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Background and Purpose: Many studies have explored the differences in the management of corporate social responsibility (CSR) of multinational companies across the globe. The main question of the study was, are there differences between CSR practices between home country and host country operations? Design/Methodology/Approach: This study investigates the differences in online CSR communication between global corporate websites and the webpages of local subsidiaries in Hungary. The sample contains 70 multinational companies (MNCs) and their Hungarian subsidiaries. All the subsidiaries of the sample are listed amongst the largest 200 companies (based on turnover) in Hungary. Both the local (Hungarian) and the global internet sites of these MNCs were visited, and pre-defined categories were sought on the corporate websites. The presence/lack of these CSR themes and topics on the websites were recorded. Results: The findings show that online CSR disclosure of the subsidiaries is usually more limited than the global communication. Moreover, distance from the headquarters seems to matter, the farther the headquarters of the MNC is located, the narrower CSR presence on the websites of the local subsidiary can be observed. Conclusion: The paper’s main contribution is to deepen our knowledge about the CSR strategies of the multinational companies across their operations. It was confirmed that their CSR practices significantly differ between the host and home countries. Ozadje in cilj: Številne raziskave so preučevale razlike pri upravljanju družbene odgovornosti podjetij (CSR) pri večnacionalnih podjetij po vsem svetu. Glavno vprašanje te študije je, ali obstajajo razlike med prakso družbene odgovornosti podjetij med domačo državo in državo gostiteljico? Zasnova / metodologija / pristop: V članku so analizirane razlike v spletni komunikaciji prakse družbene odgovor­nosti podjetij med globalnimi spletnimi stranmi podjetja in spletnimi stranmi lokalnih podružnic na Madžarskem. Vzo­rec vsebuje 70 multinacionalnih družb (MNC) in njihovih madžarskih hčerinskih družb. Vse hčerinske družbe v vzorcu so uvrščene med 200 največjih podjetij (na podlagi prometa) na Madžarskem. Obiskali smo lokalne (madžarske) in globalne spletne strani teh MNC, na spletnih straneh podjetij pa smo iskali vnaprej določene kategorije. Beležili smo prisotnost / pomanjkanje teh CSR tem na spletnih straneh. Rezultati: Ugotovitve kažejo, da je spletna predstavitev hčerinskih družb o družbeni odgovornosti običajno bolj omejena kot globalna komunikacija na to temo. Poleg tega se zdi, da je pomembna tudi oddaljenost od sedeža matične družba: čim dlje je sedež MNC, manj je prisotnosti CSR tem na spletnih straneh lokalne hčerinske družbe. Zaključek: Glavni prispevek tega članka je poglobiti naše znanje o strategijah družbene odgovornosti podjetij večna­cionalnih podjetij v njihovem delovanju. Potrjeno je bilo, da se njihove prakse družbene odgovornosti podjetij bistveno razlikujejo med gostiteljicami in matičnimi državami.

The article deals with the problems of cooperation in network organizations. The structure of the text is divided into a couple of parts. Firstly, the increasing importance of alliance networks is described. Secondly, the concept of alliance networks as well as the essence of multinational corporations are presented. Beside theoretical deliberations, two practical cases are presented in the text too. First case relates to the Toyota keiretsu and the second one describes the network organization of the largest steel manufacturer in the world, i.e. ArcelorMittal Group. Last part of the text is the comparative analysis of the multinational corporations network vs. networks of small and medium size companies. The similarities as well as differences between both forms were presented. The article is based on the latest world literature devoted to the cooperative strategies as well as the practical business experience of the author from the work in Arcelor Mittal Poland and polish machine industry. Članek obravnava problematiko sodelovanja v mreženih organizacijah. Besedilo članka je razčlenjeno v dva dela.V prvem delu je prikazan vse večji poomen zavezniških omrežij. V drugem delu je analiziran koncept zavezniških omrežij kot tudi samo bistvo multinacionalnih družb. Poleg teoretičnega premisleka sta prikazana tudi dva praktična primera. Prvi se nanaša na Toyota keiretsu in drugi na ArcelorMittal Group. Zaključni del članka je primerjalna analiza omrežij multinacionalnih korporacijj in omrežij malih in srednjih podjetij. Prikazane so podobnosti kot tudi rezlike med tema dvema organizacijskima oblikama. Članek temelji na najnovejši literaturi s področja korporativne strategije in na praktičnih poslovnih izkušnjah avtorja, ki izhajajo iz njegovega dela pri ArcelorMittal Group Poljska in v poljski strojni industriji.