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Citronella is one of the leading commodities that have competitiveness and high export demand. Citronella is one of the primary ingredients for making essential oils. However, there are not many studies on the individual characteristics of Citronella farmers from a socio-economic point of view. This study aims to understand and analyze the personal characteristics of Citronella farmers in terms of gender, age, last education, farmers’ primary and secondary jobs, experience in farming and cultivation of Citronella, training attended by farmers, and the number of dependents of each farmer’s family. The research method used a survey method with the Simple Random Sampling technique. The data analysis tool used is descriptive statistics analysis. The results showed that the majority of Citronella farmers are male, aged 41-60 years. Most citronella farmers are educated up to elementary school and have their primary job as farm laborers. Citronella farmers mostly have side jobs as farm laborers for other commodities and, on average, have more than 20 years of experience in farming. However, the majority of citronella farmers only have less than three years of experience cultivating citronella.

The phenomenon of social entrepreneurship had grown rapidly along with poverty alleviation efforts. The Director General of Social Empowerment of the Ministry of Social Affairs seeks to develop innovative poverty reduction programs by carrying out social empowerment efforts through the Social Entrepreneurship Program (Prokus) collaboration with the Pusat Inkubator Bisnis LPPM UNSOED. This research’s aims were: 1) Identify the KPM profile of the Social Entrepreneurship Program in Brebes Regency, 2) Find out the pattern of incubation for the Social Entrepreneurship Program in Brebes Regency. Qualitative analysis was used in this study. The sampling method was carried out census on 300 KPM spread over 38 villages or sub districts in Brebes Regency. From this research, it shows that 94.3% of KPM ran a business in the Agribusiness sector, as much as 96.5% use family labor, the length of business that has been run for more than 5 years is 59.7%, the income per day below IDR 50,000 was 93%. Business incubation assistance can help increase KPM graduations. The assistance includes financial literacy, Business Model Canvas (BMC) training, Good Food Processing Practice training and packaging techniques, online marketing, product branding, business model development and networking.