1. IntroductionGlobal trade has increased manifold in the last 15-20 years with countries such as China, India, and Bangladesh having increased their exports significantly since 2000. The overall economic contribution of a country's export sector should not be underestimated: Pakistan's exports, for instance, are a major source of foreign exchange earnings and a key source of employment (Table 1).The opportunities arising from increased global trade are accompanied by numerous challenges both for manufacturers and exporters. One of these is meeting strict quality and compliance requirements, not only from a product-specific and technical perspective, but also from regulatory, social, environmental, performance, and customer-specific standpoints. This paper provides an overview of quality standards and certification with reference to Pakistan's principal export categories: textiles (specifically cotton cloth, knitwear, cotton yam, readymade garments, and towels) and rice. It assesses their level of compliance with global requirements, identifies any gaps, and presents some policy recommendations for improving the situation. Chemicals and pharmaceuticals are seen as a potential category of export growth and thus included in our analysis in some cases.Historically, the textiles sector has dominated Pakistan's exports with respect to value as well as volume (Table 2). Rice represents the country's important agriculture sector and has shown significant export growth in recent years, increasing almost threefold from 2005/06 to 2011/12 (Table 2 and Figure 1). Figure 1 shows growth trends for textiles, rice, chemicals and pharmaceuticals, and total exports.Table 3 shows the structure of major exports from 2005 to 2012. Figure 2 shows that the textiles sector still leads among export categories, followed by rice.Figure 3 shows the overall growth trends for all textile categories; of fliese, cotton cloth has consistently trended upward.2. Key Dimensions of International Quality RequirementsThis section examines the main international quality standards that apply to textile and rice exports.2.1. TextilesThe requirements and standards that apply to textile exports can be categorized broadly as (i) regulatory (safety, labeling, origin, or other); (ii) product-specific (durability, performance, appearance); (iii) customer- specific (physical, chemical, or other); (iv) social (labor, facility, and work environment); and (v) environmental.2.1.1. Key International Quality Standards ApplicableThe main international quality standards for textile exports include the following (see Small and Medium Enterprise Development Authority, n.d.):* ISO 9001/2000 (gaining competitive advantage through quality)* ISO 14001 (proving the producer's environmental responsibility)* OHSAS 18001 (demonstrating the ability to manage risk)* SA 8000 (enhancing a company's reputation through social responsibility)* ISO 17799/BS 7799/BS 15000 (improving the security of a business)* WRAP (certification of lawful, human, and ethical manufacturing)* Eco-labels (eco-labels differ in many respects. Based on the product's scope and familiarity with the textiles sector, two labels are selected that could add value to the Pakistani industry.)* Oeko-Tex 100 (a label that focuses on minimizing the presence of dangerous chemicals in textile products)* EU Eco-Label for Textiles (sometimes referred to as the "European flower," it takes into account the complete lifecycle of a textile product)* Customer-specific requirements related to facility, product, labor, and environment.Compliance with these standards is likely to boost textile exports. They cover a range of dimensions, including technical, product-specific, safety/regulatory, performance-related, and social and environmental standards. Larger firms, particularly those conscious of their corporate image, identify their own codes of conduct, employ their own auditors, and do not rely solely on international certifications such as ISO. …