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With the end of the shortage economy economic decision makers started to appreciate consumers' status again. As the social environment suddenly became diverse, marketing experts began to focus on lifestyles, based on the related insights and previous lifestyle-research of social scientists. This study provides an overview of lifestyle-researches in Hungary and their findings while analyzing the traces of shifts in the social structure. The study also presents the conceptual foundations of the reviewed researches as well as their underlying methodologies. It starts with the studies of the 1990s and concludes with the findings of the authors' latest, 2018 survey. The authors also investigate what methodological questions arise from the topic of lifestyle and in what ways it is presented currently. [ABSTRACT FROM AUTHOR]

Purpose – The desire for health and well-being is a strong driver in the food market. Scientific publications show that health is an important motive for both functional and organic food consumption. The aim of this study is to investigate whether functional and organic food consumers have the same understanding of health, and which health and well-being improving lifestyles are characteristic for them. Based on this, the authors identify dimensions for a wellness-orientated lifestyle model. Design/methodology/approach – In order to measure the different well-being and health lifestyles, AIO dimensions were adapted to theoretical wellness concepts. The results of the conducted factor and multiple OLS regression analyses are based on the data of an online survey of 500 German consumers. Findings – Consumers of functional food have a similar concept of health and well-being to organic consumers, but differ in certain aspects in their way of achieving this. The purchase of organic and functional food is driven by different lifestyles. Overall, the results confirm the link between organic food and an active lifestyle, as well as functional food and a passive lifestyle. Practical implications – The paper contributes to the discussion of health in marketing and especially in the food industry. The results reveal which kinds of lifestyle food marketing should be considered in a target group specific product communication and positioning. Originality/value – This study contributes to the understanding of consumer behaviour, especially in the organic and functional food segment. It highlights the importance of health for both food types and also important differences in the understanding of wellness. Moreover, the results reveal first dimensions for a wellness-orientated lifestyle approach – especially for the food market. [ABSTRACT FROM AUTHOR]

The human body does not come with an instruction and maintenance manual. If we want to achieve as long and healthy a life as possible, we need guidance on basic lifestyle factors such as diet, rest, sleep, exercise and so on. This article discusses two sources of such guidance: traditional Chinese health preservation teachings and modern lifestyle research. [ABSTRACT FROM AUTHOR]

This article focuses on consumer behavior research to better understand Australian baby boomer tourists, although the principles and methods behind this empirical study are equally applicable to the baby boomer tourism markets in the United States, Canada, and New Zealand, all of which experienced a major postwar baby boom. Lifestyle research, using both secondary and primary data, was the principal behavioral research approach enhanced with survey findings on the psychological motivation for vacation travel among baby boomers, as well as their vacation risk perceptions and travel patterns. Three prime-target baby boomer lifestyle segments were identified on the basis of their propensity for pleasure travel, and the three groups were profiled by their travel motivations, risk perceptions, and patterns. Distinct intergroup differences were found, which indicate a need to tailor the development and promotion of new tourism and hospitality products to each segment of boomers. The findings have relevance for marketing to North American baby boomers as well. [ABSTRACT FROM PUBLISHER]