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La comunicación y las relaciones públicas son elementos fundamentales en la construcción de una sociedad democrática y participativa. En México, estos temas han sido objeto de análisis y discusión en diferentes ámbitos, desde el internacional hasta el local. Se ha planteado como objetivo de esta investigación, analizar el impacto de las estrategias de comunicación comunitaria y relaciones públicas en la sociedad civil mexicana. La investigación fue de revisión sistemática y nivel exploratorio, puesto que se buscó recopilar y analizar de manera sistemática la literatura existente sobre el impacto de las estrategias de comunicación comunitaria y relaciones públicas en la sociedad civil mexicana, con un enfoque cualitativo, fundamentada en el paradigma interpretativo. Entre los resultados se logró detectar que los procesos relacionados a las relaciones públicas no han evolucionado de manera rápida debido al lento surgimiento de organizaciones de la sociedad civil, especialmente aquellas cuyos objetivos sociales difieren de los de asistencia social, pero que no optimizan los recursos y no hacen propuestas y demandas claras para la sociedad. Concluyendo que se debe establecer una comunicación recíproca entre organización y opinión pública para influir en ésta, creando vínculos que beneficien ambas partes del ecosistema, promoviendo valores como solidaridad y justicia social.

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Venezolana de Gerencia (RVG) is the property of Revista de Filosofia-Universidad del Zulia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Este artículo realiza una aproximación a la obra de Byung-Chul Han desde el punto de vista comunicativo. El filósofo denuncia cómo los publicistas y las organizaciones, a través del suministro de información abundante y continua, se han apropiado de la esfera pública al enfatizar excesivamente el storytelling. Han reivindica el materialismo, condena la inflación del relato y sugiere la necesidad de una ecología de mensajes para hacer la esfera pública menos distractora y más sostenible. El artículo expone que Han abre nuevos caminos para el desarrollo del campo de la comunicación empresarial y las relaciones públicas al sugerir un concepto de RSC novedoso que implica la restricción en la emisión de mensajes.

La comunicación comunitaria y las relaciones públicas se han convertido en estrategias fundamentales para propiciar la participación ciudadana y el desarrollo social en las comunidades locales de México. El objetivo de la investigación fue analizar el marco constitucional y legal que regula actualmente en México el ejercicio de las relaciones públicas y la comunicación comunitaria, a fin de identificar sus principales obstáculos, avances y desafíos. La metodología utilizada se orientó de acuerdo con los criterios definidos en las directrices Prisma planteados por Moher et al, (2009), para la identificación, análisis y evaluación de revisiones sistemáticas de artículos científicos. Para concluir se identificó que la comunicación comunitaria en México se fundamenta legalmente en la Constitución Política de los Estados Unidos Mexicanos, la Ley Federal de Telecomunicaciones y Radiodifusión, la Ley Federal de Protección al Consumidor, las Normas Oficiales Mexicanas y el marco jurídico para redes comunitarias. El marco legal vigente presenta obstáculos para la implementación efectiva de estrategias comunicativas, comunitarias y de relaciones públicas con enfoque crítico y democratizador. Los desafíos a los que se enfrentan relaciones públicas y la comunicación comunitaria en México, entre ellos la desigualdad socioeconómica, la violencia y seguridad, la desconfianza en las instituciones, la polarización política y social, así como a la tecnología y medios sociales, mediante la difusión de información errónea y la falta de regulación con perspectivas referentes al enfoque en la autenticidad, la participación comunitaria, la diversificación de plataformas, entre otras.

The magnitude that communication has acquired today explains, to a large extent, the development experienced by communication offices. Any organization of any kind needs an organizational structure that optimally manages its relations with its relational universe, both externally and internally. This research aims to find out what the current panorama of communication departments is in Andalucía --territorially, one of the largest autonomous communities of Spain-- and to discover how it has evolved in the first two decades of the 21st century, taking into account the public, private and social sectors. The results show a generalized growth in the number of communication offices in all provinces and in all sectors, especially those of local administrations, as well as communication companies and social organizations, which have tripled in the last century. In addition to significant changes in the digitalization of communication. Now, Andalucian organizations, in addition to having a website, have profiles on the main social networks. [ABSTRACT FROM AUTHOR]

Introduction: Political communication is an area of maximum relevance in the construction of spaces for public discussion and is a basis for organisations in the direction of communication strategies and their techniques for an adequate interaction between organisations and their publics (Almansa-Martínez and Fernández-Souto, 2020; Castillo-Esparcia et al., 2020). Lobbying is a form of communication that seeks to influence the decision-making processes of public institutions on issues of interest to organisations (Castillo-Esparcia, 2011). Methodology: In this sense, the proposal aims to find out how lobbies are treated in the Spanish press. To this end, a quantitative methodology is carried out by means of a content analysis that will allow us to know the number of news items and the typology most included in the main generic Spanish newspapers such as ABC, El País, El Mundo, and two specialised newspapers such as Cinco Días and Expansión, in the last six years, from 2017-2022. Results: It can be established that it is the generalist newspapers that generate the most publications on lobbying. Discussion: Based on previous studies (Castillo-Esparcia et al., 2017), the presence of lobbies in the media continues to be evident and constant, as has been observed in the field study carried out. Conclusions: Lobbies use the media as a tool to exert indirect influence on public policy decisions, forcing policy makers to listen to the majority opinion of society. [ABSTRACT FROM AUTHOR]

Electric cooperatives generate, from their activity, internal and external conflicts with their stakeholders arising from their competitiveness and the achievement of their objectives. Responsible relationship management that maintains a balance between organizations and stakeholders should include environmental, social and good governance expectations in Corporate Social Responsibility (CSR) policies. The involvement of cooperatives in ethical, social, economic and environmental issues derives from the relevance given to sustainable development as a central axis of the cooperative model. In this context of sustainable development, the UN SDGs (2015) provide a roadmap to address major challenges at the global level. Integrating the SDGs into strategic CSR plans not only brings tangible social and environmental benefits, but can also improve transparency and accountability, attract investment, strengthen stakeholder confidence, generate new market opportunities, mitigate risks and ensure greater long-term stability. Corporate social responsibility (CSR) stands as one of the critical public relations vectors that foster the growth of organizations and their reputation. This contribution provides an approach to the management of social responsibility of the 28 Spanish electric cooperatives and its integration into public relations strategies. Through a descriptive and exploratory research, the main objective is to analyze CSR management in this sector based on corporate governance, involvement with the priority SDGs of the United Nations 2030 Agenda, relations with stakeholders, the commitments acquired towards them, the identification of communication channels and the material issues that condition relational management. Based on this objective, a data collection process is carried out by applying the following methodological triangulation based on qualitative and quantitative research techniques: implementation of a semi-structured ad-hoc questionnaire, in-depth interviews with sectoral experts and content analysis of sustainability reports and management reports. The results of the research show that there is little involvement in CSR policies and a lack of significant commitment to the priority SDGs on the part of the electric cooperatives. Most of the organizations analyzed do not facilitate stakeholder engagement processes or integrate their expectations into CSR management. They also do not sufficiently use two-way communication channels. Based on the identification of 17 material issues (economic, social and environmental), a matrix is drawn up that reflects the priority and relevance that these social economy organizations give them in their strategic CSR plans. It is concluded that electric cooperatives should plan public relations strategies that integrate to a greater extent the participation and expectations of their priority stakeholders, as well as establish strategic communication processes for CSR programs and actions. Based on the results, a CSR communication model is designed in which stakeholders are defined and relational management is analyzed to establish an optimal relationship framework. The electric cooperatives develop their materiality matrix as the cornerstone of the CSR Strategic Plan, which they disseminate through their reports and management reports. This matrix is built around two axes: the impact on the cooperative's sustainable development strategy and the priority for stakeholders. It identifies the issues (priority and relevant) through which electric cooperatives face challenges (economic, social and environmental) through corporate commitments. CSR communication, through the channels established with each priority stakeholder group, contributes to strengthening strategic public relations management in the electric cooperative sector. [ABSTRACT FROM AUTHOR]

At the beginning of the 20th century, some fashion magazines started to include fewer commercial photographs and gave more social meaning to their covers and content. Images that break social silence in editorial proposals, especially on the cover, help raise awareness of hidden issues. In this context, the role of media organizations and the function of public relations (PR) become relevant in establishing an inclusive view of these situations among target audiences. The research aimed to identify the social issues related to women that have been underexposed in magazines, specially fashion magazines, to analyze the non-verbal codes and signs to determine whether the message conveyed is responsible. With the support of visual semiotics (Eco, 1968), color semiotics (Costa, 2003), and Responsible Communication (RC) (Hernández-Flores, 2019), the study examines to what extent these cover photographs denounce such issues and create -or do not create- a responsible graphic message for audiences.The methodology is qualitative, descriptive, and non-experimental, using content analysis to identify graphic non-verbal codes and signs, thus determining the presence or absence of Responsible Communication. Vogue was selected as the fashion magazine for the study, being the best positioned in the market. The covers were chosen based on the following criteria: they had to address topics related to femininity and social issues, generate significant interaction on social media and fashion blogs, and respond to the categories established by the research concerning hidden issues: a) violence against women, b) body positivity, c) mental illness, and d) women's empowerment. The sample considers the cover photographs of the following editions: Vogue Poland's "Love & Intimacy" (May and June 2020), Vogue Portugal's "The Madness Issue" (July 2020), and Vogue Greece's "Every Body" (March 2022). The most representative results reveal moderately responsible messages regarding the visibility of social issues. For instance, in the cover photograph of Vogue Portugal (2020), "The Madness Issue," which seeks to represent a type of mental illness, public discontent is observed through social media comments, especially from those suffering from such disorders as the image conveyed is not empathetic. Similarly, the cover of Vogue Greece (2022), "Every Body," presents various themes of the female body without stigmas related to size and skin color. Moreover, there is openness in transmitting topics that some consider "controversial," such as the cover of Vogue Poland (2020), "Love & Intimacy," which shows a woman breastfeeding. This cover was applauded in some cases and criticized in others for being considered vulgar. The conclusions highlight that, although the main objective of the photographs is not to generate social awareness about women but to dress the cover with social issues to help the magazine's positioning, their contribution undoubtedly helps to expose hidden problems among their audiences, as they open a space for reflection on cultural and social content. A graphic message, seen as a whole, can foster greater awareness and reflection among readers. However, there is still a long way to go in editorial products and their proposals, especially in ensuring a better relationship with their audiences through the responsible representation of hidden issues and their social impact. [ABSTRACT FROM AUTHOR]

This work explores the role of public relations in managing public controversies within a municipality in Peru during the COVID-19 pandemic (2020-2021). The study employs a mixed-method approach, incorporating both qualitative and quantitative data to analyse the effectiveness and shortcomings of the municipality's public relations efforts during this period. The research is grounded in established models of public relations and public controversy management. It references the four models of public relations (press agency, public information, two-way asymmetrical, and two-way symmetrical) as described by Grunig and Hunt (2000). Additionally, the study draws on the concept of public controversy management (ACP) as defined by Solórzano and others, emphasizing the importance of early identification and strategic response to potential conflicts. The primary objective of the research is to analyse how public controversy was managed as a function of public relations within a municipality in Peru during the COVID-19 pandemic from 2020 to 2021. The study aims to identify the strengths and weaknesses of the municipal management in handling public controversies and the role of public relations in these efforts. The research employs a concurrent nested design approach, integrating qualitative and quantitative methods. The qualitative component includes semi-structured interviews with municipal officials and a focus group with district residents aged 30 to 59. The quantitative component consists of a survey administered to 380 residents who have lived in the district for over five years. Key findings of the research are: - Communication Deficiencies: The study found significant deficiencies in the municipality's communication strategies during the pandemic. The official social media channels exhibited poor bidirectional communication, leading to dissatisfaction among residents. - Lack of Proactive Measures: The municipality failed to establish proactive measures for managing potential conflicts, resulting in reactive responses that often exacerbated issues. - Inadequate Public Relations Management: The research identified a lack of understanding and implementation of effective public relations practices, highlighting the need for a dedicated public relations professional within the municipal team. - Public Perception: The survey results indicated low levels of trust and satisfaction among residents regarding the municipality's management of the pandemic. Over 40% of respondents disagreed with the municipality's efforts to identify, evaluate, and manage public controversies. - Recommendations for Improvement: The study suggests several improvements, including the need for a strategic public relations plan, better training for municipal communication teams, and enhanced engagement with the community through more effective use of digital platforms. Among the implications for the practice, the findings underscore the critical role of public relations in managing public controversies, particularly in times of crisis such as the COVID-19 pandemic. Effective communication strategies, proactive conflict management, and a deep understanding of the community's needs and expectations are essential for maintaining public trust and institutional credibility. In conclusion, the study concludes that the municipality's public relations efforts during the COVID-19 pandemic were insufficient and poorly managed, leading to significant public dissatisfaction. The research highlights the importance of strategic public relations practices in managing public controversies and provides actionable recommendations for improving communication and conflict management within public institutions. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Anagramas is the property of Editorial Universidad de Medellin and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Al evaluar y medir el impacto social de la comunicación organizacional se fortalece la legitimidad y el valor de la disciplina y se explicita el sentido de la intencionalidad de los procesos comunicacionales que despliega la profesión. El artículo presenta un análisis sobre el estado actual y las perspectivas a futuro en cuanto a evaluación y medición del impacto social de la comunicación organizacional desde la perspectiva de académicos y profesionales de cinco países de América Latina. Se reprocesó y tematizó una base de datos cualitativos generada en un estudio global con metodología Delphi y se analizaron las respuestas abiertas que dieron 81 participantes latinoamericanos. Se concluye que, aunque los participantes manifiestan gran preocupación por la evaluación y la medición, su práctica es escasa y muestra debilidades tanto en el enfoque como en la metodología. Se observan dos perspectivas en el abordaje de la evaluación y la medición del impacto social: una centrada en los objetivos y necesidades de las organizaciones y otra con foco en los grupos de interés y la sociedad. Por su complejidad la evaluación del impacto social requiere la creación de sistemas de medición multidisciplinarios, multisectoriales generados a partir del diálogo entre academia, asociaciones profesionales y grupos de interés. La enseñanza de la disciplina tiene pendiente integrar formación rigurosa en este aspecto clave para una mejor práctica profesional y para consolidar una disciplina social con propósito.

A través del análisis de contenido de todos los artículos científicos publicados en tres de las principales revistas del campo de las relaciones públicas: Public Relations Review (PRR), Corporate Communications: an International Journal (CCIJ) y Journal of Public Relations Research (JPRR), durante 24 años, entre 2000 y 2023, se examina la presencia de casos de América Latina en 38 artículos, identificando autores, objetivos, temas, afiliación institucional, redes, países representados, metodologías, resultados y conclusiones, entre otras variables, para evaluar la situación de la investigación sobre América Latina en las relaciones públicas, la comunicación estratégica y la comunicación corporativa. Se concluye con sugerencias para investigaciones futuras y una propuesta general para la Investigación en el subcontinente: los resultados no son del todo alentadores.

Este trabajo pretende analizar la posibilidad de la existencia de una corriente latinoamericana en el ámbito de las relaciones públicas que se distinga de la visión anglosajona y europea. En él, se aborda cómo las características culturales, históricas y socioeconómicas de América Latina podrían influir en la práctica profesional de las relaciones públicas, especialmente en el cono sur del continente. Se presta especial atención a la figura del relacionador público como un perfil profesional destacado en América Latina, desde la propia naturaleza de su recorrido formativo y cómo este rol se adapta y responde a las particularidades regionales. La investigación busca, de forma sencilla y clara, contribuir a una comprensión más profunda de las prácticas y particularidades de las relaciones públicas en América Latina y su relación con los enfoques europeos y norteamericanos. Estableciendo el análisis, a través de un enfoque basado en la investigación bibliográfica, con una revisión del estado de la cuestión, acerca del funcionamiento de las relaciones públicas, como disciplina, en América Latina. Los resultados encontrados muestran que, la figura del relacionador público en América Latina emerge como un actor crucial que se adapta y responde a las características regionales, reforzando la idea de una corriente particular en las relaciones públicas en la región latinoamericana. Al mismo tiempo, la investigación destaca la importancia de considerar la diversidad cultural y contextual en la práctica de las relaciones públicas. Aunque América Latina tiene una larga historia de desarrollo académico y de profesionales de las relaciones públicas bien establecidos, la conceptualización y tendencias norteamericanas y europeas siguen prevaleciendo en los debates teóricos y en las prácticas profesionales.

Partimos del enfoque que considera al sistema educativo como una interfaz de relaciones, donde individuos y tecnología interactúan para así poder explorar el desarrollo de competencias de formación profesional en las Relaciones Públicas (PR) y la Comunicación Estratégica. El objetivo principal es analizar la oferta académica de posgrado en Ecuador, España y Argentina, desde perspectivas teóricas y empíricas, incluyendo competencias, áreas de desempeño y perfiles de egreso, especialmente en el contexto de las transformaciones en las PR. La metodología involucra revisión documental y bibliográfica, análisis de programas académicos en las principales universidades, y una revisión de las principales tendencias en la gestión de la comunicación a partir de fuentes secundarias como asociaciones del sector. Los resultados destacan la predominancia de enfoques en áreas digitales y empresariales en los programas de los tres países. Además, se observa que sólo una minoría de programas de maestría en Comunicación se orienta claramente hacia la comunicación institucional y organizacional. Argentina y España lideran en el cumplimiento de competencias en PR, mientras que Ecuador muestra un enfoque mayor en la comunicación digital y tecnológica. En conclusión, este estudio subraya la dispersión en los enfoques de los programas académicos, dificultando el logro de objetivos y habilidades. Además, resalta la necesidad de equilibrar la atención hacia la comunicación estratégica e institucional en la formación académica en PR. Las competencias de gestión, pensamiento y acción estratégica, así como la organización y ejecución de la comunicación interna y externa, destacan como áreas de alto desempeño en los programas analizados.

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Se pretende en este trabajo obtener una aproximación a las percepciones de los profesionales de la comunicación corporativa y las relaciones públicas que operan en España sobre el impacto que la desinformación está teniendo en la comunicación de las organizaciones. Se busca a su vez identificar las medidas adoptadas por las organizaciones para lidiar con la desinformación y determinar si esta se ha convertido en una amenaza para la industria. Se han realizado, 9 entrevistas semiestructuradas con representantes de las principales asociaciones, directores de agencias de comunicación y relaciones públicas así como empresas de servicios digitales, normalmente subcontratados desde el sector de la comunicación. Se observa una carencia de estrategias para anticipar y neutralizar ataques de desinformación. Asimismo, los profesionales demandan más iniciativas de alfabetización mediática para ayudar a la ciudadanía a ser más crítica y resaltan la importancia de profesionalizar el sector y evitar el intrusismo laboral.

Este trabajo propone una revisión del código ético del Col·legi de Màrqueting, la Comunicació, la Publicitat i les Relacions Públiques de Catalunya (CMCC) que data de 2005, a la luz del desarrollo de una ética profesional acorde a los tiempos actuales. La propuesta de reforma (desarrollada mediante un proceso de benchmarking) es fruto del análisis de las últimas versiones de los códigos éticos (CE) más recientes, de diferentes entidades, en el campo de las relaciones públicas (RRPP). Se fija, además en los criterios de la Agencia Española de Protección de Datos (AEPD) y su renovado código ético (2020) así como el de la Association for Computing Machinery (ACM) de 2018 y el del Consejo General de Ingeniería Informática de España, debido a la cada vez mayor implicación de los algoritmos y la inteligencia artificial en el quehacer diario de la profesión. Como resultado se propone una redacción de un código ético que es el primero en plantear el papel de la inteligencia artificial y los algoritmos en el quehacer de los profesionales de la publicidad, el márquetin y las RRPP

El manejo de datos no es algo nuevo en el ámbito de la comunicación y las relaciones públicas. Este artículo analizó 7 sitios web de igual número de Organizaciones No Gubernamentales en Colombia, partiendo de la pregunta ¿de qué manera las ONG pueden mejorar la gestión de sus sitios web para impactar positivamente su estrategia de relacionamiento con sus públicos? El objetivo general analiza la calidad de los sitios web de las ONG para establecer el vínculo entre calidad y relaciones con públicos específicos. El diseño metodológico es cualitativo y combinó técnicas como la revisión bibliográfica y el análisis de contenido a través del diseño y aplicación de una matriz que permitió evaluar la calidad de estos sitios. Si bien su calidad se puede analizar desde diferentes miradas, este estudio presenta un diseño que permite medirla desde la perspectiva estratégica atendiendo varios estudios publicados por expertos en el tema. La principal conclusión de este estudio es que la mayoría de los sitios web analizados obtuvieron una calificación regular, lo que las ha llevado a afectar de forma negativa la relación con sus públicos. Finalmente, este estudio aporta a la gestión estratégica de la comunicación digital que deben hacer las ONG.

Copyright of Universitas, Revista de Ciencias Sociales y Humanas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Corporate memory, traditionally perceived as a financial report tailored solely for shareholders, has evolved into a potent persuasive tool influencing public perceptions of businesses. This paradigm shift is especially relevant in the context of corporate governance, where it serves as a strategic communication vehicle for investors and stakeholders. This article explores the transformation of corporate memories in response to significant national events, such as the 2019 social upheaval and the COVID-19 pandemic, using the Chilean public-private transportation company, Metro S.A., as a case study. The paper challenges the conventional view of corporate memory as a financial information instrument and, drawing on the narrative analysis approach, examines Metro S.A.'s corporate memories and integrated reports from 2016 to 2022. It aims to elucidate post-crisis communication changes, particularly in addressing previously marginalized stakeholders. The study incorporates a qualitative-interpretative analysis, focusing on key sections of Metro S.A.'s corporate memories to derive insights into the role of this communication tool in reshaping relationships with relevant stakeholders. The theoretical framework, inspired by Lendingham and Bruning's five fundamental dimensions for effective organizational relationships, posits that the post-crisis corporate memories emphasize trust, openness, engagement, investment, and commitment. The article is structured into sections, beginning with an exploration of corporate memory's broader relational role. The subsequent section introduces the case of Metro S.A., followed by an explanation of the analytical methods employed. Results are then presented, and the discussion is contextualized within the theoretical framework, considering the limitations and conclusions. The research employs a discursive analysis, examining Metro S.A.'s corporate and integrated memories from 2016 to 2022. The chosen period spans seven years, capturing the substantial language, content, tone, and design changes post-crisis. Using a case study methodology, the paper delves into paradigmatic cases, providing a nuanced understanding of the phenomenon under investigation. The discourse analysis, utilising NVivo software for intentional qualitative coding, reveals significant shifts in communication post-2019 and 2020 crises. The results highlight three primary codes: the dual crisis as a challenge and opportunity, the transformation of key stakeholders from objects to active participants, and the emergence of previously invisible stakeholders as priorities. The case study of Metro S.A., a public-private urban transportation entity, underscores the importance of redefining communication products like corporate memories. Traditionally viewed as unidirectional communication for financial audiences, these documents must evolve to engage with broader publics, especially for organizations with high public sensitivity. The article concludes that the communicative transformation expressed in Metro S.A.'s corporate memories signifies a shift towards harmonious dialogue with previously overlooked audiences, showcasing strategies to enhance the impact of social justice. In conclusion, this study contributes to the discourse on organizational communication by emphasizing the role of corporate memories in reconfiguring relationships, fostering inclusivity, and addressing the impact on social justice, particularly in the aftermath of critical events. [ABSTRACT FROM AUTHOR]

Social networks have become a fundamental public relations tool. It is in this context that the figure of the influencer appears. In recent years, more and more people are choosing to travel more and more, and they like to share their trips through social media. So much so that they are known as travel influencers. Instagram plays a fundamental role in promoting the travel and tourism industry, standing out as an essential tool in public relations for travel influencers. The relationships that travel influencers establish with their audiences, in the digital environment, reinforce the feeling of recognition and trust, and can influence the image and social reputation of a brand and the attitude of undertaking a trip to the advertised destination. Therefore, in a competitive environment such as the tourism sector, it is important to determine the reasons that lead these audiences to follow travel influencers. In view of this, the objective of this work is to determine the reasons why Spanish and French Instagram users follow travel influencers on this platform. It was considered relevant to investigate this subject in view of the evolution of social media and the influence generated by travel influencers on the tourism decisions of Instagram users. The study has a qualiquantitative approach. First, in-depth interviews were conducted with people who follow travel influencers. To analyse the results of the in-depth interviews, we used the technique of thematic analysis, as we wanted to emphasize the dimension that deals with what is being said in the data obtained. Subsequently, a questionnaire was applied to 120 Spanish and 75 French respondents. Basic descriptive statistics were used to analyse the results of the questionnaires. It was found that travel influencers boast high credibility, as their audiences trust their advice. The results showed that users value the quality of the content shared and the lifestyle and personality of the influencers. Travel influencers were found to be a source of inspiration and motivation for their followers, who want to go to the same place as them. As for the influence that travel influencers generate in their community, it is worth noting that, in reference to Spanish users, the recommendations of travel influencers have influenced their decisions, as 96% of the sample has wanted to travel somewhere because they have seen it in the content of an influencer. In contrast, French users have not been influenced by travel influencers, although they have been inspired by them. Therefore, French travel influencers are not a source of inspiration because most of their followers have not taken the plunge to visit a place that was recommended by the influencer. With this research we have been able to confirm that the influence of social media, specifically Instagram, has had a great impact on the tourist decisions of users to visit new tourist sites. This platform is based on photography and that is why it has a great impact on tourism, since using images, many experiences and sensations can be transmitted. The content published by travel influencers provokes curiosity in their followers and the desire to go to that same place, so we can conclude that Instagram is a tool that encourages other people to visit that place. For future research, it is recommended to analyse other types of sectors in which influencers also play a very important role, among which the beauty, make-up and/or decoration sectors are gaining importance. [ABSTRACT FROM AUTHOR]

The recent evolution of the media ecosystem has witnessed a hybridization of the online and offline music market, profoundly impacting not only distribution but also consumption patterns and audience relations. In response to this digital transformation, music artists have undergone adaptations to distinguish themselves and forge meaningful relationships with their audiences and communities. This paper delves into the communicative actions that form the connection between musical artists and their publics, scrutinizing the conceptual core of public relations. Communication with communities is conceptualized as a nuanced relationship with the public, often assuming strategic communication forms. This perspective encapsulates all pivotal interactions for an entity, extending beyond formal conversations directed at specific objectives. Simultaneously, it posits that identity construction emanates from values, principles, and vision, serving as the source of enduring differentiation. This exploratory study meticulously examines the communicative sphere of musical artists, focusing on the channels used, disseminated messages, and inherent discursive configuration. To achieve this objective, the study investigates how musical artists communicate with their online communities and/or fans by (a) exploring the ways artists use social media as a communication tool, (b) examining the nature of the content in such communication, (c) probing how the artist's interaction with their communities manifests and characterizing behavior patterns within these communities, and (d) scrutinizing the distinctive characteristics of the artist's discourse and the underlying symbolism it conveys. This research seeks to understand how music artists communicate in their social networks and communicative products such as video clips and interviews, with a focus on content, discursive style, and interaction. Employing an exploratory and qualitative research approach, the study adopts a hermeneutic perspective, conducting multiple, holistic, descriptive, and synchronic case studies. The selection of cases prioritizes maximum diversity, considering internationality, musical genre, listening index on Spotify, and popularity on Instagram. The study analyzes artists such as Justin Bieber, Bad Bunny, Rosalía, Billie Eilish, and C. Tangana during the first quarter of 2022. The analysis reveals that artists' communication revolves around two strategic intentions. Firstly, there is a penchant for promotion and information dissemination, emphasizing content related to the artist's musical career, including concerts, albums, and non-musical collaborations on platforms such as Instagram, Facebook, and Twitter. Utilizing various formats such as images, text, and video enhances distribution. Secondly, a strategy of generating engagement is apparent, particularly on TikTok and, to a lesser extent, Twitter. On TikTok, artists leverage the brevity of video content to entertain, share personal aspects, and create humorous content. On Twitter, the platform facilitates free and spontaneous expression, fostering direct contact with communities and humanizing artists, thereby establishing a closer and more affective connection with their audience. The study's conclusions highlight (1) the use of networks for professional purposes, (2) spontaneous and personal content as an effective engagement generator, (3) the importance of direct interaction of the artist with the publics, and (4) the importance of a specific discourse and symbology for differentiation. [ABSTRACT FROM AUTHOR]

Copyright of Revista Española de la Transparencia is the property of Asociacion de Profesionales de la Transparencia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study aims to determine the importance of the strategic management of Public Relations in the management of the presidential image in the administration of Lic. Enrique Peña Nieto (December 1, 2012 to November 30, 2018). The element that motivates these aspirations was the collection of memes by Dr. María Teresa Cervantes Loredo, observing that, on social networks, her messages are consumed by virtual communities with true avidity and immediacy with the topics in vogue and in this case it was the voracious critic in the memes of former president Peña Nieto. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La presente investigación establece una clasificación de las Organizaciones de la Sociedad Civil españolas por su capacidad de influencia institucional, concretando las variables clave por las que la obtienen y su relevancia relativa. Tras consultar a 19 especialistas, la metodología puntúa a 55 de estas organizaciones según su número de asientos en comités públicos, miembros, empleados, antigüedad y presencia en registros de transparencia. Las entidades en cabeza se dedican principalmente a la representación de personas con diversidad funcional, o de pacientes. Las mejor posicionadas destacan por su número de miembros, mientras que la gran mayoría tiende a obtener máximas puntuaciones por su participación en comités públicos. La práctica del lobbying indirecto es generalizada, pero no es coincidente con una capacidad de influencia particularmente elevada. Asimismo, estas organizaciones son diversas en cuanto a su distribución interna por áreas, si bien dicha distribución puede conducir a una profesionalización excesiva.

This study examines and evaluates how the government communicated the volcanic eruption that occurred in La Palma (Spain) in 2021. For that purpose, SCCT and the SMCC models were used to perform a content analysis of the online communication approach followed on Twitter by Cabildo de La Palma (@CabLaPalma), 112 Canarias (@112canarias), and the Spanish Home Office (@interiorgob). Findings suggest that these three institutions aligned their communications by using complementary strategies, message framings and styles to successfully handle the crisis. However, this study also highlights areas of improvement in the approaches taken by these three public entities.

La última década del siglo XX vio nacer la Escuela Crítica de relaciones públicas. Su formación ha estado desde entonces guiada por su afán de estudiar la disciplina desde un marco teórico más amplio que el propuesto por Grunig, realizando una aproximación sociocultural a las relaciones públicas. Sin embargo, su impacto en la literatura especializada en relaciones públicas ha sido limitado y, en buena medida, sigue al margen de los libros de referencia. Dada la gran variedad de aportaciones que ha realizado la Escuela Crítica, frecuentemente dispersas, este artículo hace un repaso de las que mejor evidencian la fractura que supone la emergencia de dicha escuela para el paradigma teórico dominante de las relaciones públicas. Se pone especial énfasis en la cuestión historiográfica y la crítica de los cuatro modelos, en la inclusión del concepto “poder” en el estudio de las relaciones públicas y en el rechazo de la escuela hacia el carácter “moderno” de la disciplina. Se concluye con una pequeña digresión sobre hacia dónde va, o puede ir, la disciplina, una vez que los pilares que la sostenían han sido puestos en cuestión.

The crisis caused by COVID-19 forced public and private actors to deploy various strategies on social media to communicate effectively with their public. This research analyses the institutional communication of the World Health Organization's Twitter account during the first quarter of 2021, with the aim of shedding light on their strategy and analyzing both its strengths and the areas with room for improvement in a crisis like the one studied. For this purpose, an ethnographic content analysis was run on the tweets published by the institutional account of the WHO and the responses issued by the public. A computer-assisted analysis was undertaken through two software programs (SPSS 27 and NVivo 11), and an online tool, Onodo - that helped us develop a sociogram with the different relationships between the actors involved in the crisis and risk communication of the WHO around the subject of vaccination. The main results show, on the one hand, that vaccination is not the focal point of the WHO's discourse at a time when the public's interest was centered on said thematic axis, and on the other, that the organization was not able to create an effective dialogic space. Considering these findings, a reflection is encouraged to optimize professional praxis in future risk and crisis communication strategies in digital environments, expanding the scope of this study towards other organizations and/or time frames. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: The end of the acute phase of the pandemic, begins a return to normality in coexistence with the Coronavirus. Thus, a period of transition and social, political and economic uncertainty begins that, for WHO and WEF, could imply a global reset from more balanced principles. The objective of this work is to identify the keys that mark the relational behavior of the Government of Spain on Twitter from its official account @DesdelaMoncloa, in relation to these principles and the interests of the population. Methodology: multivariate quantitative analysis (content analysis) is performed in SPSS SPSS (Krippendorff alpha coefficient = 0.867) over a corpus of 2735 tweets issued between April 1, 2021 and March 30, 2022. Results: the results show a higher prevalence of content with an institutional and economic character, the use of a formal/solemn language, and regularity in broadcast frequency by date and time (Jordan, 2017; Acebes and Montanera, 2019). Discussion and conclusions: Twitter is consolidated as a powerful relationship management tool in the institutional field (Marcos-García, 2021; Castillo-Esparcia et al., 2020a) aimed at building trust in public opinion (Greenhill, 2020; Hucker, 2020), but it is observed: a) a significant mismatch between the themes of the messages issued and the interests of the population in this period of transition and, b) consolidates the theses that highlight an institutional underutilization of its interactive potential (Rivas-de-Roca et al., 2021). [ABSTRACT FROM AUTHOR]

This research studies the assessment practices prevailing in Costa Rican public relations agencies. ^e methodology consisted of a mixed approach with triangulated analysis. It is shown that the most commonly used techniques do not show the changes, effects or impacts of the communicative activity on the target audiences, although they are presented as results of the effectiveness of the profession. ^e focus of evaluative practices is quantitative and prioritizes the level of outputs. ^e use of press monitoring, publicity, return on investment and compliance indicators, together with the analysis of social networks, are the main tools applied. ^e study identifies deficiencies in planning, an operational approach to the work and a lack of knowledge of evaluation methodologies. ^is coincides with experiences in other latitudes and could have an impact on the credibility and perception of the profession's contribution to organizations. [ABSTRACT FROM AUTHOR]

Disinformation has reached a high degree of professionalization in recent years. Dark PR or Black PR campaigns are an advanced level of negative campaigns and they fictionalize prescription and influence, usually with the aim of discrediting the political adversary or competitor. This paper proposes a systematic review of the search results of the terms Black PR and Dark PR in Google and Google Scholar. The aim is to identify the definitions and origins of both terms, to know the strategies used in these works and as well as the case studies that serve to exemplify them. It is observed that both terms are still very new and are used more by the media than by the academic literature, although they have common definitions and uses. A growing trend of negative influence practices is reported with numerous examples of astroturfing, disinformation campaigns and corporate censorship in different countries. This circumstance is problematic for the public relations sector as it differs from the ethical principles of the profession and forces those who practice it to engage in dishonest practices. [ABSTRACT FROM AUTHOR]

Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum communication, together with the use of new technologies or new forms of communication, has been an unprecedented milestone between museums and their public, as it allows them to establish interactions, contributing to the development of a greater knowledge of the cultural demands of museum visitors. Social media, blogs or mobile social media fall within this new way of communicating, being used by museums to expand their dissemination and publicize their activities. The use of these networks has created wider spaces and more open museums. Therefore, social media are already being used by museums to expand their dissemination and publicize their activities, this being a clear use of what is known as "museum 2.0". This research work carries out a bibliometric study since 1976, the first year in which publications in this field were detected. Sixty-four publications have been identified in the databases, Web of Science Core Collection and Scopus, showing a mapping of authorship networks, citation and co-occurrence of keywords or scientific interrelation between organizations and countries. [ABSTRACT FROM AUTHOR]

This article collects the evolution of the communication strategies and the techniques adopted in these ten years, in two stages, coinciding with the exercise of the two heads of state and the transition between both reigns from the communication point of view. The House of HM the King has been modifying its communication strategy throughout these ten years, directly influenced by the numerous controversies associated with some members of the Royal Family. Parallel to this crisis communication, the changes that have occurred in the society, due to the coexistence with 2.0 technologies have meant that the Institution has also had to incorporate 2.0 communication techniques. It is important to highlight how the Institution's communication has evolved in these ten years (2011-2021). Barrera and Zugasti (2001, p. 101) explain how a kind of complicity relationship existed between the monarchy and the Spanish press where the values of "harmony, reconciliation, coexistence and consensus" stood out. De Pablos and Ardevol Abreu (2009, p. 237) talk about what they call the end of the "critical silence" where the press begins to speak more directly about the issues that affected the Institution. The strategic communication of the Royal House is more proactive now and tries to show an image of transparency and correct management of the public. Concepts such as "honesty, economic transparency, closeness and modernization" are key in this new stage. The role of public relations in communication management is undeniable since it allows a correct relationship with the public of an organization. Thus, this management must be strategic, as has been pointed out by numerous researchers in the discipline. And in the institutional field it is even more complex due to the social relevance of the institutions. This research has set out to the content analysis of news related to the House of HM the King in the main national reference print and digital newspapers by diffusion and official events and press-release published on the Royal House website during this period. To complete this approximation, we start from the in-depth interview with the Director of Communication of the House of HM the King, Javier Ayuso, Head of the Communication Department of the House of HM the King in this moment (2013). This qualitative analysis was completed with six semistructured in-depth interviews with experts linked to the analysis of the communication of the Royal House. The results of the investigation point to a double strategic change in the management of communication in the House of HM the King: a) From the strategic point of view. The Royal House becomes more proactive in its communication strategy, showing greater transparency in its management towards Spanish citizens. b) From the point of view of communication techniques. Communication tools have been modernized and adapted to their audiences using the official website as the backbone of institutional communication, as well as some digital platforms, but a unidirectional control of the message is still perceived on social networks, which does not allow, to a greater extent, that closeness with the new generations. [ABSTRACT FROM AUTHOR]

This study investigates the perceptions of young PR/Comms professionals in Germany regarding the profession's current and future state, amidst the significant impact of the COVID-19 pandemic on the job market. The research builds on previous studies exploring the future of work and the PR industry, aiming to address gaps in literature regarding generational differences in attitudes and a critical reflective approach. The study used a standardized survey and purposeful and snowball sampling methods to select 160 PR practitioners under the age of 36. The results reveal that the next generation of PR/Communications professionals values intrinsic and idealistic factors when choosing an employer, but those without children pursue a more hedonistic agenda. Respondents perceive themselves as dealing with the ramifications of a VUCA (volatile, uncertain, complex, ambiguous) world and consider trust as the most significant challenge within the next five years. The study highlights a significant gap between the societal and internal dimensions of PR/Communications and its actual implementation. The implications of the study suggest a need to address contentious questions surrounding the role and mission of PR/Comms in society, focusing on social impact and social value, and advocating for more collaborative and interdisciplinary approaches in training and learning practices. [ABSTRACT FROM AUTHOR]

The article presents a case study on the perception and evaluation parameters of communication management by general directors of trade fair organizations affiliated with the International Association of Trade Fairs of America AFIDA, which brings together more than fifty organizations in Latin America, Spain and Portugal. A bibliographical review of various theories, models, and studies on the measurement and evaluation of communication was carried out. The emphasis has been placed on publications made in the present century with the aim of identifying and parameterizing how to measure, evaluate and assess communication management. The studies and proposals made in the present century were analyzed, focusing on whether there is a clear methodology to measure communication, and the interest in measurement. The state of strategic communication in the professional field, the characteristics of excellent communication, and the follow-up to the key aspects of the profession have been examined. Trends, roles and best practices of the profession, budgets, and functions of communication measurement and evaluation. In addition, several substantial inputs for communication management and evaluation have been identified as the Barcelona principles which have been reissued and updated twice. The framework for monitoring communication that presents several levels of impact for the measurement and evaluation of communication. The culture of active listening to stakeholders recommended by the Melbourne Mandate. In recent years, new contributions have been made, such as the Integrated Evaluation Framework, the global model of public relations and communication and several strategic communication impact indicators, among others. With this information, the proposal of components for the measurement and evaluation of strategic communication management was constructed as a theoretical contribution, consisting of twenty variables grouped into six components: management function of communication, diagnostic research, approach to objectives, results to be obtained, evaluation methods and results report. Each of them represents a parameter that allows self-assessment and determination of whether the communication management of an organization reaches the strategic level. The proposal Components of the measurement and evaluation of strategic communication management, represents the theoretical basis on which the case study of the present investigation is carried out, which has as objectives to know the perception and the evaluation parameters of the management of the communication from the perspective of the general directors of the fair organizations affiliated to the International Association of Fairs of America, Spain and Portugal AFIDA. The research was conducted through semi-structured interviews with directors of trade fair organizations that are or have been members of AFIDA's board of directors and who attended the 51st Latin American Congress of the Trade Fair and Convention Industry, held in Bogota in April 2022. A survey was also applied to the remaining CEOs attending the congress. The information-gathering instruments included questions regarding to the influence and competence of the communication directors, department budget, alignment of communication objectives, results to be obtained, evaluation methods, and communication results reports. The most relevant results show that the directors' perception of communication management is more operational than strategic, the main function of the communication director is to advise top management, communication objectives have little alignment with organizational objectives and there is a weakness on the part of the Dircoms to manage and include organizational and financial indexes in the reports. [ABSTRACT FROM AUTHOR]