Search

Your search keyword '"online marketingová strategie"' showing total 4 results
Start Over Descriptor "online marketingová strategie"
4 results on '"online marketingová strategie"'

1. Analysis of Online Marketing Strategy of Grandhotel Pupp

Author

Fuxová, Zuzana, Jenčková, Jiřina, and Kauerová, Lenka

Subjects
Grandhotel Pupp, Karlovy Vary, hotelové distribuční kanály, Grandhotel Ambassador Národní dům, online marketingová strategie, Grandhotel Ambassador Narodni Dum, Accommodation services, Hotel Distribution Channels, Ubytovací služby, Marketing Strategy
Abstract

The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.

Published
2014

2. Online marketing strategy of iUcto.cz

Author

Kuděla, Ondřej, Pavlíčková, Jarmila, and Knechtl, Jiří

Subjects
PPC, Online marketing, Online marketingová strategie, SEO, Online marketing strategy
Abstract

The share of online marketing activities in the marketing of companies continues to grow. But without an online marketing strategy, it is impossible to effectively coordinate activities and exploit the full potential that online marketing offers. The main objective of this thesis is to analyze the state of online marketing tools of iUcto.cz project and suggest recommendations, which will then enable the creation of meaningful and effective online marketing strategy. The various online marketing tools are described in the theoretical part of this thesis. It is followed by a brief description of the used tools, presentation of the iUcto.cz project and its competitors, and analysis of the iUcto.cz website, in the practical part. Based on this, the specific recommendations for online marketing channels, which could be interesting for the iUcto.cz project, are stated in the final part of this thesis.

Published
2013

3. Návrh on-line marketingové strategie pro e-shop

Author

Havíř, David, Chlebovský, Vít, Jiroušová, Aneta, Havíř, David, Chlebovský, Vít, and Jiroušová, Aneta

Abstract

Diplomová práce je zaměřena na marketingovou strategii a její návrh ve vybrané společnosti Escapeza s.r.o.. Je rozdělena na tři části. V první části jsou popsána teoretická východiska vycházející z odborných publikací několika různých autorů, kteří se zabývají tématem marketingu a marketingové strategie. Druhá část pojednává o analýze současného nastavení marketingu ve vybrané společnosti a o působení vnitřních a vnějších faktorů. V poslední části práce jsou vymezeny návrhy marketingové strategie společnosti., The thesis is focused on the marketing strategy and its proposal in the selected company Escapeza s.r.o. It is divided into three parts. The first part describes the theoretical foundations based on professional publications from various authors who specialize in the field of marketing and marketing strategy. The second part discusses the analysis of the current marketing setup in the selected company and the impact of internal and external factors. The final part of the thesis outlines the proposals for the company's marketing strategy.

4. Návrh on-line marketingové strategie pro e-shop

Author

Havíř, David, Chlebovský, Vít, Jiroušová, Aneta, Havíř, David, Chlebovský, Vít, and Jiroušová, Aneta

Abstract

Diplomová práce je zaměřena na marketingovou strategii a její návrh ve vybrané společnosti Escapeza s.r.o.. Je rozdělena na tři části. V první části jsou popsána teoretická východiska vycházející z odborných publikací několika různých autorů, kteří se zabývají tématem marketingu a marketingové strategie. Druhá část pojednává o analýze současného nastavení marketingu ve vybrané společnosti a o působení vnitřních a vnějších faktorů. V poslední části práce jsou vymezeny návrhy marketingové strategie společnosti., The thesis is focused on the marketing strategy and its proposal in the selected company Escapeza s.r.o. It is divided into three parts. The first part describes the theoretical foundations based on professional publications from various authors who specialize in the field of marketing and marketing strategy. The second part discusses the analysis of the current marketing setup in the selected company and the impact of internal and external factors. The final part of the thesis outlines the proposals for the company's marketing strategy.

Catalog

Books, media, physical & digital resources
See catalog results