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Marguerite Duras velja za eno najpomembnejših francoskih avtoric 20. stoletja. Njen opus obsega prozo, dramatiko in film, pri čemer prepleta dva medija: literaturo in film. Opus Marguerite Duras je mogoče brati skozi prizmo kolonialnih in postkolonialnih študij, postmoderne kritike in gender studies. Osrednje zanimanje moje raziskave je povezava med njenim literarnim in filmskim ustvarjanjem. Marguerite Duras je z zamenjavo medija v osemdesetih letih zavrnila tradicionalne forme naracije in jezikovnega izražanja. Njeno pisanje je postalo izključno pisanje za film, s čimer je poskušala zamenjati črkovnost z vizualno podobo in zvokom. Ta pretvorba v film poraja popolno destrukcijo teksta, predvsem pa poskuša redefinirati literaturo in jezik z združevanjem različnih medijev in nasprotjem med literarnimi in filmskimi normami. V diplomskem delu bom raziskovala, kako so vizualne in narativne komponente povezane v njenih delih. Poskušala bom ugotoviti, kako pripoveduje svojo večinoma avtobiografsko zgodbo s temami, motivi in podobami, ki se izražajo tudi v njenih metaforah, ter s kadriranjem. V ta namen bom primerjala roman Moderato cantabile s filmom India Song. Marguerite Duras is considered one of the most important French authors of the 20th century. Her oeuvre extends to the fields of prose, drama and film. In her oeuvre she intertwines two media: literature and film. Marguerite Duras’s opus can be read through the prism of colonial and postcolonial studies, postmodern critiques, and gender studies. The central focus of my research is the connection between her literary and filmmaking. By replacing the medium in the 1980s, Marguerite Duras rejects traditional forms of narration and linguistic expression. Her writing becomes exclusive writing for the film, trying to replace lettering with image and sound. This transformation into a film gives rise to the complete destruction of the text, and above all it attempts to redefine literature and language through the crossings of different media and the opposition between literary and filmic norms. In my thesis, I will explore how the visual and narrative components are related in her works. I will try to find out in what way she tells her, for the most part, autobiographical story through themes, motives, images, which are also reflected in her metaphors and framing. To this end, I will compare the novel Moderato cantabile with the film India Song.

V prvem delu magistrskega dela raziskujem slikarsko podobo v umetniški praksi z namenom vzpostavitve dialoga z gledalcem. Tovrstni dialog se lahko vzpostavi v različnih oblikah umetniške prakse in v različnih obdobjih. Namen izbire obravnavane teme je predvsem iskanje lastnega razumevanja učinkovanja slikarske podobe na gledalca, saj doživlja slika ogromne spremembe. Cilj teoretičnega dela je priti do znanja, ki mi bo koristilo v prihodnosti. In the first part of the master's thesis, I explore the painting image in artistic practice, which aims to establish a dialogue with the viewer. This kind of dialogue can be established in different forms of artistic practice and in different periods. The purpose of the thesis is to establish an understanding of the effect that a painting image has on the viewer, nevertheless the painting offers an experience of massive changes. I will do the work of the theoretical part separately, although I will not avoid other influences on my own work. My goal is to gain knowledge that will be useful to me in the future.

V magistrskem delu se osredotočamo na raziskovanje vloge in pomena podobe ter ugleda političnih akterjev v kontekstu sodobne demokracije. Podobo in ugled vidimo kot dve izmed ključnih determinant, na osnovi katerih se nekonsistentni in neodvisni volivci ter državljani nasploh odločajo, komu nameniti svoj glas na volitvah in zvestobo v daljšem časovnem obdobju. Dejstvo je, da se sodobni volivci distancirajo od političnih strank in sledijo bolj kratkoročnim vzgibom presoje kot na primer podobi, osebnosti in uspešnosti političnega akterja. Sodobna demokracija je tako v 21. stoletju doživela razpotje, hkrati smo priča politični pasivnosti državljanov. Politični akterji se zato vedno bolj obračajo k orodjem političnega marketinga za mobilizacijo državljanov z namenom, da si izborijo zmago na volitvah in se v politični areni obdržijo daljše časovno obdobje. Politični marketing uporabljajo za identifikacijo volivčevih potreb in želja, na osnovi katerih nato (iz)gradijo podobo in ugled političnega akterja. Cilj magistrskega dela je ugotoviti, kakšno vlogo in pomen ima izgradnja podobe in ugleda političnih akterjev v različnih pristopih političnega marketinga ter v sodobni demokraciji, spoznati trende sodobne demokracije, ki se osredotočajo na personalizacijo politike, znotraj katere bomo analizirali pomen podobe in ugleda, teorije in modele (iz)gradnje podobe in ugleda ter ponudili sistematičen model (iz)gradnje podobe in ugleda, ki ga je mogoče aplicirati v praksi. Na tem področju namreč zaznavamo manko raziskovanj, saj večina avtorjev priznava pomembnost podobe političnega akterja pri volivčevi izbiri, hkrati pa zanemarja konceptualno razumevanje, kako se podoba sploh (iz)gradi ter katere tehnike in strategije se uporabljajo v tem postopku. In the master’s thesis, we focus on exploring the role and importance of the image and reputation of political actors in the context of modern democracy. We see the image and reputation as two of the key determinants, based on which inconsistent and independent voters and citizen generally decide to whom to give their vote at the elections and loyalty in a longer period of time. It is a fact that modern voters distance themselves from political parties and follow more short-term decision-making motives, like image, personality and success of the political actor. In the 21st century, modern democracy is thus at a crossroads because we are witnessing political passiveness. Political actors thus increasingly turn to political marketing tools for the mobilization of citizen in order to win the elections and remain in the political arena for a longer period of time. They use political marketing to identify the needs and desires of voters, based on which they then build the image and reputation of the political actor. The goal of the master’s thesis is to find out the role and importance of building the image and reputation of political actors (in different approaches of political marketing) in modern democracy, identify the trends of modern democracy with focus on policy personalization, within which we will analyse the importance of image and reputation, theories and models for image and reputation building and offer a systematic model for image and reputation building, which can be applied in practice. In this field, we namely perceive a lack of researches, since the majority of authors recognize the importance of the image of the political actor in the voter’s decision-making process, but neglect the conceptual understanding how the image is even built and which techniques and strategies are being used in this procedure.

V diplomskem delu raziskujem proces vključevanja podobe imaginarnega prostora v fizični nosilec, kjer ta ni nujno več dvodimenzionalna ploskev. Pri tem preizprašujem medij slike, njene specifike, materialnost ter iščem načine, kako slika izstopi v prostor. Slika kot predmetno dejstvo zavzame mesto v prostoru, podoba pa prevzema njen materialni prostor. Vzpostavlja optično površino, ki je pravzaprav (ne)kraj, zato skozi pojme alternativnih krajev, kot sta heterotopija in utopija, iščem začetne in končne položaje pojmovanja imaginarne krajine. Za prenos refleksije v fizični nosilec je potrebna materija, podobo tako pojmujem kot likvidno strukturo, ki se obnaša, kot da bi želela izstopiti iz svojih okvirjev. Slednji s formalnega vidika deluje kot dodatek ali pa dejansko dopolnjuje likovno celoto. V legi, ki jo okvir zavzema, iščem meje med notranjim in zunanjim, ter ob svojih delih reflektiram njun odnos. In my thesis I am going to explore the process of integrating an image, an imaginary landscape, into the physical space of a painting, which is not strictly a two-dimensional plane. I am acknowledging the ongoing questions regarding the practice of painting, its specifics, its materiality and the possibilities of an engagement with its limits. Painting establishes an optical surface, a (non)place, and therefore I connect it with alternative places such as heterotopia and utopia. A material is needed to transfer the image into the painting's physical space, which is why I perceive an image as a liquid structure that acts like it is stepping out of its frames. The frame, from the formal view, works as a supplement to, or in fact complements, the visual work. Through the position that the frame takes, I am exploring the boundaries between inside and outside and, through my work, reflecting their relation.

Photographs of People from Employer's Point of View Abstract This thesis deals with capturing the image of employees and other people on photographs and use of these photographs by an employer. The aim is to address possibilities of using image of people, from its creation, publishing it or using it in different ways, to its erasure or destruction, all of that in labour law context. This thesis is divided into three main chapters. The first part deals with protection of personality of an individual in Civil Code and Labour Code. It describes capturing the image of an employee and using the image with and without their consent. Second chapter focuses on photographs in context of data protection, mainly with respect to processing photographs as personal data using legal titles in Art. 6 of Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). The findings from previous chapters are applied on practical situations in all stages of employment in the third chapter. Part of this chapter is dedicated to the responsibility of an employee to abide the creation of portrait and to the questions of...

Magistrsko delo poskuša orisati teorijo ruskega režiserja Andreja Tarkovskega, kot jo sam začrta v svojem delu Ujeti čas. Preko osnovnih treh konceptov njegove teorije (podoba, čas in poetičnost filma) poskušam razgrniti večji del avtorjevega teoretskega sistema. Prvi del naloge bo pokazal, kako avtor podobo strogo ločuje od simbola. Njene posebne lastnosti onemogočajo njeno interpretacijo in jo puščajo odprto v neskončno. V drugem del naloge se osredotočim na specifično zmožnost filma, da v kader ujame in zadrži subjektivni čas, ki ga gledalci nato lahko začutijo zaradi njegovega »pritiska«. Tarkovski se oddalji od sovjetske šole montaže, ki pravi, da režiser ritem filma ustvarja z montažo, in se postavi na nasprotni pol, ki trdi, da je pritisk časa, ki je ujet v kadru, ta, ki določa ritem filma. V tretjem delu naloge se poetičnost izkaže za poseben odnos do resničnega in je močno vezana na dar natančnega opazovanja življenja. Ta zmožnost opazovanja pride do očitnega izraza v japonski pesniški obliki haiku. Da lahko tudi film dosledno prikaže opazovano življenje, mora dramsko logiko, ki jo je prevzel iz literature, zamenjati za poetično logiko. V tem je skrita poetičnost filma, ki avtorju omogoči, da na platnu ustvari lasten svet, ki ga gledalec nato lahko ne le raziskuje, temveč v pomembnem smislu z avtorjem tudi so-ustvarja. The Master’s thesis attempts to delineate the theory of the Russian director Andrey Tarkovsky as he himself described it in his work Sculpting in Time. An extensive part of his theoretical system shall be presented through three theoretical concepts: image, time and poetry of cinema. In the first part of the thesis, we will examine how the author strictly separates an image from a symbol. It is because of its special characteristics that the image can be interpreted and remains open ad infinitum. In the second part, we shall focus on the specific capacity of cinema to capture and retain subjective time that viewers can then experience due to its “pressure”. Tarkovsky distances himself from the Soviet montage theory, according to which a director creates the rhythm of a film through editing, and disputes it by claiming that it is the pressure of time in a shot that determines the film’s rhythm. In the third part, it shall become evident that the poetic aspect is, in fact, a special attitude towards reality and that it is closely related to the gift of observation of life. This ability of observation is strongly reflected in the Japanese poetic form haiku. In order for film to consistently present the observation of life, the dramatic logic, which was adapted from literature, must be replaced by the poetic logic. Therein lies the poetry of cinema that gives the author the possibility to create his own world on the screen, one that the viewer can then not only explore, but in a very important sense also co-create with the author.

Diplomsko delo v štirih poglavjih predstavi prenovo lokalnega časopisa Savinjske novice. V prvem poglavju je na široko predstavljeno grafično oblikovanje kaj je njegov namen, kako oblikovalec pristopi k oblikovanju in kaj vse je potrebno razumeti pri izdelavi izdelka, da lahko dosežemo kakovosten rezultat. V nadaljevanju sta opisani orodji grafičnega oblikovanja – mreža, tipografija in uporaba obeh. V zaključku teoretičnega dela je predstavljeno še področje oblikovanja celostne grafične podobe in podobe organizacije. Eksperimentalni del je prav tako razdeljen na več poglavij – v prvem delu so predstavljeni razlogi za prenovo lokalnega časopisa, sledijo koraki pristopanja k prenovi, načrtovanje temeljnih gradnikov tiskovine (format, mreža, izbor črkovnih vrst), nazadnje pa je predstavljen oblikovalski del naloge – rešitve, ki so bile ustvarjene tekom oblikovalskega postopka in so sestavile končni izdelek. V zadnjem poglavju so prikazane razlike med obstoječo in prenovljeno številko Savinjskih novic. The four chapters of diploma thesis present a complete renovation of the local newspaper called Savinjske novice. The first chapter presents the ideology of graphic design, its meaning, purpose and the designer’s approach to designing a product. Furthermore, it describes all the necessities a designer needs to understand in the context of designing a product to achieve a quality result. The second chapter defines the tools of graphic design: grid, typography, and the use of both. The last section additionally presents the field of identity and a holistic approach to corporate design. The experimental part of the diploma thesis introduces the reasons for the renovation of the local newspaper. The following chapter presents different stages in the process of renovation and basic elements (format, grid, and typography). The next section displays the outcome that was created during the design process. The closing chapter reveals the differences between the existing and updated version of the Savinjske novice.

V modernem in sodobnem slikarstvu sta konceptualni in zaznavni prostor pogosto prepletena, ali celo kombinirana. Orbitalno gibanje oblik, kot osnovni element evropskega slikarstva, od renesanse naprej, je imelo v bistvu glavni namen vzbuditi in obdržati gledalčevo pozornost znotraj začrtanega okvirja. Druga polovica 20. in zgodnje 21. stoletje pa je slikarski prostor neverjetno razširilo. Prostor se tako širi v smeri abstraktnih slik, v smeri ogromnih dimenzij, ki vlečejo gledalčevo oko tako na zid, ki obdaja slikarsko delo, kot tudi v prostor, ki umetniško delo obdaja. V nalogi bom zajela razširitev slikarskega prostora v visokem modernizmu 60. let 20. stoletja, s poudarki na posameznih umetniških gibanjih, ki so se pojavili v tem času. Obenem bom poskušala potegniti vzporednice med umetniškimi dogajanji 60. let in njihovim vplivom na sodobno slikarstvo. In a modern and contemporary painting, are the conceptual and perceptual painting space often intertmixed, or even combined. The orbital movement of forms, as the basic element of the European painting, since the Renaissance, had acctualy the main purpose of stirring up and keeping the spectator's attention within the exactly specified frame. The second half of the 20th and the early 21st century enlarged the painting space unexpectedly. The space is so spreading in the direction of abstract paintings, and in the direction of huge dimensions that try to keep the viewer's eye to the area of the painting work surrounding wall, as well as to the space that surrounding the work of art. In my master work I am going to investigate the expansion of the painting space in the high Modernism in the 60s of the 20th century, with an emphasis on individual artistic movements that occurred during this time. At the same time, I will try to find some parallels between the artistic events of the 60s and their influence on the contemporary painting.

V diplomski nalogi bom raziskal, ovrednotil svoj umetniški pristop skozi moje delo, referenčne točke v umetnosti in jih uskladil s teorijo. Od vseh in od nikogar so podobe, ki jih bom predstavil v njihovem notranjem in zunanjem svetu. V svojih delih govorim o svoji obsedenosti s konji in umetniškem dialogu z njimi. Začetki prikazovanja in predstavljanja konj segajo v prazgodovino, ko so bile te živali še divje. Ne glede na to, kakšen je bil motiv teh zgodnjih umetnikov, je takšna umetnostna zgodovina dokaz zgodnjega odnosa med konjem in človekom. Kmalu po udomačitvi 4000 let pr.n.š. so imeli konji ključno vlogo pri širjenju civilizacije, hkrati pa tudi veliko vlogo v svetu umetnosti. Konji so skozi stoletja hodili skupaj s človekom v vlogi partnerja, pomočnika. So statusni simbol, simbol energije živega bitja in duha, so vir navdiha in vodnik do globljih človeških vrednot. V relaciji do lastnega dela me je zanimala podoba konja skozi različne pristope in uporabe mimezisa skozi zgodovino in klasično kiparstvo, do praks prejšnjega stoletja in sodobnih umetnikov. Moje delo je refleksija podobe konja v današnjem času. In my graduation thesis I will explore, evaluate my artistic approach through my work, the reference points in art and harmonize them with theory. Of All and from Noone represent images that I will present in their inner and outer world. In my work I'm talking about obsession with images of a horse and artistic dialogue with them. The beginnings of displaying and representing horses date to prehistory when these animals were still wild. No matter what the motive of these early artists was, such art history is evidence of the early relationship between horse and man. Shortly after the domestication of horses 4000 years before Christ, they played a key role in the spread of civilization and at the same time also played a major role in the world of art. Through centuries, horses have walked together with man as partners, assistants. They are a status symbol, a symbol of the energy of a living being and spirit, a source of inspiration and a guide to deeper values of the human being. In relation to my work I was interested in the image of a horse through various approaches and the use of mimesis through history and classical sculpture to practices of the past century and contemporary artists. My work is a reflection of the image of a horse today.

Leposlovja Trubar ni pisal, saj zanj še ni bil čas, ampak stvarno literaturo, čeprav ima njegov slog leposlovne prvine. V njegovih besedilih, predvsem v Katekizmu z dvema izlagama iz leta 1575, najdemo pogoste omembe otrok, ženske, družine, ljubezni, omembo besede igra in igrača, kar potrjuje domnevo, da je v njegovih besedilih najti novoveško pojmovanje omenjenih prvin. Njegovo literarno izročilo, postavljeno v 16. stoletje, je potekalo sočasno z evropskimi tokovi humanizma, renesanse in evropske reformacije. Trubar’s work was not fiction because his time was not a time of fiction-writing, but rather a time of non-fiction nevertheless, his writings have literary qualities too. In his writings, especially the Catechisms, with the two explications from 1575, we often find the topics of children, women, family, and love. He also mentioned the notion of play and toys. These are proof of his new era conception of the child, woman, family and love. His literary heritage started in the 16th century and took its course simultaneously with the European period of Humanism, the Renaissance, and the European Reformation.

V teoretičnem delu diplomskega seminarja sem najprej definiral pojme identiteta, podoba in ugled ter opisal razmerje med njimi. V nadaljevanju sem se osredotočil na ugled in opisal njegov pomen. Sledi oblikovanje in raziskovanje ugleda, teoretičen del pa se zaključi s primerom iz slovenske prakse merjenja ugleda. V empiričen delu sem opisal podjetje Petrol d.d., predstavil njegovo poslanstvo, vizijo, vrednote. Nato sem analiziral ugled podjetja Petrol. Pojasnil sem metode raziskovanja in izdelal anketni vprašalnik s pomočjo katerega sem pridobil mnenja odjemalcev Petrola o ugledu ter posameznih dejavnikih ugleda podjetja Petrol. Rezultate sem obdelal z računalniškimi programi in jih prikazal s pomočjo grafikonov ter tabel. Pridobljeni rezultati kažejo, da so po mnenju odjemalcev Petrola najpomembnejši dejavniki ugleda odnos in usposobljenost zaposlenih ter urejenost prodajalne. To se je pokazalo tudi pri visoki stopnji strinjanja s posameznimi dejavniki ugleda podjetja Petrol d.d. Anketiranci so Petrol ocenili kot podjetje, ki ima visok ugled. The theoretical part of the diploma seminar first defines the concepts of identity, image and reputation and describes the relationships between them. This is followed by a more detailed analysis of reputation and its meaning as well as the acquisition and the research of reputation. The theoretical part is concluded with an example of measuring reputation from Slovenian practice. In the empirical part a description as well as the mission, vision and values of the company Petrol d.d. are presented. Then the reputation of Petrol is analyzed. The description of the research methods is followed by a questionnaire that was used to obtain the opinion of Petrol customers on reputation and individual factors pertaining to the reputation of the company. The results were processed with computer programs and presented with charts and tables. The results show that according to Petrol costumers the most important factors of reputation are the attitude and competence of employees as well as the tidiness of the store. This was also reflected in the high level of agreement on individual reputation factors of the company. The respondents rated Petrol as a company with a high reputation.

Background and Purpose: The aim of the research was to find out how business partners from the field of tourism estimate the dimensions of the image of Bled and the marketing mix used to promote Bled. Further on we were interested in evaluating the influence of image and marketing mix on the scope of sales measured in overnights. The following dimensions of image were explored: perceived uniqueness of image as a whole, perceived uniqueness of attractions and experiences, perceived quality of the environment (cleanness), perceived feeling of safety, as well as the dimensions of the marketing mix: perceived quality of products (accommodation, culinary offer, transfers, etc.), perceived price of services, perceived manner of sales for the promotion of Bled, perception of promotional channels, perception of residents (politeness, friendliness, multicultural and religious openness, etc.) and a positive experience of visiting Slovenia. Design/Methodology/Approach: The survey was dispensed among 400 incoming agencies, foreign tour operators, tourist agencies and associations that promote the product of Bled. 235 units were received, 164 of them were completed. The respondents come from 30 countries from all over the world. Results: The findings disclose how service quality, tourist provider competencies and environmental factors are estimated. Safety at Bled has the highest arithmetic mean and the lowest standard deviation. The lowest ranking is linked to traffic and tolerance towards other religions. It is alarming to find the service quality, as the core of tourism business, rated poorly during the main season. Conclusion: Having overviewed the available literature it might be concluded that the analysis can be regarded as the first research of the tourist destination Bled performed in this manner and scope. Ozadje in namen: Namen raziskave je bil ugotoviti, kako poslovni partnerji s področja turizma ocenjujejo podobo Bleda in trženjskega spleta, ki se uporablja za promocijo Bleda. Nadalje nas je zanimala ocena vpliva podobe in trženjskega spleta na obseg prodaje, izmerjeno s številom prenočitev. Proučevali smo naslednje dimenzije podo­be kraja: zaznavanje unikatnosti slike kot celote, zaznano unikatnost znamenitosti in izkušenj, zaznano kakovost okolja (čistost), zaznan občutek varnosti, kot tudi razsežnosti trženjskega spleta: kakovosti produktov (namestitev, kulinarična ponudba, transferji, itd.), zaznano ceno storitev, zaznani način prodaje za promocijo Bleda, dojemanje promocijskih kanalov, dojemanje prebivalcev (vljudnost, prijaznost, multikulturna in verske odprtost, itd.) in pozitivna izkušnja na obisku v Sloveniji. Zasnova / metodologija / pristop: Podatke za raziskavo smo zbrali z vprašalnikom, ki ga je izpolnilo 400 agencij, tujih organizatorjev potovanj, turističnih agencij in združenja, ki spodbujajo izdelek Bleda. Zbrali smo 164 kompletno izpolnjenih vprašalnikov, izpolnili so jih anketiranci iz 30 držav z vsega sveta. Rezultati: Ugotovitve kažejo, kako so ocenjeni kakovost storitev, kompetence turističnega ponudnika in okoljski dejavniki. Ocena varnosti na Bledu ima najvišjo ocenjeno aritmetično sredino in najnižji standardni odklon. Najnižja uvrstitev je povezana s prometom in strpnostjo do drugih religij. Zaskrbljujoče, je bila kakovost storitev, kot jedro tur­ističnega gospodarstva, v času glavne sezone, nizko ocenjena. Zaključek: Po tem ko smo pregledali razpoložljivo literaturo, da bi lahko sklepali, da je analiza mogoče obravnavati kot prvi raziskavo turistične destinacije Bled, izvedena na opisani način in v opisanem obsegu.

Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research. Podoba prodajalne je postala eden najpomembnejših dejavnikov preživetja in nadaljnjega razvoja trgovin. V prispevku predstavljamo model povezav večdimenzionalnih spremenljivk podoba prodajalne, pozitivna čustva, zadovoljstvo s prodajalno, zaupanje v prodajalne in zavezanost prodajalni. Model je bil preverjen na vzorcu 209 odjemalcev v treh različnih prodajalnah v pomurski regiji v Sloveniji. Pomemben rezultat naše raziskave je, da obstajajo številne medsebojne povezave med podobo prodajalne, pozitivnimi čustvi, zadovoljstvom s prodajalno, zaupanjem v prodajalne in zavezanostjo prodajalni, poleg tega pa tudi, da obstajajo pomembne razlike v zaznavanju podobe prodajalne med spoloma. Rezultati so pomembni za poslovno prakso v supermarketih v Sloveniji in za nadaljnje raziskave na tem področju.

Odjemalci se danes težko odločajo za nakup v množici različnih izdelkov, saj so njihove zahteve in pričakovanja vse večja. Embalaža je dejavnik, ki lahko na samem mestu nakupa vpliva na nakupno odločitev. V teoretičnem delu diplomskega projekta bodo predstavljene različne vrste embalaže in njihove osnovne funkcije ter vedenjski odzivi odjemalcev in vloga embalaže v nakupnem procesu. Vpliv na odjemalce bo opredeljen tudi z vidika celostne grafične podobe. V okviru raziskovalnega projekta smo se osredotočili predvsem na vinogradništvo in vinsko embalažo ter celostno grafično podobo treh vinskih podjetij. Pregledali smo primer spremembe celostne grafične podobe in embalaže, primer uspešnega slovenskega vinskega podjetja, ki prodaja vina na tujih trgih, ter primer inovativne embalaže in celostne podobe iz Francije. Spoznali smo, da je celostna grafična podoba del identitetnega sistema in se izraža v vizualnem jeziku. Celostna podoba podjetja mora izhajati iz samega podjetja, njegove vizije, poslanstva, filozofije, ciljev, strategij in kulture. Clients are nowadays making very difficult decisions what to buy in a wide variety of products. Their demands and expectations are growing. Packaging is a factor that can effect the purchase decision on the spot. In theoretical part of the diploma project packaging and its basic functions will be presented, together with clients` behavioral response. The impact on clients will be defined also in terms of corporate identity. In the scope of diploma research the emphasis was on customer behaviour and the role of packaging in purchasing process and also its impact on customers and users. The main focuse was on viniculture where we present examples of packaging and identity of products of three wine companies. We reviewed one case of changes in corporate identity and packaging, one example of a successful Slovenian wine company that trades with wines on foreign markets and one example of innovative packaging and corporate identity from France. We have realized that corporate identity is a part of identity sistem and is reflected as visual language. Corporate identity must be built on company vision, mission, philosophy, goals, strategies and culture.

Magistrsko delo temelji na raziskovanju risbe kot temelju vsakega likovnega ustvarjanja. V magistrskem delu smo obravnavali prvinsko funkcijo risbe, katera lahko privede do samostojnega likovnega dela ali pa služi le kot predpriprava za nadaljnje delo. Pojasnili smo pojem skica, v kateri se že lahko kažejo težnje po likovni artikulaciji v drugem mediju in nam je zgolj v pomoč ali pa tudi ne in ostane na nivoju skice. V nadaljevanju smo obravnavali linijo kot osnovni element risbe. V delu nas je zanimal predvsem spontani in prvinski pristop k likovnemu ustvarjalnemu delu in prav risba je tista, ki nam to omogoča. Zato smo v nalogi obravnavali grafično risbo, katera zaradi specifike grafičnega medija risbi daje posebno izrazno noto. V nalogi smo obravnavali risbo kot podobo, kjer figuralno povezujemo z estetskim pojmom posnemanja. Zaradi postopnega prehajanja podobe iz predmetnega v abstraktno, smo obravnavali abstraktno umetnost in z njo pomembne avtorje, kot so Kandinski, Picasso, Malevič in Mondrian. S Picassovim redukcionizmom smo predstavili sestop iz predmetnega v nepredmetno. Prav tako smo se oprli na Maleviča in Mondriana, ki sta se kot začetnika t. i. geometrijske abstrakcije začela zanimati za čiste oblike in barve. Preko obravnave postopnega redukcionizma smo v delo vključili tudi svoje lastno izražanje, kjer izpostavljamo prvinskost risbe in njeno izrazno moč. The following master's thesis is based on exploring a drawing as a basis for every artistic creation. We considered its primal function which can lead to an independent work of art or it can serve only as a pre-preparation for futher work. We explained the notion of a sketch that can already show a tendency to an artistic articulation in another medium and can only serve us as a means of help or it can remain on the level of a sketch. Further on we study the line as the basic element of a drawing. We are mainly interested in a spontaneous and primal approach towards artistic creative work and the drawing enables us this. Therefore the thesis deals with the graphic drawing which through its specific of graphic medium gives the drawing a special expressive touch. The thesis treats the drawing as a figure and the figurality is related to the estetic notion of imitation. Because the figure gradually transists from objective to abstract, we discussed abstract art and some of its greatest authors such as Kandinski, Picasso, Malevič and Mondrian. Picasso's reductionism was used to present the descent from objective to nonobjective. We also discussed Malevič and Mondrian who were the pioneers of the so called geometric abstraction and who later on showed their interest in clear shapes and colours. Besides the consideration of gradual reductionism, this thesis also includes our own expression in which we emphasise the primal function of a drawing and its expressive power.

Idejo za izdelavo diplomskega dela sem dobil v času svojega poučevanja, saj se v poklicu vsakodnevno srečujem s prepletanjem glasbe in likovne umetnosti. Začelo me je zanimati, kaj imata ti dve umetnosti skupnega ter kaj ju povezuje oziroma na kakšen način sta povezani. Predvsem sem želel raziskati obdobje konec 19. stoletja ter v začetku 20. stoletja, saj sem ob prebiranju različne literature ugotovil, da se je v tem obdobju začelo razvijati vedno več novih smeri v glasbi in slikarstvu. Vse to me je pripeljalo k razmišljanju o omenjenih umetniških smereh ter tudi k diplomskemu delu z naslovom Sinteza zvoka in podobe. Za boljše razumevanje prepletanja različnih umetniških zvrsti sem v prvem delu diplomske naloge najprej pojasnil delovanje različnih človeških čutov – vizualni in slušni sistem, ki omogočajo, da lahko glasbo slišimo ter umetniška dela vidimo. Vsi ti čuti nam omogočajo, da dobimo informacije iz okolja neovirano. Opisal sem tudi sinestezije, soobčutje, ki je vplivalo na razvoj glasbe in slikarstva oziroma na prepletanje obeh umetnostnih zvrsti. Za boljše razumevanje celotnega fenomena sem v teoretičnem delu pojasnil in raziskal obdobja, v katerih so se te zvrsti umetnosti prepletale. Tako spoznamo obdobje ekspresionizma in impresionizma, v katerem ustvarjata Vasilij Kandinski in Aleksander Skrjabin. V diplomskem delu je poudarek predvsem na Vasiliju Kandinskem ter Aleksandru Skrjabinu, zato je obravnavana njuna glasbena ter slikarska pot in pogled na ustvarjanje. Dodani so različni prikazi ter interpretacije, ki so pomembno izhodišče praktičnega dela. V tem času je nastalo prvo abstraktno delu Vasilija Kandinskega. Povezava med glasbo in slikarstvom mu je prinesla nov način razmišljanja ter ustvarjanja. Ni samo glasba vplivala na likovne umetnike, temveč so tudi glasbeniki našli izziv oziroma navdih v likovnih delih. Likovna umetnost in glasba se prepletata že skozi celotno človeško zgodovino. Likovne umetnike glasba navdušuje, z njo živijo, jo čutijo ali pa jo enostavno vidijo. Pri vsem tem pa tudi glasbeniki znajo brati različna likovna dela. Tako so posamezne slike interpretirane s parametri, kot da bi se izvajala določena glasba – vpliv zvoka in podobe. V praktičnem poglavju je osrednji cilj oziroma del naloge predstavitev nekaterih umetniških del Kandinskega. Zanimal me je predvsem njegov pristop k ustvarjanju določenih umetniških del. Kot je bilo omenjeno že prej, so tudi glasbeniki našli izziv oziroma navdih v likovnih delih. Eden izmed bolj znanih je bil Aleksander Skrjabin ter njegovo delo z naslovom Prometej – Pesnitev ognja. S tem delom se je poslužil novih barvnih, instrumentalnih in sinestetičnih efektov. Kot slovenski skladatelj je omenjen Ivo Petrić ter Groharjeve impresije II. Sledi podrobno raziskovanje življenja in dela dveh umetnikov, katerih umetnosti se v njunih delih prepletajo. Iz pridobljenih virov, od koder izhajata Vasilij Kandinski ter Aleksander Skrjabin, sem podrobneje raziskal njuno življenje, delovanje ter medsebojni vpliv obeh umetnikov. Z diplomskim delom sem želel dokazati vpliv glasbe in slikarstva na posameznika ter prepletanje obeh umetnostnih zvrsti. The idea for this diploma emerged during my many years of teaching. In my professional life, I am daily confronted with the intertwining of music and fine arts. I became curious as to what these two art forms have in common and which elements connect them. In particular, I wanted to research the period at the end of the 19th century, beginning of the 20th century, because I realized, while reading different materials from these periods, that it was during this time, that numerous new currents in music and fine arts emerged. All this has led me to the research of the aforementioned art forms and to the development of this thesis titled: “Synthesis of Sound and Image”. For a better understanding of the link between the different art genres, I started the thesis with an explanation of the different human senses, visual and auditory systems that enable us to see music and hear fine arts. All these senses enable us to receive information from our environment directly. I have also described the different feelings synesthesia that influence the development of music and fine arts the two artistic currents prevailing in this thesis. For a better understanding of the phenomena, I explain and explore the different periods in which these artistic currents intertwined. That is how we get to know the periods of expressionism and impressionism in which Wassily Kandinsky and Alexander Scriabin worked and lived and that is why in this paper I talk about their careers and their view on art creation as a whole. Additionally to that, I included different views and interpretations which form the base point of the practical part. During this time Kandinsky's first abstract work was created. The connection between music and fine arts has enabled him a new way of thinking and artistic creating. It was, however, not only music that influenced the painters but also did musicians find new inspirations in fine arts. Fine arts and music have been intertwined throughout human history. Painters are excited by music they live with it, feel it or see it. Musicians, too, can read different pieces of visual art. That is why some paintings are interpreted with parameters used to describe how music influences image. In the chapter focusing on the practical aspects of my research, the focal point are the depictions of Kandinsky’s art pieces. I have been mostly interested by his approach to the creation of different art pieces. But it was not just music that influenced painters. Musicians, too, found inspiration in visual art. One of the more famous ones was Alexander Scriabin with his work Prometheus- the Poem of Fire. With this work he took advantage of new color-, instrumental-, and synesthetic effects. As countrymen, the Slovenian composer Ivo Petrić and »Groharjeve Impresije II.« are mentioned. What follows is a detailed exploration of the life and work of two artists whos arts and works are interconnected. From the acquired sources I have researched their life's works and the influence they had on one another in detail. In this thesis, I wanted to prove the influence music and fine arts have on individuals and the intertwining of both.

V diplomskem delu z naslovom Od temne sobe do fotografije, sem se osredotočila na pomen svetlobe, ki ga le-ta ima pri nastajanju projicirane podobe vse od prazgodovine naprej. Najpreprostejši način za projiciranje podob je prav gotovo camera obcura. Camera obscura nam zveni kot kos najmodernejše tehnologije, resnici na ljubo pa gre za temen prostor, v katerega prehaja svetloba in ustvarja podobo. To je imelo še posebej magičen učinek na ljudi v prazgodovini, ko si še niso znali razlagati naravnih pojavov. Iz tega vidika je imela camera obscura velik verski pomen, prav tako je bila neke vrste koledar. V veliki meri pa velja prepričanje, da je svetloba dobila svoj pomen pri nastajanju vidnih in trajnih podob šele, ko so prvi fotografi želeli ohraniti podobo na mediju. To je prvemu uspelo Josephu Nicéphorju Niépceu leta 1826 . Razvoj fotografije in fotografskega materiala pa je od 19. stoletja postopoma napredoval. Razločnost novonastalih podob na steklu, kovinski plošči oziroma papirju je v ljudeh sprva vzbujala strah in nelagodje menili so, da bi te razločne podobe lahko oživele, hkrati pa jih je obdajalo nelagodje, da so opazovani. Do takrat so namreč svojo podobo lahko uzrli le kot odsev na vodni gladini ali v ogledalu. V praktičnem delu diplomske naloge sem se lotila izdelave več camer obscur. V enih je podobo mogoče ohraniti, z drugimi pa jo je moč le opazovati. Diploma thesis From the dark chamber to photography focuses on the importance of light and its role in creating an image from the prehistoric era till today. The simplest, yet detailed, way of projecting light is definitely camera obscura. Camera obscura might sound as an expensive piece of modern technology but in truth it is a mere dark chamber, in which light emerges and creates an image. Hence it had a special magical effect on prehistoric humans, who were not able to explain different natural phenomena. Therefore camera obscura had a strong religious meaning and at the same time it was a sort of calendar. Nevertheless, general opinion still stands that the light and its role in creating images became important no earlier than in the 19th century, in 1826, when Joseph Nicéphor Niépce managed to obtain the image on the media. Development of the photography and photographic materials gradually progressed since then. Distinctness of newly obtained images on paper caused anxiety and fear. People believed that these distinctive images could come out of the paper and at the same time experienced uneasiness of feeling observed. Until then they could see their reflections only in mirrors or on water surface. In the empirical part we created several cameras obscura. In one of them we were able to obtain the image, in the other we could only observe the image.

Podoba, status in predstava o delu knjižničarja so pogosto obravnavane teme v strokovni literaturi. Tako naj bi bila podoba knjižničarja slaba, slaba podoba naj bi med drugim vplivala na nizek status knjižničarjev, obojemu pa naj bi botrovale tudi napačne predstave o samem delu, ki jih ima javnost. V okviru raziskave smo ugotavljali, na kakšen način slovenska javnost dojema poklic knjižničarja, kakšna je knjižničarjeva podoba, kakšen status pripisujejo poklicu, kakšno mnenje imajo o izobrazbi in delu ter spretnostih knjižničarja. Uporabljeni sta bili dve raziskovalni metodi, anketna metoda, ki je s pomočjo spletnega vprašalnika zajela vzorec 200 anketirancev, in fokusne skupine s študenti, zaposlenimi in upokojenci. Rezultati so pokazali, da se podoba knjižničarjev sklada zgolj s pozitivnimi stereotipi o poklicu, javnost knjižničarjem pripisuje nizek ugled in s tem nizek status. Poklic knjižničarja pozna srednje dobro, kot naloge, ki jih opravlja, pa navaja več kot le klasična knjižničarska opravila. Po mnenju javnosti sta za opravljanje poklica knjižničarja potrebna visokošolska izobrazba in strokovna bibliotekarska izobrazba. Slika, pridobljena s pomočjo raziskave, je tako boljša od pričakovane, še vedno pa obstaja kar nekaj nejasnosti glede narave poklica, saj se delo dojema kot administrativno, knjižničarjem pa naj bi primanjkovalo komunikativnosti, vodstvenih sposobnosti, zmožnosti prilagajanja in uporabe nove tehnologije ter znanja psihologije in pedagogike. Raziskava je pokazala, da je status knjižničarjev pri nas nizek. Za izboljšanje poznavanja poklica in dvig njegovega statusa bi knjižnice morale povečati svojo izpostavljenost v javnosti in organizirati različne predstavitve poklica ter različne dneve odprtih vrat. Uspešnost takšnih akcij pa bilo treba sistematično preverjati z različnimi raziskavami o statusu in podobi knjižničarja. The image, status and perception of librarians are topics that are often discussed in professional literature. The image of the librarian is supposedly bad, the bad image is perceived as one of the causes for the low status of librarians and the wrong perception about the work is supposed to be responsible for both, the bad image and low status. The purpose of this study was to establish how the Slovene public perceives the profession of the librarian, the image and the status of librarians and the opinion about the required education and skills that librarians are supposed to posses. As a part of the study we used two different research methods, the survey, which captured a sample of 200 participants with the help of online questioners and the focus groups with students, employed people and retired people. The results of the study showed that the image of librarians is only consistent with the positive stereotypes about the profession. The public perceives the professions reputation, and with that also the status, as low. They also stated that they know the work of the librarian somewhere in the middle and that they perform more then just classic library tasks. The public is also of the opinion that librarians need to have a higher and professional library education. The image we got with the help of the study is better than expected still there is a little haziness around the nature of the profession. The public perceives it as administrative work and the librarians supposedly lack communication skills, the skills of leadership, the capability of accommodation and use of new technology and the knowledge about psychology and pedagogics. The study also showed the low status of the profession in Slovenia. To improve the knowledge about the profession and to raise its status the libraries should increase their exposure in the public and organise different kinds of presentations of the profession. To ensure the success of those activities there should be systematic studies about the status and the image of the librarians.

Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.

Raziskovalno delo temelji na vrednosti znamke ter predšolskih otrocih. Ta dva sklopa smo najprej podkrepili s teorijo, v empiričnem delu pa med seboj povezali. Predšolski otroci in njihovi starši se prepletajo. Zato smo v empiričnem delu naloge izvedli kvantitativno raziskavo. Z njo smo ugotavljali, kakšna je vrednost znamke Hello Kitty v očeh predšolskih otrok. To vrednost pa je predstavljalo zavedanje o znamki, čustvena navezanost na samo znamko, podoba o znamki ter zaznana kakovost znamke. Our research is based on brand equity and preschoolers. We first gave theoretical basis for this two constructs, and then the empirical evidence, where we linked these two constructs. Preschoolers and their parents interact. Therefore in empirical part of the paper work we implement quantitative research. We tried to research what is the brand equity of Hello Kitty in prechoolers eyes. This brand equity represented brand awareness, emotional attachment to the brand, brand image and perceived quality of the brand.

a abstrakt vAJ Burjanová, Z.: Portraits of Ancestors [Diploma Thesis] Praha 2013 - Charles University, Faculty of Education, Art Education Department, 94 p. This thesis deals with a portrait and its significance for a present human. It treats different conceptions of our ancestors. A research sample about the way how people handle family photographs and how they perceive the heritage of their ancestors is an integral part of the thesis. Some fine arts problems were proposed resulting in finding the way how pupils of primary schools and students of secondary schools were able to cope with a human face illustration. Key words: Identity, expression, appearance, rootage, family, genetics, heritage Burjanová, Z.: Portraits of Ancestors [Diploma Thesis] Praha 2013 - Charles University, Faculty of Education, Art Education Department, 94 p. This thesis deals with a portrait and its significance for a present human. It considers the relation between paintings and photographs. It treats similarities and differences within a family. One of the topics are family photographs and their form. It analyses differences between digital and physical sources. It treats different conceptions of our ancestors (family concept, historical-family, historical-cultural and biological concepts). A research sample about the way...

V samem začetku diplomskega seminarja sem opredelil pojme, kot so identiteta, podoba in podrobneje raziskal ugled in njegove glavne značilnosti, postopke kako se ugled lahko gradi oziroma oblikuje, ter načine kako lahko podjetja z rednim merjenjem raziščejo šibke in močne kritične elemente ugleda. V nadaljevanju sem predstavil ravni ugleda najuglednejših slovenskih podjetij v letu 2012. Nato je sledila raziskava, kjer sem analiziral ugled podjetja Mercator. Organizacijo sem najprej na kratko predstavil in pojasnil metode zbiranja in vrednotenja podatkov. Izdelal sem vprašalnik, ki sem ga razdelil med uporabnike podjetja Mercator in z njihovo pomočjo zbral želene podatke, ki sem jih v naslednjih poglavjih s pomočjo tabel in grafov, grafično prikazal. V zaključku diplomskega dela pa sem napisal svoje ugotovitve, pri katerih sem spoznal, da so odnos zaposlenih, opremljenost prostorov in kakovost izdelkov in/ali storitev najpomembnejši dejavniki ugleda, kar prikazujejo tudi stopnje strinjanja s trditvami. Podjetje Mercator pa je po mnenju anketirancev najuglednejše slovensko podjetje. In the very beginning of my thesis I defined concepts such as identity, image and further investigated corporate reputation and its main characteristics, procedures how reputation can be built and acquired, as well as ways, how companies can, with regular measurements explore the weaknesses and strengths of their standing. I continued with the list of most distinguished Slovenian companies in 2012. What followed next was the research itself, where I chose to analyze corporate reputation of the company Mercator. First I briefly presented the organization and explained the methods of data collection and evaluation. I made a questionnaire that I distributed to users of the company Mercator, and with their help collected the desired information, which I have displayed in following sections, using charts and graphs. In the conclusion of my work I have put down my findings, in which I have realized that the attitude of the staff, equipment of facilities and quality of the products and / or services are the most important factors of reputation, which also show a degree of agreement with the statements. The company Mercator, according to respondents is the most prominent Slovenian company.

Diplomsko delo razpravlja o Lockovi izkušnji realnosti. Število diskusij, ugibanj in predpostavk, kakšno je izkustvo realnosti, priča o aktualnosti problematike, saj je koncept realnosti zmeraj urejal in osmisljeval podobo bivajočega človeka in človeštva nasploh. Prispevek filozofa Johna Locka k tej problematiki je, historično gledano, zelo pomemben, saj na eni strani kaže na čas, kjer so dognanja takratne znanosti začela razbijati in spodbijati dogmatično »cerkveno« vlogo in s tem povezano podobo univerzuma in položaja bivajočega človeka v njem, ter na drugi strani željo po uskladitvi naravoslovne vednosti z filozofsko metafiziko. Torej, gre za razpravo o obstoju zunanjih predmetov z vsemi svojimi kvalitetami oz. lastnostmi in z njo povezano relacijo mentalne podobe, ki jo podaja čutno izkustvo glede na perpcepcijsko izhodišče, kar postavi pod vprašaj objektivnost izkustva nasploh. Razprava nato poteka v smeri okvirja spoznanja realnosti, ki ga lahko dosežemo glede na empirično izhodišče. Na tem mestu se zdravnik Locke izkaže za revolucionarnega misleca, saj je njegov zaključek, da empirično pridobljena mentalna podoba ne kaže objektivne realnosti zunanjih predmetov, ampak jo samo reprezentatira, zelo napreden. Zato zaključi, da je naše spoznanje realnosti, glede na izkustveno predpostavko, lahko le verjeten približek, nikoli pa gotova vednost. Na žalost pa je veličino Lockovega filozofskega doprinosa zameglila nerazvita dušeslovna znanost ter neustrezna terminološka raba ključnega termina ideja. Graduation Thesis discusses Locke's experience of reality. Number of discussions, speculations and assumptions, what is experience of reality, shows the actuality of the problem, since the concept of reality has always edited and made sense of human image and humanity in general. The contribution of the philosopher John Locke to this problem, historically speaking, is very important, because on one hand it shows the time when the findings of science began to pound and challenge dogmatic "church" role and the associated image of the universe and the position of human in it and on the other hand the desire to reconcile science with the knowledge of philosophical metaphysics. Therefore this is a debate about the existence of external objects with all their qualities or properties and the associated mental image of the relationship given by the sensual experience of the perceptual platform, which calls into question the objectivity of experience in general. The discussion then goes to the direction of the frame knowledge of reality, which can be attained according to the empirical origin. At this point doctor Locke's conclusion, that the empirically derived mental image does not show the objective reality of external objects, but it only represents it, proves to be very advanced. He concluded that our knowledge of reality, according to the empirical assumption, can only be plausible approximation but never certain knowledge. Unfortunately, the greatness of Locke's philosophy was blurred out by undeveloped mental science and inappropriate terminological use of the key term idea.

Kriza je situacija, kateri se ne more izogniti nobena organizacija. Kako kriza vpliva nanjo na njeno poslovanje je odvisno od pripravljenosti same organizacije ter komuniciranja z njenimi javnostmi. The crisis is therefor asituation which can not be avoided by any organization. How the crisis affects it and its operation depends on the willingness of the organization itself and communication with its public.

Diplomska naloga umešča portrete zaposlenih na FERI v notranjo organizacijsko komunikacijo. Portreti so obravnavani s plati njihovega prispevka k identiteti in podobi organizacije, prav tako je predstavljena njihova dejanska vloga na FERI. Čeprav so bili prvotno namenjeni študentom, ki so lahko na ta način spoznali pedagoške delavce v povsem običajni luči, se je njihova vloga razširila, saj so jih z zanimanjem prebirali tudi zaposleni Za boljši izkoristek njihovega potenciala bi veljalo razmisliti o sistematizaciji projekta in njegovi vključitvi v življenje fakultete. Thesis places employee’s portraits at FERI into an internal organizational communication. Portraits are treated for their contribution to the identity and the image of the organization and also for their actual role at FERI. Although they were primarily designed for students, who could get to know the pedagogical staff in a less formal way, their role extended as they were also read by the employees. For taking full advantage of their potential, the systematization of the project and its inclusion in the life of the faculty should be taken into consideration.