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Spremembe se na trgu dogajajo hitreje, kot se nekatera podjetja lahko prilagodijo. Uspešna podjetja v spremembah vidijo predvsem nove priložnosti za rast ter razvoj in ne ovir, zato skušajo biti čimbolj dinamična ter na ta način pisati svojo zgodbo o uspehu. To bo predstavljalo osrednjo temo tega magistrskega dela. V magistrskem delu bomo v teoretičnem delu predstavili potek planiranja razvoja podjetja na ravneh politike podjetja, strateškega managementa in na ravni izvedbenega managementa. Nato bomo predstavili življenjski cikel podjetja in faze razvoja podjetja v različnih časovnih obdobjih življenjskega cikla podjetja ter idealno tipska podjetja, ki so najprimernejša za posamezno fazo razvoja podjetja glede na njegov življenjski cikle to so: faza ustanovitve in pionirsko podjetje, faza rasti in rastoče podjejte , faza zrelosti in zrelo podjejte ter faza odmiranja in podjetje v preobratu. Predstavili bomo tudi dinamično podjetje in njegove posebnosti. V empiričnem delu magistrskega dela bomo predstavili podjetje CapaConto d. o. o. in njegove mejnike v doseganju razvoja. Za podjetje CapaConto d. o. o. bomo predstavili politiko podjetja, strategije in kulturo. V nadaljevanju magistrskega dela bomo raziskali življenjski cikel podjetja CapaConto d. o. o. s proučitvijo kriterije za ugotavljanje elementov pionirstva podjetja, rasti podjetja, zrelosti podjetja in s proučitvijo kriterije za ugotavljanje elementov preobrata podjetja. Analizirali bomo odstopanja dejanskega stanja podjetja CapaConto d. o. o. od ciljnega stanja dinamičnosti kot ga priporoča teorija. Predlagali bomo ukrepe za zagotavljanje dinamičnosti podjetja CapaConto d. o. o. Predlogi bodo na področju normativnih in drugih političnih ukrepov za dinamizacijo podjetja na ravni politike podjetja, na področju strateškega managementa ter na področju operativnega managementa. Changes in the market occur faster than some companies are able to adapt. Successful companies see new opportunities for growth and development in the changes and not obstacles. Therefore, they try to be as dynamic as possible and thus write their own story of success. This will represent the central topic of this master’s thesis. In the master’s thesis, in the theoretical part, we will present the course of the planning of the company development on the levels of company policy, strategic management, and executive management. Then, we will present lifecycle of the company and ideal-typical companies which are the most suitable for individual phases of the company development with regards to its lifecycle, i.e. establishment of a company and a pioneering company, the phase of growth and a growing company, the phase of maturity and a mature company, and the phase of dying and a company in a reversal. We will also present a dynamic company and its peculiarities. In the empirical part of the master’s thesis, we will present the company CapaConto d. o. o. and its milestones in achieving the development. For the company CapaConto d. o. o., we will present the company policy, the company strategy, and the company culture. Further, in the master’s thesis, we will research the lifecycle of the company CapaConto d. o. o. by studying the criteria for ascertaining the elements of the company pioneering, the company maturity, and, by studying, the criteria of the elements of the reversal in the company. We will analyze the deviations of the actual state of the company CapaConto d. o. o. from the target state as recommended by the theory. We will propose measures for ensuring the dynamics of the company CapaConto d. o. o. The proposals will be in the field of normative and other political measures in order to dynamize the company on the levels of company policy, strategic management, and operational management.