165 results on '"novi proizvodi"'
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2. REFORMSKA AGENDA I REFORMSKI PROCESI U BiH - UTICAJ NA SEKTOR OSIGURANJA U FBiH.
- Author
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Alihodžić, Advija
- Abstract
Copyright of Business Consultant / Poslovni Konsultant is the property of FINconsult Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
3. New Product Warranty: Empirical Evidence from Polish and Slovenian Furniture Industry.
- Author
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Fabisiak, Beata, Kłos, Robert, and Hrovatin, Jasna
- Abstract
Copyright of Wood Industry / Drvna Industrija is the property of Drvna Industrija and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2017
- Full Text
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4. Razvoj in uvedba nove blagovne znamke premium vin na globalni trg
- Author
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Sirk, Kristijan and Bodlaj, Mateja
- Subjects
razvoj ,analiza ,trg ,market ,novi proizvodi ,research,analysis ,udc:339.138 ,blagovne znamke ,new products ,brands ,marketing ,vinarstvo ,wine business ,raziskave ,development ,trženje - Published
- 2022
5. Analiza smiselnosti implementacije novega proizvoda
- Author
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Klemenčič, Robert and Marc, Mojca
- Subjects
razvoj ,supply ,življenjski ciklus ,trg ,life sycle ,market ,novi proizvodi ,udc:339.138 ,ponudba ,new products ,marketing ,strategija trženja ,marketing strategy ,konkurenca ,development ,competition ,trženje - Published
- 2021
6. Camping
- Author
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Herak, Davor and Vitasović, Aljoša
- Subjects
SOCIAL SCIENCES. Economics. Trade and Tourism ,camping tourism ,kamping turizam ,kampisti ,kamping ,novi trendovi ,novi proizvodi ,evolucija kampinga ,glamping ,campers ,održivost ,hrvatski kamping ,sustainability ,camping ,Plava Laguna ,new products ,Croatian camping ,new trends ,DRUŠTVENE ZNANOSTI. Ekonomija. Trgovina i turizam ,evolution of camping - Abstract
Evolucija kamping turizma kontinuirano je prisutna u segmentu kampinga od njegovih samih početaka. Od kampova koji su u svojoj osnovi bili samo blago uređene zemljane površine, lišene svake infrastrukture, do velebnih modernih kampova prepunih modernih atrakcija i komoditeta, prošlo je svega nekoliko desetljeća. Najrecentnija ekspanzija kamping ponude (od cca. 2000. godine do danas) ponukana je i pojavom novih oblika smještajnih jedinica. Mobile homeovi, luksuzni šatori, glamping, novi su trendovi koji se pojavljuju u kampingu. Kamping postaje pristupačniji, dostupniji široj masi korisnika a ne samo klasičnim izvornim kampistima. Kampovi postaju kompleksniji, skuplji za gradnju, pogotovo ukoliko se želi udovoljiti strogim zahtjevima održivosti kojima kamping teži. Hrvatska se (kao kamping destinacija) u novim trendovima kampinga uvijek dobro snalazila. Kao jedan od začetnika „nudizma“, popularne niše kamping turizma, Hrvatska ima iskustva s prihvatom i inicijacijom novih trendova u kampingu. Tako je Hrvatska dobro prihvatila trend novih oblika smještajnih jedinica i glampinga. Prema podatcima KUH-a u hrvatskim kampovima je 2018. godine registrirano oko 645 glamping objekata, od luksuznih šatora do kućica na drvetu i sl. te oko 11500 mobilnih kućica. Također ista je godina pokazala porast sezonalnosti u odnosu na 2016. godinu za 7,5%. U hrvatskom kampingu pojavila se i potencijalno nova niša, „robinzonski kamping“, čiji bi daljnji razvoj doprinio i razvitku kontinentalnog kampinga. Hrvatski kamping, pokazao je i zavidnu kvalitetu kada su u pitanju ocijene renomiranog kamping vodiča „ADAC“, čiji rezultati ukazuju da su hrvatski kampovi trenutno drugi po kvaliteti u Europi. Što se budućnosti hrvatskog kampinga tiče, porast potražnje kamping proizvoda od strane najvažnijih emitivnih tržišta (poglavito Njemačke) ukazuje na vrlo povoljnu tržišnu situaciju koja se nalazi pred hrvatskim kampingom. Pregled upravljanja kampovima u tvrtki „Plava Laguna“d.d. koji je prikazan u ovom radu, daje jasnu konotaciju na bitnost kampinga u cjelokupnoj turističkoj strategiji jedne od najvećih hrvatskih turističkih tvrtki. Također, pregled recentnih investicija u autokampu „Bijela Uvala“ u vidu velikog broja mobile-homeova, glamping šatora, popratnog sadržaja (bazenski kompleksi, restorani, igrališta) jasno oslikavaju pojavu novih trendova u hrvatskom kampingu, odnosno njihov utjecaj na sam oblik kampova te pojavu novih proizvoda. Pred kampingom je dakle, vrlo svijetla budućnost koja zasigurno za sobom donosi još pregršt evolucije nekoć najjednostavnijeg selektivnog oblika turizma. The evolution of camping tourism is a constant process since the very beginning of the camping industry itself. From campsites that at its core were just “pieces of land to put a tent on”, without any infrastructure, to modern campsites, full of commodities and attractions, there is a time-lapse of just few decades in-between. The most recent expansion of the camping industry offer (from 2000. onwards) is correlated with adoption of new types of accommodations. New trends such as mobile homes, luxurious tents and glamping started to appear in the camping sphere. With that new accommodation trends, camping started to become more accessible to new users, which tend to be different from the traditional campers. Campsites became more complex, more expensive to build, especially if they are following the strict rules of sustainability that the camping industry so proudly industry relies on. Croatia has always been very efficient at following new camping trends. Croatia has a lot of experience in creating and modifying new camping trends, as it happened to be among the first countries that recognized and popularized „camping nudism“, a very popular camping niche. So far, Croatia managed to successfully implement new accommodation and glamping trends in their camping industry. By data provided by KUH (Croatian Camping Association) in 2018. there was a record of 645 registered glamping accommodation units (from luxurious tents to three-houses) and 11500 registered mobile-homes. In that same year there was also a registered increase of „seasonality“ in comparison with 2016. by 7.5%. A potentially new niche appeared to be forming in Croatian camping sphere called “robinson camping”. A further expansion of this niche (trend) could provide expansion of the Croatian inland camping. Croatian camping has showed very good quality results within the (very famous) ADAC quality control. As ADAC results shows, Croatia is currently holding a 2.nd. place in overall camping quality in Europe. The markets that the Croatian camping industry relies on (especially Germany) are showing great demand for camping products, which is a great sign for the future of the Croatian camping industry. The business analysis of camping management within the company “Plava Laguna” shows how important the camping sector is (in the overall touristic strategy) to one of the leading Croatian touristic companies. Also, the analysis of recent investments in the campsite “Bijela Uvala” in terms of the implementation of large number of mobile homes, glamping tents and other additional content (swimming pools, restaurants, playgrounds..), shows clear evidence on how are new trends in camping industry modeling the shape of campsites, and how they are influencing the creation of new products. In conclusion, the camping industry is continuing its evolution journey. There is a very bright future ahead of the camping industry, an industry that was once considered to be the simplest form of selective tourism.
- Published
- 2021
7. Analiza mednarodnih aktivnosti slovenskih izvoznikov
- Author
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Pirc, Patricia and Pfajfar, Gregor
- Subjects
analiza ,research ,analysis ,trg ,Slovenia ,market ,izvoz ,novi proizvodi ,strategija ,new products ,udc:339.5 ,marketing ,foreign trade ,Slovenija ,raziskave ,strategy ,exports ,tveganje ,zunanja trgovina ,trženje ,risk - Published
- 2021
8. Hemijski sastav, biološke i funkcionalne karakteristike novih proizvoda od zove
- Author
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Radojković, Marija, Tomović, Vladimir, Cvetanović, Aleksandra, Beara, Ivana, Vujanović, Milena, Radojković, Marija, Tomović, Vladimir, Cvetanović, Aleksandra, Beara, Ivana, and Vujanović, Milena
- Abstract
Glavni cilj ove doktorske disertacije je određivanje hemijskog sastava, bioloških i funkcionalnih karakteristika novih proizvoda od zove. Dobijanje proizvoda na bazi zove zasniva se na primeni tradicionalnih i savremenih tehnoloških procesa proizvodnje. Iskorišćenje prirodnog potencijala zove započeto je primenom tradicionalne i savremene (liofilizacija) tehnike sušenja. U cilju dobijanja visoko-vrednih ekstrakata ploda i cveta zove primenjene su tradicionalna (maceracija) i savremene (ultrazvučna i mikrotalasna) ekstrakcione tehnike sa dva ekstragensa (50% etanol i voda). Dobijanje matičnog soka od plodova zove podrazumevalo je primenu tradicionalnog načina ceđenja, dok je vino od plodova zove dobijeno po standardnom postupku proizvodnje vina. Vino je izloženo različitim temperaturnim tretmanima u različitom vremenskom periodu (60 °C u toku 5 minuta, 60 °C u toku 10 minuta, 70 °C u toku 5 minuta i bez toplotnog tretmana) u cilju evaluacije biološke aktivnosti dobijenog proizvoda. Etarsko ulje ploda i cveta zove je dobijeno hidrodestilacijom. Ispitivanje efikasnosti primenjenih tehnoloških postupaka sušenja i ekstrakcije je zasnovano na određivanju bioloških i funkcionalnih karakteristika dobijenih ekstrakata ploda i cveta zove. U ispitivanim ekstraktima ploda i cveta zove dominantne fenolne kiseline su hlorogenska i protokatehinska kiselina, a rutin i kvercetin-3-O-heksozid su dominantna flavonoidna jedinjenja. Biološke i funkcionalne karakteristike su ispitane primenom različitih in vitro antioksidativnih, neuroprotektivnih, antitirozinaznih i antidijabetogenih testova. Primenom liofilizacije kao savremene tehnike sušenja i mikrotalasne ekstrakcije kao savremene ekstrakcione tehnike povećava se biopotencijal ispitivanih ekstrakata. Matični sok od plodova zove kao potencijalno novi funkcionalni proizvod je analiziran u cilju definisanja hemijskog, fitohemijskog i nutritivnog sastava, biološkog potencijala i senzorskih karakteristika. Ispitivanja dobijenog vina su b, The main goal of this doctoral dissertation is to determine the chemical composition, biological and functional characteristics of new elderberry products. Elderberry products were obtained via traditional and modern technological processes. The exploitation of the natural potential of the elderberry started with the application of traditional and modern (lyophilization) drying techniques. To obtain high-value extracts of fruits and flowers, traditional (maceration) and modern (ultrasonic and microwave) extraction techniques with two solvents (50% ethanol and water) were applied. Obtaining the juice from the elderberry fruits implied the application of the traditional cold pressing method, whereas wine from the elderberry fruits was obtained in accordance with the standard procedure of wine production. The wine was exposed to different temperature treatments in different periods (60°C for 5 minutes, 60°C for 10 minutes, 70°C for 5 minutes and without heat treatment) to evaluate the biological activity of the product. The essential oil of the fruit and flower was obtained by hydrodistillation. The examination of the efficiency of the applied technological procedures of drying and extraction is based on observing the biological and functional characteristics of the obtained extracts of the said fruits and flowers. In the examined fruit and flower extracts, the dominant phenolic acids are chlorogenic and protocatechuic acid, while rutin and quercetin-3-O-hexoside are the dominant flavonoid compounds. Biological and functional characteristics were examined using various in vitro antioxidant, neuroprotective, antityrosinase, and antidiabetic tests. The application of lyophilization and microwave extraction (as modern drying and extraction techniques) increased the biopotential of the analyzed extracts. Elderberry juice, a potentially new functional product, was analyzed to define the chemical, phytochemical and nutritional composition, biological potential, and sensory c
- Published
- 2020
9. Razvoj nove spletne storitve na primeru konfiguratorja izdelkov
- Author
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Vojinović, Nino and Zupan, Blaž
- Subjects
razvoj ,services ,življenjski ciklus ,distribucija ,novi proizvodi ,podjetje ,storitve ,price ,new products ,udc:658 ,marketing ,life cycle ,distribution ,enterprises ,development ,cena ,trženje - Published
- 2020
10. Uporaba koncepta dizajnerskega načina razmišljanja na primeru razvoja inovativnega izdelka
- Author
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Pakrac, Vladimir and Zupan, Blaž
- Subjects
ustvarjalnost ,primeri ,analiza ,research ,analysis ,design ,innovativeness ,novi proizvodi ,inovativnost ,innovations ,new products ,cases ,udc:001.895 ,inovacije ,raziskave ,creativity - Published
- 2020
11. Vključevanje dobaviteljev v razvoj novih produktov
- Author
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Marcina, Aurelija and Erjavec, Jure
- Subjects
razvoj ,analiza ,research ,analysis ,prodaja ,novi proizvodi ,suppliers ,financiranje ,financing ,purchase ,produkcija ,new products ,udc:658 ,dobavitelji ,sales ,nabava ,production ,raziskave ,development - Published
- 2020
12. Chemical composition, biological and functional characteristics of new elderberry products
- Subjects
cvet zove ,new food products ,antioxidant ,elderflower ,lyophilization ,novi proizvodi ,antidijabetogena aktivnost ,essential oil ,antioksidativno ,neuroprotektivno delovanje ,extraction techniques ,antitirozinazna ,chemical composition ,ekstrakcija ,fruit wine ,matični sok ,voćno vino ,Sambucus nigra L ,elderberry ,neuroprotective ,hemijski sastav ,antityrosinase ,liofilizacija ,antidiabetic activity ,etarsko ulje ,plod zove ,mature juice - Abstract
Glavni cilj ove doktorske disertacije je određivanje hemijskog sastava, bioloških i funkcionalnih karakteristika novih proizvoda od zove. Dobijanje proizvoda na bazi zove zasniva se na primeni tradicionalnih i savremenih tehnoloških procesa proizvodnje. Iskorišćenje prirodnog potencijala zove započeto je primenom tradicionalne i savremene (liofilizacija) tehnike sušenja. U cilju dobijanja visoko-vrednih ekstrakata ploda i cveta zove primenjene su tradicionalna (maceracija) i savremene (ultrazvučna i mikrotalasna) ekstrakcione tehnike sa dva ekstragensa (50% etanol i voda). Dobijanje matičnog soka od plodova zove podrazumevalo je primenu tradicionalnog načina ceđenja, dok je vino od plodova zove dobijeno po standardnom postupku proizvodnje vina. Vino je izloženo različitim temperaturnim tretmanima u različitom vremenskom periodu (60 °C u toku 5 minuta, 60 °C u toku 10 minuta, 70 °C u toku 5 minuta i bez toplotnog tretmana) u cilju evaluacije biološke aktivnosti dobijenog proizvoda. Etarsko ulje ploda i cveta zove je dobijeno hidrodestilacijom. Ispitivanje efikasnosti primenjenih tehnoloških postupaka sušenja i ekstrakcije je zasnovano na određivanju bioloških i funkcionalnih karakteristika dobijenih ekstrakata ploda i cveta zove. U ispitivanim ekstraktima ploda i cveta zove dominantne fenolne kiseline su hlorogenska i protokatehinska kiselina, a rutin i kvercetin-3-O-heksozid su dominantna flavonoidna jedinjenja. Biološke i funkcionalne karakteristike su ispitane primenom različitih in vitro antioksidativnih, neuroprotektivnih, antitirozinaznih i antidijabetogenih testova. Primenom liofilizacije kao savremene tehnike sušenja i mikrotalasne ekstrakcije kao savremene ekstrakcione tehnike povećava se biopotencijal ispitivanih ekstrakata. Matični sok od plodova zove kao potencijalno novi funkcionalni proizvod je analiziran u cilju definisanja hemijskog, fitohemijskog i nutritivnog sastava, biološkog potencijala i senzorskih karakteristika. Ispitivanja dobijenog vina su bila usmerena na utvrđivanje optimalnih uslova za proizvodnju voćnog vina. Definisanjem hemijskog i fitohemijskog sastava i evaluacijom biopotencijala vina određen je optimalan temperaturni profil za dobijanje jednog od novih funkcionalnih proizvoda. Na osnovu utvrđenog hemijskog sastava etarsko ulje ploda i cveta zove se pokazalo kao potencijalno novi prirodni agens za održavanje svežine i produženja roka trajanja prehrambenih proizvoda. Zova je nesumnjivo samonikla biljna vrsta koja u budućnosti osnovano može biti polazna sirovina za kreiranje i dobijanje novih prehrmabenih proizvoda na domaćem i inostranom tržištu., The main goal of this doctoral dissertation is to determine the chemical composition, biological and functional characteristics of new elderberry products. Elderberry products were obtained via traditional and modern technological processes. The exploitation of the natural potential of the elderberry started with the application of traditional and modern (lyophilization) drying techniques. To obtain high-value extracts of fruits and flowers, traditional (maceration) and modern (ultrasonic and microwave) extraction techniques with two solvents (50% ethanol and water) were applied. Obtaining the juice from the elderberry fruits implied the application of the traditional cold pressing method, whereas wine from the elderberry fruits was obtained in accordance with the standard procedure of wine production. The wine was exposed to different temperature treatments in different periods (60°C for 5 minutes, 60°C for 10 minutes, 70°C for 5 minutes and without heat treatment) to evaluate the biological activity of the product. The essential oil of the fruit and flower was obtained by hydrodistillation. The examination of the efficiency of the applied technological procedures of drying and extraction is based on observing the biological and functional characteristics of the obtained extracts of the said fruits and flowers. In the examined fruit and flower extracts, the dominant phenolic acids are chlorogenic and protocatechuic acid, while rutin and quercetin-3-O-hexoside are the dominant flavonoid compounds. Biological and functional characteristics were examined using various in vitro antioxidant, neuroprotective, antityrosinase, and antidiabetic tests. The application of lyophilization and microwave extraction (as modern drying and extraction techniques) increased the biopotential of the analyzed extracts. Elderberry juice, a potentially new functional product, was analyzed to define the chemical, phytochemical and nutritional composition, biological potential, and sensory characteristics. The wine was tested in order to determine the optimal conditions for the production of fruit wine. By defining the chemical and phytochemical composition and evaluating the biopotential of wine, the optimal temperature profile for obtaining one of the new functional products was determined. Based on the obtained chemical composition, it is determined that the essential oil of fruits and flowers is a potentially new natural agent for maintaining freshness and extending the shelf life of food products. Without a doubt, elderberry is a wild plant species that could be used in the future as the starting material for creating and obtaining new food products on the domestic and foreign markets.
- Published
- 2020
13. Hemijski sastav, biološke i funkcionalne karakteristike novih proizvoda od zove
- Author
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Vujanović, Milena, Radojković, Marija, Tomović, Vladimir, Cvetanović, Aleksandra, and Beara, Ivana
- Subjects
cvet zove ,new food products ,antioxidant ,elderflower ,lyophilization ,Sambucus nigra L., plod zove, cvet zove, ekstrakcija, liofilizacija, matični sok, voćno vino, etarsko ulje, novi proizvodi, hemijski sastav, antioksidativno, neuroprotektivno delovanje, antitirozinazna, antidijabetogena aktivnost ,novi proizvodi ,antidijabetogena aktivnost ,essential oil ,antioksidativno ,neuroprotektivno delovanje ,extraction techniques ,antitirozinazna ,chemical composition ,ekstrakcija ,fruit wine ,matični sok ,voćno vino ,Sambucus nigra L ,elderberry ,neuroprotective ,hemijski sastav ,antityrosinase ,liofilizacija ,Sambucus nigra L., elderberry, elderflower, extraction techniques, lyophilization, mature juice, fruit wine, essential oil, new food products, chemical composition, antioxidant, neuroprotective, antityrosinase, antidiabetic activity ,antidiabetic activity ,etarsko ulje ,plod zove ,mature juice - Abstract
Glavni cilj ove doktorske disertacije je određivanje hemijskog sastava, bioloških i funkcionalnih karakteristika novih proizvoda od zove. Dobijanje proizvoda na bazi zove zasniva se na primeni tradicionalnih i savremenih tehnoloških procesa proizvodnje. Iskorišćenje prirodnog potencijala zove započeto je primenom tradicionalne i savremene (liofilizacija) tehnike sušenja. U cilju dobijanja visoko-vrednih ekstrakata ploda i cveta zove primenjene su tradicionalna (maceracija) i savremene (ultrazvučna i mikrotalasna) ekstrakcione tehnike sa dva ekstragensa (50% etanol i voda). Dobijanje matičnog soka od plodova zove podrazumevalo je primenu tradicionalnog načina ceđenja, dok je vino od plodova zove dobijeno po standardnom postupku proizvodnje vina. Vino je izloženo različitim temperaturnim tretmanima u različitom vremenskom periodu (60 °C u toku 5 minuta, 60 °C u toku 10 minuta, 70 °C u toku 5 minuta i bez toplotnog tretmana) u cilju evaluacije biološke aktivnosti dobijenog proizvoda. Etarsko ulje ploda i cveta zove je dobijeno hidrodestilacijom. Ispitivanje efikasnosti primenjenih tehnoloških postupaka sušenja i ekstrakcije je zasnovano na određivanju bioloških i funkcionalnih karakteristika dobijenih ekstrakata ploda i cveta zove. U ispitivanim ekstraktima ploda i cveta zove dominantne fenolne kiseline su hlorogenska i protokatehinska kiselina, a rutin i kvercetin-3-O-heksozid su dominantna flavonoidna jedinjenja. Biološke i funkcionalne karakteristike su ispitane primenom različitih in vitro antioksidativnih, neuroprotektivnih, antitirozinaznih i antidijabetogenih testova. Primenom liofilizacije kao savremene tehnike sušenja i mikrotalasne ekstrakcije kao savremene ekstrakcione tehnike povećava se biopotencijal ispitivanih ekstrakata. Matični sok od plodova zove kao potencijalno novi funkcionalni proizvod je analiziran u cilju definisanja hemijskog, fitohemijskog i nutritivnog sastava, biološkog potencijala i senzorskih karakteristika. Ispitivanja dobijenog vina su bila usmerena na utvrđivanje optimalnih uslova za proizvodnju voćnog vina. Definisanjem hemijskog i fitohemijskog sastava i evaluacijom biopotencijala vina određen je optimalan temperaturni profil za dobijanje jednog od novih funkcionalnih proizvoda. Na osnovu utvrđenog hemijskog sastava etarsko ulje ploda i cveta zove se pokazalo kao potencijalno novi prirodni agens za održavanje svežine i produženja roka trajanja prehrambenih proizvoda. Zova je nesumnjivo samonikla biljna vrsta koja u budućnosti osnovano može biti polazna sirovina za kreiranje i dobijanje novih prehrmabenih proizvoda na domaćem i inostranom tržištu., The main goal of this doctoral dissertation is to determine the chemical composition, biological and functional characteristics of new elderberry products. Elderberry products were obtained via traditional and modern technological processes. The exploitation of the natural potential of the elderberry started with the application of traditional and modern (lyophilization) drying techniques. To obtain high-value extracts of fruits and flowers, traditional (maceration) and modern (ultrasonic and microwave) extraction techniques with two solvents (50% ethanol and water) were applied. Obtaining the juice from the elderberry fruits implied the application of the traditional cold pressing method, whereas wine from the elderberry fruits was obtained in accordance with the standard procedure of wine production. The wine was exposed to different temperature treatments in different periods (60°C for 5 minutes, 60°C for 10 minutes, 70°C for 5 minutes and without heat treatment) to evaluate the biological activity of the product. The essential oil of the fruit and flower was obtained by hydrodistillation. The examination of the efficiency of the applied technological procedures of drying and extraction is based on observing the biological and functional characteristics of the obtained extracts of the said fruits and flowers. In the examined fruit and flower extracts, the dominant phenolic acids are chlorogenic and protocatechuic acid, while rutin and quercetin-3-O-hexoside are the dominant flavonoid compounds. Biological and functional characteristics were examined using various in vitro antioxidant, neuroprotective, antityrosinase, and antidiabetic tests. The application of lyophilization and microwave extraction (as modern drying and extraction techniques) increased the biopotential of the analyzed extracts. Elderberry juice, a potentially new functional product, was analyzed to define the chemical, phytochemical and nutritional composition, biological potential, and sensory characteristics. The wine was tested in order to determine the optimal conditions for the production of fruit wine. By defining the chemical and phytochemical composition and evaluating the biopotential of wine, the optimal temperature profile for obtaining one of the new functional products was determined. Based on the obtained chemical composition, it is determined that the essential oil of fruits and flowers is a potentially new natural agent for maintaining freshness and extending the shelf life of food products. Without a doubt, elderberry is a wild plant species that could be used in the future as the starting material for creating and obtaining new food products on the domestic and foreign markets.
- Published
- 2020
14. Price Management Strategies in Blitz Cinestar Cinemas
- Author
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Škorić, Gabrijel and Benazić, Dragan
- Subjects
metode ,DRUŠTVENE ZNANOSTI. Ekonomija. Marketing ,factors ,strategije ,novi proizvodi ,costs ,SOCIAL SCIENCES. Economics. Marketing ,price ,methods ,čimbenici ,new products ,troškovi ,strategy ,cijena - Abstract
Tema završnog rada je Strategija određivanja cijena u Blitz Cinestaru d.o.o.. U radu se analizira cijena kao element marketinškog spleta i čimbenici koji utječu na cijenu, te je naglasak na strategije određivanja cijena. Čimbenici koji utječu na cijene i na odluke o cijenama mogu biti unutarnji i vanjski. Nadalje, strategije određivanja cijena ovise i politici određivanja cijena i o metodama. Ako ovise o politici, ovise o cijenama novih proizvoda, o promotivnim cijenama, iskustvenim cijenama, određivanju cijena profesionalnih usluga i alternativnim cijenama, a s druge strane metode određivanja cijena mogu biti troškovno orijentirane, tržišno orijentirane i konkurentski orijentirane metode. Na samom kraju rada je prikazana strategija određivanja cijena u poduzeću Blitz-Cinestar d.o.o. Poduzeće je opisano i navedene su cijene usluga poduzeća koje su u nastavku detaljnije objašnjene i prikazane. The topic of the final paper is the Pricing Strategy in Blitz Cinestar d.o.o. The paper analyzes the price as an element of the market mix and factors that affect the price, and that is the emphasis on the strategy of a certain price. Factors influencing prices and pricing decisions can be internal and external. Furthermore, the pricing strategy also depends on the pricing policy and methods. If they depend on policy, depend on new product prices, promotional prices, experiential prices, professional pricing and alternative pricing, with other pricing measures they can be cost-oriented, market-oriented and competitive-oriented methods. At the very end of the paper, the pricing strategy in the company Blitz-Cinestar d.o.o. is presented. The company is described and listed at the prices of the company's services, which are detailed and presented below.
- Published
- 2020
15. Predlogi za vpeljavo nove dejavnosti v podjetju Grading Kurent d.o.o
- Author
-
Kurent, Katja and Slavec Gomezel, Alenka
- Subjects
steklarne ,analiza ,industrial enterprises ,Grading Kurent ,analysis ,Slovenia ,glass works ,novi proizvodi ,market analysis ,industrijsko podjetje ,new products ,udc:658 ,Slovenija ,tržna analiza ,konkurenca ,competition - Published
- 2020
16. Analiza obstoječih blagovnih znamk copat kot podlaga za razvoj identitete nove blagovne znamke BeGiraffe
- Author
-
Zamernik, Mojca and Kolar, Tomaž
- Subjects
blagovne znamke ,corporate identity ,new products ,start-up ,brands ,identiteta podjetja ,marketing ,novi proizvodi ,udc:339.138 ,image ,zagonsko podjetje ,management ,trženje - Published
- 2020
17. Uvedba blagovne znamke Laško Special na trg
- Author
-
Ambrož, Miha and Čater, Barbara
- Subjects
analiza ,industrial enterprises ,analysis ,udc:339.139 ,trg ,brewery ,Slovenia ,market ,novi proizvodi ,poslovno komuniciranje ,business communication ,industrijsko podjetje ,new products ,pivovarstvo ,marketing ,strategija trženja ,Slovenija ,Pivovarna Laško ,marketing strategy ,trženje - Published
- 2019
18. Uporaba Instagrama kot orodja za trženje unikatnih izdelkov
- Author
-
Drajzibner, Mitja and Culiberg, Barbara
- Subjects
ustvarjalnost ,analiza ,research ,analysis ,novi proizvodi ,socialne mreže ,udc:339.138 ,podjetje ,produkcija ,new products ,marketing ,Instagram ,social network ,production ,raziskave ,enterprises ,creativity ,trženje - Published
- 2019
19. Preverjanje poslovne priložnosti za napravo za zaščito pred udarom strele
- Author
-
Mrhar, Barbara and Drnovšek, Mateja
- Subjects
primeri ,analiza ,evaluation ,analysis ,podjetništvo ,ocene ,novi proizvodi ,business environment ,podjetje ,entrepreneurship ,information ,new products ,udc:658 ,informacije ,cases ,poslovno okolje ,enterprises - Published
- 2018
20. Analiza procesa informatizacije zavarovalniškega produkta v zavarovalnico - primer izbranega podjetja
- Author
-
Laharnar, Lara and Trkman, Peter
- Subjects
razvoj ,primeri ,software ,zavarovalstvo ,novi proizvodi ,new products ,information technology ,udc:659.2:004 ,cases ,informatika ,informacijska tehnologija ,insurance companies ,informatics ,development ,zavarovalni zavodi ,insurance - Published
- 2018
21. Analiza poslovne priložnosti nove bančne storitve za mlade
- Author
-
Jerko, Matic and Antončič, Boštjan
- Subjects
banke ,razvoj ,appartments ,youth ,analiza ,analysis ,banking ,novi proizvodi ,banks ,tržne raziskave ,new products ,market research ,stanovanja ,banking management ,bančno poslovanje ,mladina ,udc:336.71 ,krediti ,bančništvo ,development ,credit - Published
- 2018
22. Climate change adaptation
- Author
-
Jereb, Borut, Knez, Matjaž, Kukovič, Darja, Cvahte, Tina, and Obrecht, Matevž
- Subjects
environmental strategies ,new products ,climate changes ,okoljske strategije ,klimatske spremembe ,podjetja ,novi proizvodi ,udc:658.1 ,companies - Abstract
Since the industrial revolution, our society is driven by the increasing pace of change in business and technology. Every few decades, we are exposed to new and decisive events that bring challenges and create opportunities: think of a locomotive, electric lighting, car, airplane, television and computer. The most decisive event in the next 20 years may not come from an invention, but from the world around us - it is climate change.
- Published
- 2018
23. Uvedba novega izdelka na medorganizacijski trg
- Author
-
Broder, Tanja and Čater, Barbara
- Subjects
medorganizacijsko trženje ,trg ,market ,prodaja ,interorganizational systems ,novi proizvodi ,udc:339.138 ,medorganizacijski sistemi ,podjetje ,poslovno komuniciranje ,business communication ,price ,innovations ,case study ,new products ,sales ,inovacije ,intercompany marketing ,enterprises ,cena ,Knauf Insulation - Published
- 2018
24. Dejavniki uspešnosti razvoja in uvajanja novega izdelka na trg
- Author
-
Kozlevčar, Tjaša and Pfajfar, Gregor
- Subjects
udc:339.13 ,razvoj ,steklarne ,industrial enterprises ,Slovenia ,glass works ,novi proizvodi ,industrijsko podjetje ,poslovanje podjetja ,new products ,marketing ,Slovenija ,uspešnost poslovanja ,company performance ,business efficiency ,konkurenca ,development ,competition ,Steklarna Hrastnik ,trženje - Published
- 2018
25. Digitalizacija bančnega poslovanja
- Author
-
Bek, Maja and Drnovšek, Mateja
- Subjects
banke ,analiza ,analysis ,elektronsko poslovanje ,banking ,prodaja ,novi proizvodi ,electronic commerce ,banks ,new products ,sales ,banking management ,bančno poslovanje ,bančništvo ,udc:336.74 - Published
- 2018
26. Preverba poslovne priložnosti multifunkcijske svetilke preko dizajnerskega pristopa
- Author
-
Bizjak, Teja and Slavec Gomezel, Alenka
- Subjects
razvoj ,design ,prodaja ,novi proizvodi ,prototypes ,oblikovanje cene ,testing ,prototipi ,testiranje ,new products ,udc:658 ,business plan ,sales ,marketing ,pricing ,development ,poslovni plani ,trženje - Published
- 2018
27. Definiranje profila destinacije za pobuđivanje interesa potencijalnih turista
- Author
-
Parabić, Mateja and Paulišić, Morena
- Subjects
KulTourSpirit ,sustainable development ,kulturni turizam ,kulturni turisti ,novi proizvodi ,atrakcije destinacije ,destination attractions ,profil destinacije ,cultural tourism ,new products ,cultural tourists ,Istra ,SOCIAL SCIENCES. Economics. Organization and Management ,DMO ,destination ,destinacija ,destination profile ,održivi razvoj ,Istria ,DRUŠTVENE ZNANOSTI. Ekonomija. Organizacija i menadžment - Abstract
Diplomski rad bavi se definiranjem profila destinacije za pobuđivanje interesa potencijalnih turista. Turistička destinacija geografsko područje koje se može promatrati kao cjelovit turistički proizvod čija je zaokružena i skladna ponuda kreirana za privlačenje određene ciljane skupine. Destinacija je kompleksan pojam, koji ima svoj životni ciklus, svoje elemente te kojom najčešće upravlja destinacijska menadžment organizacija. Ista preuzima dugoročno planiranje turizma, stvarajući nove proizvode, evaluira postignute rezultate te vodi se svojim profilom destinacije, koji je ključan za što točniju koordinaciju turizma prema ciljanoj skupini. Interes kod potencijalnih turista postiže se faktorima privlačnosti destinacije, koje čini kombinacija atrakcija, događanja, doživljaja i aktivnosti. Privlačnost je usko povezana s konkurentnošću destinacije, koja se povećava kroz održivi razvoj, brendiranje destinacije, praćenje najnovijih trendova te stvaranje novih proizvoda koji će smisleno biti povezani s destinacijom. Diplomski rad analizira i različite profile turista, odnosno kulturne i urbane turiste, ekoturiste i turiste današnjice, kao i monitoring zadovoljstva posjetitelja kao bitan faktor. Izdvojit će se i primjeri destinacijskih atrakcija, koji mogu poslužiti kao primjeri dobre prakse. Istra kao destinacija odabrala se kako bi se kroz istu predstavio primjer pobuđivanja stvaranja novih atraktivnosti, tako da se analiziralo stanje turizma u Istri u kojoj prevladava obalni i kupališni turizam. Projekt KulTourSpirit predstavljat će za destinaciju stvaranje novih turističkih proizvoda, koristeći kulturne atraktivnosti prostora. The master thesis deals with the definition of the destination profile for attracting the interests of potential tourists. A tourist destination is a geographic area that can be viewed as a complete tourist product whose rounded and harmonious offer is created to attract a specific target group. A destination is a complex term that has its own life cycle, its elements, and is most often managed by a destination management organization. It takes over long-term planning of tourism, creating new products, evaluating the achieved results and guiding its destination profile, which is crucial for the more accurate coordination of tourism towards the target group. The interest of potential tourists is achieved by factors of attractiveness of the destination, which is a combination of attractions, events, experiences and activities. Attractiveness is closely connected to the destination's competitiveness, which is enhanced through sustainable development, branding the destination, tracking of the latest trends and creating new products that will be meaningfully linked to the destination. The master thesis also analyzes the different profiles of tourists, like cultural and urban tourists, ecotourists and tourists of today, as well as monitoring the visitor's satisfaction as an essential factor. There will also be examples of destination attractions, which can serve as examples of good practice. Istria as a destination was chosen to present an example of the encouragement of creating new attractiveness, thus analyzing the situation of tourism in Istria, where coastal tourism dominate. The KulTourSpirit project will represent creating new tourist products of the destination, by using the cultural attractiveness of space.
- Published
- 2017
28. Razvoj in trženje izdelka
- Author
-
Lukan, Lidija and Kos Koklič, Mateja
- Subjects
tehnologija ,analiza ,research ,okolje ,analysis ,novi proizvodi ,udc:339.138 ,new products ,marketing ,technology ,raziskave ,konkurenca ,competition ,environment ,trženje - Published
- 2017
29. Uvajanje novega izdelka na svetovni trg
- Author
-
Štraus, Stane and Čater, Barbara
- Subjects
tehnologija ,supply ,central banks ,novi proizvodi ,centralne banke ,denar ,ponudba ,svetovni trg ,new products ,money ,technology ,uspeh ,success ,udc:336.74 ,world market - Published
- 2017
30. Uvajanje novega izdelka na trg primer D&S inštrukcije
- Author
-
Lukman, Simona and Antončič, Boštjan
- Subjects
razvoj ,trg ,market ,innovativeness ,novi proizvodi ,podjetje ,promotion ,inovativnost ,pospeševanje ,innovations ,new products ,udc:658 ,quality ,inovacije ,kvaliteta ,marketing ,enterprises ,development ,trženje - Published
- 2017
31. Pricing new products
- Author
-
Kurtović, Ernad and Uravić, Lenko
- Subjects
tehnologija ,new products ,DRUŠTVENE ZNANOSTI. Ekonomija. Marketing ,technology ,pricing ,SOCIAL SCIENCES. Economics. Marketing ,novi proizvodi ,kupci ,određivanje cijena ,customers - Abstract
U radu se istražuje kako poduzeća određuju cijenu svojih proizvoda, kao i bitnost cijene za samo poduzeće. Kroz determinante utjecaja se saznaje koji su sve čimbenici utjecaja na poslovanje poduzeća pa tako i na cijenu. Rad pokazuje utjecaj tehnologije i kupaca kao dva najjača faktora utjecaja na poslovanje poduzeća i određivanje cijene. Istražuje se utjecaj elastičnosti na cijenu, a ona mjeri utjecaj promjene jedne varijable na drugu odnosno kako promjena cijene utječe na potražnju i ponudu i na taj način i na poslovanje poduzeća kroz cijenu. Saznajemo da su i determinante i elastičnost međusobno isprepletene te da je određivanje cijena jedan kompleksan proces kojeg moraju obavljati stručni pojedinci jer je on od najviše važnosti za poduzeće. Usporedba poduzeća eurozone i hrvatske ima za cilj vidjeti razliku između ta dva naočigled slična ekonomska područja te razlike u načinu određivanja cijena između istih. Na primjeru poduzeća se pokušala pokazati kompleksnost i isprepletenost determinanti utjecaja na cijenu, kao i način na koji poduzeće određuje cijenu. This paper explores how enterprises determine prices of their products and importance of price on enterprises. Trough determinants on prices this paper tries to find what influences the prices. Paper goes through technology and customers to prove their influence on pricing of product and how these determinants change that. Elasticity of prices also plays a role in this paper and we get a clue what elasticity is and how it changes the behaviour of enterprise. Comparison between Croatian and European enterprises gives the insight in differences in both economical areas whereas example of pricing of product on an enterprise tried to show complexity of price determinants and show how the enterprise determinates its prices.
- Published
- 2017
32. Proces razvoja novega izdelka za uporabo v rokometu
- Author
-
Podržaj, Jan and Antončič, Boštjan
- Subjects
udc:339.13 ,razvoj ,zaščita ,primeri ,življenjski ciklus ,intelektualna lastnina ,patents ,innovativeness ,šport ,novi proizvodi ,inovativnost ,protection ,innovations ,new products ,cases ,inovacije ,life cycle ,image ,sports ,patenti ,development ,intelectual property - Published
- 2017
33. Analiza privlačnosti trgov v razvoju za farmacevtske družbe
- Author
-
Judež, Urška, Krivaja, Darijo, and Došenović Bonča, Petra
- Subjects
razvoj ,analiza ,research ,dežele v razvoju ,analysis ,trg ,market ,Egipt ,farmacevtska industrija ,novi proizvodi ,Nigeria ,developing countries ,zdravila ,strategija ,pharmaceutical industry ,economic growth ,ekonomska rast ,Nigerija ,medications ,new products ,Egypt ,raziskave ,strategy ,development ,udc:339,13 - Published
- 2017
34. Koristi uvedbe kongresnega turizma za skopski sejem in njegove odjemalce
- Author
-
Ivanovski, Ivo and Dmitrović, Tanja
- Subjects
trade fairs ,razvoj ,turizem ,analiza ,analysis ,udc:338.48 ,novi proizvodi ,kongresni turizem ,congress tourism ,Macedonia ,new products ,tourism ,sejmi ,planning ,Makedonija ,development ,planiranje - Published
- 2017
35. Analiza dejavnikov uspeha pri razvoju novih brezalkoholnih pijač v Sloveniji
- Author
-
Rifelj, Urška and Dmitrović, Tanja
- Subjects
udc:339.13 ,razvoj ,meritve ,analiza ,research ,analysis ,Slovenia ,novi proizvodi ,brezalkoholne pijače ,new products ,uspeh ,Slovenija ,raziskave ,measurements ,non-alcoholic beverages ,development ,success - Published
- 2017
36. Testiranje koncepta spletnega orodja FREEyer med potencialnimi poslovnimi uporabniki
- Author
-
Papež, Marjan and Bodlaj, Mateja
- Subjects
razvoj ,direct selling ,analiza ,research ,analysis ,novi proizvodi ,udc:339.138 ,promotion ,pospeševanje ,testing ,testiranje ,new products ,marketing ,direktno trženje ,raziskave ,development ,trženje - Published
- 2017
37. Razvoj novega koncepta trgovine z biokozmetiko
- Author
-
Janžekovič, Ema and Dmitrović, Tanja
- Subjects
udc:339.13 ,razvoj ,prodaja na drobno ,evaluation ,trgovina ,vrednote ,ocene ,shops ,novi proizvodi ,kalkulacije ,new products ,prodajalna ,values ,calculations ,planning ,trade ,retail trade ,development ,planiranje - Published
- 2017
38. Vpeljava notranjega podjetništva v izbranem kinematografu
- Author
-
Novak, Žiga and Antončič, Boštjan
- Subjects
tehnologija ,services ,podjetništvo ,notranje podjetništvo ,interorganizational systems ,novi proizvodi ,intrapreneurship ,storitve ,medorganizacijski sistemi ,entrepreneurship ,innovations ,case study ,new products ,udc:658 ,inovacije ,technology - Published
- 2017
39. Vpliv različnih oblik mreženja na stopnjo novosti inovacij slovenskih visokotehnoloških podjetij
- Author
-
Sankovič, Mitja and Černe, Matej
- Subjects
sodelovanje ,analiza ,research ,partnerstvo ,analysis ,Slovenia ,partnership ,innovativeness ,novi proizvodi ,cooperation ,podjetje ,high technology ,inovativnost ,innovations ,udc:001.891 ,visoka tehnologija ,new products ,networks ,inovacije ,Slovenija ,raziskave ,enterprises ,mreže - Published
- 2017
40. Inovativen kruh kot izdelčna inovacija na slovenskem trgu
- Author
-
Črešnik, Tjaša and Kolar, Tomaž
- Subjects
udc:339.13 ,ekologija ,analiza ,food industry ,research ,analysis ,novi proizvodi ,health ,zdravje ,tržne raziskave ,innovations ,nutrition ,new products ,market research ,prehrana ,inovacije ,živilska industrija ,raziskave ,ecology - Published
- 2017
41. Sodelovanje uporabnikov pri razvoju novega izdelka
- Author
-
Maleš, Mateja and Bodlaj, Mateja
- Subjects
razvoj ,trends ,analiza ,analysis ,Slovenia ,consumer ,novi proizvodi ,zdravstvo ,udc:339.138 ,podjetje ,trendi ,Novak M ,new products ,marketing ,potrošnik ,Slovenija ,health services ,enterprises ,development ,trženje - Published
- 2017
42. Zavarovanje kibernetskih tveganj kot nov produkt na slovenskem zavarovalnem trgu
- Author
-
Kifnar Strmčnik, Bojana and Ahčan, Aleš
- Subjects
safety ,trends ,analiza ,analysis ,zavarovalstvo ,novi proizvodi ,trendi ,mednarodne primerjave ,risk management ,varnost ,new products ,informatika ,udc:368 ,informatics ,obvladovanje tveganj ,international comparisons ,insurance - Published
- 2017
43. New Product Warranty: Empirical Evidence from Polish and Slovenian Furniture Industry
- Author
-
Beata Fabisiak, Robert Kłos, and Jasna Hrovatin
- Subjects
novi proizvodi ,jamstvo za proizvod ,konkurentska prednost ,istraživanje ,statistička analiza ,new products ,product warranty ,competitive advantage ,empirical study ,statistical analysis - Abstract
The aim of the study was to recognize the attitudes towards new product warranty issues in marketing practice of furniture manufacturers. The results of a survey conducted among 75 Polish and Slovenian furniture companies are presented, focusing on whether enterprises use the information concerning the length of warranty period offered for manufactured products in their marketing materials and in which cases they build their competitive strategy and strengthen their corporate identity based on warranty issues. Data collected through direct interviews and surveys was subjected to a comprehensive statistical analysis using statistical grouping method, cluster analysis and correspondence analysis. The results showed that most often the information on the length of warranty period is used commercially by manufacturers of furniture for children and kitchen furniture. The coexistence of variables connected with the offered warranty period for furniture products, the use of information concerning warranty in advertising materials, implementation of a long-term design management strategy, the development of a positive image of the company in the market based on the comprehensive visual identity project and the limited number of years when the company has been operating in the market was showed., Cilj istraživanja bio je upoznati mišljenja proizvođača namještaja o jamstvima proizvoda koji se pojavljuju u marketinškoj praksi. Prikazani su rezultati ankete provedene među 75 poljskih i slovenskih proizvođača namještaja. Naglasak ankete bio je na pitanju koriste li se poduzeća informacijama o duljini razdoblja jamstava što ih u svojim marketinškim materijalima nude za proizvode i u kojim slučajevima na jamstvima za proizvode grade svoju konkurentsku strategiju i jačaju svoj korporativni identitet. Podaci prikupljeni izravnim intervjuima i anketama podvrgnuti su sveobuhvatnoj statističkoj analizi uz pomoć statističke metode grupiranja, klasterske analize i analize korespondencije. Istraživanja su pokazala da se informacijama o trajanju jamstvenog roka najčešće komercijalno koriste proizvođači namještaja za djecu i proizvođači kuhinjskog namještaja. Iz analize rezultata potvrđena je i koegzistencija varijabli povezanih s ponudom jamstvenog roka za namještaj, s uporabom informacija vezanih za jamstvo u reklamnim materijalima, s provođenjem dugoročne strategije upravljanja dizajnom, s razvojem pozitivne predodžbe o tvrtki na tržištu, stvorene na temelju sveobuhvatnog projekta izrade vizualnog identiteta, kao i s ograničenim brojem godina tijekom kojih tvrtka posluje na tržištu.
- Published
- 2017
44. AKTIVNOSTI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad
- Author
-
Landikušić, Dina and Šerić, Neven
- Subjects
DRUŠTVENE ZNANOSTI. Ekonomija. Marketing ,Splitska banka ,product development management ,banking ,SOCIAL SCIENCES. Economics. Marketing ,novi proizvodi ,innovations ,marketing mix ,new products ,upravljanje razvojem proizvoda ,bankarstvo ,mobilno bankarstvo ,inovacije ,mobile banking ,marketinški splet ,process ,proces - Abstract
Upravljanje i razvoj novog proizvoda nikada nije igralo tako veliku ulogu u suvremenim marketinškim aktivnostima. Stari postulati tržišta, od kojih se neki dan danas izučavaju u obrazovnim sustavima koji se bave problematikom marketinga, polagano prestaju ili su već odavno prestali vrijediti. Moderna poduzeća sve se više susreću sa snažnim pritiskom za inovacijom bilo da je riječ o proširivanju asortimana ili razvoju novih proizvoda. Noephodnost usmjeravanje pozornosti prema proširivanju asortimana i razvoju novih proizvoda na tržištu, postaje jedini način opstanka na tržištu. Ovaj rad nastoji relevantnu problematiku prikazati na primjeru uvođenja novog proizvoda odnosno usluge mobilnog bankarstva od strane pružatelja usluge dioničkog društva Societte Generale Splitske Banke. Na koji način se osmišljava novi proizvod? Koliki je značaj analize kupca i njihovih potreba u ovom cjelokupnom procesu? Kako nastaje strategija razvoja novog proizvoda? Kako se donose odluke o cijenama? Koje su to specifičnosti koji omogućuju diferencijaciju odnosno razlikovanje promotivnih aktivnosti kod novog odnosno starog proizvoda? Pitanja su na koja će se tražiti odgovor u ovom završnom radu. Product and development of new products has never played such a huge role in modern marketing activities. The old market laws, some of which are still thought at education systems that tackle the marketing theory, are gone. Modern enterprises are faced with a strong urge and need for introducing innovative product whether it’s about increasing the product assortment or developing new products. The sudden urge or attention towards these activities have become the only mean of survival on nowadays market. This work is tries to represent this problem on the practical example of the introduction of mobile banking application from one of the largest banks in Croatia: Socciette Generale Splitska Banka. What it takes to develop a new product? What is the importance of consumer analysis? How is the product marketing strategy made? What about the pricing model? How can a company differentiate it’s products through marketing mix activities? Are some of the questions that will be answered in this work paper.
- Published
- 2016
45. Marketing communications and distribution of the beverage Pašareta
- Author
-
Može, Izabel and Redek, Tjaša
- Subjects
odnosi s strankami ,media ,novi proizvodi ,consumer behaviour ,udc:339.138 ,business communication ,direktna prodaja ,poslovno komuniciranje ,brezalkoholne pijače ,mediji ,new products ,customer relationship ,marketing ,vedenje potrošnikov ,non-alcoholic beverages ,advertising ,oglaševanje ,trženje - Published
- 2016
46. Analiza stroškov razvoja novega proizvoda
- Author
-
Rupnik, Vasja and Hočevar, Marko
- Subjects
razvoj ,analiza ,analysis ,accounting ,novi proizvodi ,costs ,case study ,produkcija ,new products ,računovodstvo ,udc:338.5 ,stroški ,shoemaking ,production ,development ,čevljarstvo - Published
- 2016
47. Vključevanje porabnikov v razvoj novega izdelka
- Author
-
Prodan Lukežič, Kelly and Bodlaj, Mateja
- Subjects
udc:339.13 ,razvoj ,sodelovanje ,analiza ,research ,analysis ,uporabniki ,consumer ,novi proizvodi ,cooperation ,users ,new products ,marketing ,potrošnik ,raziskave ,development ,trženje - Published
- 2016
48. Uvajanje novega izdelka na trg na primeru podjetja Medis
- Author
-
Pahor, Teja and Čater, Barbara
- Subjects
udc:339.13 ,primeri ,farmacevtska industrija ,novi proizvodi ,poslovno komuniciranje ,business communication ,zdravila ,oblikovanje cene ,pharmaceutical industry ,new products ,medications ,positioning ,cases ,marketing ,pricing ,advertising ,oglaševanje ,trženje ,pozicioniranje proizvoda - Published
- 2016
49. Informacijska podpora globalnemu sodelovanju v razvojnem podjetju
- Author
-
Putre, Petra and Trkman, Peter
- Subjects
razvoj ,novi proizvodi ,obvladovanje znanja ,podjetje ,knowledge management ,case study ,new products ,information technology ,informatika ,informacijska tehnologija ,informatics ,udc:659.2 ,enterprises ,development - Published
- 2016
50. Razvoj novih storitev v nepridobitnih organizacijah
- Author
-
Prislan, Barbara and Bajde, Domen
- Subjects
javni sektor ,services ,udc:005.8 ,institucije ,Slovenia ,public sector ,novi proizvodi ,projects ,storitve ,projekti ,case study ,new products ,non-profit organizations ,employment ,zaposlovanje ,institutions ,Slovenija ,neprofitne organizacije - Published
- 2016
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