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Desa Wisata Boyolayar merupakan salah satu destinasi wisata di kawasan waduk Kedung Ombo-Jawa Tengah yang terkena dampak pandemi Covid-19. Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) telah mengakibatkan tidak adanya pengunjung ke destinasi wisata ini. Akibatnya, keadaan wahana wisata terbengkalai, pengelola tidak ada aktivitas, dan popularitas Desa Wisata Boyolayar menurun. Untuk mengembalikan popularitas desa wisata Boyolayar dan mendorong wisatawan datang kembali seiring dengan pelonggaran PPKM diperlukan promosi secara intensif melalui media yang tepat. Kegiatan PKM ini bertujuan untuk memberi pengetahuan kepada pengelola Desa Wisata Boyolayar tentang promosi pariwisata berbasis digital. Kegiatan PKM meliputi: (1) penyuluhan tentang pemasaran pariwisata berbasis digital, (2) pelatihan pembuatan akun dan pengaturan konten akun media sosial Desa Wisata Boyolayar, dan (3) pengembangan website Desa Wisata Boyolayar. Pelaksanaan kegiatan dilakukan dengan metode ceramah, diskusi, dan praktik. Untuk mengetahui efektivitas penyuluhan dilakukan pretest dan post test. Kegiatan diikuti oleh pengelola Desa Wisata Boyolayar berjumlah sepuluh orang. Kegiatan PKM telah menghasilkan: (1) peningkatan pengetahuan dan pemahaman pengelola Desa Wisata Boyolayar tentang pemasaran pariwisata dan promosi berbasis digital, (2) terbentuknya akun media sosial Facebook dan Instagram wisata Boyolayar yang informatif dan menarik, dan (3) terbangunnya website Boyolayar sebagai media informasi yang dikelola secara official oleh pengelola Desa Wisata Boyolayar.

This research aims to find an alternative policy framework on tourism development Kedung Ombo-Indonesia. This study uses a qualitative approach by applying Multipol analysis method. Collecting data uses a focus group discussion method. The research participants are stakeholders of the area, such as local governments, reservoir managers, forest directors, and society. The result shows that an institutional development policy supported by good governance development programs is the best policy in the integrated scenario. Meanwhile, tourism development policies supported by developing public facilities, tourism convenience, tourism interest, marketing and promotion, and service quality are the best policy in the individual scenario.

This research aims to find an alternative policy framework on tourism development Kedung Ombo-Indonesia. This study uses a qualitative approach by applying Multipol analysis method. Collecting data uses a focus group discussion method. The research participants are stakeholders of the area, such as local governments, reservoir managers, forest directors, and society. The result shows that an institutional development policy supported by good governance development programs is the best policy in the integrated scenario. Meanwhile, tourism development policies supported by developing public facilities, tourism convenience, tourism interest, marketing and promotion, and service quality are the best policy in the individual scenario. [ABSTRACT FROM AUTHOR]

The Kedung Ombo Reservoir area, which is rich in natural resources, has the potential to be developed as an ecotourism area, but institutional issues and policy focus bias have hampered its development. This study aims to identify strategic variables in the region and find a description of the interdependent relationship between these variables, which is useful in determining the right policy. Research data were obtained through focus group discussions and workshops. Data analysis using Micmac method. The results of the study determine 31 (thirty one) strategic variables in the development of the Kedung Ombo ecotourism area which are grouped into typologies as follows: (1) determinant variables, consisting of: special regulations and permits; (2) relay variable, consisting of: community involvement, tourism business potential, infrastructure readiness, tourism awareness, transportation, tourists, tourist attractions, accommodation, tourism promotion, tourism services, private investment, governance, coordination, role of apparatus and information; (3) autonomous variables, consisting of: local entrepreneurial abilities, developer's understanding of local norms, natural beauty, environmental carrying capacity, and accessibility; and (4) dependent variables such as: tax income, retribution income, availability of funds for the community, preservation of local wisdom, expansion of employment opportunities, conservation of reservoir functions, forest preservation, welfare improvement, and poverty reduction. This research also produces a sequence of priority scales of these strategic variables which is very useful for policy makers in directing the focus of policies to ensure the successful development of the Kedung Ombo ecotourism in a sustainable manner.