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Introduction: The coverage of a makeup foundation is a perceived attribute which is not captured by opacity or any other single optical property. As previous instrumental measurements do not allow us to consistently compare one product to another, we have begun exploring new parameters and analysis methods made available by hyperspectral imaging. Presumably, the coverage of makeup comes from the change in color, homogeneity, and evenness over the face after application, and the ability of the product to hide spots and other blemishes. Methods: As a starting point to unravelling this complex topic, we define a homogeneity factor αHF which measures the change in the homogeneity of the spectra using the distribution of spectral angles in the face. We likewise define a spectral shift factor βSF which indicates the degree of spectral change after product application. To test these new parameters and the overall analysis method, we applied them to the HSI validation dataset which contains data for three makeup foundation products of different coverage levels applied to 9 models. Results: We find that αHF correlates with the sensory ranking of coverage. Similarly, the parameter βSF correlates with the visible color change induced by the product, and we can map the three products into distinct categories based on their effect on αHF and βSF. Discussion: Nevertheless, the homogeneity factor αHF does not fully describe coverage, and in the variability in the product effect from model to model we find evidence that we must also account for the relative color difference between the model's skin tone and the product shade among other factors. [ABSTRACT FROM AUTHOR]

Urinary incontinence is common and has many causes. A main one is urinary retention, and clean intermittent self-catheterisation is the gold standard for managing it. There are, however, complications associated with performing this, which affect patient experience, quality of life and compliance with the procedure. The most common complication is urinary tract infection (UTI), which can be debilitating and have serious consequences. On average, patients experience 2.7 UTIs a year. Infection often arises from residual urine left behind, this can be caused by mucosal suction into catheter eyelets giving the impression that the bladder has finished emptying and leading to early withdrawal of the catheter. Mucosal suction by catheter eyelets can also lead to micro-trauma. Hydrophilic catheters have long been used to prevent micro-trauma. A catheter using Micro-hole Zone Technology instead of conventional two eyelets was developed with the aim of reducing UTI risk by addressing risk factors for bladder micro-trauma and incomplete voiding. A recent evaluation of Coloplast's Luja male intermittent catheter found that 97% of nurses would recommend Luja, 96% of nurses felt confident their patients will learn how to completely empty their bladder with Luja, and 88% of nurses were less worried that their patients are at risk of getting UTIs due to incomplete bladder emptying. [ABSTRACT FROM AUTHOR]

Advanced product presentation methods can enhance the product evaluation experience both during the design process and online shopping, as static images often fail to convey essential product details. Virtual Reality (VR) technologies hold great potential in this regard, becoming increasingly accessible to all users. However, the influence of display mediums on emotional responses and product assessment needs further investigation, especially using physiological measures to obtain more objective insights. In this study, we investigate the influence of VR and photorealistic images on assessing and observing virtual prototypes of game controllers. The Semantic Differential technique was employed for product assessment, while built-in eye-tracking was used to measure participants’ viewing time on various areas of interest (AOIs). Our findings show that the medium significantly affects not only product evaluation and confidence in the response but also how the user observes it, with sensory-related features being particularly influenced. These findings hold practical implications for product design and vendors, as understanding the relationship between visualization mediums and product evaluation enhances the design process and improves consumer experiences. [ABSTRACT FROM AUTHOR]

This study explores the interplay between internal factors (e.g. personal values) and external factors (e.g. product framing and representation form) in shaping user perceptions, attitudes and behaviours towards products. A between-participants experiment (N = 52) was designed using deliberately an iconic product (Haribo gummy bears) to be presented either as image or a tangible item, as well as framed either positively or negatively. The aim is to examine the impact of these manipulated internal and external factors on users’ evaluations and their subsequent behaviour. The effects of framing, and markedly negative framing, were considerably larger than those of forms of representations, whose role was limited for the studied product. However, the effect of framing on evaluations is amplified after interacting with the real product. Despite its significance, negative product framing cannot change behaviour as much as user personal values. These insights suggest designers pay attention to how products are portrayed to potential users. Particular attention should be paid to aligning products with the personal values of the target users since this turned as the main determinant for product appreciation. Hence, this research urges designers to pay attention to the fact that products have to resonate with users so to enhance their acceptance. [ABSTRACT FROM AUTHOR]

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Background: Insecticide-treated nets (ITNs) are the backbone of anti-malarial vector control in Papua New Guinea (PNG). Over recent years the quality and performance of ITNs delivered to PNG decreased, which has likely contributed to the stagnation in the malaria control effort in the country. The present study reports results from the first 24 months of a durability study with the ITN product Yahe LN® in PNG. Methods: The durability study was conducted in four villages on the northern coast of PNG, in an area with high malaria parasite transmission, following WHO-recommended methodology adapted to the local scenario. A cohort of n = 500 individually identifiable Yahe® ITNs was distributed by the PNG National Malaria Control Programme from October to December 2021. Insecticidal efficacy of the ITNs was tested using cone bioassays with fully pyrethroid susceptible Anopheles farauti colony mosquitoes at baseline and at 6 months intervals, alongside evaluation of physical integrity and the proportion of ITNs lost to follow-up. A questionnaire was used to collect information on ITN end user behaviour, such as the frequency of use and washing. The observations from the durability study were augmented with simulated laboratory wash assays. Results: Gradual uptake and replacement of previous campaign nets by the communities was observed, such that at 6 months 45% of all newly distributed nets were in use in their designated households. Insecticidal efficacy of the Yahe® nets, expressed as the percent 24 h mortality in cone bioassays decreased from 91 to 45% within the first 6 months of distribution, even though > 90% of study nets had never been washed. Insecticidal efficacy decreased further to < 20% after 24 months. ITNs accumulated physical damage (holes) at a rate similar to previous studies, and 35% were classified as 'too torn' by proportional hole index after 24 months. ITNs were lost to follow-up such that 61% of cohort nets were still present after 24 months. Laboratory wash assays indicated a rapid reduction in insecticidal performance with each consecutive wash such that average 24 h mortality was below 20% after 10 washes. Conclusion: Yahe® ITNs are not performing as per label claim in an area with fully pyrethroid susceptible vectors, and should be investigated more comprehensively and in other settings for compliance with currently recommended durability and efficacy thresholds. The mass distribution of low quality ITN products with variable performance is one of the major ongoing challenges for global malaria control in the last decade. [ABSTRACT FROM AUTHOR]

Even though imaginative displays are an essential determinant for improving product evaluations in traditional products, there is little research on imaginative displays in the display of green products. Therefore, this article addresses this gap by examining the imaginative display of green products. Three studies show that relative to imaginative displays (i.e., novel and esthetics), standard displays (i.e., non-novel and neutral esthetics) increase green product evaluations, suggesting that imaginative displays positively affect traditional products but are unsuitable for green products. In addition, standard displays (vs. imaginative displays) increase product evaluations for altruistic green products. In contrast, imaginative displays (vs. standard displays) increase product evaluations for egoistic green products. The article aims to change the practice of wasting space resources for displaying green products. More critically, the article raises new insight for policymakers and merchants to achieve sustainable green consumption. [ABSTRACT FROM AUTHOR]

Medical adhesive-related skin injury (MARSI) is an occurrence in which erythema and/or other manifestation of cutaneous abnormality (including, but not limited to, vesicle, bulla, erosion, or tear) persists in patients where an adhesive device/dressing/pouch has not been correctly applied and/or removed. A topic of interest to researchers since 2013, studies have focused on developing best practices around the application and removal of medical adhesives, preventative strategies, and the assessment and treatment of such injuries. This article contains a recent clinical evaluation to assess the performance and efficacy of non-sting adhesive remover wipes and a spray (LIFTEEZ Medical Adhesive Remover Wipes and LIFTEEZ Aerosol Spray by Medicareplus International) in preventing and treating MARSI on patients with peripherally inserted central catheter (PICC) lines, Hickman lines, and other adhesive film dressings. The review provides nurse and patient evaluations, alongside data collection on product performance. [ABSTRACT FROM AUTHOR]

IntroductionThe coverage of a makeup foundation is a perceived attribute which is not captured by opacity or any other single optical property. As previous instrumental measurements do not allow us to consistently compare one product to another, we have begun exploring new parameters and analysis methods made available by hyperspectral imaging. Presumably, the coverage of makeup comes from the change in color, homogeneity, and evenness over the face after application, and the ability of the product to hide spots and other blemishes.MethodsAs a starting point to unravelling this complex topic, we define a homogeneity factor αHF which measures the change in the homogeneity of the spectra using the distribution of spectral angles in the face. We likewise define a spectral shift factor βSF which indicates the degree of spectral change after product application. To test these new parameters and the overall analysis method, we applied them to the HSI validation dataset which contains data for three makeup foundation products of different coverage levels applied to 9 models.ResultsWe find that αHF correlates with the sensory ranking of coverage. Similarly, the parameter βSF correlates with the visible color change induced by the product, and we can map the three products into distinct categories based on their effect on αHF and βSF.DiscussionNevertheless, the homogeneity factor αHF does not fully describe coverage, and in the variability in the product effect from model to model we find evidence that we must also account for the relative color difference between the model’s skin tone and the product shade among other factors.

Abstract In the realm of retailing, various methods of product presentation exert a significant influence on consumers' perceptions and behaviors. In the context of fashion retailing, one crucial aspect of presentation revolves around outfit coordination (OC), which can be displayed in either an assembled or unassembled manner. Assembled OC entails displaying fashion items collectively on a body, while unassembled OC involves presenting them individually on a flat background. Drawing from the literature on the Elaboration Likelihood Model of attention, this research explores the impact of assembled versus unassembled OC on consumers' imagery elaboration, attention, and product evaluations, employing three online experiments. In the first study (N = 126), we demonstrate that assembled OC, in contrast to unassembled OC, fosters greater imagery elaboration and elicits more positive product evaluations. Building upon these findings, the second study (N = 214) employs a serial mediation analysis to unveil the underlying mechanism involving shifted attention. The third study (N = 182) explores the moderating effect of fashion involvement, revealing that for consumers with a high level of fashion involvement, unassembled OC, rather than assembled OC, leads to higher levels of imagery elaboration and more favorable product evaluations. This research not only enriches the literature on online retailing and visual communication, but also provides actionable insights for industry practitioners on effectively presenting fashion products to online shoppers.

Marketers often use images to promote their products. For example, an advertisement for kitchen tools might display the tools alongside various ingredients, or an advertisement for a bookstore might showcase pictures of the store's interior. One underlying visual characteristic of such images is the degree of "entropy"—or disorder—in their content. Motivated by a fundamental principle from physics—namely, that entropy can only increase over time—the present research examines how entropy influences consumers' judgments and decisions. Across two pilot studies and five experiments, we find that while high-entropy images shift consumers' temporal focus to the past, low-entropy images shift their temporal focus to the future. These entropy-induced shifts in temporal focus influence consumers' decisions. Specifically, consistent with the notion of "fit fluency," we find that consumers evaluate past-related (e.g. vintage) products more favorably when they are accompanied by high-entropy images and future-related (e.g. futuristic) products more favorably when they are accompanied by low-entropy images. We discuss the theoretical and managerial implications of our findings. [ABSTRACT FROM AUTHOR]

In the realm of retailing, various methods of product presentation exert a significant influence on consumers' perceptions and behaviors. In the context of fashion retailing, one crucial aspect of presentation revolves around outfit coordination (OC), which can be displayed in either an assembled or unassembled manner. Assembled OC entails displaying fashion items collectively on a body, while unassembled OC involves presenting them individually on a flat background. Drawing from the literature on the Elaboration Likelihood Model of attention, this research explores the impact of assembled versus unassembled OC on consumers' imagery elaboration, attention, and product evaluations, employing three online experiments. In the first study (N = 126), we demonstrate that assembled OC, in contrast to unassembled OC, fosters greater imagery elaboration and elicits more positive product evaluations. Building upon these findings, the second study (N = 214) employs a serial mediation analysis to unveil the underlying mechanism involving shifted attention. The third study (N = 182) explores the moderating effect of fashion involvement, revealing that for consumers with a high level of fashion involvement, unassembled OC, rather than assembled OC, leads to higher levels of imagery elaboration and more favorable product evaluations. This research not only enriches the literature on online retailing and visual communication, but also provides actionable insights for industry practitioners on effectively presenting fashion products to online shoppers. [ABSTRACT FROM AUTHOR]

Globalization has added new dimensions to consumers' decision-making. Consumer Ethnocentrism is among the critical variables affecting consumers' decisions to purchase foreign products. Consumer Ethnocentrism research has gained momentum in the last few decades, and a copious amount of literature is available on this subject. This article presents an overview of Consumer Ethnocentrism literature and a compressive review of research work on the relationship between "Consumer Ethnocentrism" and "Product Evaluation" with critical insights from previous literature findings. There is a fractured opinion on the subject of whether Consumer Ethnocentrism leads to a lower quality evaluation of foreign products or whether consumer preference for the domestic product is purely out of a feeling that it is unfair to buy a foreign product. We also provided future research directions using TMC (Theory, Methodology, and Context) framework in line with earlier studies. [ABSTRACT FROM AUTHOR]

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative approach, we examine the country-of-origin effect building on the existing theories and gaining insights from multiple perspectives and participants who are involved in the South African and European wine supply chains. Findings/results: We reveal country-product category interaction and show that the wine category has certain dynamics (complexity, vastness of choice, and limited consumer knowledge) that leads consumers to rely more on extrinsic properties in their product evaluations. We show that a liability of foreignness and emergingness, and particularly Africanness, is at work in terms of the product evaluation of South African wine in European markets. Practical implications: We integrate the country-of-origin effect with the liability of foreignness (specifically emergingness and Africanness) research and demonstrate its manifestation in an African context. We contribute towards emerging market country-of-origin effect research, highlighting the liability of emergingness, and unpack its multidimensionality and connections between product category and country engagement dynamics, and how these are affected by consumer involvement, the retail environment, and engagement with expertise. Originality/value: Understanding how country-of-origin effects manifest with products from emerging markets is of increasing importance given the continued economic shifts towards that part of the world. We examine avenues for South African producers to mitigate country-of-origin effects.

This article addresses the evolving challenges in evaluating insecticide-based tools for vector control. In response to the emergence of insecticide resistance in major malaria vectors, novel chemistries and products are coming to market, and there is a need to review the available testing methodologies. Commonly used methods for evaluating insecticides, such as the World Health Organization (WHO) cone bioassay, are inadequate for the diverse range of tools now available. Innovation to Impact (I2I) has studied the variability in laboratory methods, with the aim of identifying key factors that contribute to variation and providing recommendations to tighten up protocols. The I2I Methods Landscape is a living document which presents a review of existing methods for evaluating vector control tools, with the scope currently extending to insecticide-treated nets (ITNs) and indoor residual sprays (IRS). The review reveals a lack of validation for many commonly used vector control methods, highlighting the need for improved protocols to enhance reliability and robustness of the data that is generated to make decisions in product development, evaluation, and implementation. A critical aspect highlighted by this work is the need for tailored methods to measure endpoints relevant to the diverse modes of action of novel insecticides. I2I envisage that the Methods Landscape will serve as a decision-making tool for researchers and product manufacturers in selecting appropriate methods, and a means to prioritise research and development. We call for collective efforts in the pro-active development, validation, and consistent implementation of suitable methods in vector control to produce the data needed to make robust decisions.

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers' health perceptions and to provide a psychological explanation for the observed effects. The systematic review includes 20 empirical studies across different product groups. The results show that packaging color influences consumers' health perceptions. We argue that the influence of packaging color on consumer health perceptions can be explained by the following mechanisms, which are not mutually exclusive: (1) consumers rely on a color as an explicit signal for health; (2) colors are associated with beliefs that indirectly influence health assessments; and (3) colors trigger mental simulations that influence health assessments. In addition, we provide suggestions for further research that will contribute to a better understanding of when and how packaging color can help consumers make healthier food choices. [ABSTRACT FROM AUTHOR]

Innovative foods often offer consumers an important contribution to their quality of life. Nevertheless, consumers often encounter technology-based food innovations with a certain degree of scepticism. To counteract this scepticism, information about the innovative product is often communicated. However, two elements must be taken into account to ensure that the given information does not reinforce the scepticism: first, the right amount of information and, second, the source of information and its credibility. In order to be able to implement these elements effectively in a communication strategy, this paper uses two online experiments and analyses of variance to investigate the impact of different amounts of information and different sources of information on consumers' product evaluations (i.e., affective attitude, cognitive attitude, and behavioural intention). Study 1 found that more information does not always lead to better product evaluations. Furthermore, the results of study 2 show that independent or scientific sources of information are perceived as more credible and tend to lead to a higher product evaluation. Moreover, higher credibility measured by attractiveness, trustworthiness and expertise leads to a significantly higher product evaluation. From these results, communication strategies can be designed that gain higher consumer acceptance for technology-based food innovations. [ABSTRACT FROM AUTHOR]

Cyber risk profoundly affects all. In the context of cyber threats, malware is trending in various productive sectors. Nowadays, anti-malware is essential to combat cyber threats; however, their efficiency is often questioned, because malware is different for different regions in the world. Choosing an efficient anti-malware software solution is crucial to protect information from different institutions. The method confirmed the reality of evaluating the different known methodologies, showing another scenario of the efficiency of the different testers. The method allowed visualizing an interesting panorama because 50% of malware collected on the Brazilian Internet was detected by anti-malware commercially available in Brazil. [ABSTRACT FROM AUTHOR]

Queries inviting recipients to reflect on the biased knowledge that hinders purchases are widely used in advertising. This study adopts processing fluency as a psychological mechanism for evaluating when and how promotional messages designed as queries about biased knowledge might impact persuasion. The results of five between-subjects experiments show that biased knowledge framed as queries raises individuals’ evaluations of the advocated product by causing consumers to experience fluency of processing (pilot study). Furthermore, individuals are more apt to increase processing, resulting in the item being perceived as more attractive, when linking a query’s regulatory focus with their self-construal (Study 1a) or by a fit between the quality/price concern highlighted in a query message and their decision-making styles (Study 1b). Finally, the query effect on a consumer’s sense of processing fluency and product evaluation is enhanced when the biased knowledge stated in a query is refuted by a negative effect claim (versus a no-effect claim) (Study 2a) or coupled with a claim addressing the disadvantages of the competing options rather than the non-negative features of the advocated option (Study 2b), in line with negativity bias. [ABSTRACT FROM AUTHOR]

Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the food from others while consuming it, or shown an advertisement encouraging eating the food in secret. These secret consumption prompts resulted in more positive product evaluations and increased product choice, compared to evaluations in non-secret conditions. We identify preoccupation and attitude polarization as the primary drivers for these outcomes. When women consume a product in secret, they become preoccupied with the product, as thoughts about the product continually pop into mind. Increased thinking leads to attitude polarization, where evaluations for products they like become even more positive. Finally, we also identify moderators of these secrecy effects. [ABSTRACT FROM AUTHOR]

The market is experiencing an expanding range of products, prompting manufacturing companies to differentiate themselves from competitors by moving away from conventional concepts. However, these innovations often fail to meet consumer expectations, leading to product failure, and consequently, an unsustainable evolution of the market and the business. This unsustainability requires designers to adapt innovations to align with consumer needs and desires. Understanding and validating these adaptations can be achieved by examining users' emotional responses to innovative products. The objective of this study is to assess the influence of innovation in the development of new successful products, sales performance, and, therefore, business sustainability. This evaluation is based on the perceptions of potential consumers through the analysis of users' emotional responses to various new product concepts at different design stages. A case study presents the evaluation of 48 new interactive lamp concepts categorized into relaxation, study, and leisure topics. The target audience for these concepts is consumers aged 18 to 24. The designs were developed by 12 teams of final-year industrial design students using insights from a prior psychographic study involving over 800 potential consumers. The findings highlight differences in users' perceptions of innovative and traditional products across topics. These differences relate to users' interest, intuitiveness, and desirability toward a product. Generally, traditional product concepts are perceived as more intuitive, but users show greater interest and desire for innovative concepts, with some variations among the analyzed topics. The business environment is encouraged to share these data with new product-development teams to achieve sustainable market and business growth. [ABSTRACT FROM AUTHOR]

Vertical farming is emerging as a new agricultural technology. Following this trend, we compare vertical farming with conventional farming and derive various results by examining consumer perceptions. Specifically, Study 1 investigates the difference between product evaluation and purchase intention according to growing conditions and suggests an underlying mechanism in the relationship between the two. Consequently, consumers prefer crops grown on conventional farms over those grown on vertical farms. This is because consumers perceive higher naturalness and healthfulness in conventional farming methods. Studies 2 and 3 suggest human touch to evaluate vertical farming more favorably. In these experiments, we consider whether similar results could be obtained by presenting different conditions under which the human touch was utilized. According to the results of examining the moderating effect of human touch, consumers positively evaluate high human touch conditions, even for vegetables grown on vertical farms. [ABSTRACT FROM AUTHOR]

The availability and affordability of consumer virtual reality (VR) devices have fueled their adoption during the product design process. High fidelity virtual prototypes can be created more quickly and are more cost-effective than using traditional methods, but certain product features are still difficult to evaluate, resulting in perceptual differences when a product is assessed using different visualization techniques. In this paper, we report two case studies in which a group of participants evaluated different designs of a product typology (i.e., a watering can) as presented in VR, VR with passive haptics (VRPH) and in a real setting (R) for the first case study, and VR and R for the second case study. The semantic differential technique was used for product evaluation, and an inferential statistical method using aligned rank transform (ART) proceedings was applied to determine perceptual differences between groups. Our results showed that product characteristics assessed by touch are the most susceptible to being affected by the environment, while the user background can have an effect in some product features. [ABSTRACT FROM AUTHOR]

Brands are increasingly struggling to establish and maintain strong relationships with their customers. But such relationship status is rare, and consumers are often relationship‐averse or satisfied with the relationship status quo. Drawing upon construal level theory (CLT) and consumer–brand relationship (CBR) literature, this study provides empirical support for the connection between CBRs and social distance and demonstrates that changes in CBRs foster variation of consumers' preferences to primary and secondary product features, which reflects their varying construal levels and consumer–brand social distances (study 1). Furthermore, we assessed whether the congruency between consumer–brand social distance and construal levels can contribute to more favorable product evaluations. Studies 2 and 3 reveal that when consumers are socially close to brands, product attributes (low‐level construal) exert a higher impact on product assessments, whereas when consumers are socially distant from the brand, price (high‐level construal) exerts a greater impact on product evaluations. Additionally, unlike the common belief that high prices lead to higher perceived quality, our findings suggest that a positive perception of a product attribute for low‐priced products leads to more favorable product evaluations. These results indicate that marketers can nurture existing CBRs for developing their communication strategy to achieve better consumer evaluations. [ABSTRACT FROM AUTHOR]

Understanding consumer behavior is crucial for increasing the likelihood of product success. Virtual Reality head-mounted displays incorporating physiological techniques such as eye-tracking offer novel opportunities to study user behavior in decision-making tasks. These methods reveal unconscious or undisclosed consumer responses. Yet, research into gaze patterns during virtual product evaluations remains scarce. In this context, an experiment was conducted to investigate users' gaze behavior when evaluating their preferences for 64 virtual prototypes of a bedside table. Here, 24 participants evaluated and selected their preferred design through eight repeated tasks of an 8-AFC, with individual evaluations conducted for each design to ensure the reliability of the findings. Several eye-tracking metrics were computed (i.e., gaze time, visits, and time to first gaze), statistical tests were applied, and a Long Short-Term Memory model was created to recognize decisions based on attentional patterns. Our results revealed that the Gaze Cascade Model was replicated in virtual environments and that a correlation between product liking and eye-tracking metrics exists. We recognize subjects' decisions with a 90% accuracy, based on their eye patterns during the three seconds before their decision. The results suggest that eye-tracking can be an effective tool for decision-making prediction during product assessment in virtual environments. [ABSTRACT FROM AUTHOR]

Information on the back of packaged consumer goods, such as the ingredients list, is increasingly becoming a purchase-decision influencer in informed consumer markets. However, processing such content is mainly challenging due to metacognitive impairment caused by technical terminology use (e.g., Ascorbic Acid instead of Vitamin C), which affects the purchase decision-making process. Therefore, this study examines whether metaphorical-cue use (e.g., “dispatches an elite nano-coating force with heavy defensive armament” for a sunscreen— metaphor italicised) influences consumer product evaluations and purchase intentions by increasing their confidence in processing the ingredients information. Two experiments, using a 2 (metaphorical cue: yes, no) × 3 (packaged consumer good: food, drink, drug) between-subjects factorial design, recruited samples comprising student surrogates (N experiment 1 = 1326) and supermarket shoppers (N experiment 2 = 956). Ingredients panels containing metaphorical messages elevated consumers’ confidence in processing the ingredients information even when it was only partially understood. Such confidence yielded more favourable product evaluations and higher purchase intentions. These results show that supplementing the ingredients panel with metaphorical cues could turn this less-understood section into a seller by resolving consumers’ metacognitive impairment.

Among the millions of food insecure people in high income countries, only a modest fraction uses food pantries. Stigma is commonly cited as a barrier to use and may arise due to the perceived low product quality of pantry offerings. This study tests the hypothesis that "product stigma" is present among prospective pantry clients. In an online experimental survey of low‐income respondents, we ask participants to evaluate food items under four different treatments. In a two‐by‐two randomized design, in one dimension they are told the food is from a grocery store or from a food pantry, and in the other dimension they are or are not provided with photos of the food items, in some cases indicating a popular brand. The study finds that respondents exhibit a negative perception of the quality of food from a pantry, but that perception is largely offset when they are shown an informative visual depiction of that food. The effect of brand information is explored in a second online experimental survey and found to be an important component of consumer perception, partly mitigating the product stigma effect of food pantry offerings, but less so than a photo does. Results suggest that food banks and food pantries may combat product stigma through marketing that uses photos, brand names, or both to depict the quality of the products they offer. Such interventions may encourage current users to visit more frequently and needy non‐users to visit at all. [ABSTRACT FROM AUTHOR]

This article is a within- and cross-country examination of the impact of fair trade certification on consumers’ evaluations and attitudes toward ethically certified products. Across three experimental studies, the authors analyze how different levels of brand familiarity and fair trade expertise impact consumer decisions. The authors study this phenomenon across markets with different social orientation cultures to analyze potential dissimilarities in the way consumers evaluate and behave toward ethically certified products. Findings suggest that fair trade certifications enhance product valuations. However, this effect is especially observed for low familiar brands, once the level of fair trade expertise increases. Findings also suggest that there are individual cultural differences with respect to social and environmental labeling expertise that may account for some of the unexplained variation in choice behaviors observed across countries. Results indicate that especially in more (mature) individualistic markets (vs. collectivistic) consumer ethical behavior seems to be greatly influenced by consumers’ perceptions about the eligibility of brands using (or not) fair trade. This effect is strengthened by the significant mediating role of consumers’ ethicality perceptions on the relationship between fair trade and the willingness to pay for brands.

It is vital that as tissue viability teams, we are constantly striving to improve service delivery, healing rates and positive patient outcomes. In 2021 the author's team were introduced to a unique bioactive microfibre gelling (BMG) dressing, MaxioCel®, which uses chitosan to maintain a cohesive structure to increase fluid handling, antimicrobial and wound-healing properties. Method: Following Isle of Wight NHS Foundation Trust guidelines and with patient consent, 11 patients with chronic wounds of various aetiologies and wound durations were enrolled in a multicentre, clinical 4-week evaluation. Results: Over a 4-week evaluation period, all patients showed a significant improvement in wound healing parameters including average tissue type, condition of periwound skin, patient comfort, exudate levels. The assessments demonstrated a significant decrease in necrotic and sloughy tissue (from >75% at the start of treatment), replaced with healthy granulation and epithelial tissue (>80% by week 4). Significant reduction in pain score was also reported in all patients, with average pain score at the start of the evaluation reducing from 5.8 ± 2.7 to a score of 2.5 ± 1.9 within 3 weeks. Conclusion: The complicated wounds seen in this study were previously non-healing and MaxioCel, with BMG technology, demonstrated both significant clinical improvement and a positive impact on patient quality of life within just 4 weeks, resulting in its addition to the team's woundcare formulary. [ABSTRACT FROM AUTHOR]

Nowadays, the presentation of products through virtual reality and other online media coexists with traditional means. However, while some products may be perceived correctly in digital media, others may need physical contact. In this scenario, this work analyses how presenting a product highlighted for its haptic properties and the presence or absence of physical contact during the presentation can influence the perception of its attributes and stimulate purchase intention. To this end, an experiment was designed in which each participant viewed and interacted with a chair presented in five different means that elicited a greater or lesser sense of presence. Participants evaluated the product's attributes on a semantic scale with bipolar pairs. No relation was found between the presentation means and users' purchase intention. However, results showed significant differences in the evaluation of some physical characteristics depending on the presentation means, and the product was generally more liked when presented in means in which it could be touched. We conclude that choosing means that allow a product to be touched and elicit a greater sense of presence may impact more positively on evaluations of haptic features when presenting a product with high haptic importance. [ABSTRACT FROM AUTHOR]

Objective: The burden of chronic wounds did not disappear during the Covid-19 pandemic, so new ways to address healthcare practitioner (HCP) education had to evolve. The Teach, Try, and Talk (T3) programme was conceived in 2021 with HCPs in southern Europe (Italy, Spain and Portugal). Method: Virtual education sessions with experienced HCP guest speakers were held and a five-layer hydrocellular polyurethane foam dressing (HPFD) was introduced as a way of reducing dressing change frequencies and improving clinician satisfaction. HCPs recorded their experience of the HPFD using an online form and participated in a further virtual session with experienced HCPs to discuss the results. Results: There were a total of 190 responses. A significant dressing change reduction from 3.6 changes per week to 1.8 with the HPFD (p<0.001) was observed in Italy, Spain and Portugal and within different care settings (hospital, wound clinic/health centre and the patient's home). Nearly one-third of participants stated one more day of dressing wear time was achieved by the ability of the HPFD to lock in and manage exudate, with nearly a quarter of responses stating it was due to fewer than three dressing lobes being full. The majority (97.8%) of HCPs stated they would recommend the HPFD to colleagues and patients. Conclusion: The T3 programme is a highly successful method of training delivery and practice improvement across a variety of healthcare settings in southern Europe, helping support HCP engagement and ongoing development in challenging times during the Covid-19 pandemic. The programme can be adapted considering the needs of different HCPs and payor and/or healthcare systems. [ABSTRACT FROM AUTHOR]

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers’ health perceptions and to provide a psychological explanation for the observed effects. The systematic review includes 20 empirical studies across different product groups. The results show that packaging color influences consumers’ health perceptions. We argue that the influence of packaging color on consumer health perceptions can be explained by the following mechanisms, which are not mutually exclusive: (1) consumers rely on a color as an explicit signal for health; (2) colors are associated with beliefs that indirectly influence health assessments; and (3) colors trigger mental simulations that influence health assessments. In addition, we provide suggestions for further research that will contribute to a better understanding of when and how packaging color can help consumers make healthier food choices.