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Colored Cibunut Village is located in RW 07, Kebon Pisang Urban Village, Sumur Bandung District, Bandung City. Having an eco-friendly creative village concept, Colored Cibunut Village consists of 5 mural zones with various themes, including environment, peace, slave labour, history, and education. In line with a request from the chairman of the Cibunut Finest Movement Foundation to increase brand awareness and the existence of an educational tourism village, both internally and externally from the people living in the Colored Cibunut Village area, it was managed by a team of Business Administration Study Program lecturers, Parahyangan Catholic University focuses on content marketing. Through the MBKM Village Project, students were provided with training for trainers and assisting partners through content marketing and learning the authentic marketing process that forms the local advantage of Colored Cibunut Village. The service learning approach is applied in 3 stages: exploration, application, and evaluation. Partners and students benefit from the MBKM Village Project. Partners gain increased knowledge and skills in content marketing. Meanwhile, students gain valuable experience interacting and implementing the knowledge gained in class to the community in Colored Cibunut Village. The service learning approach provided space for partners, lecturers, and students to complement learning by implementing research manifested in community service.

Fulfilling basic needs for clean water and sanitation is still a challenge faced by Indonesia in achieving SDGs targets. In 2019, national access to basic sanitation was 77.83%, whereas in Java Province only reached 66.25% of its population. The high rate of urbanization increases the number of slum areas in big cities in Indonesia. One of the problems commonly found in slum areas is the lack of sanitation facilities and infrastructure including clean water, wastewater, drainage, and waste management. Improving access to sanitation in slum areas has faced notable financial challenges. Meanwhile, in the past few years, the making of rainbow villages or colorful villages is becoming a trend as an effort to improve the visuals of slum areas by painting houses. In further development, village visual improvement may convert the area into a tourism destination. The increase in social and economic value from being a tourism destination is expected to help stimulate the improvement of sanitation management in the village. Thus, the need to study rainbow village optimizing factors emerge. There are several rainbow villages in Bandung including Kampung Pelangi 200 and Kampung Cibunut Berwarna. Descriptive research design is used to compare and understand how the villages respond to the program. The survey research method is used to gather data. Based on the discussion, factors to be considered to optimize the aesthetical program and enable sanitation access acceleration are 1) Legality, 2) Institutional scheme, 3) Financial, and 4) Social. [ABSTRACT FROM AUTHOR]