallée (UPEM)
- Subjects
reconnaissance ,[SHS.INFO]Humanities and Social Sciences/Library and information sciences ,stratégie de recherche ,research data ,applied research ,recherche fondamentale ,basic research ,économie de la réputation ,données de la recherche ,research strategy ,gestion des données de la recherche ,recherche appliquée ,research data management ,reputation economy ,credit - Abstract
International audience; This article investigates the role of scientific data in research practices. We study six projects in science, technology and medicine, and analyse the extent to which research strategies influence data management and sharing. To this end, we explore the key role played by peer recognition in basic and applied research. We show that in basic research projects scientists tend to focus on articles publishing, while in applied research projects they seem to pay more attention to scientific data, considering the economic issues of the research.; Nous étudions la place des données scientifiques dans les pratiques de recherche à travers l’analyse de six projets du domaine des Sciences, Technologie, Médecine. Il s’agit de questionner l’influence des stratégies de recherche sur la gestion et l’ouverture des données. Nous décrivons le rôle joué par la quête de reconnaissance par les pairs dans la recherche fondamentale et appliquée. Nous montrons que les projets de recherche fondamentale tendent à suivre une logique, selon laquelle la publication d’articles dicte les priorités, tandis que les projets de recherche appliquée consacrent une attention plus grande aux données, en raison des enjeux économiques sous-jacents.
- Published
- 2019
- Full Text
- View/download PDF
19. We'Re Still Failing To Deliver Open Access And Solve The Serials Crisis: To Succeed We Need A Digital Transformation Of Scholarly Communication Using Internet-Era Principles
- Author
-
Toby Green
- Subjects
Digital transformation ,Serials crisis ,Open Access ,Article publication charges (APCs) ,Predatory journals ,Preprints ,Pay wall ,Reputation economy ,Plan S - Abstract
A year ago, I concluded that we had failed in our quest to make scholarship open access (OA): the race had been won by pirates like SciHub (Green, 2017). Twelve months on, how do things look? Key points: We’re still failing to deliver open access (OA): around a fifth of new articles will be born free in 2018, roughly the same as in 2017. Librarians, funders and negotiators are getting tougher with publishers but offsetting, ‘Publish and Read’, deals based on APCs won’t deliver OA for all or solve the serials crisis. The authors of Budapest, Bethesda and Berlin OA declarations foresaw three changes with the coming of the internet. Flipping to a barrier to publish (APCs) from a barrier to read (subscriptions) wasn’t one of them. By itself, OA won’t reduce costs to solve the serials crisis: a digital transformation of scholarly communications based on internet-era principles is needed. Following the internet-era principle of ‘fail-fast’, what if papers are first posted as preprints and only if they succeed in gaining attention will editors invite submission to their journal In clinging onto traditional journals to advance the careers of the few (authors), OA is delayed for the many (readers): rebuilding the reputation economy to accept preprints could be the catalyst to deliver OA, solve the serials crisis and drive out predatory journals, Author's Note In keeping with the proposition in this paper, and following the advice of Pippa Smart, Editor of Learned Publishing who saw an early draft, I'm releasing it first as a preprint to test if it 'fails fast' or not. I will do my best to promote it so that it gains an audience and I invite readers to comment, propose improvements and point out where I've gone wrong. I also invite journal editors to consider whether it has 'succeeded' and if in their opinion it has I look forward to being asked to submit it for peer review and formal publication in due course.
- Published
- 2018
- Full Text
- View/download PDF
20. Animal welfare: un percorso tra scienza, mercato, etica, diritto e democrazia
- Author
-
Tallacchini, Mariachiara, Tallacchini, M (ORCID:0000-0003-3730-3673), Tallacchini, Mariachiara, and Tallacchini, M (ORCID:0000-0003-3730-3673)
- Abstract
Le ragioni etiche e scientifiche per il rispetto degli animali e la loro condivisione sociale rivestono un particolare significato nell’Unione Europea (UE), suggellato nel 2009 dal riconoscimento normativo degli animali come “esseri senzienti”. L’Europa comunitaria, che da tempo si definisce “società della conoscenza”, si trova però di fronte a un’importante scelta di riforma. Le visioni del benessere incorporate dalla normativa esistente non solo sono largamente e originariamente incomplete, ma sono diventate anche in gran parte obsolete nei contenuti scientifici. Mentre il settore privato tende ormai a scavalcare il legislatore con l’adozione volontaria di comportamenti e standard proattivi avanzati, per soddisfare le esigenze della “reputation economy”, una “buona reputazione normativa” può diventare strategica per l’UE, consentendo sia di garantire un più elevato benessere agli animali sia di produrre benefici politici ed economici per l’Europa.
- Published
- 2018
21. Animal welfare: un percorso tra scienza, mercato, etica, diritto e democrazia
- Author
-
Mariachiara Tallacchini
- Subjects
aninmal welfare ,diritto europeo ,General Medicine ,reputation economy ,regulatory reputation ,Settore IUS/20 - FILOSOFIA DEL DIRITTO ,European law ,animal welfare - Abstract
Le ragioni etiche e scientifiche per il rispetto degli animali e la loro condivisione sociale rivestono un particolare significato nell’Unione Europea (UE), suggellato nel 2009 dal riconoscimento normativo degli animali come "esseri senzienti". L’Europa comunitaria, che da tempo si definisce "societa della conoscenza", si trova pero di fronte a un’importante scelta di riforma. Le visioni del benessere incorporate dalla normativa esistente non solo sono largamente e originariamente incomplete, ma sono diventate anche in gran parte obsolete nei contenuti scientifici. Mentre il settore privato tende ormai a scavalcare il legislatore con l’adozione volontaria di comportamenti e standard proattivi avanzati, per soddisfare le esigenze della "reputation economy", una "buona reputazione normativa" puo diventare strategica per l’UE, consentendo sia di garantire un piu elevato benessere agli animali sia di produrre benefici politici ed economici per l’Europa.
- Published
- 2018
22. Valuing audience passions: From Smythe to Tarde
- Author
-
Adam Arvidsson, Tiziano Bonini, Arvidsson, Adam Erik, and Bonini, Tiziano
- Subjects
Cultural Studies ,social media ,Tarde ,Media studies ,Passions ,Smythe ,Attention economy ,Advertising ,broadcast ,Education ,Audience measurement ,Affect ,Arts and Humanities (miscellaneous) ,audience ,attention economy ,Cultural studies ,Social media ,reputation economy ,Sociology ,Affect (linguistics) - Abstract
Audience research is undergoing substantial transformation. The old ‘eyeballs’ paradigm has been losing adequacy since, at least, the 1980s. At the same time, social media platforms like Twitter and Facebook provide data that allow a far deeper and more intrusive view into the everyday life of media consumers. As a result, many companies are now developing systems based on social media data in order to represent, measure and value audience dynamics in new ways. This transformation of audience research has been paralleled by the rise of concepts like influence, clout or passion as a way of conceiving of audience value. But how are such affective values created? And how can the new semantics of value as passion be critiqued? In this article, we will address that question by thinking through two theoretical models of audience value. Dallas Smythe’s theory of the audience commodity and Gabriel Tarde’s theory of public value. We will suggest that present developments in the media economy make Tarde’s model more relevant for understanding the value of contemporary audience activity. We suggest that this might lead to a redirection of critical theories of audience value toward a focus on constructing the kinds of devices that are able to represent audience value in ways that take a broader range of interests into consideration.
- Published
- 2015
23. Reflexiones sobre la reputación necesaria
- Author
-
Ángel Alloza Losana
- Subjects
Public private partnership ,media_common.quotation_subject ,Context (language use) ,marca corporativa ,Indicadores no financieros ,Social networks ,colaboración público privada ,Order (exchange) ,Excellence ,Business sector ,Business cycle ,Redes sociales ,media_common ,Reputation ,business.industry ,New model of business cooperation ,Communication ,Public sector ,Cooperation among competitors ,Marca país ,Public relations ,coopetencia empresarial ,Nation brand ,Non-financial indicators ,nuevo modelo de colaboración ,Corporate brand ,Economía de la reputación ,Reputación ,Brand ,business ,Blind trust ,Reputation economy - Abstract
Estamos entrando en un nuevo ciclo económico al que podríamos denominar «economía de la reputación». El detonante para este cambio de tendencia ha sido la crisis iniciada en 2008-2009. La pérdida de confianza se ha generalizado, afecta tanto a las empresas como a los gobiernos. La recuperación de la confianza es una tarea prioritaria para la superación de la crisis económica. El autor argumenta que la buena gestión de las marcas y de la reputación son la palanca para recuperar la confianza y hoy son las empresas quienes están mejor posicionadas para impulsar esta gestión de los intangibles estratégicos. La clave para esta recuperación reside en comprender y saber gestionar las redes sociales y las relaciones con los stakeholders puesto que son los «iguales» y los expertos son las únicas fuentes de información sobre empresas e instituciones que tienen credibilidad en los ciudadanos. El autor presenta la creación del laboratorio de ideas Corporate Excellence - Centre for Reputation Leadership, como una iniciativa empresarial que nace en este contexto con el objetivo de ayudar a las empresas y al sector público a gestionar mejor los intangibles clave (reputación, marca y comunicación) y argumenta la utilidad de esta iniciativa para la recuperación de la confianza y para competir en este nuevo contexto de la economía de la reputación. We are entering a new economic cycle, which may be named «the reputation economy» —a trend that was triggered by the crisis that started in 2008-2009, when the loss of trust affected both businesses and governments. The recovery of trust is essential for overcoming the economic crisis. The author argues that good reputation management may serve as a tool for restoring trust and today the business sector is in a better position for promoting management of strategic intangible assets. In order to restore trust, it is fundamental to understand and be able to manage social networks as well as relations with the stakeholders due to the fact that peers and experts are the only sources of information on companies and institutions that still enjoy trust of the individuals. The author presents the think tank Corporate Excellence - Centre for Reputation Leadership as a project initiated in this context with an objective to help companies and the public sector to improve management of key intangible assets (the reputation, the brand and the communication). The author argues the utility of this initiative in order to restore trust and successfully compete in this new context of the reputation economy.
- Published
- 2012
24. Development of methodical approaches to quantitative assessment of the region reputation
- Abstract
© 2018, Universidad del Zulia. All rights reserved. The research aims to investigate the development of the theory of the reputation economy in relation to regional economic systems. The research method is based on the use of tools for economic and mathematical analysis of a wide range of data characterizing the reputation activity of regional systems. As a result, a number of the Volga Federal District regions need a substantial adjustment of the state policy. In conclusion, the developed methodological approaches form an important foundation in the formation of economic and mathematical models contributing to the solution of such an important task in economic theory.
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