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Background: Mobile social commerce is a collection of e-commerce activities accessed via mobile devices and supported by users actively engaging in commercial activities on social media. As a country with a substantial number of social media users, Indonesia has sufficient opportunities to implement mobile social commerce as application for online shopping. Objective: This study aimed to identify the factors influencing the use of mobile social commerce for online shopping, using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). In this context, some variables were excluded, namely user behavior, price value, and moderating variables (age, gender, and experience). Additional variables considered included price saving orientation (PSO), privacy concerns (PC), social commerce construct (SCC), social support (SS), and trust (TR). Methods: Data were collected by distributing questionnaires to respondents who had used mobile social commerce for shopping, resulting in 320 collected responses. Furthermore, the collected data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 3.3.3 application. Results: The results showed that among the 17 proposed hypotheses, 6 were rejected, while 11 were accepted. Conclusion: In conclusion, the factors influencing the use of mobile social commerce consisted of effort expectancy, habit, hedonic motivation, SCC, SS, and PC. Therefore, future studies should concentrate on exploring the continued intention of users towards mobile social commerce application. [ABSTRACT FROM AUTHOR]

Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers due to the increasing number of mobile app users and combination of e‐commerce and sharing features of MSC platforms. The limited existing research on MSC recommends that the impact of MSC platform features/content on consumer behaviour should be further explored, while the social commerce literature emphasizes the necessity to investigate impulse buying (IB) and social participation (SP). Thus, this study adopted the Stimulus‐Organism‐Response (SOR) theory to investigate the impact of MSC content's usefulness, interactivity, entertainment and authenticity, built from the literature, on consumer emotions (arousal and pleasure), and their relationship with IB and SP. A sample of 345 Generation Y Chinese consumers was employed, while responses were collected through a survey, being used partial least squares (PLS) structural equation modelling to test our hypotheses. Significant relationships were established between the content characteristics and emotions, entertainment exhibiting the strongest impact on arousal, and authenticity on pleasure. Arousal had a significant impact on pleasure, and arousal and pleasure significantly affected IB and SP, with arousal displaying a stronger impact. This research expands the MSC theory through the grouping of content characteristics, documentation on the impact on consumer emotions, the relationship between arousal and pleasure, and the effect on both IB and SP, extending the SOR theory applicability. Practical recommendations for Generation Y MSC marketing are proposed. The model could be extended by introducing privacy concern, content personalization, perceived risk as independent factors, and trust and planned behaviour as explained variables. [ABSTRACT FROM AUTHOR]

Mobile Social Commerce (MSC) is the present and the future of e-commerce; and a growing topic of research interest. However, despite its numerous current abilities and its prosperous future prospects there has been slightly investigated so far. In order to fill this research gap, this empirical study aims to model and examine the factors that impact individuals' behavioral intention on adopting MSC. In specific, it focuses on a comparatively new service of Instagram, the checkout option; and investigates m-users' behavioral intention towards this operation in a country where this service is not available yet. The study presents a holistic acceptance conceptual model in the context of MSC that combines the UTAUT scheme, the innovation characteristics of the DOI theory (i.e., compatibility and innovativeness), along with the basic social interaction variables (i.e., closeness and familiarity) and the major ICT inhibitors (i.e. risk and anxiety); with the aim to increase the understanding on the topic. As far as it is concerned, 'Instagram checkout' has never explored before. The results demonstrate that compatibility and performance expectancy exert the strongest positive effect on behavioral intention. Social influence and familiarity also influence positively m-users' decisions to adopt 'Instagram checkout', whereas anxiety exerts a negative impact. [ABSTRACT FROM AUTHOR]

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this study seeks to examine the role of gender and online shopping experience. This study also validates the model that combines brand loyalty and expectation confirmation model (ECM) in the mobile social commerce context. For this, the data was collected from a sample of 344 respondents from Pakistan and structural equation modeling (SEM) was applied using Amos 22. Results of the study reveal that PU is influenced by CN whereas CN does not have an impact on S. Furthermore, PU established a significant impact on S and CI, but S does not assure CI. Likewise, S and CI both have an impact on BL. The study also found differences in consumer behavior based on gender and online shopping experience. This study is helpful to the social commerce companies as it identifies the key elements that boost brand loyalty. Hence, this study recommends numerous managerial implications.

The authors study the effects of perceived interactivity on consumer behavioral intention according to the characteristics of consumer behavior in mobile social commerce. Results indicate that the intensity of information interaction has significant and positive effects on the depth, breadth, and novelty of consumer recommendations and reviews. The intensity of interpersonal interaction has significant and positive effects on community-based trust and response intensity. Information interaction has significant and positive effects on interpersonal interaction and suggestion adoption. Findings also reveal the relationship between interactivity and consumer behavioral intention in mobile social commerce. The conclusions provide theoretical support for studying how these constructs interact with each other. [ABSTRACT FROM AUTHOR]

Purpose – This study refers to the social support and trust theories to explore what kind of factors affect the users’ intention to adopt MSC. Design/methodology/approach – A total of 207 subjects who had previously experienced or known about MSC were identified and partial least squares were performed to analyse the measurement and structural models. Findings – The results indicated that MSC purchase intentions are affected significantly by four other factors (social support, perceived usefulness, subjective norm, and trust) and trust, in turn, is affected by three factors (social support, perceived usefulness, and subjective norms). Originality/value – First, this study examines the mechanism of trust formation and actions in the MSC context. Second, this study contributes by confirming the important role of social factors in the MSC context. Third, the study expands the social support theory. Finally, our research provides empirical evidence for enterprises that have adopted MSC to support their marketing strategy and programmes.

In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the social media website. At the same time, there is a significant increase in the number of online purchases through mobile devices. To add to this, nowadays, the vast majority of internet users prefer to surf via their smartphone rather than a desktop PC. The aforementioned facts reveal the abilities and potential dynamics of Mobile Social Commerce (MSC), which is considered not only the present but also the future of e-commerce, as well as an area of prosperous academic and managerial concern. In spite of its several extant abilities and its booming future, MSC has been little examined until now. Therefore, this study aims to determine the factors that impact smartphone users’ behavioral intention to adopt direct purchases through social media apps in a country where these kinds of m-services are not yet available. In specific, it extends the well-established Unified Theory of Acceptance and Use of Technology (UTAUT) model with the main ICT facilitators (i.e., convenience, reward and security) and inhibitors (i.e., risk and anxiety). The suggested conceptual model aims to increase the understanding on the topic and strengthen the importance of this major type of MSC. Convenience sampling was applied to gather the data and Structural Equation Modeling (SEM) was then performed to investigate the research hypotheses of the proposed conceptual model. The results show that performance expectancy exerts a positive impact on behavioral intention. Furthermore, all ICT facilitators examined do impact significantly on smartphone users’ decision to adopt direct mobile purchases through social media apps, whereas anxiety exerts a negative effect.

With the sustained growth of the newly emerged market on mobile social applications such as Facebook, Snapchat, Instagram, WeChat, WhatsApp, and Line, mobile social commerce is the subject of increased attention among practitioners and academics. However, there is no systematic study in the extant literature to evaluate the current state of this new research stream. This study is an attempt to fill the literature void. We reviewed literature on mobile commerce, social commerce, and mobile social commerce, and identified 27 journal articles on mobile social commerce from 2014 to 2019. We classified these articles based on journal types, publication years, researchers, research topics, theories employed, and study locations. We analyzed the trends of research on mobile social commerce, specifically those on Chinese consumers and firms. Potential topics for future research on mobile social commerce worldwide and in China are suggested. [ABSTRACT FROM AUTHOR]

Drivers of social commerce usage has been the focus of scholars in recent years, but mobile social media users' resistance behavior towards mobile social commerce has been in the darkness and therefore worth torched lights on. With the data collected from mobile social media users who have no experience in mobile social commerce, Artificial Neural Network analysis was engaged to capture both linear and nonlinear relationships in a research model that consists of innovation barriers and privacy concern. Surprisingly, all resistances positively correlated with usage intention, except for image barrier, which appeared to be the most influencing resistance. Several explanations were offered for such outcomes. The possible coexistence of resistance behavior and usage intention resembles the fitting justification. Mobile social media users intend to embrace mobile social commerce; however, their intentions have been held up by their perceptions on innovation barriers and privacy concern. Based upon these outcomes, this study has reaffirmed the coexistence of resistances and usage intention, as well as the "privacy paradox" phenomenon. These discoveries are believed to have contributed to the existing literature. Practitioners are then advised to act accordingly to these findings, and several methods on catalyzing mobile social media users' adoption decision were suggested. • Active innovation resistance barriers and privacy concern are posited as resistances. • ANN was used to address the nonlinearity between resistances and usage intention. • Mobile social commerce usage intention coexists with the resistances. • The results have also reaffirmed the "privacy paradox" phenomenon. • All resistances should be addressed by practitioners to encourage future usage. [ABSTRACT FROM AUTHOR]

Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market. [ABSTRACT FROM AUTHOR]

In view of the deficiencies in current literature, this study seeks to examine if mobile social commerce continuance usage influences brand loyalty among customers, and assessed the inhibitor role of privacy concern in mobile social commerce usage intention. Privacy concern was measured by using concern for social media information privacy (CFSMIP). Therefore, this study proposes and empirically validated a model that combines CFSMIP, brand loyalty, and Expectation Confirmation Model, in the Asian context. The results suggested that users' CFSMIP does not inhibit them from the continuous usage of mobile social commerce, and influences their perceived usefulness on mobile social commerce positively. Moreover, all the paths in the baseline model of Expectation Confirmation Model have been reconfirmed in this study. Besides, users' continuance usage and satisfaction on mobile social commerce are proven to be boosters for brand loyalty. Relevant managerial implications are then discussed. [ABSTRACT FROM AUTHOR]

This paper aims to examine the effects of perceived justice of service recovery efforts on the customer relationship performance in mobile social commerce. To this end, we classified cognitive-affective trusts and post-recovery satisfaction into the customer relationship performance. This research employs a field survey of customers who experienced service failures in mobile social commerce and a covariance structural model analysis in order to test hypotheses of our research model. The findings present that all justices of service recovery efforts positively affect the cognitive trust, whereas the only procedural justice significantly influences the affective trust. In addition, the results show that cognitive-affective trusts have a positive effect on the post-recovery satisfaction. Our results suggest practical implications that are used to help managers maintain and improve relations with the customers who experienced service failures and to increase the post-recovery satisfaction. [ABSTRACT FROM AUTHOR]

Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of "sold items"]) tested the effects of peer users' conversion, operationalized as the number of "sold items" in the seller's profile, on the seller-and-profile-related outcomes. The main effect of peer users' conversion was found such that high conversion induced greater cognitive and affective appraisals, higher seller credibility, a more positive profile attitude, greater perceived entrepreneurial talent of the seller, and stronger social commerce conversion intentions. The mediating effect of social learning (mainly affective appraisal) was found. Experiment 2 (N = 348, 2 [high vs. low number of "sold items"] x 2 [high vs. low "followers"] between-subjects factorial design) showed the interaction effects of the number of "sold items" (seller's sales performance) and the number of "followers" (seller's relationship performance) on cognitive and affective appraisals, seller credibility, and profile attitude. Moderated mediation analyses revealed that peer users' conversion exerts a positive impact on the outcome variables through cognitive and affective appraisals when the number of followers is high but not when it is low. • Two experiments test social learning theory and KPI literature in social commerce. • Study 1 tests effects of consumers' conversion (entrepreneurs' sales performance). • Study 2 tests sales performance x relationship performance-interaction effects. • The power of peer consumers' conversion is confirmed in mobile social commerce. • Entrepreneurial sellers' numbers of followers matter in mobile social commerce. [ABSTRACT FROM AUTHOR]

In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the social media website. At the same time, there is a significant increase in the number of online purchases through mobile devices. To add to this, nowadays, the vast majority of internet users prefer to surf via their smartphone rather than a desktop PC. The aforementioned facts reveal the abilities and potential dynamics of Mobile Social Commerce (MSC), which is considered not only the present but also the future of e-commerce, as well as an area of prosperous academic and managerial concern. In spite of its several extant abilities and its booming future, MSC has been little examined until now. Therefore, this study aims to determine the factors that impact smartphone users' behavioral intention to adopt direct purchases through social media apps in a country where these kinds of m-services are not yet available. In specific, it extends the well-established Unified Theory of Acceptance and Use of Technology (UTAUT) model with the main ICT facilitators (i.e., convenience, reward and security) and inhibitors (i.e., risk and anxiety). The suggested conceptual model aims to increase the understanding on the topic and strengthen the importance of this major type of MSC. Convenience sampling was applied to gather the data and Structural Equation Modeling (SEM) was then performed to investigate the research hypotheses of the proposed conceptual model. The results show that performance expectancy exerts a positive impact on behavioral intention. Furthermore, all ICT facilitators examined do impact significantly on smartphone users' decision to adopt direct mobile purchases through social media apps, whereas anxiety exerts a negative effect. [ABSTRACT FROM AUTHOR]