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Many print ads are not on flat surfaces but rounded ones. For example, billboards, which are flat, are common examples of advertising, but there are also ads on telephone poles, which are curved. Even modern computer and television monitors are increasingly available in curved, not flat, surfaces, meaning that online ads in the future are more and more likely to be shown on curved surfaces. Do recipients process flat and curved ads similarly? In this research, we investigate the persuasiveness of concave-shaped compared to convex-shaped as well as flat ads. We report that concave-shaped ads—whose sides are curved inward toward viewers—are more persuasive by facilitating viewers' immersion into the ad. In Experiment 1, we find that immersion mediates the effect of curved ad shapes on purchase intentions. In Experiment 2, curved ad shapes moderate purchase intentions, again offering evidence of immersion as a likely mechanism. Experiment 3 shows that consumers' skepticism serves as a boundary condition: High levels of skepticism dampen the persuasiveness of concave ads by restricting immersion. These findings are the first to explore how ads of different shapes influence consumers. Theoretical and practical contributions are discussed. [ABSTRACT FROM AUTHOR]

Objective: More than 95% of melanomas in Australia are caused by UV radiation from the sun. Young adults are particularly at risk, with 18–24-yearolds spending more time in the sun and protecting their skin less than older adults. A new mass media campaign was delivered in New South Wales, Australia, to motivate this hard-to-reach group to protect their skin from harmful UV radiation. This paper shares learnings from this campaign for public health educators working across diverse fields. Program: Guided by audience research and testing, the campaign combined fear-based and self-efficacy messaging. UV radiation was portrayed as arrows descending from the sky, transforming it into a visible and ever-present threat. High-reach channels such as cinema, outdoor advertising, online videos, audio apps and social media were used to reach the audience. Methods: The campaign was evaluated through an online tracking survey (n = 750, 18–24-year-olds) measuring prompted recognition, message take-out, key diagnostics, and self-reported sun protection intentions and behaviours. Results: The evaluation found that 57% of survey participants recognised the campaign when prompted. Among those that recognised the campaign, 76% said they had used sun protection when outdoors over the summer campaign period (vs 64% of non-recognisers, p < 0.05), and 45% said they had adopted at least three of the five sun protection behaviours (Slip, Slop, Slap, Seek and Slide) ‘always’ or ‘often’ (vs. 36% of non-recognisers, p < 0.05). Lessons learnt: A mass-media campaign that aimed to elicit emotional (fear) and cognitive (perceived efficacy) responses and which drew upon social and heuristic cues was associated with greater self-reported sun protection among the target audience. Delivering a combination of message strategies simultaneously within a campaign tailored to young adults may be more effective than adopting a more singular focus. [ABSTRACT FROM AUTHOR]

Zoe Sherman's book, "Modern Advertising and the Market for Audience Attention," provides an overview of the rise and development of the advertising industry in the late 19th and early 20th centuries. Sherman explores the concept of "audience attention" as a commodity and examines how it was produced and sold by advertisers. The book delves into the historical struggles and competition between different agents in the industry, as well as the social, economic, and cultural consequences of advertising. Sherman argues that the advertising industry emerged as a response to the crises of late 19th-century capitalism, with manufacturers using advertising to increase demand for their products. The book also highlights the ways in which advertisers sought to capture and control audience attention, transforming it into a valuable resource. Ultimately, Sherman suggests that the invasion of advertising into our consciousness depletes and alienates our attention, leading to negative consequences for individuals and society. [Extracted from the article]

Out-of-home (OOH) advertising is an important and prominent component in many advertising campaigns. Yet the medium is underresearched, and scholarly research is highly fragmented. The purpose of this systematic review is to consolidate the extant OOH advertising literature, identify gaps within and among the disparate and multidisciplinary research streams, and offer a theoretically grounded agenda to stimulate interest in OOH advertising research. The review includes 454 articles spanning 104 years. Research results are divided between ad management and public policy topics, and 20 research questions are presented to move scholarly research forward. [ABSTRACT FROM AUTHOR]

Background: Sepsis is a life-threatening organ dysfunction due to a dysregulated host response to infection. Annually, sepsis leads to approx. 90.000 deaths in Germany. Risk factors include amongst others older age (>60), innate or acquired dysfunction of the immune system, and underlying chronic diseases of the lung, heart, liver, or kidneys. The manifestation of sepsis is a medical emergency, and patient outcomes depend on timely diagnosis and immediate treatment. In addition, vaccinations e.g., against pneumococci or influenza virus, are a highly effective public health tool to prevent the most common underlying infections that may lead to sepsis. However, a lack of public awareness for the relevance of vaccination and detecting sepsis as an emergency underlines the need for public health interventions that address these issues. SepWiss aims to evaluate the effects of a multimodal information campaign designed to address this lack of awareness among the risk population in Germany. Methods: SepWiss is an intervention at state level, consisting of a multimodal information campaign targeting risk groups in the German federal states of Berlin and Brandenburg (intervention region). Based on available evidence, various information formats were developed and implemented by outdoor advertising, social media, educational formats and through stakeholders' platforms, starting in August 2021. The control region comprises of the remaining 14 German federal states. We will analyze vaccination coverage (primary outcome), and sepsis knowledge, the ability to detect sepsis as an emergency, and attitude towards vaccination (secondary outcomes) amongst the risk population in a controlled before-after comparison. The implementation is accompanied by a mixed-method process evaluation. Discussion: SepWiss is the first project of its kind to evaluate a complex multi-faceted evidence-based information campaign with regards to the topics of vaccination coverage, and the importance of sepsis detection and prevention for the most vulnerable populations in Germany. Results will be valuable for informing further nationwide campaigns. Trial registration: German Registry for Clinical Trials: DRKS00024475. Registered February 24th, 2021. [ABSTRACT FROM AUTHOR]

Rapid urbanization has introduced new pollution challenges, with visual pollution becoming particularly prominent. This type of pollution affects both the visual environment and public psychology, impairing aesthetic appreciation. Visual pollution extends beyond outdoor advertising, manifesting in various forms across urban, roadway, and natural areas. Although many studies have identified and analyzed visual pollution, there is still a lack of comprehensive knowledge and awareness of this problem. Until now, visual pollution has never been a unified and complete concept, definition, and research methodology. To address this gap, our systematic literature review examined existing literature to further explore and understand visual pollution. We systematically reviewed research articles published between 2008 and 2023, utilizing three journal databases: Web of Science, Scopus, and Google Scholar. Ultimately, 52 articles met the review criteria. The results of the study showed the types and characteristics of visual pollutants, the locations where visual pollution occurs, the various factors contributing to visual pollution, and the methodologies employed to study visual pollution. This study enhances professionals' comprehension of visual pollution and its effects on the visual environment, equipping them to implement effective measures to reduce its impact and preserve visual quality in both urban and natural areas. [ABSTRACT FROM AUTHOR]

Despite advancements in digital technology, outdoor advertising remains a robust communication tool with broad audience appeal. However, heightened environmental awareness necessitates proactive measures within the industry. This study examines the environmental impact of banners and proposes sustainable strategies. Market analysis underscores the widespread use of banners despite alternative advertising methods, prompting an investigation into their environmental implications and mitigation solutions. The research specifically focuses on prolonging banner lifespan and campaign duration through innovative recycling approaches aligned with circular economy principles. A comprehensive literature review informs these models and strategies, identifying opportunities for sustainable banner management. A case study approach is employed to present the transformation of banners into functional raincoats using Gemini X20 Pattern Designer software. The study emphasizes the optimization of resources and adherence to copyright regulations. This practical example demonstrates the feasibility and benefits of recycling in outdoor advertising. Collaborations with tailoring workshops facilitate community engagement and contribute to economic benefits. The implementation of these practices by companies serves to enhance their sustainability credentials and leadership in environmental responsibility within the outdoor advertising sector. In conclusion, this study provides valuable insights into sustainable practices that mitigate environmental impacts while fostering economic and social benefits. [ABSTRACT FROM AUTHOR]

Issue Addressed Methods Results Conclusions So What? Physically locating liquor stores near schools can strongly influence the chances of youth accessing and consuming alcohol, and may also increase children's exposure to alcohol advertising. Investigating the association between the presence of a liquor store near a school and the prevalence of outdoor alcohol advertising is crucial from a policy perspective, as it can inform future regulations on the placement of liquor stores and outdoor advertising near educational institutions.All outdoor alcohol advertising within a 500 m radius (audit zone) of 64 randomly selected schools from local government areas across metropolitan Perth was identified by direct observation; recording the size, setting, location and content of each advertisement. Results were compared based on whether the school audit zone contained a liquor store or not.Over half (n = 36, 56%) of all school audit zones had at least one alcohol advertisement, with an average number of 5.9 alcohol advertisements per zone (SD = 10.2). The majority (97.9%) of advertisements were in the 38 audit zones containing a liquor store (average = 9.7, SD = 11.9 per zone), compared to zones without a liquor store (average = .3, SD = .7 per zone).Perth school zones containing a liquor store in their 500 m radius had, on average, 30 times more outdoor alcohol advertising, compared with school zones without a nearby liquor store.The siting of liquor stores and the display of alcohol advertisements around educational settings require combined policy, planning and public health approaches to mitigate children's exposure to alcohol marketing, especially during school transit. [ABSTRACT FROM AUTHOR]

Copyright of Anadolu University Journal of Art & Design / Sanat & Tasarım is the property of Anadolu University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

ABSTRACTAdvertisements promoting energy-dense, nutrient-poor food and drinks influence children’s dietary choice and preference and are pervasive in children’s environments across Aotearoa, New Zealand. Using a combination of datasets from separate studies, this research seeks to describe the extent of children’s unhealthy food/drink advertising exposure in all primary and intermediate school food zones (n = 381) in Tāmaki Makaurau, Auckland, and assess whether this exposure correlates with indicators of neighbourhood deprivation. To achieve this, we developed a simple advertising exposure score using images of advertising collected from Google Street View, and investigated its spatial correlation with indicators of neighbourhood deprivation. Outdoor advertising was present in proximity to 61.9% of the sampled schools (n = 236); of which 83.1% of adverts promoted unhealthy food and/or drinks (n = 2669). Advertising exposure increased statistically significantly with neighbourhood deprivation (p

The purpose of this study is to present and develop a practical advertising model that minimizes transport advertisements, indiscriminate banners and flyers, and logo light installation problems with smart advertisements using projected beams. In order to develop an integrated smart advertisement that is convenient and inexpensive for companies operating at night, the scope of the research is determined as a practical advertisement that identifies the problems of existing bus and taxi smart advertisements and the needs of customers. The smart projected beam advertisement that the author claimed is a customized advertisement that solves the advertising problems of customers and local governments in Korea based on business hours, locational information, and big data. The projected beam outdoor advertising system developed by the author was designed to reduce environmental and resource waste, avoid unnecessary advertisement exposure for consumers, and obtain necessary information for businesses. Moreover, it was developed to reduce advertising costs for businesses. This is a very appropriate solution as an alternative to reduce the night time flyers and banners that local governments in Korea are struggling with. Consumers can avoid unnecessary advertisement exposure and obtain customized information, while advertisers who use the service can directly insert their sales information into advertisements in real-time using various media at a low cost. [ABSTRACT FROM AUTHOR]

People's data is scattered around the Internet. From the meals we eat to the people we meet, we leave detailed data traces online that are then aggregated, modeled, brokered, and sold. Some data types, like medical records or religious beliefs, are legally protected, restricting how they can be collected and used. However, most data has little regulatory protection. Regardless of whether data is protected, most inferences--predictions about people's identities, attitudes, or interests using machine learning--have even fewer protections. This is a concern for our privacy, dignity, and wellbeing, especially when inferences are sensitive, personal, or intimate in nature. This article examines people's comfort with sensitive inferences in the context of the most sophisticated inference ecosystem on the Internet today--targeted advertising. Targeted advertising has received increased scrutiny from the European Data Protection Board, the Federal Trade Commission ("FTC"), the White House Office of Science and Technology Policy, and other regulatory bodies. In response to regulatory and market pressures, the dominant technology companies have introduced sweeping changes, including the deprecation of third-party cookies and allowing consumers to choose what ad topics they want to see or not. This articlecontends that these shifts may be necessary, but are insufficient for protecting consumer wellbeing. In a series of empirical studies, we asked more than 1,000 U.S. adults about their comfort level with twenty-eight ad topics (e.g., eating disorder treatment, gambling websites, sexual enhancement products, bicycles). Results show that participants' comfort with ad topics exists on a spectrum rather than a binary; ad topics cannot be universally classified as sensitive or not sensitive. A shift from targeted advertising to contextual advertising improves comfort levels on average; however, for a subset of particularly sensitive topics, that improvement is washed out. Ad topic relevance, a prominent metric in machine learning, is sometimes correlated with increases in comfort but is also correlated with decreases. Finally, comfort with targeted advertising in digital out-of-home contexts (e.g., grocery stores, gyms, bathrooms) is consistently low. This article provides empirical support illustrating the large gap between the law's privacy protections and people's expressed preferences. If applied to inferences, the law's approach to data, sensitive or not, will fail to align with consumer preferences. Those most at risk, who are experiencing health, financial, relational, or behavioral challenges, may be in need of more stringent protections. Deprecating third-party cookies preserves privacy in some ways but it does not prevent topic-based targeting. Instead, it entrenches inferential power into a few companies' hands--those that control the majority of the data ecosystem. Any reforms to excessive data collection and inference should consider the risks to individuals and groups being targeted, and the legitimacy of the institutions doing the targeting. [ABSTRACT FROM AUTHOR]

Copyright of Business Administration Quarterly / Kwartalnik Nauk o Przedsiebiorstwie is the property of SGH Warsaw School of Economics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre. [ABSTRACT FROM AUTHOR]