1. Business and Management Research : Paradigms and Practices
- Author
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Erica Hallebone, Jan Priest, Erica Hallebone, and Jan Priest
- Subjects
- Business--Research, Management--Research, Organisatieonderzoek, Onderzoeksmethoden, Forschung, Management, Wirtschaft
- Abstract
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:- Detailed graphics, life-cycle illustrations and'helicopter'treatment of key ideas make this the ideal starting point to a research project- Case studies demonstrate the concepts and methodologies of research- Strong focus on methodology, a central aspect of successful research design
- Published
- 2009