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In the period between 2006 and 2013 the tax rate on industrialized products for cars was reduced in two stages, with the aim of increasing their demand and stimulate the economy. Thus, the aim of this paper is to verify whether the reduction in the rate of tax on industrialized products caused alterations in auto sales. Through regression analysis, was tested the influence of the reduction in of tax on industrialized products on the cars sale. The results showed that it is not possible to state that the reduction in tax on industrialized products rate was able to change the behavior of car sales. As additional results, can be seen in the period the expansion of credit to the natural person, even in a situation of worker’s real income declining. Another observation was that the price of the economy car had an increase below inflation, indicating a change in relative prices.