469 results on '"interdiscursivity"'
Search Results
2. Official and Alternative Pedagogic Discourses
- Author
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Galiere, Mehdi, Stambach, Amy, Series Editor, and Galiere, Mehdi
- Published
- 2024
- Full Text
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3. ‘Radio LAP’: Recontextualizing Social Issues in a Transdisciplinary Critical Pedagogic Event
- Author
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Galiere, Mehdi, Stambach, Amy, Series Editor, and Galiere, Mehdi
- Published
- 2024
- Full Text
- View/download PDF
4. Linguocognitive bases for the integration of the poetic text into cinematic discourse
- Author
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Zykova I.V.
- Subjects
cinematic discourse ,interdiscursivity ,intermediality ,poem ,linguistic creativity ,author cinema ,tarkovsky ,lopushansky ,Philology. Linguistics ,P1-1091 - Abstract
The article delves into the intricacies of integrating poetic texts into the discourse of authorial cinema. It begins by examining the multifaceted interaction between cinema and poetry within contemporary artistic culture, framing author cinematography through the lens of the poetic concept. Intermediality and interdiscursivity are explored as intrinsic properties of cinema, serving as tools for shaping the unique style and aesthetics of filmmakers. Two films, “Stalker” by Andrei Tarkovsky and “Ugly Swans” by Konstantin Lopushansky, are selected as primary sources for analysis due to their continuity and innovative qualities. The research employs a comprehensive methodology, including parameterization of linguistic creativity, corpus annotation, and conceptual analysis of verbal and non-verbal elements that contribute to the films’ poetics. Data processing techniques are then applied to interpret the findings. The study uncovers both similarities and differences in the approaches of the two filmmakers to incorporating poetic material into their works. It concludes that the integration of poetic texts into films serves as a mechanism for eliciting a unique psycho-emotional response from viewers, facilitating their engagement with the filmmaker’s ideological concepts.
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- 2024
- Full Text
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5. The hybrid discourse of the 'European Green Deal': road-mapping economic transition to environmental sustainability (almost) seamlessly.
- Author
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Molek-Kozakowska, Katarzyna
- Subjects
SUSTAINABILITY ,SOCIAL sustainability ,THEMATIC analysis ,DISCOURSE ,LINGUISTICS ,ENVIRONMENTAL protection - Abstract
The 'European Green Deal' (EGD) is a set of communications from the European Commission that outlines EU roadmap to climate neutrality by 2050. The policy envisions that, with the facilitation of speedy and just 'green transition', the goals of environmental protection and economic development can be reconciled. This article offers a language-focused critical study of the EGD. After giving an overview of neoliberal 'discourses of sustainability' and explaining the notion of 'interdiscursivity' in CDS, it presents the results of a close thematic analysis supported by keyword and concordance analysis of representations of 'environment' and 'climate' on the one hand, and 'economy' and 'transition' on the other. This study attends to salient language patterns and reveals how interdiscursive crossovers are established to normalise 'sustainability' as the contingency between environmental and economic orders of discourse. Also, it identifies the discursive strategies of nomination, predication, argumentation, perspectivisation and mitigation or intensification and shows how tensions between discourses are smoothened. This analysis of EGD's ideological hybridity also sheds light onto how EU institutions are (self)authorised to lead actions on environmental challenges on behalf of European citizens. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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6. Tracing Discursive Turbulence as Intra-active Pedagogical Change and Becoming.
- Author
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Ware, Ryan M. and Zilles, Julie L.
- Abstract
This article reports on a mentoring case from a transdisciplinary, longitudinal writing-across-the-curriculum (WAC) initiative in which the situated complexities of integrating new writing pedagogies were observed and supported. Considering this case through an agential realist lens, we introduce the concept of "discursive turbulence": an emergent quality of situated semiotic activity produced from the continual mixing of discourses. Discursive turbulence can emerge in myriad and complex ways, including fits-and-starts of pedagogical development, mismatched discursive alignments, affective signs of struggle and intensity, and nonlinear patterns of change. Through a series of four vignettes, we illustrate discursive turbulence as it emerged while pedagogical changes around writing were being implemented by an environmental sciences professor. We suggest that discursive turbulence is to be expected in heterodisciplinary spaces, and we argue that attention to discursive turbulence will lead to more robust accounts of learning, becoming, and literate activity, as well as new ways of supporting pedagogical becoming. [ABSTRACT FROM AUTHOR]
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- 2024
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7. Von der Auflösung der Person: Das seltsame Problem der personalen Identität in neueren deutschsprachigen Autopathographien.
- Author
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MIKULÁŠ, ROMAN and MIKULÁŠOVÁ, ANDREA
- Abstract
Texts from the field of autopathography are close to the professional discourse of the medical sciences and offer alternative ways of conceptualizing and thinking about illness. The recent autopathographic works that are analyzed in this article describe illnesses that are no longer evaluated as consequences of social developments, as was usually the case in the "new interiority"; rather, pathologies are interpreted as part of an individual life. Since the associated experiences and the consequences of the disease are serious for the individual life, the question of personal identity is often raised. The question of self is always relevant when people who express this question do not know or no longer know who they are (or have become), or when they no longer have a sense of unity. This concerns not only external orders (i.e. uprooting of any kind), but also internal disruption. These insecurities are thus the trigger for questions about identity that are posed in the analyzed texts. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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8. Academic capitalization and public relations communication in higher education: a diachronic genre analysis of university annual reports in Hong Kong.
- Author
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Deng, Yi and Feng, Dezheng
- Subjects
PUBLIC relations ,HIGHER education ,PUBLIC communication ,UNIVERSITIES & colleges - Abstract
The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this study examines the annual reports of six universities in Hong Kong from academic year 1994/95 to 2015/16. Analysis shows that the genre of university annual reports is a hybridity of management discourse, reporting discourse, and public relation discourse. Such hybridity reflects the multi-facet nature of academic capitalization influenced by corporate values of managerialism, public accountability, promotionalization, and stakeholder orientation. The diachronic analysis indicates an increasing awareness of branding and public relations in university public communication. The study contributes to the previously overlooked research on university public relations communication, as well as to the understanding of academic capitalization and its development in Hong Kong. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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9. Hashtag nationalism: a discursive and networked digital activism.
- Author
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He, Renyi
- Subjects
- *
ACTIVISM , *NATIONALISM , *TRAGEDY (Trauma) , *DIGITAL media , *SOCIAL media , *PRIME ministers - Abstract
Shinzo Abe, Japan's former and longest-serving prime minister was assassinated on 8 July 2022. As the world expressed sorrow of the human tragedy, nationalists in China were celebrating the disappearance of a hardline Chinese hawk with great enthusiasm. When a Chinese journalist sobbed for Abe's death during a live report of the assassination, the surging anti-Japan sentiment exploded and soon developed into a hashtag-based nationalist protest attacking Abe and the journalist. Drawing from cyber nationalism and hashtag activism literature, the author coined a concept 'hashtag nationalism' to analyze this protest, the interactions between state-led nationalism and popular nationalism, and the role of digital media in the public-state relation. This article also generalized three affordances of hashtag – interconnectivity, intertextuality, and interdiscursivity – to approach the role of social media in digital activism from a relational perspective. Finally, the analysis revealed the discursive and networked nature of hashtag nationalism. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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10. Multimodal intertextuality and persuasion in advertising discourse.
- Author
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Xing, Chunyan and Feng, Dezheng
- Abstract
This paper provides an integrated social semiotic framework for analyzing intertextuality in multimodal advertising discourse. Following the distinction between manifest intertextuality and interdiscursivity, our model entails the three interrelated components of explicating what the intertextual sources are, how they are constructed with multimodal resources, and how they interact with the promotional discourse. Analysis of 30 popular video advertisements shows the fundamental role of character voices and different social semiotic activities in achieving the purpose of promoting products and services. Through intertextual devices, the advertisements construct multiple identities, including authoritative and peer ones, to evoke different reading positions. In particular, the identity of middle-class urbanites sharing their experiences and values with the audience is dominant. The intertextual devices achieve promotional, relational, and entertainment functions, and the promotional function is realized through sharing, recreating, expounding, and reporting activities, while the recommending activities only occupy a very small portion of the screen time of the advertisements. The framework of multimodal intertextuality provides a useful lens for explicating the complex meaning-making resources, their communicative functions, and hidden ideologies in advertising discourse, which can further provide new insight into the social reality. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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11. Utmost Hybridity: Promotional Trends in Technology Disclosures
- Author
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Sancho-Guinda, Carmen, Plo-Alastrué, Ramón, editor, and Corona, Isabel, editor
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- 2023
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12. A Preliminary Sketch on Intertextuality in Nigerian Stand-Up Comedy
- Author
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Filani, Ibukun, Williams, Catherine Olutoyin, and Oloruntoba-Oju, Taiwo, editor
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- 2023
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13. IN THE THREAD OF (INTER)DISCOURSE: WEAVING IDENTITIES OF PORTUGUESE LANGUAGE TEACHERS.
- Author
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Maria Sá Martins, Ana, de Paula Santos, Carlos Eduardo, and Lopes Batista Júnior, José Ribamar
- Abstract
This research is aimed at presenting a study on the constitution of identities of new Portuguese Language teachers in São Luís, MA, through a discursive analysis of Supervised High-School Teaching Internship Reports. For this purpose, the study is theoretically and methodologically based on the Critical Discourse Analysis proposed by Chouliaraki and Fairclough (1999) and Fairclough (2001, 2003), who understand the importance of transdisciplinary connections between Linguistics across different areas of scientific knowledge. The corpus of investigation is composed of six reports produced in 2019. For the critical-discursive analysis, this work highlights the representational meaning (discourse as a mode of representation) and the analytical category of interdiscursivity, which is aimed at identifying the types of discourse and how they are articulated. The results point to identity representations built through socio-discursive practices, subjects, and disciplinary institutions that regulate, to some extent, what language teaching is and how it must occur. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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14. Pedro Mexía y la lectura humanística de las Noches Áticas.
- Author
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García Jurado, Francisco
- Subjects
INTERTEXTUALITY - Abstract
Copyright of Cuadernos de Filología Clásica: Estudios Latinos is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
15. Semiotic excess in memes: From postdigital creativity to social violence.
- Author
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Wagener, Albin
- Subjects
MEMES ,WEB 2.0 ,MEMETICS ,DISCOURSE analysis ,VIOLENCE ,DEAF children - Abstract
Since the apparition of the web 2.0, memes have emerged as a form of language that blends visual and linguistic signs in a compressed format. Memes represent a typical production of our postdigital society, insofar as they blur boundaries between the digital and the non-digital, circulate quickly and may have an influence on our society. Memes also participate in the reinterpreting and expressing complex emotions, ideas, and cultural references in a new, condensed form. The aim of this paper is to show how memes convey hateful representations, both through language and visual signs based on popular culture, thus participating in a climate of violence in public discourse. This discourse analysis is based on a case study of memes that present excessive messages, through a particular blend of linguistic and visual utterances. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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16. El Hilo de la Fábula
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gender ,translation ,interdiscursivity ,literature ,argentinian literature ,Language and Literature - Published
- 2023
17. Therapeutic Discourse of Psychologists in the Context of Crisis: Normalization of Non-Action
- Author
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Anna Valerevna Zhemchugova and Irina Aleksandrovna Chudova
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discourse of therapy ,therapeutization ,therapeutic culture ,vocabulary of discourse ,ideological guidelines ,interdiscursivity ,normalization strategies ,problematization strategy ,Sociology (General) ,HM401-1281 - Abstract
This study examines therapeutic discourse, which is presented in the texts of psychologists in the context of crisis conditions associated with the Russian and world news and event agenda of the period end of February — April 2022. The purpose of the study was to reveal and describe the content of therapeutic discourse, to identify which methods (strategies) to normalize crisis conditions it refers to resorting, and whether the opposite happen — when the crucial events taking place are sharpened as a problem. The analysis of the material of blogs (Russian—language texts of psychologists posted on social networks for the period end of February — beginning of March) and interviews with practicing psychologists (11 interviews, collected in March— April 2022). Critical discourse analysis allowed to identify and describe the specifics, characteristic vocabulary and ideological guidelines of therapeutic discourse in crisis conditions, detect its interdiscursivity. A separate emphasis was placed on the description of therapeutic discourse in relation to socio-political, ethical-moral and other neighboring discourses, the following strategies of normalization of the crisis situation inherent in therapeutic discourse were identified — “sealing”, “re-description”, “attention switching”, the opposite discursive strategy — problematization was also outlined. In addition, the recommendations of psychologists (the so-called “techniques”) are considered in relation to how the texts interpreted the events occurring after February 24, 2022 from the point of view of their normalization.
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- 2023
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18. B. Shaw’s play «Pygmalion» in the perspective of interdiscursivity
- Author
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A. B. Alexeyev
- Subjects
interdiscursivity ,power ,mundane discourse ,pedagogical discourse ,impoliteness ,speech genre ,pygmalion. ,History (General) ,D1-2009 ,Language and Literature - Abstract
In the article, discourse of B. Shaws play Pygmalion is studied from the standpoint of view of interdiscursivity theory with the use of methods of critical, linguopragmatic and sociolinguistic analyses. The authors definition of the term interdiscursivity is given. Within the analyzed book, a number of discourses are singled out. Among them are mundane linguistic, philosophical and pedagogical discourses. It is pointed out that in the light of their mundane, non-institutional character, these discursive spheres have not been studied in detail even though the scientific interest to mundane discourses is growing. These considerations determine the importance of the undertaken research. The main discourse of B. Shaws paly Pygmalion is recognized to be mundane pedagogical one. However, the latter is determined by the hero of the play Higginss mundane philosophy who takes on the role of the teacher. His pupil is Eliza Doolittle, a poor flower girl, who speaks a dialect of the English language, viz. cockney. In the process of research, it is found out that if mundane pedagogical discourse is understood broadly, it can include the sayings of other characters of the book Higginss friend Pickering, Higginss mother, etc. The most important linguopragmatic opposition of mundane pedagogical discourse is recognized to be politeness impoliteness which is expressed communicatively as the result of uneven distribution of power between the teacher and the pupil which in the course of everyday mundane interaction may be significantly reviewed, for example be reversed in the pupils favor. The lack of institutional limitations enriches the speech genre specificity of the studied discourse which is hybrid in its essence, i.e., located at the intersection of different discursive practices.
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- 2023
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19. Ontological Metaphors and Interdiscursivity/Recontextualization in Iranians' Political Comments on Instagram.
- Author
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Sajedifard, Mohammad, Yousefzadeh, Samira, and Shahgoli, Narminolsadat
- Subjects
METAPHOR ,DISCURSIVE practices ,POLITICAL change ,SOCIAL change - Abstract
With the significance that linguistic or discursive creativity has achieved in the last decade, it becomes incumbent on researchers to examine this phenomenon in political discourse in varying contexts. Therefore, in this study, the researchers sought to examine five ontological metaphors (at a linguistic/pragmatic level) as well as interdiscursivity and recontextualization (at a discourse analytical level) in Instagram comments in the Iranian context. Accordingly, the researchers employed Al-Hindawi and Al-Saate's (2016) model of ontological metaphors as well as Jones' (2010) interdiscursivity and recontextualization as discursive strategies. The analysis of Instagram comments indicated that overall Iranian social media users drew on various types of ontological metaphor in their Instagram comments. More specifically, among the ontological metaphors, metonymy and idiomatic expressions were the most commonly used metaphorical strategies followed by simile, with hyperbole and personification being the least frequently utilized metaphors. Additionally, results indicated the Iranians users' resort to interdiscursivity and recontextualization as discursive strategies in their attempt to bring about political and social change. More specifically, the users employed ideas from various discourses such as sports, religion and literature to emphasize the need for political and social change. The findings may have implications for linguists, discourse analysts, politicians, and pragmaticians. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
20. Moving across a genre continuum: Pedagogical strategies for integrating online genres in the language classroom.
- Author
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Darvin, Ron
- Subjects
- *
LANGUAGE & languages , *CLASSROOMS , *SEMIOTICS , *SCHOOL enrollment , *CRITICAL analysis - Abstract
Drawing on a case study investigating the design and implementation of an ESP course for English majors in a Hong Kong university, this article discusses how the integration of online genres in a language classroom can contribute to a greater understanding of specialized genres and enable learners' capacity to write across (Prior & Smith, 2020) semiotic modes and genre conventions. Data was collected from instructional materials, coursework and interviews of seven participants enrolled in the course that involves a process-oriented, genre-based (Hafner & Ho, 2020; Hafner & Miller, 2019) approach. Findings demonstrate that recursive contrastive analysis of online and offline genres can enable a more comprehensive and critical genre awareness that involves authenticity, multimodality, and interdiscursivity. Applying a material lens to this comparative analysis also enabled learners to discover how the design of platforms and their sociotechnical structures provide affordances and constraints that shape genre conventions and features. By drawing on learner knowledge of online genres familiar to them, these pedagogical strategies were able to bridge the out-of-school literacies and identities of learners with the disciplinary literacies and authorial identities that ESP seeks to develop. Recognizing the value of integrating diverse genres in an ESP course in ways that erode boundaries and highlight their connectedness, this paper proposes the notion of a genre continuum where rhetorical strategies and social purposes are shared across diverse genres using different modes and media. By facilitating a genre awareness that recognizes the fluid and deictic nature of genres, genre-based pedagogy can not only demonstrate synergies between online and offline genres, but also enable the acquisition of specialized genres through an awareness of the structures and features of non-specialized genres. • Integration of online genres highlights material, multimodal, and interdiscursive features. • Contrastive analysis of online and offline genres enables critical genre awareness. • Recognition of a genre continuum facilitates more fluid understanding of genres. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
21. The scientific discourse circulated during a national-populist commemoration: Dannunzian Fiume and the 'Italo-cosmopolitan' field of history.
- Author
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Lamour, Christian
- Subjects
- *
RECONCILIATION , *HISTORIANS , *MEMORIALS , *POLITICAL parties , *PUBLIC spaces , *COSMOPOLITANISM - Abstract
In today's Europe, commemorations can be times at which to affirm international reconciliation, based notably on the knowledge produced by historians who are becoming progressively cosmopolitan. However, commemorations are also used by national-populist political parties for electoral purposes and can lead to tensions with neighbouring states. This was the case in Trieste in September 2019, when the city council executive (controlled by a right-wing national-populist coalition) decided to erect a statue of Gabriele D'Annunzio, 100 years after he had occupied the nearby city of Fiume (now Rijeka) in Croatia. This commemoration led to a series of debates among historians, especially in Italy. Based on a critical discourse analysis and an interdiscursive approach to narratives produced by historians for colleagues and for the broader society, the current research investigates the use of cosmopolitanism in the field of history when in parallel a commemoration is coordinated by national-populist forces in a public space. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
22. DISCURSO RETÓRICO, DISCURSO LITERARIO Y ARTE DE LENGUAJE: UN MODELO TEÓRICO TRANSLACIONAL DE FUNDAMENTACIÓN RETÓRICO-CULTURAL E INTERDISCURSIVA SOBRE LA BASE DE LA ANALOGÍA.
- Author
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Albaladejo, Tomás
- Subjects
- *
LANGUAGE arts , *METAPHOR , *GENETIC transduction , *ENGINES , *ANALOGY , *FICTION - Abstract
This article deals with the role of interdiscursivity in the art of language as well as with the functioning of the metaphoric and translational mechanisms in literature, rhetorical discourse and other kinds of discourses included within the art of language. The function of analogy, equivalence, polyvalence and transferability in connection with cultural rhetoric and interdiscursivity in the art of language is studied from the point of view of metaphor and of other translational mechanisms. The metaphorical engine is explained and transformed into a translational engine that is applied beyond the limits of metaphor to other operations and processes like transduction, translation between languages, fiction, ectopic literature, etc. A translational theoretical model is proposed for analysing and explaining other translational movements in addition to the metaphorical ones, and a transferential component is created in the central space of the model alongside the translational engine. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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23. INTERDISKURZIVNOST U POEZIJI IRENE MATIJAŠEVIĆ.
- Author
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Šunjić, Ivan
- Abstract
Copyright of Novi Izraz is the property of P.E.N. Centre Bosnia & Herzegovina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
24. The essay and interdiscursivity: Knowledge between singularity and sensus communis.
- Author
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JUVAN, MARKO
- Abstract
The disciplines increasingly organize knowledge, but according to Lukács and Adorno, the es - say represents a continuing need for an intersection of disciplinary knowledge and the totality of experience. According to Foucault, the essays of Montaigne and Bacon embody the transition from medieval commentary to modern science's empiricism and criticalness. The essay does not submit to the systematics of science but persists in the singularity of the literary work. It interdiscursively confronts personal experience with various discursive fields and constructs a fragmentary, perspectival, and aesthetic mode of truth. Notwithstanding the literary singularity of the essay, which corresponds to Kant's "aesthetic idea", the genre also relies on the sensus communis. Since the 18th century, the essay has established itself in newspapers, where it has become susceptible to stereotypes and ideologies. The tension between singularity and (medial) common sense is also evident in contemporary Slovenian examples (Marjan Rožanc). [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
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25. Od topológií k typológiám a späť: K problematike štruktúrovania korelácií literatúry, vedy a poznania.
- Author
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MIKULÁŠ, ROMAN
- Abstract
The complex correlations between literature and science are currently being explored in a number of disciplines and from a variety of perspectives. In German-speaking countries, systematic research in this direction has intensified since the mid-1990s. Based on the certain opacity of existing models and approaches in this complex, we find it meaningful to show how the different research directions have been differentiated so far and how they are interconnected, furthermore which categories and concepts make up competing tensions and what these tensions mean, to what extent we can really speak of competing approaches or only of possible inconsistencies in the use of terminology. However, the main intention of this paper is to correlate the basic theoretical approaches within which the interdependencies between literature and science can be modelled and to attempt a kind of syntopia, albeit in a necessarily selective form. However, the aim of this paper is not to evaluate the approaches discussed or to offer explicit recommendations. Nor will the subject of any evaluation be the already existing more or less elaborated and generalized typologizations or systematizations, to which we will refer, however, for logical reasons. [ABSTRACT FROM AUTHOR]
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- 2022
- Full Text
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26. The intertextuality and interdiscursivity of "mirroring" in South Korean cyberfeminist posts.
- Author
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Yang, Sunyoung and Lee, Kathy
- Subjects
- *
GENDER , *WOMEN , *COMMUNICATION , *FEMINISTS - Abstract
This study examines the phenomenon of "mirroring" used by Womad, a cyberfeminist community in South Korea. Mirroring involves the reversal of gender to spotlight misogynist practices that might otherwise go unnoticed. To better understand mirroring, we introduce selected posts from Ilbe, a male-dominant online forum, known for denigrating Korean women and then analyze Womad's posts on similar topics following approaches in critical discourse analysis and feminist post-structuralism. Our analysis examines two main linguistic strategies of mirroring that Womad uses to disrupt gendered ideologies. First, we focus on the use of intertextuality in Womad's posts through their adoption of Ilbe's masculine register to combat misogyny by targeting men. Interdiscursivity is another important strategy Womad users deploy to foreground the inequities entrenched in Korea's long-standing patriarchy. Ultimately, mirroring offers critiques of gender inequity and misogyny through active engagements with everyday linguistic practices online while opening up new possibilities for gender politics. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
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27. Mediatised "Statist Neoliberalism" in Kenya during the Time of Covid-19: The Case of the Standard.
- Author
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Katiambo, David and Ochoti, Fred
- Subjects
COVID-19 pandemic ,NEOLIBERALISM ,GLOBAL Financial Crisis, 2008-2009 ,DISCOURSE analysis ,EUPHEMISM - Abstract
The Covid-19 (acronym for the coronavirus disease of 2019) pandemic negatively affected the world economy akin to the global financial crisis of 2008, leading to the revival of the debate about neoliberal rationalities. Although many nations attempted to contain the pandemic through a public goods approach, the authors argue that these state interventions concealed neoliberalism by advancing its governmentalities. Further, they use Norman Fairclough's (1992) interdiscursivity to describe how in Kenya, The Standard newspaper's coverage of the government interventions was dialogical, euphemising neoliberalism through content that seemed to advocate state welfarism while advocating for the free market at the same time. The interdiscursive analysis was enriched by using Ernesto Laclau and Chantal Mouffe's (1985) concept of chains of equivalence and difference to explain the power relations behind the euphemisation of neoliberalism. The authors also argue that the invisible free-market mechanism becomes hegemonic when it takes over populist demands through the transformation of the chains of difference – the antagonism against neoliberalism – into chains of equivalence, the points of similarity between neoliberalism and people's welfare demands. For the current study, the authors selected articles on Covid-19 that appeared in the Standard, chiefly those written on policy issues and published during the early period of the pandemic. Two regular themes were analysed to illustrate the euphemisation of neoliberalism, namely, corruption watchdogism and unemployment narratives. The authors use interdiscursivity to illustrate how these two themes euphemise neoliberalism. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
28. Semiotics of discourses in interaction.
- Author
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SHEVCHENKO, Viacheslav and SHEVCHENKO, Ekaterina
- Subjects
DISCOURSE analysis ,SEMIOTICS ,DISCOURSE - Abstract
A multifaceted representation of an event is accomplished in media discourse as a result of interaction between other discourses, which is promoted by signs and is crucial for persuading the audience. This paper aims to investigate the semiotic underpinnings of how different discourses interact within media discourse. For this research, text from articles that were posted on the The Guardian newspaper's website was chosen and gathered. Discourse analysis, semiotic analysis, observational techniques and descriptive techniques were all used. It was discovered as a result that the use of signs from other discourses in media discourse to depict a particular event causes discourses to interact, which takes the forms of interdiscursivity and polydiscursivity. The situation depicted in the media text is presented and analysed in a variety of ways as a result of the media discourse's polydiscursivity; this is because the media discourse represents a combined situation by combining signs from various discourses. The interaction of discourses in media discourse shows how different spheres of human life interact and affect one another in how this process is represented in media discourse. [ABSTRACT FROM AUTHOR]
- Published
- 2022
29. From isolation to constellation: Narrative focalisation in current technology disclosures.
- Author
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Sancho Guinda, Carmen
- Subjects
ENGLISH language ,INSTITUTIONAL promotion ,COMIC books, strips, etc. ,POSITIONING theory ,DIGITAL technology - Abstract
Copyright of Iberica is the property of Asociacion Europea de Lenguas para Fines Especificos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
30. Exploring Generic Features in China-Africa Corporate Advertising: A Critical Genre Analysis.
- Author
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Wang, Meiling and Deng, Liming
- Subjects
INSTITUTIONAL advertising ,LEXICON ,BELT & Road Initiative ,DATA analysis - Abstract
China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation. Drawing on Bhatia's Critical Genre Analysis (2017), this study explores the text-internal and text-external generic features of China-Africa corporate advertising by analyzing 50 collected samples. The analysis of text-internal prominence shows that China-Africa corporate advertising is unique in its frequent use of win-win-oriented and sector-dependent technical lexicons to indicate the promotional intent. It is also found that move structures vary across different sub-types of China-Africa corporate advertising. Text-externally, the findings reveal a mixture of different discourses within the discursive space of China-Africa corporate advertising. In addition, the results suggest that Chinese companies invest more rhetorical efforts in enhancing the China-Africa community than African counterparts who tend to perceive China-Africa cooperation as the main avenue to attract worldwide partnerships. The findings have some practical implications for discourse construction in the Belt and Road Initiative context and shed light on the evolving nature of advertising discourse, particularly in the China-Africa win-win business context. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
31. Managing higher education and neoliberal marketing discourses on Why Choose webpages for international students on Australian and British university websites.
- Author
-
Zhang, Zuocheng, Tan, Sabine, and O'Halloran, Kay L.
- Abstract
International education is impacted by multiple discourses, in particular the discourse of university as an educational institution responsible for producing and curating knowledge for the public good, pursuing truth and transforming student life, and the neoliberal marketing discourse which portrays the university as a business organization providing a service for international students as customers/consumers. Following a multimodal discourse analytic perspective, this study examines ' Why Choose ' webpages of one British and two Australian universities to identify how the apparently conflicting higher education and neoliberal marketing discourses are managed in the interdiscursive space using language, images and videos. The results reveal that ' Why Choose ' webpages are hybrid texts where the discourse of higher education is upheld in relation to the neoliberal marketing discourse through multimodal strategies of accentuation, infusion and progression. The study argues for the necessity of undertaking a multimodal discourse approach to understand how various positions are negotiated interdiscursively in online media. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
32. "Together we can all make little steps towards a better world": interdiscursive construction of ecologically engaged voices in YouTube vlogs.
- Author
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Sokół, Małgorzata
- Subjects
- *
CLIMATE change , *ECOLOGICAL regime shifts , *EMIGRATION & immigration , *POPULATION geography ,ENVIRONMENTAL protection planning - Abstract
Drawing on the resources of Ecolinguistics and Positive Discourse Analysis, this paper investigates the interdiscursive practices that lifestyle vloggers engage in to construct their expertise and credibility when performing eco-activism. The analysis of the corpus of 30 YouTube vlogs promoting a sustainable lifestyle reveals the interplay of cross-generic conventions that young adult YouTubers employ to manage their lay expertise. Their mediated activist talk mixes basic text types of narration, argumentation, exposition and instruction with self-disclosure, technical and colloquial talk as well as social and promotional discourses. In this way, the vloggers exploit the affordances of the medium to construct the new stories of consumerism and everyday, 'ordinary' eco-activism based on private, green lifestyle choices. The vloggers' interdiscursive talk and the presence of credibility strategies in the data may have an empowering effect on the audience. For one thing, the vloggers position their audience as actors who are capable of making effective choices on their way to a sustainable life. For another, empowerment is accomplished through the transformation of the vloggers' private experience into public discourse that members of the audience can find relevant and meaningful. Overall, the study points to the potential of interdiscursive practices in the vlog as a 'positive' linguistic resource that can encourage people to protect our ecosystems. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
33. Odraz kolektivního prožívání nervozity a strachu v komunikačním chování mládeže v internetové diskuzi o koronavirové pandemii
- Author
-
Simona Khatebová
- Subjects
style ,internet discussion ,emotion as style-forming factor ,communication factor ,intertextuality ,interdiscursivity ,Philology. Linguistics ,P1-1091 ,Literature (General) ,PN1-6790 - Abstract
The coronavirus pandemic is an unprecedented phenomenon that has caused feelings of nervousness and fear in society. On the basis of selected texts being part of the Internet-based discussion on the coronavirus pandemic, which is taking place on the Czech community website for children and youth, we can prove that the collective experience of nervousness and fear of the participants of the discussion, also responding to the discourse on coronavirus pandemics found in the media, is clearly reflected in the participants’ communication behaviour and consequently also in the style of individual discussion posts. These posts are characterized by consid[1]erable stylistic stability, which testifies to the significant intertextual activity, which contributes to the formation of their own stylistic norms. These norms partly correspond to those typical of the journalistic style. This is reflected specifically in the use of the standard language, in precise and clear formulations (the authors using numerical data, terminology, citations and hypertext links). Moreover, they are often related to stereotypical formulations, caused by a high frequency of key lexemes and stable sentence patterns. This is significantly influenced by a very small range of texts, which limits the possibility of stylistic variability. The narrow range of the texts is the result of intertextual activity within the Internet discussion, as well as the expression of emotions through emoji. Due to its collective nature, emotional reactions to current events, i.e. nervousness and fear of the coronavirus pandemic, permeate across discourses and, as a communication factor – influence the communication behaviour of participants in the analysed Internet discussion. They consistently monitor current events and proclaim negative emotional reactions to events, indicating a negative trend in the pandemic. It is their shared communication strategy. The intensity of collective emotional experience might not necessarily reflect the true intensity of an individual‘s emotional relation to pandemic events, but it may reflect the effort to reach and maintain a collective consensus and virtual friendship within the discussion.
- Published
- 2021
- Full Text
- View/download PDF
34. Interdiscursivity as a linguocreative appropriation of discourses: the avant-garde and Andrey Tarkovsky
- Author
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Irina V. Zykova
- Subjects
interdiscursivity ,film discourse ,linguistic creativity ,discourse appropriation ,avant-garde ,tarkovsky ,Philology. Linguistics ,P1-1091 - Abstract
The article explores the category of interdiscursivity from a perspective of its realization in films. As a point of departure, the historical ties of the avant-garde and cinema are analyzed in terms of interdiscursivity. Literary and artistic works of the representatives of the Russian avant-garde are characterized by a number of innovations that are relevant for the understanding of the interdiscursivity in cinematography as art. The established avant-garde foundations of interdiscursivity make it possible to define it as a linguocreative appropriation of discourses and to elaborate a methodology of its study in films. The film “Stalker” is selected as an object of research due to the fact that Andrey Tarkovsky’s innovative cinematic approach makes his works akin to the approaches of art innovators of the avant-garde epoch. The specificity of the interdiscursivity of “Stalker” is determined both by a significant degree of transformation of its literary basis and by a varied appropriation of certain types of discourse in the process of making a film as an original artistic-aesthetic object. Elements of different types of discourse act as linguistic and creative means that influence the heuristic potential of the verbal system of a film.
- Published
- 2021
- Full Text
- View/download PDF
35. The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns
- Author
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Pekkanen, Tiia-Lotta and Penttilä, Visa
- Published
- 2021
- Full Text
- View/download PDF
36. Discourse-structure of social cohesion as a category of social policy: experience of critical discourse-analysis application
- Author
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Deineko O. O.
- Subjects
inclusion ,neoliberalism ,social cohesion ,discourse ,discourse-structure ,interdiscursivity ,social solidarity ,Sociology (General) ,HM401-1281 ,Political science - Abstract
The article is dedicated to identifying the discourses of social cohesion as a category of social policy, constructed by the textual structures of national governments, intergovernmental associations and international organisations documents. The paper is performed in the frame of a discourse-analytical approach; discursive events define the normative acts of national governments, intergovernmental associations, and international organizations during the 90s – 2000s, devoted to the issue of social cohesion; definitions of social cohesion and “textual situations” of their use are chosen as units of analysis. Based on the critical discourse analysis of N. Fairclough’s and some provisions of E. Laclau and S. Mouffe’s discourse approach, the author (re)constructs a discourse-structure of social cohesion, presented by discourses of social solidarity, neoliberalism, inclusion (involvement) and materialism. These discourses are further composed into interdiscursive spaces of neoliberalism and traditionalism. The need for methodological caution in the uncritical scholars’ application of political-legal definitions of social cohesion is emphasised to prevent the spread of constructed discursive ideologemes. It is concluded that social cohesion appears as a chameleon discourse, which content is not only socio-culturally, historically, politically contextual, but also chronologically dynamic (systemically fluid). The article emphasises the dominant positioning of social cohesion as an instrument of state policy, a “universal cure” for the social diseases and all the “best” against all the “worst” that ideologizes this concept, making it artificially dogmatic. The paper identifies “empty signs” of social cohesion discourses and the point of “hegemony intervention”. Considering delusions of the political-legal discourse of social cohesion, the relevance of applying a dialectical strategy for defining social cohesion within academic discourse is highlighted.
- Published
- 2021
- Full Text
- View/download PDF
37. СОВРЕМЕННЫЙ РОМАН И ПРОБЛЕМA ТРАНСФЕРА ПСИХОЛОГИЧЕСКОГО ЗНАНИЯ
- Author
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Потанина, Н. Л. and Тенюшев, Б. И.
- Abstract
Copyright of International Dialogue: East-West is the property of International Center for Slavic Education- Sveti Nikole and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
38. Commentary to Part III: Notes and Comments from the Perspective of the Liberating Intercultural Philosophy of 'Nuestra América'
- Author
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Bonilla, Alcira B., Payàs, Gertrudis, editor, and Le Bonniec, Fabien, editor
- Published
- 2020
- Full Text
- View/download PDF
39. Interdiscursivity in corporate financial communication: an analysis of earnings videos
- Author
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Rajandran, Kumaran
- Published
- 2021
- Full Text
- View/download PDF
40. Aestheticization of Scientific Texts
- Author
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Elena Dolzhich and Svetlana Dmitrichenkova
- Subjects
scientific text ,author ,aestheticization ,interdiscursivity ,Philology. Linguistics ,P1-1091 - Abstract
ABSTRACT Currently, there is no doubt about the availability of expressive means in the texts of scientific content. The aim of the paper is to analyze aesthetics means in scientific texts due to the author’s individuality and dialogical nature of scientific communication. The research materials are Spanish scientific articles and theses. The findings are discussed regarding the idea that there is a common intertextual space between the text created by the author and other texts that made up the author’s cultural and scientific experience. The conclusion is made that besides the traditional functions of intertextuality in the scientific text there is an aesthetic function.
- Published
- 2021
- Full Text
- View/download PDF
41. Interdiskurzivita v autobiograficky zaměřených dokumentárních filmech.
- Author
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KOPECKÝ, JAKUB
- Subjects
GENRE studies ,VIDEO recording ,DISCOURSE analysis ,DOCUMENTARY films ,AUTOBIOGRAPHY ,DISCOURSE ,EPIDEMICS - Abstract
The present study addresses the mixing of different genres, discourses and author identities in two autobiographically oriented documentaries. Based on the theory of communicative genres, the genres of (social) documentary, video diary and home movie are characterized. Then the relations between the elements of social documentary and video diary in the films Český žurnál: Exekuce (Czech Journal: Don't Take My Life) and Epidemie svobody (Epidemic of Freedom) are analyzed. On the level of the internal structure of both films, two different thematically defined discourses are identified, realized through verbal and visual semiotic modes: autobiographical and social discourse. The analysis reveals that in Exekuce, social discourse prevails and elements of both discourses are mostly juxtaposed (discontinuous mixing), while in Epidemie svobody, characterized by the predominance of the autobiographical component, the two discourses are more interconnected (continuous mixing). Elements of social discourse can mostly be attributed to the genre of social documentary in both films, while the autobiographical discourse does not fully correspond to the genre of the video diary: these records of the authors' lives have a hybrid character, thus representing a kind of "documentary diary". [ABSTRACT FROM AUTHOR]
- Published
- 2022
42. Modos de paródia na escrita de José Saramago.
- Author
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de Oliveira Martins, José Cândido
- Abstract
Three novels by the Portuguese writer José Saramago - Levantado do chão, Memorial do Convento and O ano da morte de Ricardo Reis - are the subject of analysis for the proposal of a poetics of parody in the author's novel writing. To do so, it is necessary to start from an updated conception of the metagenre of parody, distinguishing several operative dimensions - intertextual parody, architectural parody and interdiscursive parody. In this way, this study aims to analyse the various operative and semantic dimensions of parody; and, at the same time, to question the place of parody in the aesthetic and cultural worldview of this author. [ABSTRACT FROM AUTHOR]
- Published
- 2022
43. Feedback as Open-Ended Conversation: Inviting Students to Co-Regulate and Metacognitively Reflect During Assessment.
- Author
-
Torres, J. T.
- Subjects
METACOGNITION ,ESSAYS ,LAND grant institutions ,DISCOURSE analysis - Abstract
The following discourse analysis examines the ways open-ended feedback, defined as dialogic, interpretative, and revisionary, fosters co-regulation and metacognition. Data come from a Writing in the Major course at a large land-grant institution in the Pacific Northwest. Students' written essays and reflections, both with teacher feedback included, were collected along with interviews with both students and teachers. Analysis focused on instances of interdiscursivity, when students incorporated their teachers' discourse into their revisions and reflections. The study suggests that open-ended feedback promotes opportunities for co-regulation and metacognition when students become active agents in the assessment process. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
44. Interdiscursividad y variación estilística en la obra de Gata Cattana.
- Author
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Checa Fernández, Francisco Óscar and Camargo Fernández, Laura
- Subjects
- *
COLLECTIVE memory , *GREAT Recession, 2008-2013 , *POLITICAL scientists , *REPUBLICANS , *HIP-hop culture , *HIP-hop dance - Abstract
The following paper aims to analyse the production of the Andalusian rapper and poet Ana Isabel Llorente, better known by her pseudonym, Gata Cattana. Firstly, we present her biography and the context in which her artistic career is inserted (2012-2017), developed under circumstances highly conditioned by the economic and socio-political events caused by the Great recession of 2008. A political intention is recognized in her work that, conveyed under a hybrid poetic identity (poet, rapper, and political scientist), points towards a feminist and republican ideology, linked to Spanish historical memory. Secondly, we propose the theoretical framework for a convenient approach to her work. On the one hand, we use the notions established by the authors who have studied the semiotic trace in the text through interdiscursivity and, on the other, the ideas of those who have laid the foundations for the study of the language of hip-hop through stylistic and regional variations as conscious choices of the speaker in a search for authenticity proper to the genre. Finally, the development of interdiscursivity, the combination of styles (educated and colloquial) and the expression of Andalusian variety in Cattana's production are displayed with concrete examples, where the author expresses that triple identity that makes her voice unique in the field of Spanish hip-hop. [ABSTRACT FROM AUTHOR]
- Published
- 2022
45. Jean-Christophe Rufin: du roman français de l'extrême contemporain à l'altermondialisme.
- Author
-
ABENA, Jean Paul
- Abstract
This article scrutinizes the rufinian discourse to see how the word and the message conveyed reflect how lost the human being is. Our contribution is inspired by the relationship between men. The movements between the social environment found in the fictional universe of Rufin and the real world evoke the feelings that his texts portray social issues, images of a fragmented society. From this viewpoint, how is Rufin standing as an adherent to alterglobalization? The formal structures found in the corpus destroy negative thoughts and actions in order to build a brand new society. To achieve that goal, the sociopragmatic and multidisciplinary approach by Kalulu Bisanswa is used as the groundwork. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
46. Socio-cognitive and Professional Practice Perspectives on Chairperson Statements.
- Author
-
Chiew Ling Yee, Vivian and Yin Mei Cheong, Cecilia
- Subjects
PROFESSIONAL practice ,MALAYSIANS - Abstract
The study establishes the Malaysian chairperson statements from the socio-cognitive and professional practice perspectives. It identifies the move structure of 53 chairperson statements and metadiscourse strategies based on questionnaire and interview responses collected from 39 investors and 3 professional members. Three informational moves are used to assist investment decisions while seven non-informational moves are intended to build good image and good will, and to ensure compliance to requirements. Self-mentions, attitude markers, frame markers and transitions are also used to affectively realise the promotional and interpersonal moves. The chairperson statements are interdiscursively informational, promotional, and public relational. This research highlights pedagogy implications for English for Professional Communication (EPC) programmes, and recommendations for future studies. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
47. Representações da Violência em O frío azul, de Ramón Caride Ogando.
- Author
-
Saraiva Fino, Francisco
- Subjects
VIOLENCE ,SOVEREIGNTY ,AUTHORS ,ARCHIVES ,NARRATIVES ,VIOLENCE in motion pictures - Abstract
Copyright of Boletín Galego de Literatura is the property of Universidad de Santiago de Compostela, Servicio de Publicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
48. Distinctive features of motherhood discourse in Russian media
- Author
-
Anna A. Kuvychko
- Subjects
cognitive markers ,concept ,concept sphere ,interdiscursivity ,lexical markers ,linguocultural analysis ,media ,media discourse of motherhood ,the russian language ,sociopolitical media ,Slavic languages. Baltic languages. Albanian languages ,PG1-9665 - Abstract
This study of modern media devoted to the problems of motherhood discourse is significant and relevant due to both the axiological nature of motherhood phenomenon and socio-cultural features of the existing (present day) media space. Problems of motherhood are of enduring importance. The variety of issues concerning motherhood raised in modern media indicate the relevance and importance of all manifestations of this phenomenon for contemporary society. The purpose of the present study is to identify and reveal the features of media discourse of motherhood in socio-political media (which is a product of cognitive activity of modern Russian society) through the category of interdiscursivity. The material for this research was obtained from media texts of Internet versions of Russian socio-political media Arguments and Facts, Izvestia, Rossiyskaya Gazeta, Moskovsky Komsomolets, and Kommersant, published from 2001 to 2019. The research methodology includes content analysis of online publications, classification and systematization of the research material: media texts, media text studies and description of media discourse on motherhood in the form of a cognitive structure (concept sphere). The present study is the first attempt to interpret maternal media discourse through the category of interdiscursiveness, a fusion of various discourses. The author presents media discourse on motherhood in contemporary Russian socio-political media as a combination of institutional media discourses (political, economic, legal, medical, and religious), each manifesting its own aims and using own linguistic means of presenting information. This approach to describing media discourse emphasizes the interdisciplinary nature of the study and indicates the relevance of its results for various fields of scientific knowledge, primarily journalism and cognitive linguistics.
- Published
- 2020
- Full Text
- View/download PDF
49. Revisiting intertextuality and humour: fresh perspectives on a classic topic
- Author
-
Villy Tsakona and Jan Chovanec
- Subjects
intertextuality ,sociopragmatics ,genre ,interdiscursivity ,ingroup ,Language and Literature - Abstract
In humour research, intertextuality has been extensively studied with the aim of understanding how humorous texts are constructed on the basis of previous texts. In this paper, we elaborate on the sociopragmatic functions of intertextuality, pointing out not only how humorous texts rely on previous texts and background knowledge, but also what sociopragmatic functions intertextuality serves in actual communicative situations, e.g. the effect the recognition (or not) of intertextual references has on the segmentation of recipients into various groups. To this end, the paper discusses intertextuality in relation to such traditional concepts as textuality and genre, and adds a focus on the speaker’s intention and the recipient’s interpretation. The paper serves as a framing introduction to six other papers in the special issue on the topic of “Intertextuality and humour”, articulating a common research position and arguing for the extension of scholarly attention to such applied domains as critical literacy education, marketing communication, and the legal framework regulating the creation and reception of humorous texts and artefacts.
- Published
- 2020
- Full Text
- View/download PDF
50. The Myth of Batman: Intra- and Interdiscursive Transformations
- Author
-
Arina A. Kutovaia and Ekaterina V. Mikhailovskaya
- Subjects
batman ,myth ,multimodal discourse ,media ,authorship ,intertextuality ,interdiscursivity ,comics ,animation ,film ,video games ,Communication. Mass media ,P87-96 - Abstract
The study focuses on the multimodal discourse of the superhero Batman which is viewed as both a corpus of texts about Batman and a process of their development in various media, such as comics, animation, film, video games. Since the launch of the 1930s’ comics, the discourse has been incessantly developing, getting more and more intertwined with technology and new technology-based arts and industries. The evolution of the discourse can also be accounted for by the changing needs of the audience, as well as the shifts in the audience itself. At present, Batman discourse is comprised of a vast number of media texts, which intersect and influence each other. Each of these presents a new interpretation of the myth, based on the reesthetisization of basic constituent codes. The research aims to cover some aspects that define Batman as a cultural phenomenon of today, such as Batman as part of contemporary mythology and its relatability to the contemporary historical context, authorship in both the multimodal discourse and its media subdiscourses, intertextual and interdiscursive transformations.
- Published
- 2020
- Full Text
- View/download PDF
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