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Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined associations between the exposure to abstract and concrete compensation claims, consumers' perceived greenwashing, environmental boycotting and buycotting intentions, and brand evaluation as well as purchase intentions. Further, we investigated the moderating role of consumers' environmental knowledge. In Study 1, findings from a two-wave panel survey (NW2 = 511) indicated that exposure to abstract compensation claims was positively related to perceived greenwashing, whereas exposure to concrete compensation claims was not. Environmental knowledge did not influence perceptions of greenwashing in either claim. Using experimental data, Study 2 (N = 423) showed that concrete compensation claims can also lead to perceived greenwashing but to a lesser extent than abstract ones. Furthermore, environmental knowledge helped consumers detect greenwashing in both claims. In both studies, perceived greenwashing positively predicted consumers' intention to join environmental boycotts but not buycotts. In addition, Study 2 showed that perceived greenwashing was negatively associated with purchase intentions. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

This research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustainability that are raised by this practice. Using in-depth interviews and wardrobe ethnography, we unpack the role of rituals in consumers' valuation of these possessions. The findings show that some possessions become dormant due to various failures in rituals. Dormant possessions are those pending revalorisation, which may be carried out by consumers themselves or through their use of services, specifically those related to circular economy. We identify and theorise reinvestment rituals, a new form of rituals that allow for revalorisation and extension of the life of a possession. This research highlights the value dynamics at play in the consumer – possession relationship and has implications for a strong sustainability approach on the part of consumers, managers, and policymakers. [ABSTRACT FROM AUTHOR]

Green marketing has emerged as a crucial strategy for businesses to address environmental challenges and meet the growing demand for green products and services. This paper explores the impact of green marketing on consumer purchasing behavior. The research objective is to identify the factors influencing green purchase decisions and to assess the impact of green advertising on consumer purchasing behavior. A survey was conducted using a questionnaire with a sample size of 200 respondents. The target population consisted of consumers from various supermarkets in Karachi. Data was analyzed using SPSS and Smart PLS. The results show a positive relationship between green advertising, subjective norms, and perceived behavioral control. This study is crucial for organizations looking to adopt green marketing, as it offers a competitive advantage in the marketplace.

Small and medium-sized enterprises (SMEs) play a critical role in the green economy due to their significant environmental footprint. Because more than 84% of the world's population identifies with a religion, most SME top-executives are likely to identify with a religion that would influence their decision-making. Despite these recent advances, prior studies have focused on SMEs' external drivers and did not consider the role of internal drivers, such as the characteristics of SMEs' top-executives, in influencing green marketing strategy. We aim to address this gap by focusing on religious identification as a key driver of green marketing by SMEs. Specifically, we examine the effects of top-executives' religious identification on strategic green marketing orientation (SGMO), and how such effects are moderated by political ideology. Using respondents comprised of CEO and/or owner-managers of SMEs in the US, the results show empirical evidence supporting the importance of religious identification in influencing green marketing decisions. Moreover, we found that the effects of religious identification on SGMO are more pronounced among top-executives with Conservative ideology. [ABSTRACT FROM AUTHOR]

Although literature investigating role of Green Marketing (GM) in enhancing firm's performance is voluminous, there is a scarcity of studies exploring effects of GM on organizational sustainable performance in developing countries context. This study explores the impact of implementing GM on organizational sustainable performance in Palestinian food industries. To this end, GM practices and organizational sustainable performance-related data were collected through a questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show a modest, unstructured quasi-GM strategy. More specifically, both green product and green placement and distribution contribute to enhancing the firm's environmental performance (EP), while green promotion enhances the economic performance (EcP). Also, the social performance (SP) is affected by the green placement and distribution. However, green pricing has no significant effect on the organizational sustainable performance. This study is among few studies exploring impacts of GM on firm's organizational sustainable performance in developing countries context, thus adding significant value to the literature by attempting to counter sustainable performance issues in current complex business environments. [ABSTRACT FROM AUTHOR]

Sustainability has become the top priority for many businesses in the current era, and green marketing strategies are used to encourage the purchase of environmentally friendly goods. The research aims to analyze green marketing strategies and their impact on consumer behavior toward the environment in China. The study uses a logistic regression approach for data analysis. We found that environmental concerns and beliefs (ECB), Eco Labeling (EL), green packaging and branding (GPB), and green product, premium, and pricing (GPPP) have positive associations with consumers' attitudes and behaviors toward the environment. This study concludes that EL, ECB, EL, GBP, and GPPP are significant tools of green marketing strategies that considerably improve customers' environmental attitudes. The firm managers may adopt these green marketing strategies to achieve revenue and sustainable environmental goals. Furthermore, the government may provide incentives such as lower cooperate tax on green products industries, while private and public banks may provide subsidized loans to the green marking industries in the country. [ABSTRACT FROM AUTHOR]

Purpose: Green signaling refers to the notion that environmentally friendly purchases signal consumers' prosociality and willingness to pay more, thus enhancing their social status. This study investigated the green signaling effect among Gen Z and Millennial consumers on social media by adopting costly signaling theory. Design/methodology/approach: A series of experimental studies were conducted to test the hypotheses. Thus, a 2 (organic vs. nonorganic) × 2 (luxury vs. non-luxury) between-subjects design was used in Study 1 (150 participants) and a 2 (organic vs. nonorganic) × 2 (high vs. low brand authenticity) between-subjects design was employed in Study 2 (148 participants). Findings: The results of Studies 1 and 2 confirmed the mediating role of perceived status in the relationship between apparel greenness and purchase intention. However, brand label and authenticity did not have a moderating influence. The overall findings confirmed the green signaling effect of organic apparel in the social media marketing context. Originality/value: This study contributes to the existing literature by suggesting a cultural capital perspective for promoting green products among Gen Z and Millennial consumers. It also encourages marketers to implement green messaging on social media, highlighting the amount of resources and efforts invested in sustainable production. Research limitations/implications: This study adopted existing brands to test the hypotheses, using images of female influencers. [ABSTRACT FROM AUTHOR]

This study examines the relative efficacy of entrepreneurial orientation (EO), market orientation (MO), and entrepreneurial marketing (EM) as moderated by various environmental and organizational factors including firm size. Using structural equation modeling and representative cross-sectional data of small, mid-sized, and large firms from the United States, the research finds that EO outperforms EM and MO in conditions of low competitive intensity, low market growth, and high supplier power. EO is also most viable for small firms, and those with smaller and less diverse networks. In contrast, MO performs best for large firms, and firms with diverse and strong networks, operating in high growth, low turbulence markets, and when supplier power is low. Finally, EM excels under conditions of high market turbulence, competitive intensity, and supplier power, for mid-sized firms, and firms with low network strength. [ABSTRACT FROM AUTHOR]

Indonesia, as a country rich in natural resources and biodiversity, has a great opportunity to develop an environmentally friendly tourism sector. In the last two decades, there has been an increasing interest in tourism development, especially with regard to green tourism. This study aims to empirically test the effect of green tourism differentiation and green marketing on tourists’ decisions to visit certain destinations. The independent variables for this analysis are green tourism differentiation and green marketing. The dependent variable is visit decision. The intervening variable is visit interest. The sample for this research draws from tourists who are visiting or have already visited Paharangan Village Agrotourism. The engineering method, non-probability sampling, was used for the sampling. Data collection was carried out by distributing questionnaires directly to respondents, totalling as many as 130 questionnaires, and multiple linear regression and path analyses were conducted. The results show that while green tourism differentiation and green marketing significantly positively affect visit decision and visit interest of tourists, visit interest does not affect visit decision, and visit interest is not proven as an intervening variable between green tourism differentiation and green marketing on visiting decisions. [ABSTRACT FROM AUTHOR]

With the strengthening of social environmental regulations, consumers' green products purchasing intention is also increasing significantly. Simultaneously, green marketing activities have developed into a vital factor affecting consumers' green products purchasing intention. The first research aim of this paper is to reveal the important relationship between environmental regulation and consumers' green products purchasing intention. Furthermore, another research aim is to reveal the role of green marketing in environmental regulation and consumers' green products purchasing intention. To achieve the above purpose, we primarily employ regression analysis, threshold effect analysis, spatial spillover effect analysis, and heterogeneity tests. We come up with some conclusions. First of all, environmental regulations could enhance consumers' green product purchasing intention. With the reinforcement of environmental regulations, consumers' green product purchasing intention could be effectively elevated. Secondly, green marketing is a positive mediator of the environmental regulations that affect the consumers' green product purchasing intention. By enhancing their green marketing capabilities, businesses could also strengthen consumers' green product purchasing intention. Lastly, in different regions of China, the impact of environmental regulations and green marketing on consumers' green product purchasing intention varies. In the Eastern region, the influence of environmental regulations on consumers' green product purchasing intention is most prominent. However, green marketing exerts the greatest impact on the consumers' green product purchasing intention in the Western region. In addition, this paper provides significant insights for the managers in making management decisions. This is beneficial for enhancing consumers' green product purchasing intention. [ABSTRACT FROM AUTHOR]

This study aims to investigate the factors contributing to and affecting consumer behavior toward renewable energy by following the theories of reasoned action and planned behavior. For this reason, a quantitative research method was employed and primary data were collected via a questionnaire, resulting in a random sample of 450 respondents. Structural equation modeling (SEM) revealed that concern for environmental commitment positively affects attitudes toward solar energy (β = 0.272, p < 0.001), positive subjective norms toward environmental commitment positively influence attitudes (β = 0.092, p < 0.001), perceptions of solar energy values significantly shape attitudes (β = 0.533, p < 0.001), social influence also plays a role in shaping attitudes (β = 0.047, p < 0.001), and that regulations (behavioral control) have a negative impact on attitudes (β = −0.204, p < 0.001). A positive attitude toward solar energy strongly predicts purchase intention (β = 0.944, p < 0.001). The overall model highlights the direct influence of attitude on buying intention and underscores the roles of environmental concern and functional utility in shaping consumer attitudes. This study contributes to the existing literature on renewable energy adoption by providing empirical evidence on the factors influencing consumers' attitudes toward solar energy systems. By identifying key predictors, the study offers valuable insights into how these elements shape consumer attitudes and subsequent purchase intentions. Additionally, the study enhances the understanding of the role of positive attitudes in driving investment in solar energy, thereby contributing to both theoretical frameworks and practical applications in energy policy and marketing strategies. [ABSTRACT FROM AUTHOR]

This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM scale for its measurement. To achieve this goal, this research used a sequential exploratory mixed-methods design. In this context, qualitative study and quantitative studies were carried out, respectively. Study 1 included qualitative study, while study 2, 3 and 4 included quantitative studies. In the study 1, the social media posts of 14 green influencers were subjected to the content analysis to provide an operational definition of the GIM. With this content analysis, green influencer marketing and its sub-factors, which are environmentally friendly product-oriented influence and environmental sustainability-oriented influence, were conceptualized and a 15-item pool was obtained. Quantitative data for study 2, 3 and 4 were collected from participants who followed at least one of the 14 green influencers. In the quantitative studies, multiple waves of data collection were used. In the study 2, the item pool was purified and refined with the help of quantitative research. Thus, a scale consisting of 2 dimensions and 8 items was obtained (n:100). In the study 3, the factor structure of the scale was confirmed through the test-retest method (n:202). In the study 4, the research model hypothesized using the Stimulus-Organism-Response (S-O-R) Theory was tested to ensure the nomological validity of the scale (n:321). The research model built for nomological validity consists of GIM, perceived fit with personal interests, green behavioral intention, and environmental consciousness variables. GIM was measured using an 8-item and two-factor scale developed in this study. Perceived fit with personal interests was measured using a three-item scale adapted from Casaló et al. Green behavioral Intention was measured using a four-item scale adapted from Jain et al. An eight-item scale developed by Huang et al. was utilized to measure environmental consciousness. According to the findings, environmentally friendly product-oriented influence and environmental sustainability-oriented influence significantly predicted behavioural intention towards green tourism products. As a result, this research makes a valuable contribution to the literature by conceptualizing the GIM and developing its scale. [ABSTRACT FROM AUTHOR]

Copyright of Contaduría y Administración is the property of Facultad de Contaduria y Administracion-Universidad Nacional Autonoma de Mexico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: Big data capabilities have the potential to completely transform conventional methods of doing business. Nevertheless, the role of big data capabilities in fostering green marketing capabilities and improving green competitive advantage is still not fully understood. To add new knowledge, this paper aims to propose a moderated mediation model to strengthen green competitive advantage in a big data environment. The model introduces both the mediating role of green marketing capabilities and the moderating role of big data capabilities. We developed and empirically tested a moderated mediation model. Design/methodology/approach: In this study, we have adopted a survey-based methodology. The study collected data from 337 managers and empirically analyzed it to test the theoretical model of moderated mediation. We employed structural equation modeling for empirical analysis. Findings: The findings revealed that organizational learning improves green marketing capabilities, whereas the relationship between organizational learning and green competitive advantage is insignificant. The mediating role of green marketing capabilities in the relationship between organizational learning and green competitive advantage was statistically significant, indicating that green marketing capabilities serve as a bridge between organizational learning and green competitive advantage. Big data capabilities moderate the relationship between organizational learning and green marketing capabilities. The moderated mediation was also significant, highlighting that big data capabilities further strengthen the indirect effects of organizational learning on green competitive advantage via green marketing capabilities. Originality/value: This paper delivers theoretical and practical understandings of the importance of organizational learning and big data capabilities. Similarly, it extends current knowledge and provides key insights for managerial decision-making. [ABSTRACT FROM AUTHOR]

The rapid evolution of electric vehicles (EVs) highlights the critical role of battery technology in promoting sustainable transportation. This review offers a comprehensive introduction to the diverse landscape of batteries for EVs. In particular, it examines the impressive array of available battery technologies, focusing on the predominance of lithium‐based batteries, such as lithium‐ion and lithium‐metal variants. Additionally, it explores battery technologies beyond lithium ("post‐lithium"), including aluminum, sodium, and magnesium batteries. The potential of solid‐state batteries is also discussed, along with the current status of various battery types in EV applications. The review further addresses end‐of‐life treatment strategies for EV batteries, including reuse, remanufacturing, and recycling, which are essential for mitigating the environmental impact of batteries and ensuring sustainable lifecycle management. Finally, market perspectives and potential future research directions for battery technologies in EVs are also discussed. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

For small and medium-sized enterprises (SMEs) seeking to adhere to sustainable standards and gain a sustained competitive edge, green marketing and cleaner production are increasingly imperative. Green marketing has grown a lot in popularity in the present market, which makes it possible to rebrand and repackage existing products. This study looks at how green marketing in Algerian industrial SMEs might help achieve sustainability through cleaner production. Data analysis was performed using Smart PLS 4 softwareV.4.1.0.8 and structural equation modeling. With a mediation effect of 47.4%—higher than the direct impact of cleaner production on sustainability—the study's conclusion is that green marketing strongly mediates the relationship between cleaner production and sustainability. This suggests that by combining green marketing with cleaner production methods, SMEs can reap significant profits. In accordance with their financial and environmental goals, SMEs can effectively incorporate cleaner production methods and green marketing with the help of the research's practical recommendations. [ABSTRACT FROM AUTHOR]

This study extends the knowledge in green supply chain research by investigating the impacts of green supply chain management (GSCM) practices on employee engagement and organizational commitment through firm performance. The 268 respondents included in this study were employees of firms that implemented GSCM in Thailand. Our structural model was analysed using partial least squares structural equation model (PLS-SEM). The results revealed that only social and operating performance mediated the impact of four different GSCM practices on employee engagement and organizational commitment, including environmental education, green marketing and green warehousing and distribution which have positive effects, and green manufacturing which has a negative effect on firm performance. Though these four GSCM practices are reported to have a significant influence on environmental and marketing performance, these two aspects of performance failed to mediate the relationship of these practices with employee engagement and organizational commitment. The results suggest that in order to enhance employee engagement and organizational commitment, firms should invest more in GSCM practice drivers of social and operating performance. These include environmental education, green marketing and green warehousing and distribution. Thus, we explained more clearly the mechanisms under which GSCM practices influence employee engagement and organizational commitment. [ABSTRACT FROM AUTHOR]

This research explores consumer reactions following green product failures, identifying a novel benefit for companies selling environmentally friendly products. Across an empirical field analysis and eight controlled experiments, the authors show that consumers react less negatively to the failure of green products than conventional ones, which is referred to as the greenguard effect. The findings suggest that by not reacting negatively to green product failures, consumers believe they are being more prosocial, as their negative reaction may harm the success of a product that otherwise benefits the environment and society. This research contributes to the literature on green products by highlighting a novel benefit of green product attributes and demonstrating how prosocial motives influence consumer reactions to green product failures, and offers valuable insights for marketers on green product marketing. [ABSTRACT FROM AUTHOR]

BACKGROUND AND OBJECTIVES: Nowadays, companies are required to pay more attention to the environment based on an increase in environmental laws and an increase in public sensitivity to environmental issues. The current research is conducted with the aim of investigating the effect of marketing intelligence on green insurance activities from the customers’ points of view (case study of Sarmad insurance agencies in Bushehr province). METHODS: In terms of purpose, the present research is applied, and in terms of implementation method, it is descriptive-survey of correlational type. The statistical population of this research consists of customers of Sarmad Insurance in Bushehr province. In order to identify the statistical sample size, simple random sampling was used and the sample size was determined to be 384 people. The tool for measuring research variables is a questionnaire, which was used to check the validity and reliability of SPSS software. The content validity of the questionnaire was confirmed by the opinion of experts and the incomprehensible items were removed. Structure validity was confirmed using the confirmatory factor analysis and sampling adequacy indices and Bartlett’s significance value. The reliability of the questionnaire was obtained using Cronbach’s alpha coefficient and the total reliability value was 0.93. Also, to check the research hypotheses, the structural equation model (partial least square), SmartPLS software was used. FINDINGS: The findings of the research indicate that the intelligence of marketing on green insurance activity with the value of t-statistics (13.13), the effectiveness and usefulness of green insurance activities with the value of t-statistics (7.48), the support of information and communication technology on green insurance activity with t-statistic value (8.83), market opportunity on green insurance activity with t-statistic value (6.36), competitive risk on green insurance activity with t-statistic value (5.31) and internal records on insurance activity green has a positive and significant effect with the value of t-statistic (4.88). CONCLUSION: Using the structural equation modeling, the research hypotheses can be investigated. The result of the research shows that market intelligence has the highest impact and internal records have the lowest impact on green marketing activity in Sarmad Insurance. [ABSTRACT FROM AUTHOR]

This paper examines the impact of green environmental practices and their dimensions, such as attitude towards green products, green marketing mix, and green customer value on green environmental practices and green purchase intention, which enhance the brands' competitiveness of manufacturing units of Asian economies. This paper further examines the influence of green entrepreneurial orientation, psychological benefits, and green innovation as mediating variables between exogenous and endogenous variables. The paper finally investigates the impact of green marketing as a moderator between exogenous and endogenous variables. The researchers employed a modified and structured questionnaire to obtain 498 responses from China, Pakistan, India, South Korea, and Bangladesh. For analysis, the researchers used PLS-SEM modeling using Smart-PLS 4.0. The research study's findings demonstrated that green environmental practices have a positive and significant relationship with green purchase intention. The outcomes of this research further reveal that attitudes towards green products, green marketing mix, and green customer value significantly and positively impact green environmental practices, enhancing competitiveness and corporate image. The mediation findings exhibited that green entrepreneurial orientation, psychological benefits, and innovation have a significant and positive influence as mediating variables between green environmental practices and green purchase intention. Finally, the outcomes of moderation of green marketing exhibited a significant and positive impact between exogenous and endogenous variables. The study's findings have demonstrated a significant theoretical and managerial implication for researchers, academicians, industry practitioners, and policymakers. Industry practitioners can develop effective strategies to enhance the competitiveness of their brands in industrial manufacturing units in Asian economies. [ABSTRACT FROM AUTHOR]

The research aims to test and analyze the influence of environmental knowledge, word of mouth (WOM), green marketing, and environmental care attitude on the intention to purchase green products. The population in this study is Generation Z in Yogyakarta. The sample size is 150 people, with the criteria of respondents being at least 18 years old, born between 1997 and 2012, residing in Yogyakarta, and having purchased and consumed green products. This study uses a quantitative method, with purposive sampling technique, and data analysis technique using Partial Least Squares Structural Equation Modeling (PLSSEM) which is processed using SmartPLS 4.0 software. The results of the study indicate that environmental knowledge has a positive effect on the intention to purchase green products, word of mouth (WOM) has a positive effect on the intention to purchase green products, green marketing has a positive effect on the intention to purchase green products, and environmental care attitude has a positive effect on the intention to purchase green products. [ABSTRACT FROM AUTHOR]

Green credit financing is closely related to corporate credit rating, so conducting in-depth research on the differentiation of green credit has practical significance. For the three-stage supply chain system composed of risk avoidance suppliers, retailers and banks, suppliers face a capital gap to produce green products to meet market demand. Based on Stackelberg game theory, this paper establishes a bank green credit and mixed financing model to study the best financing strategy of suppliers under differentiated green credit. Research shows that credit rating is not always positively correlated with product greenness, and it is important for enterprises to improve their own credit rating; the higher the degree of suppliers' risk avoidance, the lower their utility profit; only when the green sensitivity coefficient is low, the conclusion that retailers are more willing to choose to cooperate with suppliers with high credit rating is inevitable; banks providing loans to suppliers with middle credit rating can maximize their profits, and providing loans to suppliers with high credit rating can better stimulate green production. [ABSTRACT FROM AUTHOR]

Digital human narrative transportation has proven to be an effective green brand marketing strategy. However, there is still a lack of in-depth research on the relationship between the role of different digital human narrative scenarios in consumer perceptions and behaviors. This research examined the impact of digital human narrative scenarios on eco-product purchase intention through four studies. Study 1 found that anime-like (vs. human-like) digital human narratives led to more positive emotional arousal and higher eco-product purchase intention through the use of encephalography (EEG) experiments. Studies 2–4 examined the effect of digital human narrative scenarios on eco-product purchase intentions and explored the mediating role of narrative presence and the moderating role of narrative type. The results showed that mixed (vs. single) narratives lead to more positive consumer purchase intentions. In addition, sharing-oriented (vs. persuasion-oriented) narratives also led to a more positive perception of narrative presence. These findings provide insights for marketers using digital human narratives to promote eco-product consumption. [ABSTRACT FROM AUTHOR]

This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be considered to be a long-term solution. Government intervention is required to regulate and enforce acceptable practices in order to accomplish real change. The primary goal of this study is to provide a clear understanding of greenwashing's function in influencing consumer views. [ABSTRACT FROM AUTHOR]

Copyright of Marketing Science & Inspirations is the property of Comenius University in Bratislava, Faculty of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

To continually deepen Taiwan’s corporate governance and enhance corporate sustainable development, the Taiwanese government has developed sustainable policies and measures to achieve the net-zero goal. The study utilized data from a longitudinal multiple case study of 17 Taiwanese company’s employees to provide an overview of the impact of characteristics of leadership on Corporate Social Responsibility (CSR), green marketing orientation and firm performance in different industry (mainly service industry). This paper discovered that if the enterprise embraces a CSR concept, it tends to integrate green marketing into its operational thinking. Green marketing orientation might affect the relationship between CSR and firm performance. Furthermore, based on the resource-based theory, when the leadership styles of top- managers guided employees to understand the significance of green marketing orientation, may influence firm performance. [ABSTRACT FROM AUTHOR]

This study investigates the factors involved in digital marketing adoption among small and medium startups (SMSs) in Pakistan using the Technology-Organization-Environment (TOE) framework. Data were collected through an online survey from 409 startups based in Karachi, Pakistan, and structural equation modeling (SEM) was used for analysis. Results indicate SMSs prioritize internal capabilities and resources for digital marketing adoption over external factors. Key factors identified in digital marketing adoption include technology knowledge, compatibility and cost while the effect of technology complexity was found to be insignificant. Top management support and digital marketing orientation were also crucial, highlighting the importance of strategic leadership and a focused digital approach. These findings highlight the distinct characteristics of SMSs compared to established SMEs, providing insights for developing targeted strategies and regulations to support the startup ecosystem. The research contributes to understanding the unique challenges and factors influencing digital marketing adoption in startups, paving the way for better and effective support mechanisms. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The increased world population makes the carrying capacity of nature even heavier and leads to various environmental problems. Consumption of green products is one of the solutions to overcome environmental problems. Based on previous research, people still perceive green products as having lower quality with higher prices than conventional products, so it becomes a barrier for companies or industries to identify how to develop marketing strategies for green products. This study aims to determine how consumers, especially Generation Z in Indonesia, construct green purchase intention by examining the impact of consumption value, the mediating effect of utility, and the moderating effect of price-related judgment (materialism and value consciousness). There are 266 Indonesian Generation Z used as respondents in this study. This study is analyzed by using Smart PLS 4.0 application. The results show that functional value, social value, and experiential value positively and significantly affect acquisition utility and transaction utility, acquisition utility positively and significantly affect transaction utility, acquisition utility and transaction utility positively and significantly affect green purchase intention, materialism orientation does not moderate functional value and experiential value on transaction utility, value consciousness moderates social value on transaction utility, and value consciousness does not moderate functional value and experiential value on transaction utility. [ABSTRACT FROM AUTHOR]

The modern business environment requires the integration of green strategies into processes. Manufacturers of electronics products are among the many industries where the growing significance of sustainability issues significantly impacts businesses. As an essential part of these green strategies, green marketing techniques have the power to dramatically impact business success as well as environmental results. Therefore, using a stakeholder-driven empirical framework, this paper aims to investigate the impact of several aspects, including ethical pricing, sustainable marketing, eco-friendly products, and eco-friendly location, upon the business performance of electronic industries in India. This study uses a smart partial least square model, a potent analytical application, in order to clarify the complex connection involving green marketing techniques and electronics business success. An online survey was performed among the executives and managers of companies in the Indian electronics manufacturing industry. A total number of 175 questionnaires from managers and executives of the electronic business sector were gathered for the study. The study's findings suggested that green marketing factors have a major influence on the success of the Indian electronics manufacturing business's performance. In addition to the expanding body of information on green marketing, the research's results will be helpful to electronics companies looking to preserve or enhance their success in a cutthroat market while stepping up their efforts to be more sustainable. [ABSTRACT FROM AUTHOR]

Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco‐label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco‐label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco‐label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market. [ABSTRACT FROM AUTHOR]

This study aims to explore the relationship among green marketing practices, leadership commitment, and environmental performance specifically within Jordan's pharmaceutical industry. It explores the impact of green marketing strategies on the competitive advantage of leading green companies in Jordan. The limitations of this study focused on the Jordanian market, and its findings are not generalizable to other countries due to market contrasts. A quantitative approach was employed to address the research question of "to what extent" these strategies contribute. The theory of the resource‐based view (RBV) was applied to this topic because it suggests that a firm's competitive advantage and performance are primarily determined by its unique resources and capabilities. The research instrument consists of 9 factors clarifying the role of green marketing strategies in improving the competitive edge of leading green companies in Jordan. The population of this study includes all implementing managers of Jordanian leading green companies, while the sample of this study consists of 32 implementing managers. After distributing the scale to the participants of this study, their responses were collected and discussed carefully. Then, their responses were analyzed by using SPSS statistical tests. The results show a significant positive correlation between green marketing strategies and competitive edge. This indicates that leading Jordanian green companies actively gain "green marketing" initiatives to gain and maintain a competitive advantage in the market. The study concludes that embracing green marketing is crucial for Jordanian green companies to compete effectively and achieve sustained success. Novelty or originality in this research looks for specific statements that indicate to a novel theoretical approach, a new methodology, or an innovative application of existing theories, or a unique data. This adds new ideas to the knowledge of this study. [ABSTRACT FROM AUTHOR]

Drawing on value‐belief‐norm theory and the theory of planned behavior, this study examines the gap between the application of green marketing strategies and their effectiveness in harnessing green purchase intentions through green attitudes and the use of generative artificial intelligence (AI) by Generation Z consumers. This study explores a mediated moderating model using partial least squares structural equation modeling with data collected from 357 randomly selected Generation Z consumers. The results reveal that among three green marketing strategies—green advertising, green labeling, and green packaging—only green packaging has a direct and positive influence on purchase intention, while the others do not. Moreover, green attitude has been found to be a positive and significant mediator in the relationship between green marketing strategies and purchase intention. This suggests that green marketing strategies cannot directly spark green purchase intentions; instead, the effectiveness of these depends on intervening variables like green attitude. Furthermore, the study also shows that the use of generative AI by young consumers enhances the positive role of green attitude toward purchase intention. Based on the findings, implications for theory and practice are provided, followed by arguments on research limitations and directions for future studies. [ABSTRACT FROM AUTHOR]

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The theory of consumption values (TCV) as marketing theory provides insights related to consumer consumption behavior through consumption values. This study reviews the last 30 years' literature (120 articles) from 1991 to 2022 through content analysis and bibliometrics citation analysis. Additionally, the seven research streams are identified in the literature: (1) TCV and consumer behavior toward digital consumer products and services, (2) TCV and consumer behavior toward brands, (3) TCV and consumer behavior toward information technology, (4) TCV and consumer behavior towards green products and sustainable development, (5) TCV and consumer behavior towards tourism and hospitality industry, (6) TCV and consumer behavior towards durable and non-durable goods, and (7) TCV and consumer behavior toward educational industry. This review presents the taxonomy of TCV in marketing research, influential aspects of literature, and future research agenda. [ABSTRACT FROM AUTHOR]

The global push for carbon neutrality has led to a surge in green investments, yet the efficiency of these investments remains unsatisfactory due to a poorly structured market for green products. Meanwhile, the digital economy has revolutionized economic, social, and ecological sectors, fundamentally altering the green investment model. This study uses OLS and PSM methods to examine the impact of digital empowerment on green investment efficiency by analysing heavily polluting A-share listed companies in Shanghai and Shenzhen Stock Exchange from 2015 to 2020. Our findings show that (1) digital empowerment significantly improves green investment efficiency; (2) digital empowerment promotes green investment efficiency by enhancing analysts' attention and increasing R&D investment; (3) environmental management certification has a positive moderating effect on the relationship between digital empowerment and green investment efficiency; (4) from the perspective of informal institutions, the promotion of digital empowerment to green investment efficiency is significant in areas with high environmental quality and media attention; and (5) from the perspective of formal institutions, the promotional effect is significant in areas with weak and strong market- and command-based environmental regulations, respectively. This study enriches the literature on factors influencing green investment efficiency and the green effects of digital empowerment at the micro-firm level. It has significant reference value for enterprises to improve the efficiency of their green investment and achieve high-quality development. [ABSTRACT FROM AUTHOR]

This study aims to determine the mediating effect of environmental performance (EP) on the relationship among the board governance model (BGM, i.e., one‐ or two‐tier board), institutions (regulatory quality, rule of law, and control of corruption), and financial performance (FP). Motivated by the theoretical disputes surrounding the effectiveness of BGM, this study draws upon the supremacy of shareholders versus stakeholder's perspective and the coercive pressure from institutional theory to explain corporate legitimacy practices. Thus far, only a few studies have explored the role of BGM and institutions in a firm's EP and FP. By analyzing 1112 listed firms in emerging markets from 2013 to 2020, this study shows that institutions positively affect EP and FP through a regulatory quality indicator. Specifically, the two‐tier board indicator improves EP at the expense of FP. Despite the increasing pressure to embrace sustainable practices in countries that adopt the one‐tier board model, the formalization of stakeholder supremacy within the two‐tier board structure is considered beneficial. EP does not act as a mediator in the relationship between BGM and FP. [ABSTRACT FROM AUTHOR]

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished over time. The second study of 108 college students found that a fresh start mindset and desire for control, mediated by global identity, enhance environmentally responsible behaviors. These findings suggest that fresh starts can effectively connect control perceptions with proactive environmental actions, underscoring their potential to foster collective environmental efforts.

The increasing environmental awareness has propelled green marketing, integrating environmentally friendly aspects in product marketing to enhance value in the eyes of consumers. In a tourism village, this strategy can elevate perceived customer value and encourage consumers to pay more to support sustainable business practices. This study aims to analyze the influence of perceived customer value in mediating the effect of green marketing on willingness to pay for organic products in Green Tourism Village Bilebante. This research employs an associative quantitative approach. Data were collected from 97 respondents using Likert scale questionnaires and analyzed using path analysis through SmartPLS. The research findings indicate that green marketing has a positive but not significant influence on willingness to pay. However, green marketing significantly enhances perceived customer value, which in turn positively and significantly affects willingness to pay. Moreover, perceived customer value mediates the effect of green marketing on willingness to pay. Theoretically, this study reveals that green marketing affects perceived value by customers and their willingness to pay, albeit inconsistently. These findings support the theory that perceived value is crucial in purchasing decisions and can enhance customer loyalty. Practically, Green Tourism Village Bilebante is advised to strengthen green marketing strategies through transparency and effective communication regarding the environmental benefits of their products to enhance perceived value and willingness to pay.