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The author traces the evolution of military presence in the Arctic by Russia and NATO in the article. He analyses the impact of military posturing on Arctic geopolitics. The author advocates that while military capabilities are essential for deterrence, unnecessary military rhetoric by NATO and Russia is detrimental to peace and security in the Arctic. Arctic geopolitics is fraught with tensions due to regular highly publicized military exercises and posturing in the area. The new Arctic Cold War is likely to affect Russia more adversely due to Western sanctions post-2014 and the requirement to develop the NSR as an inter-nationally competitive transport corridor. Russia has a legitimate right to protect its security in the Arctic. However, the author argues it is unnecessary to highlight such events regularly, and it may be more useful to focus on the economy and rationalize military spending. Russia needs to focus on its relationship with the Nordic countries and reemphasize its peaceful and cooperative engagement in the Arctic. Its leadership of the Arctic Council is crucial to reducing tensions in the Arctic.