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Purpose: Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform their foreign counterparts. Design/methodology/approach: We develop and test a model linking xenocentrism to consumers' preference towards domestic vs. foreign products by (1) examining the mediating role of consumers' ability to identify the superior product and (2) assessing the role of product involvement in potentially moderating this relationship. An experimental design was employed, whereby respondents (Thai consumers, N = 579) were asked to compare two products in the same product category, one foreign and one domestic. In one condition, the foreign product outperformed the domestic one on a range of relevant product attributes, whereas in a second condition, the opposite was the case. Findings: Our findings provide clear evidence that xenocentric consumers often cannot recognize the superiority of domestic products and, even if they do, they still exhibit preferences toward (inferior) foreign products. Thus, for xenocentric consumers, it seems that the country of origin (COO) overrides other cues and often results in suboptimal product choices. Originality/value: Our study adds to our theoretical understanding of the functioning of the consumer xenocentrism construct and has important implications for foreign companies targeting xenocentric consumers as well as for local firms seeking to counteract xenocentric tendencies. [ABSTRACT FROM AUTHOR]

Introduction: Pre-exposure prophylaxis (PrEP) has been available for young people for over a decade, yet only ∼15% of young people in the United States with indications for PrEP have a prescription for it. Next-generation PrEP modalities may address some of the challenges of daily oral PrEP. However, preferences for these products are unknown. Methods: From October 2020 to June 2021, we conducted an online survey of 737 cisgender, young men who have sex with men (age 15-24 years) without HIV across the United States who reported same-sex attraction or consensual sex with another man in the past 6 months. Participants completed a conjoint experiment comparing daily oral pills, event-driven oral pills, event-driven rectal douches, intramuscular injections, intravenous broadly neutralizing antibody (bnAb) infusions and subcutaneous implants. Participants ranked the products from most to least preferred. Exploded logit models examined the association between ranked preferences of PrEP modalities and socio-demographic and behavioural characteristics. Results: Participants' mean age was 21 years (SD = 2.3), and 56% identified as White. Nineteen percent were currently taking daily oral PrEP, and another 9% had previously taken it. Participants prioritized efficacy, absence of side effects and costs in the conjoint analyses. Daily oral PrEP had the highest preference ranking, followed by event-driven oral (OR = 0.89, p = 0.058), injectable (OR = 0.83, p = 0.005), implant (OR = 0.48, p < 0.0001), bnAb infusions (OR = 0.38, p < 0.0001) and rectal douches (OR = 0.24, p < 0.0001). There were differences in PrEP preferences across age, insurance status, sexual behaviour, PrEP use history, HIV and sexually transmitted infection (STI) testing history, and STI diagnoses (omnibus tests: p < 0.05). Participants also provided reasons for selecting their top product choice: ease of use for those who chose daily oral (99%) and daily event-driven (98.5%); feel more protected against HIV for those who chose injectable (95.4%) and implants (100%); not worrying about forgetting to take it for those who chose bnAbs (93.8%); and being able to stop taking it when they want for those who chose rectal douche (90.9%). Conclusions: Next-generation modalities were less likely to be preferred over daily oral PrEP, with differences in the magnitude by socio-demographic and behavioural characteristics. Given the low uptake of daily oral PrEP, end-users' preferences for and concerns about PrEP products must be understood to ensure high acceptability and penetration. [ABSTRACT FROM AUTHOR]

Abstract Introduction Pre‐exposure prophylaxis (PrEP) has been available for young people for over a decade, yet only ∼15% of young people in the United States with indications for PrEP have a prescription for it. Next‐generation PrEP modalities may address some of the challenges of daily oral PrEP. However, preferences for these products are unknown. Methods From October 2020 to June 2021, we conducted an online survey of 737 cisgender, young men who have sex with men (age 15–24 years) without HIV across the United States who reported same‐sex attraction or consensual sex with another man in the past 6 months. Participants completed a conjoint experiment comparing daily oral pills, event‐driven oral pills, event‐driven rectal douches, intramuscular injections, intravenous broadly neutralizing antibody (bnAb) infusions and subcutaneous implants. Participants ranked the products from most to least preferred. Exploded logit models examined the association between ranked preferences of PrEP modalities and socio‐demographic and behavioural characteristics. Results Participants’ mean age was 21 years (SD = 2.3), and 56% identified as White. Nineteen percent were currently taking daily oral PrEP, and another 9% had previously taken it. Participants prioritized efficacy, absence of side effects and costs in the conjoint analyses. Daily oral PrEP had the highest preference ranking, followed by event‐driven oral (OR = 0.89, p = 0.058), injectable (OR = 0.83, p = 0.005), implant (OR = 0.48, p < 0.0001), bnAb infusions (OR = 0.38, p < 0.0001) and rectal douches (OR = 0.24, p < 0.0001). There were differences in PrEP preferences across age, insurance status, sexual behaviour, PrEP use history, HIV and sexually transmitted infection (STI) testing history, and STI diagnoses (omnibus tests: p < 0.05). Participants also provided reasons for selecting their top product choice: ease of use for those who chose daily oral (99%) and daily event‐driven (98.5%); feel more protected against HIV for those who chose injectable (95.4%) and implants (100%); not worrying about forgetting to take it for those who chose bnAbs (93.8%); and being able to stop taking it when they want for those who chose rectal douche (90.9%). Conclusions Next‐generation modalities were less likely to be preferred over daily oral PrEP, with differences in the magnitude by socio‐demographic and behavioural characteristics. Given the low uptake of daily oral PrEP, end‐users’ preferences for and concerns about PrEP products must be understood to ensure high acceptability and penetration.

Red meat consumption is vital for a balanced diet. This research examines the factors that cause consumers to prefer red meat, determines the shopping channels from which red meat is purchased, and the frequency and consumption of red meat. A face-to-face survey was applied to 273 households selected by simple random sampling. Data were analyzed using SPSS 23.0. The decisive factor in the participants' red meat preferences in the study was taste (61.5%), followed by production date (60.2%) and freshness (58.5%). According to this result, consumers were more pleasure-oriented in choosing red meat products. Advertising was the least important factor. 58.2% of the purchased red meat was from butchers, 10.6% from discount markets and 9.5% from local markets. Participants bought red meat several times a month (26.4% of them.) and consumed it several times a week (44.7%.) Half of the total meat consumed in the households was red meat. The purchasing and consumption frequency of red meat in the families in Bursa was low. Decreasing red meat prices will increase households' purchasing and consumption frequency. Farmers need a subsidy to lower production costs and increase productivity, thus reducing retail meat prices. [ABSTRACT FROM AUTHOR]

Previous studies used gaze behavior to predict product preference in value-based decision-making, based on gaze angle variables such as dwell time, fixation duration and the first fixated product. While the application for online retail seems obvious, research with realistic web shop stimuli has been lacking so far. Here, we studied the decision process for 60 Dutch web shops of a variety of retailers, by measuring eye movements and pupil size during the viewing of web shop images. The outcomes of an ordinal linear regression model showed that a combination of gaze angle variables accurately predicted product choice, with the total dwell time being the most predictive gaze dynamic. Although pupillometric analysis showed a positive relationship between pupil dilation and product preference, adding pupil size to the model only slightly improved the prediction accuracy. The current study holds the potential to substantially improve retargeting mechanisms in online marketing based on consumers’ gaze information. Also, gaze-based product preference proves to be a valuable metric in pre-testing product introductions for market research and prevent product launches from failure.

In order not to be eliminated by the market, enterprises must face various consumer preferences, design products that meet consumer preferences, and enhance competitiveness. This paper combines on-the-spot marketing to study the product preferences of consumers and the personality characteristics of media hosts. This paper introduces the data mining technology of news media into the research of consumer's preference for products. Based on the comprehensive use of media mining technology, customer research theory, and product background and foundation, the specific process of influencing consumers' product preference is established. It can be seen from the study that the personality of the anchor has a great relationship with the consumption level of consumers and the sales rate of products, with an impact of 78.53%. Through this study, we can see that there is a certain relationship between consumers' product preference and anchoring personality. Studying the basic characteristics of the phenomenon live broadcast commodity marketing model has important theoretical value for analyzing the live broadcast commodity marketing model. It points out the direction for the scientific, healthy, and sustainable development of the future live broadcast commodity marketing mode. [ABSTRACT FROM AUTHOR]

Previous studies used gaze behavior to predict product preference in value-based decision-making, based on gaze angle variables such as dwell time, fixation duration and the first fixated product. While the application for online retail seems obvious, research with realistic web shop stimuli has been lacking so far. Here, we studied the decision process for 60 Dutch web shops of a variety of retailers, by measuring eye movements and pupil size during the viewing of web shop images. The outcomes of an ordinal linear regression model showed that a combination of gaze angle variables accurately predicted product choice, with the total dwell time being the most predictive gaze dynamic. Although pupillometric analysis showed a positive relationship between pupil dilation and product preference, adding pupil size to the model only slightly improved the prediction accuracy. The current study holds the potential to substantially improve retargeting mechanisms in online marketing based on consumers' gaze information. Also, gaze-based product preference proves to be a valuable metric in pre-testing product introductions for market research and prevent product launches from failure. [ABSTRACT FROM AUTHOR]

Cognitive conflict is considered to represent a psychologically negative signal. Indeed, a recent publication showed that cognitive conflict emerging from the Stroop task influences evaluations for neutral shapes that had become associated with conflict and non-conflict, respectively. Building on these findings, the present research investigates the degree to which Stroop conflict influences evaluations of actual products. In an experimental study, participants performed a Stroop task in which they responded to conflict trials (e.g., the word red presented in a blue font) as well as non-conflict trials (e.g., the word red presented in a red font). Participants were also presented with two pictures featuring bottled water brands: One brand was consistently presented after non-conflict trials; the other brand was consistently presented after conflict trials. When participants evaluated the products, the results showed they rated the product associated with Stroop conflict less favorably than the product associated with non-conflict; however, this effect only emerged when participants were thirsty. When participants were not thirsty, no differences emerged. The present findings add to the literature on cognitive conflict and negativity, suggesting that Stroop conflict can influence product evaluations when those products are goal relevant.

Cognitive conflict is considered to represent a psychologically negative signal. Indeed, a recent publication showed that cognitive conflict emerging from the Stroop task influences evaluations for neutral shapes that had become associated with conflict and non-conflict, respectively. Building on these findings, the present research investigates the degree to which Stroop conflict influences evaluations of actual products. In an experimental study, participants performed a Stroop task in which they responded to conflict trials (e.g., the word red presented in a blue font) as well as non-conflict trials (e.g., the word red presented in a red font). Participants were also presented with two pictures featuring bottled water brands: One brand was consistently presented after non-conflict trials; the other brand was consistently presented after conflict trials. When participants evaluated the products, the results showed they rated the product associated with Stroop conflict less favorably than the product associated with non-conflict; however, this effect only emerged when participants were thirsty. When participants were not thirsty, no differences emerged. The present findings add to the literature on cognitive conflict and negativity, suggesting that Stroop conflict can influence product evaluations when those products are goal relevant. [ABSTRACT FROM AUTHOR]

Recent research has suggested conflicting evidence on how consumers respond to threat (from diseases) concerning their product preferences. Specifically, consumers might exhibit higher versus lower preferences for typical (vs. atypical) products. Drawing upon the literature on consumption-based affect regulation and consumers' mindset, this research seeks to reconcile these seemingly conflicting findings by establishing the moderating role of consumers' mindset. In three experimental studies, we show that among consumers with a fixed (vs. growth) mindset, perceived threat of COVID-19 would lead to higher (vs. lower) preferences for typical products. Furthermore, these divergent effects are explained by two distinct affect regulation strategies. The effect of threat among consumers with a growth (vs. fixed) mindset will be mediated by regaining a sense of control (vs. self-protection). These findings contribute the literature on disease cues, affect regulation, and consumers' mindset, and offer practical implications for marketers during COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

Empirical studies have demonstrated that the anthropomorphism of products has positive effects on consumers' attitudes and behaviors toward those products. However, our findings in two experiments suggest that product anthropomorphism might produce negative effects under certain conditions. People who were socially excluded and who had high self-esteem evaluated anthropomorphized products more negatively than did those with low self-esteem, and the distinctiveness motivation mediated the effect of this interaction of social exclusion and self-esteem on attitudes toward anthropomorphized products. Our findings extend extant knowledge of product anthropomorphism and provide marketing managers with practical suggestions for applying marketing strategies that utilize anthropomorphized products. [ABSTRACT FROM AUTHOR]

Routine infant immunization with live, oral rotavirus vaccines (LORVs) has had a major impact on severe gastroenteritis disease. Nevertheless, in high morbidity and mortality settings rotavirus remains an important cause of disease, partly attributable to the sub-optimal clinical efficacy of LORVs in those settings. Regardless of the precise immunological mechanism(s) underlying the diminished efficacy, the introduction of injectable next-generation rotavirus vaccines (iNGRV), currently in clinical development, could offer a potent remedy. In addition to the potential for greater clinical efficacy, precisely how iNGRVs are delivered (multiple doses to young infants; alongside LORVs or as a booster; co-formulated with Diphtheria-Tetanus-Pertussis (DTP)-containing vaccines), their pricing, and their storage and cold chain characteristics could each have major implications on the resultant health outcomes, on cost-effectiveness as well as on product preferences by national stakeholders and healthcare providers. To better understand these implications, we critically assessed whether there is a compelling public health value proposition for iNGRVs based on potential (but still hypothetical) vaccine profiles. Our results suggest that the answer is highly dependent on the specific use cases and potential attributes of such novel vaccines. Notably, co-formulation of iNGRVs with similar or greater efficacy than LORVs with a DTP-containing vaccine, such as DTP-Hib-HepB, scored especially high on potential impact, cost-effectiveness, and strength of preference by national stakeholders and health care providers in lower and middle income countries.

Copyright of Journal of Management & Economics Research is the property of Journal of Management & Economics Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Demystifying the Shower Experience research project is a comprehensive multi-stage study aimed at understanding the multi-dimensional aspects of the shower, including; showering products, habits, behaviour and perceptions. The objective was to determine: if a functionality mismatch occurs between the design and desired functionality of the product, and what specific factors contribute to this mismatch. To achieve the aim, simple heuristic trials packaged as a 12 showerheads in 12 weeks Challenge were conducted involving 12 participants – 6 male and 6 female. It was found that showerhead design factors such as colour, shape and size are inconclusive in determining the water efficient use, and perception of a positive shower experience. However, factors such as the number of function inform user choice and preference of which showerhead to choose and use. Further, sprout type and mode of operation both influence user perception of the performance factors such as feel, pleasantness, enjoyability, time taken and effectiveness of clean. And these factors in turn significantly affect the user perception of what constitutes a ‘good’ shower experience. It was also found that a functionality mismatch does occur in sustainability products if performance, and not design factors, fail to meet with user expectations. This work is novel because few, if any, studies of this nature have specifically been undertaken outside of the laboratory environment, and significant because the findings highlight the importance and influence of the physical design and performance-informing features on the user perception of the product itself. And for showerheads, this affects the satisfaction with the resulting showering experience and, therefore the propensity to use less water in the shower for an effective clean. [ABSTRACT FROM AUTHOR]

Abstract: This work aims to validate a conceptual framework which establishes the main relationships between subjective elements in human–product interaction, such as meanings, emotions, product preferences, and personal values. The study analyzes the relationships between meanings and emotions, and between these and preferences, as well as the influence of personal values on such relationships. The study was applied to ceramic tile floorings. A questionnaire with images of a neutral room with different ceramic tile floorings was designed and distributed via the web. Results from the study suggest that both meanings and emotions must be taken into account in the generation of product preferences. The meanings given to the product can cause the generation of emotions, and both types of subjective impressions give rise to product preferences. Personal reference values influence these relationships between subjective impressions and product preferences. As a consequence, not only target customers' demographic data but specifically their values and criteria must be taken into account from the beginning of the development process. The specific results of this paper can be used directly by ceramic tile designers, who can better adjust product design (and the subjective impressions elicited) to the target market. Consequently, the chance of product success is reinforced. [Copyright &y& Elsevier]

Abstract: This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology. [Copyright &y& Elsevier]

This paper presents results of a study that examined the perceptions and preferences of identified "responsible, sustainable consumers" with respect to functional products. The study is part of a larger research program that looks at material cultures and product design in relation to sustainable production and consumption. Based on empirical data gathered from among citizens attempting to follow sustainable lifestyles, the authors reflect on how the adoption of sustainable consumption patterns can not only be motivated by altruistic and environmental considerations, but also, significantly, by perceived personal benefits, including an expected increase in personal well-being. These motivations, together with how they unfold into preferences for particular product characteristics, are discussed. The paper concludes that the understanding of such motives, along with their implications for the ways in which products and services are conceived and positioned, may warrant further research as it can represent a key incentive for change towards a more sustainable future. [ABSTRACT FROM AUTHOR]

Routine infant immunization with live, oral rotavirus vaccines (LORVs) has had a major impact on severe gastroenteritis disease. Nevertheless, in high morbidity and mortality settings rotavirus remains an important cause of disease, partly attributable to the sub-optimal clinical efficacy of LORVs in those settings. Regardless of the precise immunological mechanism(s) underlying the diminished efficacy, the introduction of injectable next-generation rotavirus vaccines (iNGRV), currently in clinical development, could offer a potent remedy. In addition to the potential for greater clinical efficacy, precisely how iNGRVs are delivered (multiple doses to young infants; alongside LORVs or as a booster; co-formulated with Diphtheria-Tetanus-Pertussis (DTP)-containing vaccines), their pricing, and their storage and cold chain characteristics could each have major implications on the resultant health outcomes, on cost-effectiveness as well as on product preferences by national stakeholders and healthcare providers. To better understand these implications, we critically assessed whether there is a compelling public health value proposition for iNGRVs based on potential (but still hypothetical) vaccine profiles. Our results suggest that the answer is highly dependent on the specific use cases and potential attributes of such novel vaccines. Notably, co-formulation of iNGRVs with similar or greater efficacy than LORVs with a DTP-containing vaccine, such as DTP-Hib-HepB, scored especially high on potential impact, cost-effectiveness, and strength of preference by national stakeholders and health care providers in lower and middle income countries. [ABSTRACT FROM AUTHOR]

This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity (CBE) scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image (COI) and product preferences with country brand equity as an intervening variable is estimated. Results indicate (a) that country brand equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. [ABSTRACT FROM AUTHOR]

Copyright of Zeitschrift für Sozialpsychologie is the property of Hogrefe AG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The sovereignty of Hong Kong was transferred from the United Kingdom to the People's Republic of China in mid-1997. The study reported in this paper examines changes in consumer ethnocentrism and product-source preferences after this event. Ethnocentrism did not change, but product-source preference did change. [ABSTRACT FROM AUTHOR]

Summary: The results of an anonymised and voluntary survey asking for characteristics of an ideal hand disinfectant are presented. Participants were 475 healthcare workers from a German University Hospital. [Copyright &y& Elsevier]