48 results on '"green competitiveness"'
Search Results
2. Low-carbon city pilot policies and urban carbon productivity improvement: An empirical analysis from the perspective of green competitiveness
- Author
-
Xiangyi Li, Yanzhi Xu, Hengxin Tan, and Yufei Lei
- Subjects
Low-carbon city pilot policy ,Carbon productivity ,Green competitiveness ,Environmental policies ,Environmental sciences ,GE1-350 - Abstract
In 2010, the Chinese government officially launched the Low-carbon city pilot policy (LCPP) to promote the construction of ecological civilization and drive green and low-carbon development. In this context, this paper examined the impact of the LCPP on the urban carbon productivity and its heterogeneity, using the difference-in-difference (DID) model with the panel data from 260 Chinese cities during the period from 2006 to 2019. The findings indicate that LCPP has exerted a long-term and significantly positive impact on the improvement of urban carbon productivity. Furthermore, this paper innovatively introduces the urban green competitiveness for mechanism analysis. The findings of mechanism test indicate that LCPP improves urban carbon productivity by enhancing the green competitiveness of pilot cities. Based on the above research results, this paper suggests that the government should further expand the scope of the pilot and strengthen the policy guidance. In particular, it is imperative for governments pay attention to the regional heterogeneity, formulate appropriate complementary measures and focus on providing long-term support for the low-carbon transition of cities.
- Published
- 2024
- Full Text
- View/download PDF
3. The road to sustainable development: exploring the impact of green technology innovation and environmental regulation on the green competitiveness of heavily polluting manufacturing industries.
- Author
-
Zhao, Yilin, Shang, Juan, Yang, Xiaodong, and Shi, Guanqing
- Abstract
This study tests the impact of green technology innovation (GTI) from green innovation output (GTIO) and green innovation efficiency (GTIE) on green competitiveness (GTFP) and the non-linear moderating effect of environmental regulation (
ERI ) using a sample of 156 listed enterprises in heavily polluting manufacturing industries from 2016 to 2021. Results show that GTIO promotes GTFP, but GTIE inhibits GTFP.ERI has a significant “U-shaped” moderating effect between GTI and GTFP. Non-state-owned enterprises have relatively weak GTI ability but stronger sensitivity toERI . Enterprises with high market concentration have outstanding GTI strength and can form positive interactions withERI . High GTFP enterprises’ GTI has a more positive impact on GTFP, but theERI is better coupled with GTIO in low GTFP enterprises. Our findings imply that policymakers should formulate appropriate environmental policies for enterprises in different situations, while enterprises should respond positively toERI through multiple channels to enhance green competitiveness. [ABSTRACT FROM AUTHOR]- Published
- 2024
- Full Text
- View/download PDF
4. Green Competitiveness Forecasting as an Instrument for Sustainable Business Transformation.
- Author
-
Lyulyov, Oleksii, Chygryn, Olena, Pimonenko, Tetyana, Zimbroff, Andrew, Makiela, Zbigniew, and Kwilinski, Aleksy
- Subjects
BOX-Jenkins forecasting ,MECHANICAL engineering ,SUSTAINABLE development ,FOOD industry ,BUSINESS conditions - Abstract
Modern conditions for transforming the business environment in the context of implementing sustainable development goals, decarbonising the economy, and ensuring climate neutrality determine the need to implement effective measures at the level of individual enterprises. External challenges determine the urgency of strengthening enterprises' green competitive advantages and forming an integral level of green competitiveness. The paper offers a methodological basis for the long-term forecasting of enterprises' green competitiveness levels. The key object of the research is a set of companies representing the machine building, agriculture, and food industries, as strategic branches of Ukraine's economy. The period of 2020-2028 was chosen as the interval for foresight. The application of autoregressive integrated ARIMA modelling by means of the non-linear least squares method made it possible to determine transformation vectors, marketing determinants, and target orientations for increasing the integral level of green competitiveness. The assessment of the results showed that the leading enterprises in the optimistic scenario are PJSC "SVF Agrotron" (agro-industrial complex), where the predictive value of green competitiveness is 0.84; PJSC "Wimm-Bill-Dunn Ukraine" (food industry), for which the predictive value is 0.73; and PJSC "Motor Sich" (mechanical engineering), for which the predictive value of green competitiveness is 0.74. The results of the evaluation revealed the leading enterprises according to the optimistic scenario for the agro-industrial complex, food industry, and mechanical engineering. The research substantiates the claim that the priorities of the strategy for increasing the level of green competitiveness and the relevant determinants of its implementation should be determined considering the transformation scenarios of its level. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
5. Spatio–Temporal Evolutionary Features and Drivers of Green Competitiveness of Cities Surrounding the Yellow River.
- Author
-
Zhang, Jiawen, Xu, Zhenhua, and Ci, Fuyi
- Abstract
Based on the scientific concept of city green competitiveness, an integrated evaluation indicator system was established to use the entropy method in order to measure the green competitiveness index of 78 cities surrounding the Yellow River (YR) from 2006 to 2020. Further, the spatio–temporal features and drivers of city green competitiveness were analyzed using various methods. The research found the following: (1) Although the green competitiveness of cities surrounding the YR has been growing steadily, the overall level is not high. (2) The green competitiveness of cities surrounding the YR can be spatially characterized as "downstream > midstream > upstream"; the absolute and relative differences between cities are both increasing, and overall differences stem mainly from the hypervariable density. (3) The positive spatial correlation between the green competitiveness of cities surrounding the YR is significant, with the "cold spot" in southeastern Gansu and the "hot spot" in the Shandong Peninsular city cluster. (4) The level of city infrastructure construction, the level of urbanization, and science and technology innovation are the main drivers of the green competitiveness of cities surrounding the YR. In addition, the interaction forces of each factor were found to be much stronger than the effects of individual factors. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
6. Lean production systems, social sustainability performance and green competitiveness: the mediating roles of green technology adoption and green product innovation
- Author
-
Afum, Ebenezer, Sun, Zhuo, Agyabeng-Mensah, Yaw, and Baah, Charles
- Published
- 2023
- Full Text
- View/download PDF
7. Rethinking National Competitiveness for Europe 2050: The Case of EU Countries.
- Author
-
Bruneckienė, Jurgita, Zykienė, Ineta, and Mičiulienė, Ieva
- Abstract
The EU climate policy affects the competitiveness of both the European Union (EU) as a whole and individual member states, leading countries to search for new knowledge to increase their national competitiveness. However, there has been little empirical research about the implementation of green competitive strategies in the common European space from different countries' perspectives. Using the Porter Hypothesis and system theory, this paper explores national competitive strategies that align with climate neutrality in the EU. We used index construction, clusterization, principal components analysis and trajectories change analysis to analyze data from the 24 EU countries from a 10-year period (2012–2021). The main findings reveal three green competitiveness profiles and five green competitiveness progress strategies in the EU. We found that EU countries have different strategies and conditions in terms of their transition towards climate neutrality and competitiveness, which ultimately lead to different rates of progress. Our results provide an initial basis for the development of nation-specific policies to achieve green competitiveness. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
8. Case Study: People’s Republic of China. Utilising Workers’ Skills for Improving Green Competitiveness to Address the Challenges of Greening of Industries
- Author
-
Gangqiang, Zheng, Lee, John Chi-Kin, Series Editor, Maclean, Rupert, Series Editor, Corcoran, Peter Blaze, Series Editor, Pavlova, Margarita, editor, and Singh, Madhu, editor
- Published
- 2022
- Full Text
- View/download PDF
9. New Trends and Patterns in Green Competitiveness: A Bibliometric Analysis of Evolution
- Author
-
Olena Chygryn and Radoslaw Miskiewicz
- Subjects
sustainable development ,green economy ,green marketing ,green competitiveness ,Engineering economy ,TA177.4-185 ,Information technology ,T58.5-58.64 ,Economic history and conditions ,HC10-1085 ,Economics as a science ,HB71-74 - Abstract
Global population growth, advancement of technological innovations, features of economic development, total digitization of production, and increase of consumption determine the necessity of forming companies' green competitive advantages. In order to create a terminological basis and research the main trends in the development of the concept of "green competitiveness of businesses" there was carried out a bibliometric analysis using the VOSViewer software 1.6.13 and Scopus Tools Analysis. A sample of 54,753 relevant scientific publications indexed by Scopus scientometric databases was generated for the period of 1991–2021. The results of the bibliometric analysis made it possible to determine the basic prerequisites and the main stages of forming green competitive advantages: the first is related to the traditional understanding of competitiveness, its global measurement, the development of the processes of greening economic activity; the second is related to the greening of business activities and the development of the green economy; the third is related to the analysis of competitiveness in the context of green marketing strategies; the fourth is related to shaping the concept of green competitiveness directly. The conducted research formed a theoretical basis for clarifying the content of the concept of green competitiveness as an ability of an enterprise to form and effectively use green competitive advantages, their convergent and complementary effects, which ensure the sustainable development of enterprises, the expansion of the enterprise's competitive position on the market, the increase of investment attractiveness and capitalization, and the formation of an environmental brand.
- Published
- 2022
- Full Text
- View/download PDF
10. 绿色金融如何赋能制造业绿色竞争力提升.
- Author
-
孙英杰 and 林 春
- Abstract
Copyright of Journal of Shenzhen University Humanities & Social Sciences is the property of Journal of Shenzhen University (Humanities & Social Sciences) Editorial Office and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
11. China's logistics green competitiveness promotion path: a fuzzy-set qualitative comparative analysis approach.
- Author
-
Peng, Yongtao, Chen, Yihan, Hou, Yanchao, and Li, Sujuan
- Subjects
COMPARATIVE method ,COMPARATIVE studies ,GREEN technology ,SUSTAINABLE development ,LOGISTICS ,ENVIRONMENTAL regulations ,TECHNOLOGICAL innovations - Abstract
Increasingly serious environmental problems are forcing many industries to gradually turn to green development, and green competitiveness has become the vision of policymakers and industry practitioners. The impact of the development of the logistics industry on the environment cannot be ignored, but the promotion path of its green competitiveness has not been fully studied. Based on Porter's diamond model, this study uses fuzzy-set qualitative comparative analysis to explore the condition configuration of the logistics industry in 30 provincial regions in mainland China to enhance green competitiveness and effectively combine theory with practice. Factors considered include logistics technology innovation ability, logistics market demand, proportion of tertiary industry, management level of logistics enterprises, environmental regulation, and the internet. The results show that the green competitiveness of the logistics industry is influenced by many factors and cannot be sufficiently explained by a single factor. The findings point to three paths with equal authenticity to improve the green competitiveness of the logistics industry. By comparing the same types of high configuration and low configuration, this study finds that environmental regulation is an important external driving force for regions with low added value of output products, and for regions with certain geographical advantages and numerous logistics enterprises, in addition to the management level of logistics enterprises, support from the internet is also particularly important in improving the green competitiveness of logistics. These findings can provide a practical reference for the promotion of green competitiveness in the logistics industry in different regions. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
12. The relationship among green human capital, green logistics practices, green competitiveness, social performance and financial performance
- Author
-
Agyabeng-Mensah, Yaw and Tang, Liang
- Published
- 2021
- Full Text
- View/download PDF
13. Мarketing strategies for ensuring sustainable competitive development of enterprises
- Author
-
Olena Chygryn, Liliia Khomenko, and Glib Kalitai
- Subjects
green competitiveness ,green marketing tools ,companies’ performance ,strategy ,International relations ,JZ2-6530 - Abstract
The article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development. The authors systematized scientific investigation of the key determinants of the green competitiveness according to the marketing, technological, innovative, communicative, stakeholders, qualitative, level, fiscal and ethic approaches. The primary purpose of the study is to analyse the preconditions for promotion the green competitiveness of enterprises and analyse the influence of the using marketing tools (ensuring the proper quality (environmental) of green goods and services, differentiation of pricing policy, creation of green commercial networks and platforms, promotion of eco-goods and green activity, interaction with the consumers) on a company’s descriptive variables (market segment (sales volumes), green image, efficiency of companies activity, products competitiveness). The object of study is the companies from the food industry, agriculture, machinery-producing industry and production of building materials. The quantitative study employed a sample of 110 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using the method of logistic regressions. The obtained results showed the level of integration mix marketing tools for supporting the green competitive advantages. The highest level of integration is in the food industry, the lowest level - in the production of building materials. Provided evaluation gives the opportunity to suggest the system of marketing instruments for forming and strengthening the company’s green competitive advantages.
- Published
- 2021
- Full Text
- View/download PDF
14. Іmpact of labor resources on green competitiveness of enterprises
- Author
-
Oleksii Lyulyov, Tetyana Pimonenko, Yevheniia Ziabina, Osei Owusu Evelyn Kumah, and Edward Owusu
- Subjects
labor resources ,strategic management ,green competitiveness ,sustainable development goals ,International relations ,JZ2-6530 - Abstract
The article summarizes the arguments and counter-arguments within the scientific discussion on the impact of labor resources on the level of green competitiveness of enterprises. The main purpose of the study is to identify key aspects of the formation of environmentally-oriented labor resources and analysis of the impact of global trends on the level of green competitiveness of enterprises. Systematization of literature sources and approaches to solving the problem of determining the level of impact of labor resources on green competitiveness of enterprises showed that today publishing activity and interest in this topic is growing and there is a significant correlation between effective corporate management of labor and increasing green competitiveness. The urgency of solving this scientific problem is that today there are no generally accepted methods for calculating the level of green competitiveness of the enterprise, and the complication for the study of this topic is to obtain accurate information on quality management results, because often it is the decision of managers are not interested in providing completely transparent information. The study of the impact of labor resources on the green competitiveness of enterprises in the article is carried out in the following logical sequence: systematization of literature sources, research dynamics of search queries on key terms “green competitiveness” and “labor resources” in Google search, bibliometric analysis on key terms “green competitiveness” and “labor resources”. The methodological tools of the study were the methods of logical generalization, comparative analysis and trend-bibliometric analysis - to identify patterns of influence of labor resources on the green competitiveness of enterprises. VOSViewer version 1.6.10 toolkit was used for bibliometric analysis, Google Trends was used for trend analysis, and the years from 2004 to 2020 were selected as the research period. The object of the study is a sample of 873 publications and 9480 search queries for such keywords as “green competitiveness” and “labor resources” based on scientometric databases Scopus and Web of Science, as well as Google Trends tools. The study theoretically proves the impact of strategic human resource management on the level of green competitiveness of the enterprise. The results of the study can be useful for further analytical analysis of the impact of human resources on the green competitiveness of the enterprise.
- Published
- 2021
- Full Text
- View/download PDF
15. Research on the Selection of Green Cold Chain Logistics Service Providers Based on Combined Weighting-Cloud Model.
- Author
-
Sun, Weifeng, Gu, Xiaoyan, and Wu, Dengsheng
- Subjects
THIRD-party logistics ,GREEN technology ,QUALITY of service ,DIMENSIONS - Abstract
For enterprises whose products need to be frozen and refrigerated transportation, the selection of green cold chain logistics service providers is one of the indispensable links, cold chain logistics service providers are involved in many different levels, so how to reasonably select cold chain logistics service providers is particularly critical. In this paper, the evaluation criteria system of green cold chain logistics service providers is established from five dimensions: cold chain logistics service quality, cold chain logistics service cost, cold chain logistics service capability, cold chain logistics green competitiveness and cold chain logistics enterprise management status. Combined weighting method based on minimum information discrimination principle, including BWM method and CRITIC method to determine comprehensive weight, avoids the limitation of single weighting method to determine index weight. Aiming at the randomness and fuzziness in the evaluation process of green cold chain logistics providers, a cloud model evaluation method of cold chain logistics providers is proposed. The case study shows that the proposed combined weighting method overcomes the one-sidedness of the single weighting method and improves the rationality of the weights. The cloud model evaluation method of cold chain logistics suppliers proposed in this paper is helpful to deal with the randomness and fuzziness in the process of weight combination, and improve the effectiveness and scientific rationality of the weight combination results. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
16. 中国省域畜牧业绿色发展竞争力时空演变特征.
- Author
-
张朝辉, 姬一帆, and 何泽军
- Abstract
Copyright of Journal of Agricultural Science & Technology (1008-0864) is the property of Journal of Agricultural Science & Technology and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
17. Economic competitiveness vs. green competitiveness of agriculture in the European Union countries.
- Author
-
Nowak, Anna and Kasztelan, Armand
- Subjects
ECONOMIC competition ,AGRICULTURE ,VALUE (Economics) ,GREEN roofs ,ECONOMIC research ,COUNTRIES - Abstract
Research background: Many scientists have researched the economic competitiveness of agriculture. At the same time, considerably less attention is paid to the so-called green competitiveness. Considering a global trend searching for solutions to reduce the environmental impact of the agricultural sector, it seems reasonable to explore the overlap between economic competitiveness and green competitiveness. Purpose of the article: This study aims to answer the following questions: What is the level of economic and green competitiveness of agriculture in respective countries? What is the level of the comprehensive competitiveness of agriculture in EU member states? Do the economic competitiveness outcomes of respective countries coincide with their green competitiveness rankings? Methods: Taxonomic methods were applied to design synthetic indices of economic, green and comprehensive competitiveness of 27 member states of the European Union, based on multicriteria sets of specific indicators from 2018. Findings & value added: The results of analyses imply that, in general, the level of green competitiveness of agriculture is higher than the level of its economic competitiveness in EU member states. Simultaneously, the developed rankings show that respective countries' economic and green competitiveness are not linked. In other words, economic competitiveness outcomes do not match green competitiveness outcomes for EU agriculture. This work is a genuine contribution to studies on the methods for measuring and evaluating the competitiveness of agriculture as it designs separate synthetic measures for economic and green competitiveness and confronts both types of competitiveness in EU member states. The research findings for the first time provide clear answers to questions about the mutual relationship between economic and green competitiveness in agriculture. Furthermore, an added value of this study is that it introduces and attempts to define the notion of green competitiveness. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
18. COUNTRY'S GREEN BRAND: THE MAIN GAPS IN THE SCIENTIFIC TREATISES.
- Author
-
Us, Yana, Pimonenko, Tetyana, Lyulyov, Oleksii, and Ziabina, Evhenia
- Subjects
PLACE marketing ,BRAND image ,SCIENTIFIC literature ,BRAND loyalty ,CONSUMER attitudes ,CONSUMER psychology ,BIBLIOTHERAPY ,ENVIRONMENTAL literacy - Abstract
Forming a strong brand is essential for national development. The country's brand gives the direction for its long-term economic growth, contributes to increment in assets value and the competitive advantages, attracts more investments, tourists, etc. In the view of growing concern on climate change, environmental protection issues boost its influence on worldwide decision-making processes. In turn, the scientific community has more decisive in their statement to create a unique and robust country's brand considering the green perspectives. However, the literature review results showed that the scholars investigate the green branding, mainly on the product or corporate level. Therefore, this study aims to assess how well the existing literature on country branding is explored from the perspective of green development. The research questions are as follows: 1) What are the main research directions in the scientific literature concerning the country's green branding? 2) How far has the country's green brand bee n investigated? 3) What research gap should be covered in the future? This study operated with the scientific documents published in the highly ranked scientific journals indexed in the Scopus database to answer the research questions. The study period covered 2000-2022 (until April 2022). The search for relevant publications was run by the keyword combinations "green brand", "country brand", and "nation brand" in the documents' titles, keywords, and abstracts. The boolean operator' OR' was used to include the papers specified at least with one keyword. The obtained results revealed 545 papers on the investigated topic (225 publications on green branding and 320 publications on country/nation branding). In the frame of investigation, the authors applied Scopus analytical tools to detect the publication dynamic of a designed sample of documents, identify the most engaged authors, and assess the contributions of the affiliations and countries. To build the networks of scientific collaboration worldwide and detect the main research streams in studies on country/nation green brands, the authors used the method of the low-dimensional visualization. This study selected the keywords with the greatest total link strengths based on the calculation of the total link strengths of the co-occurrence's links with other keywords. The counting method was full counting. The findings of bibliometric analysis confirmed that the studies on green branding mainly address the corporate level. The green brand concept is investigated mostly regarding green brand attachment, green brand attitude, green brand image, green brand love, green brand trust, green loyalty, green satisfaction, green perceived risks, value, and environmental sustainability. Therefore, it indicates the necessity to expand research on the national level. The main limitation of this study is operating with publications retrieved only from the Scopus database. However, the findings could be value-added for scholars investigating the country's green brand issues. The authors consider the obtained results to be a starting point for designing the country's green brand model and its assessment in the future. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
19. Stranded nations? Transition risks and opportunities towards a clean economy
- Author
-
Pia Andres, Penny Mealy, Nils Handler, and Samuel Fankhauser
- Subjects
green growth ,fossil fuel ,just transition ,stranded assets ,green competitiveness ,economic complexity ,Environmental technology. Sanitary engineering ,TD1-1066 ,Environmental sciences ,GE1-350 ,Science ,Physics ,QC1-999 - Abstract
The transition away from a fossil-fuel powered economy towards a cleaner production system will create winners and losers in the global trade system. We compile a list of ‘brown’ traded products whose use is highly likely to decline if the world is to mitigate climate change, and explore which countries are most at risk of seeing their productive capabilities ‘stranded’. Using methods from economic geography and complexity, we develop novel measures of transition risk that capture the extent to which countries’ export profiles are locked-in to brown products. We show that countries exporting a high number of brown products, especially technologically sophisticated ones, could find it relatively easy to transition. Conversely, countries with exports highly concentrated in a few, low-complexity brown products have much fewer nearby diversification opportunities. Our results suggest that export complexity and diversity play a key role in determining transition risk. Path-breaking diversification strategies are needed to prevent nations from becoming stranded.
- Published
- 2023
- Full Text
- View/download PDF
20. GREEN COMPETITIVENESS AS A REGIONAL BUSINESS STRATEGY.
- Author
-
Naydenov, Kliment
- Subjects
- *
BUSINESS planning , *ATTITUDES toward the environment , *GREEN business , *REGIONAL development , *NATURE conservation , *ECONOMIC models , *SUSTAINABLE urban development - Abstract
The modern world is on the verge of change - the models of economic development that have existed for more than one decade are being replaced by new systems that will provide humanity with not only a bright present, but also the future. We are talking about a green economy, with equal attention not only to people, but also to the world around them. The green economy and its competitiveness is a global and European opportunity to overcome international economic problems, accompanied by a more lenient attitude towards the depleted environment. Along with digitalization, one of the global trends is the transition to a green economy and competitiveness based on the principles of combining the interests of society and preserving natural capital. Thus, economic gain meets with the improvement of employment and with the protection of nature. The idea of an environmentally friendly, competitive, green economy as a contribution to sustainable regional development and efficient use of resources is part of the EU's measures to achieve the objectives of the strategy. The European Union seeks to integrate the objectives of the Sustainable Development Strategy into all its policies and regions. The purpose of this article is to show that the extra environmental costs can sometimes lead to a competitive advantage for companies and be the basis for regional business strategies. The outcome of this article could provide regional authorities with a clearer view of the future potential of green business, increasing interest in the topic. In this article we will use methods such as thematic analysis to interpret patterns and meanings in the data on one hand. On other hand we will use content analysis which is a research method used to identify patterns in recorded communication. To conduct content analysis, we were systematically collect data from a set of texts, which can be written, oral, or visual, such as books, newspapers and magazines, speeches and interviews, web content and social media posts. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
21. STAKEHOLDERS OF GREEN COMPETITIVENESS: INNOVATIVE APPROACHES FOR CREATING COMMUNICATIVE SYSTEM.
- Author
-
Chygryn, Olena, Bilan, Yurii, and Kwilinski, Aleksy
- Subjects
- *
COMPETITION (Psychology) , *CUSTOMER satisfaction , *TELECOMMUNICATION systems , *MULTIDIMENSIONAL scaling , *LIKERT scale - Abstract
The issue of stakeholder activity and collaboration for developing and promoting the green competitiveness of enterprises are nowadays relevant and play a significant role in creating competitive advantages. Systematization literary sources prove that economic activity is characterizing by specific relationships between a wide set of stakeholders, the effective communicative system can bring potential benefits to all parties and stakeholders have specific expectations regarding various aspects of the enterprises' operation: organizational, economic, social, environmental etc. The main objective of the article is creating the preconditions for building the stakeholder communication system for promoting the green competitiveness of the company and assessing by stakeholders the results of companies' activity. The paper used scientific methods are based on logical generalization and scientific abstraction for systematizing the prerequisites for the formation of a system of communications of green competitive stakeholders; typology of green competitiveness stakeholders; formal-logical for determining the determinants and principles of effective collaboration of stakeholders of green competitiveness. For investigating the stakeholders' assessment of the green competitiveness effects was undertaken Multidimensional scaling analysis and were estimated five outcome dimensions: consumer satisfaction in green goods; efficiency of green goods production; green goods quality and cleaner production; institutional partnership; community impact. For scaling responses in survey research was used a seven-point psychometric Likert scale. A general questioning is provided for five countries: Ukraine, Poland, Romania, Slovenia, Czech Republic, and include the results of the survey the 1236 stakeholders. The results of the assessment showed that in all groups (internal and external) of stakeholder, the employees assessed results of the environmental strategies as «success» - 22,3% and community from another group - 7,45%. The stakeholder opinion is the same. That is evidence that the processes of greening stakeholder's communication are becoming wider and involve more participants. The result of the research creates the background for improving the system of green competitiveness stakeholder interaction. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
22. Sustainable Banking–A Quantitative Case in the Middle East Using MCDM and SEM Methods
- Author
-
Nour, Nassar, Manuela, Tvaronavičienė, Nour, Nassar, and Manuela, Tvaronavičienė
- Abstract
Purpose: This study aims to explore the influence of green management standards on decision-making in the Lebanese banking sector.It seeks to uncover the dynamics of decision-making among key stakeholders as businesses navigate the challenge of aligning with environmentally conscious frameworks. Theoretical reference: The theoretical framework underpinning this research is rooted in the imperative for businesses to undergo a transformative shift towards sustainability, colloquially referred to as the "green shift." This shift is anticipated to be an unavoidable phenomenon, exerting pressure on businesses, including those in the Lebanese banking sector, to align their operations with environmentally sustainable practices. Method: Mixed methods Multi-criteria decision-making (MCDM) via the Analytic Hierarchy Process (AHP) and Structural equation modelling (SEM) via AMOS software were employed. Results and Conclusion: The results suggest internal stakeholders play a significant role in decision-making regarding green management in the banking sector. In contrast, external stakeholders rank second in their significance to green management in the banking industry. We note green products are significant to most top bank stakeholders. Implications of research: Researching the banking sector limits the possibility of generalizing the results to other types of business sectors as well as other geographical areas. The results could be improved by including additional stakeholders. The results help the Managers, CEOs, and strategic thinkers in the banking sector to target green managerial practices to the right stakeholders to maximize their green competitive advantage. Originality/value: This research investigated one of the rare studies in the banking sector where we could calculate the significance of the managerial parameters that govern the decision-making of bank stakeholders., El cambio ecológico tarde o temprano será inevitable y desafiará a todas las empresas no ecológicas. Como resultado, abordaremos cómo los estándares de gestión verde impactan la toma de decisiones de las partes interesadas internas y externas en el sector bancario libanés. Se emplearon métodos mixtos MCDM, toma de decisiones multicriterio a través del proceso de jerarquía analítica (AHP) y modelado de ecuaciones estructurales SEM a través del software AMOS. Los resultados sugieren que las partes interesadas internas desempeñan un papel importante en la toma de decisiones sobre la gestión verde en el sector bancario. En contraste, las partes interesadas externas ocupan el segundo lugar en importancia para la gestión verde en la industria bancaria. Observamos que los productos ecológicos son importantes para la mayoría de las principales partes interesadas de los bancos. La investigación del sector bancario limita la posibilidad de generalizar los resultados a otro tipo de sectores empresariales así como a otras áreas geográficas. Los resultados podrían mejorarse incluyendo a otras partes interesadas. Los resultados ayudan a los gerentes, directores ejecutivos y pensadores estratégicos del sector bancario a dirigir prácticas de gestión ecológicas a las partes interesadas adecuadas para maximizar su ventaja competitiva ecológica. Esta investigación investigó uno de los pocos estudios en el sector bancario donde pudimos calcular la importancia de los parámetros de gestión que gobiernan la toma de decisiones de las partes interesadas del banco.Palabras clave: Competitividad verde; gestión sostenible; el Proceso de Jerarquía Analítica (AHP); Sector bancario con toma de decisiones multicriterio; partes interesadas internas y externas; Toma de decisiones. Clasificación Jel: M15, O32.
- Published
- 2023
23. Rethinking National Competitiveness for Europe 2050: The Case of EU Countries
- Author
-
Mičiulienė, Jurgita Bruneckienė, Ineta Zykienė, and Ieva
- Subjects
climate policy ,national competitiveness ,green competitiveness ,carbon dioxide ,Porter’s hypothesis - Abstract
The EU climate policy affects the competitiveness of both the European Union (EU) as a whole and individual member states, leading countries to search for new knowledge to increase their national competitiveness. However, there has been little empirical research about the implementation of green competitive strategies in the common European space from different countries’ perspectives. Using the Porter Hypothesis and system theory, this paper explores national competitive strategies that align with climate neutrality in the EU. We used index construction, clusterization, principal components analysis and trajectories change analysis to analyze data from the 24 EU countries from a 10-year period (2012–2021). The main findings reveal three green competitiveness profiles and five green competitiveness progress strategies in the EU. We found that EU countries have different strategies and conditions in terms of their transition towards climate neutrality and competitiveness, which ultimately lead to different rates of progress. Our results provide an initial basis for the development of nation-specific policies to achieve green competitiveness.
- Published
- 2023
- Full Text
- View/download PDF
24. Empirical Analysis of Green Competitiveness: Evidence from China Auto Listed Companies
- Author
-
Li, Yuanhui, Ding, Huiping, Zhang, Runtong, editor, Zhang, Zhenji, editor, Liu, Kecheng, editor, and Zhang, Juliang, editor
- Published
- 2015
- Full Text
- View/download PDF
25. 困境·趋势·对策:江苏石化产业高质量发展研究.
- Author
-
姜国刚, 陈思文, and 左 鹏
- Subjects
PETROLEUM chemicals industry ,INDUSTRIALIZATION ,SUSTAINABLE development ,PUBLIC support ,TECHNOLOGICAL innovations ,PUBLIC opinion - Abstract
Copyright of Journal of Changzhou University (Social Science Edition) is the property of Editorial Department of Journal of Changzhou University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2019
- Full Text
- View/download PDF
26. The effects of capital-biased tax incentives on firm energy intensity: Environmental dividend or consequence?
- Author
-
Lin, Boqiang and Xu, Chongchong
- Subjects
- *
TAX incentives , *DIVIDENDS , *FACTORS of production , *ORGANIZATIONAL performance , *ENERGY consumption - Abstract
Capital and energy are essential input factors in the production and operation of firms, and they are closely interconnected. Nudging firms to improve energy performance during capital investment is crucial for attaining green competitiveness. Nonetheless, little is known about how capital-biased tax incentives affect firm energy performance in the process of encouraging firms to update or expand fixed assets. To fill this critical gap, this paper leverages the 2014 and 2015 accelerated depreciation policy for fixed assets as quasi-natural experiments to investigate the impact of capital-biased tax incentives on firm energy intensity. This study uses information from a unique dataset of Chinese firms, and the staggered difference-in-difference strategy is constructed to address identification challenges. The findings of this paper are as follows: (1) The accelerated depreciation policy for fixed assets significantly increases firm energy intensity by approximately 11.2%. A series of validations reinforce the robustness of this result. (2) Restructuring energy use and the factor substitution of energy for labour are the main channels through which the accelerated depreciation policy for fixed assets increases firm energy intensity. (3) The accelerated depreciation policy for fixed assets has a more remarkable effect on the energy intensity enhancement of small-scale firms, capital-intensive firms, and firms in energy-endowed regions. These conclusions support shaping policy options moderately by coordinating tax incentives and government regulation as key factors in promoting sustainable firm development. Overall, this research provides empirical evidence regarding the micro-environmental consequences of capital-biased tax incentives and offers valuable insights for enhancing corporate energy performance. • The staggered difference-in-difference method is employed in this paper. • This paper treats the 2014 and 2015 ADPFA as quasi-natural experiments. • ADPFA significantly increases firm energy intensity by about 11.2%. • Energy restructuring and factor substitution of energy for labor are main channels. • Firm and regional heterogeneity is further considered in the analysis. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
27. Obstacle diagnosis of green competition promotion: a case study of provinces in China based on catastrophe progression and fuzzy rough set methods.
- Author
-
Cheng, Xiu, Long, Ruyin, and Chen, Hong
- Subjects
SUSTAINABLE development ,FUZZY sets ,PROVINCES ,ECONOMIC development ,SET theory - Abstract
As “green” and “sustainable” become the new themes of regional economic development, green competitiveness will undoubtedly become a new engine for regions to solve environmental, resource use, and other global problems to fit the new development themes. Unfortunately, the performance of regional green competitiveness is not always satisfactory due to various shortcomings. In this study, we abandoned the conventional research approach that directly explores the factors that promote regional green competitiveness and analyzed, instead, the obstacles to green competitiveness among provinces in China. The barrier degree was calculated for each obstacle using a catastrophe progression method and fuzzy rough set. Results showed that (a) resource and environmental problems have become increasingly prominent and have been the most common obstacles to promoting green competitiveness of provinces in China and (b) the obstacles to improving regional green competitiveness showed spatial differences and peculiarity according to the barrier degree. The outcome of the study can help policy makers to better understand and prioritize implementation strategies to develop effective action and policy interventions toward more successful construction of regional green competitiveness. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
28. Green competitiveness evaluation of provinces in China based on correlation analysis and fuzzy rough set.
- Author
-
Cheng, Xiu, Long, Ruyin, Chen, Hong, and Li, Wenbo
- Subjects
- *
SUSTAINABLE living , *ENERGY consumption , *GREEN movement , *STATISTICAL correlation , *FUZZY sets - Abstract
The meaning of regional competitiveness has been changed recently to better fit the new development theme of “green” and “sustainable”. Correspondingly, the traditional regional competitiveness evaluation system, which pays too much attention to economic indicators, has not been able to fully evaluate regional green competitiveness. Based on the meaning of regional green competitiveness, we used correlation analysis, fuzzy rough set and entropy weight methods to select and analyze 21 indicators and develop a regional green competitiveness index. Indicators included measures of natural resources competitiveness, ecological environment competitiveness, energy consumption and energy saving competitiveness, economic and social sustainable competitiveness as well as human health competitiveness. Based on the green competitiveness index, we divided the green competitiveness spectrum into three levels (light green, medium green and dark green) to explore changes of the index in 30 provinces of China during the period 2004–2014. Results showed that ecological environment competitiveness and sustainable competitiveness of economy and society are two key factors that influence the green competitiveness of provinces in China. Green competitiveness also showed spatial differences, varying from high to low in a westerly direction from the eastern region, central region, northeast region and western region. Notably, the green competitiveness level of more than half of the provinces changed markedly, proving that the green competitiveness of the provinces can develop through leap-style changes. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
29. 生态文明下浙江省纺织制造业绿色竞争力评价研究.
- Author
-
胡书芳
- Abstract
Copyright of Wool Textile Journal is the property of National Wool Textile Science & Technology Information Center and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
- Full Text
- View/download PDF
30. Green competitiveness research on Chinese automotive enterprises
- Author
-
Yuanhui Li
- Subjects
automotive enterprises ,green competitiveness ,competitiveness evaluation ,Industrial engineering. Management engineering ,T55.4-60.8 ,Social Sciences ,Commerce ,HF1-6182 ,Business ,HF5001-6182 - Abstract
Purpose: More and more executives of automobileindustry in China start to recognize the concept of green competitiveness recently. However, relatively less research attention has been devoted to the consideration of measurement. This paper aims to find empirical approach to quantify green competitiveness for automotive enterprises. The connotation of green competitiveness is explored and one suite of evaluation index system has been proposed with four dimensions including environmental, resource, capability and knowledge.Design/methodology/approach: By introducing the factor analysis method, green competitiveness has been measured through an empirical analysis of 24 automotive enterprises within China.Findings: The results indicate that those elements, such as enterprise resource possession and utilization; environment, responsibility and knowledge; profitability; management efficiency, have significant effect on the green competitiveness for automotive enterprises. The further analysis also unveils the advantages and disadvantages of green competitiveness for each company and the direction for improvement.Research limitations/implications: Guide regulators and managers of automobile industry to take some measures to enhance their green competitive advantage.Practical implications: Provide practical methods to measure green competitiveness for automotive enterprises.Originality/value: This paper proposes an evaluation index system of green competitiveness for automotive enterprises. The suggestions of our research will be beneficial to enterprise executives and industry regulators.
- Published
- 2014
- Full Text
- View/download PDF
31. Modern Marketing Strategies for Development of the Company's Green Competitiveness
- Author
-
Chygryn, Olena Yuriivna, Olefirenko, Oleh Mykhailovych, Herasymenko, M.Y., and Shevchenko, K.V.
- Subjects
green competitiveness ,маркетингові стратегії ,omnichannel marketing ,цифровий маркетинг ,digital marketing ,омніканальний маркетинг ,зелена конкурентоспроможність ,marketing strategies - Abstract
Глобалізація економічного розвитку, розширення процесів цифровізації, трансформація маркетингових каналів просування товарів та послуг, а також особливостей діяльності підприємств набуває нової актуальності. В цьому ракурсі цифрові омніканальні стратегії потенційно можуть забезпечувати зростання традиційних економічних показників та забезпечення конкурентоспроможності суб’єктів господарювання. В статті розглянуто теоретичне підґрунтя впровадження омніканальних стратегій для розвитку зеленої конкурентоспроможності підприємств. Авторами узагальнено існуючий науковий та прикладний досвід реалізації омніканальних стратегій. За допомогою інструментарію Google Trends проведено трендовий аналіз, який окреслив науковий інтерес та зацікавленість з боку бізнес спільнот та академічної сфери. Результати трендового аналізу засвідчили поступове зростання інтересу до проблематики пошуку та імплементації оптимальних шляхів комунікації в маркетингу для розвитку зеленої конкурентоспроможності. З точки зору зацікавленості, країнами лідерами є Германія, Франція, Канада, США. У роботі додатково до існуючих запропоновано критерії, які відображають ступінь уніфікації каналів маркетингової комунікації для формування зеленої конкурентоспроможності підприємств: диференціація каналів комунікації; відсутність втрат зацікавлених сторін при зміні каналу зв'язку; врахування досвіду стейкхолдерів на кожній ітерації спілкування з ним; конвергенція традиційного та цифрового каналів розвитку зеленої конкурентоспроможності підприємств; використання ідентичності бренду при спілкуванні із зацікавленими сторонами; персоналізація зацікавлених сторін. Отримані результати аналізу та їх графічна інтерпретація є актуальними та формують основу для кращого розуміння проблематики омніканального підходу та пошуку перспективних шляхів його імплементації при формуванні зеленої конкурентоспроможності підприємств. The globalization of economic development, the expansion of digitalization processes, the transformation of marketing channels for the promotion of goods and services, as well as the peculiarities of enterprises is gaining new relevance. From this perspective, digital omnichannel strategies can potentially drive the growth of traditional economic performance and ensure the competitiveness of businesses. The article considers the theoretical basis for the implementation of omnichannel strategies for the development of the green competitiveness of enterprises. The authors summarized the existing scientific and applied experience in the implementation of omnichannel strategies. With the help of the Google Trends toolkit, a trend analysis was conducted, which outlined the scientific interest and interest of the business community. The results of trend analysis showed a gradual increase in interest in the search for and implementation of optimal ways of communication in marketing for the development of green competitiveness. In terms of interest, the leading countries are Germany, France, Canada and the United States. In addition to the existing ones, the following criteria are proposed, which reflect the degree of unification of marketing communication channels for the formation of green competitiveness of enterprises: differentiation of communication channels; absence of stakeholders losses when changing the communication channel; taking into account the experience of stakeholders in each iteration of communication with him; convergence of traditional and digital channels of development of green competitiveness of enterprises; use of brand identity in communication with stakeholders; personalization of stakeholders. The obtained results of the analysis and their graphical interpretation are relevant and form the basis for a better understanding of the problems of the omnichannel approach and search for promising ways to implement it in the formation of green competitiveness of enterprises.
- Published
- 2021
32. Impact of Environmental Innovation Strategy on Green Competitiveness: Evidence from China
- Author
-
Na, Wang, Shan Jin, Zhang, and Wei, Wang
- Subjects
environmental innovation strategy ,green knowledge sharing ,organizational green learning ,green competitiveness ,China ,Health, Toxicology and Mutagenesis ,Public Health, Environmental and Occupational Health ,Sustainable Development ,GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries) - Abstract
Environmental issues are a significant field in both research and practice. Manufacturing enterprises are adopting sustainable initiatives to achieve efficient resource usage, emissions reduction, energy utilization reduction, and improve waste management. Therefore, drawing on ecological modernization theory (EMT) and knowledge-based theory (KBT), this study proposes a comprehensive framework for the relationships among environmental innovation strategy (EIS), green knowledge sharing (GKS), organizational green learning (OGL), and green competitiveness (GC), through literature review; after, a survey questionnaire method was employed, and multiple-regression method was used for the analysis. The empirical results show that environmental innovation strategy has a positive effect on green competitiveness; the green knowledge sharing and organizational green learning chain mediates the relationship between environmental innovation strategy and green competitiveness. The results further reveal that green knowledge sharing and organizational green learning are crucial paths for manufacturing enterprises to enhance green competitiveness in implementing their environmental innovation strategies. This study extends previous research by emphasizing the importance of environmental innovation strategy in the context of sustainable development, and enriches existing research related to green competitiveness.
- Published
- 2022
- Full Text
- View/download PDF
33. Stakeholders of Green Competitiveness: Innovative Approaches for Creating Communicative System
- Author
-
Yurii Valentynovych Bilan Yurii Valentynovych, Aleksy Kwilinski, Yurii Valentynovych Bilan, and Olena Yuriivna Chyhryn
- Subjects
Knowledge management ,business.industry ,взаємодія ,assessment ,05 social sciences ,Stakeholder ,interaction ,оцінка ,010501 environmental sciences ,Biology ,01 natural sciences ,зелена конкурентоспроможність ,green competitiveness ,стейкхолдер ,stakeholder partnership ,0502 economics and business ,партнерство стейкхолдерів ,stakeholder ,business ,050203 business & management ,0105 earth and related environmental sciences - Abstract
Діяльність та взаємодія стейкхолдерів розвитку та просування зеленої конкурентоспроможності підприємств є актуальними сьогодні і відіграють важливу роль для створення конкурентних переваг підприємств на ринку. Систематизація літературних джерел доводить, що економічна діяльність характеризується специфічними взаємовідносинами між широким колом зацікавлених сторін. При цьому ефективна комунікативна система може принести потенційну вигоду всім сторонам. Авторами відмічено, що у даному випадку самі стейкхолдери мають власні конкретні очікування щодо різних аспектів функціонування підприємств: організаційних, економічних, соціальних, екологічних тощо. Основною метою статті є формування передумов для побудови системи комунікації зі стейкхолдерами для просування зеленої конкурентоспроможності підприємств та оцінки зацікавленими сторонами наслідків діяльності компаній. В роботі використовуються наукові методи, засновані на логічному узагальненні та науковій абстракції для систематизації передумов формування системи комунікацій зелених конкурентних стейкхолдерів; типологзації стейкхолдерів зеленої конкурентоспроможності; формально-логічний для визначення детермінант та принципів ефективної співпраці зацікавлених сторін зеленої конкурентоспроможності. Для дослідження оцінки зацікавленими сторонами ефектів зеленої конкурентоспроможності було проведено багатовимірний аналіз масштабування та оцінено п’ять вимірів отриманих ефектів: задоволеність споживачів зеленими товарами; ефективність виробництва зелених товарів; якість зелених товарів та чисте виробництво; інституційне партнерство; вплив громади. Для масштабування відповідей в ході опитування використовувалася семибальна психометрична шкала Лікерта. Загальне опитування проводиться на основі даних п’яти країн: України, Польщі, Румунії, Словенії, Чехії та включає результати опитування 1236 стейкхолдерів. Результати оцінки показують, що у всіх групах (внутрішніх та зовнішніх) стейкхолдерів, працівники підприємств оцінюють результати екологічних стратегій як "успішні" – 22,3% та громади, з іншої групи, – 7,45%. Висновки стейкхолдерів є практично ідентичними. Таким чином, це свідчить про те, що процеси екологізації комунікацій із зацікавленими сторонами стають ширшими та залучають більше учасників. Результати дослідження створюють передумови для вдосконалення системи взаємодії зацікавлених сторін зеленої конкурентоспроможності. The issue of stakeholder activity and collaboration for developing and promoting the green competitiveness of enterprises are nowadays relevant and play a significant role in creating competitive advantages. Systematization literary sources prove that economic activity is characterizing by specific relationships between a wide set of stakeholders, the effective communicative system can bring potential benefits to all parties and stakeholders have specific expectations regarding various aspects of the enterprises’ operation: organizational, economic, social, environmental etc. The main objective of the article is creating the preconditions for building the stakeholder communication system for promoting the green competitiveness of the company and assessing by stakeholders the results of companies’ activity. The paper used scientific methods are based on logical generalization and scientific abstraction for systematizing the prerequisites for the formation of a system of communications of green competitive stakeholders; typology of green competitiveness stakeholders; formal-logical for determining the determinants and principles of effective collaboration of stakeholders of green competitiveness. For investigating the stakeholders’ assessment of the green competitiveness effects was undertaken Multidimensional scaling analysis and were estimated five outcome dimensions: consumer satisfaction in green goods; efficiency of green goods production; green goods quality and cleaner production; institutional partnership; community impact. For scaling responses in survey research was used a seven-point psychometric Likert scale. A general questioning is provided for five countries: Ukraine, Poland, Romania, Slovenia, Czech Republic, and include the results of the survey the 1236 stakeholders. The results of the assessment showed that in all groups (internal and external) of stakeholder, the employees assessed results of the environmental strategies as "success" – 22,3% and community from another group – 7,45%. The stakeholder opinion is the same. That is evidence that the processes of greening stakeholder’s communication are becoming wider and involve more participants. The result of the research creates the background for improving the system of green competitiveness stakeholder interaction.
- Published
- 2020
34. Country’s green brand: the main gaps in the scientific treatises
- Author
-
Us, Yana Oleksandrivna, Pimonenko, Tetiana Volodymyrivna, Liulov, Oleksii Valentynovych, and Ziabina, Yevheniia Anatoliivna
- Subjects
бібліометричний аналіз ,зеленый бренд ,библиометрический анализ ,brand models ,assessment ,green brand ,оцінка ,устойчивость ,sustainability ,моделі бренда ,зелена конкурентоспроможність ,зеленая конкурентоспособность ,green competitiveness ,bibliometric analysis ,зелений бренд ,стійкість ,оценка ,модели бренда - Abstract
Forming a strong brand is essential for national development. The country’s brand gives the direction for its long-term economic growth, contributes to increment in assets value and the competitive advantages, attracts more investments, tourists, etc. In the view of growing concern on climate change, environmental protection issues boost its influence on worldwide decision-making processes. In turn, the scientific community has more decisive in their statement to create a unique and robust country’s brand considering the green perspectives. However, the literature review results showed that the scholars investigate the green branding, mainly on the product or corporate level. Therefore, this study aims to assess how well the existing literature on country branding is explored from the perspective of green development. The research questions are as follows: 1) What are the main research directions in the scientific literature concerning the country’s green branding? 2) How far has the country’s green brand been investigated? 3) What research gap should be covered in the future? This study operated with the scientific documents published in the highly ranked scientific journals indexed in the Scopus database to answer the research questions. The study period covered 2000-2022 (until April 2022). The search for relevant publications was run by the keyword combinations “green brand”, “country brand”, and “nation brand” in the documents’ titles, keywords, and abstracts. The boolean operator' OR' was used to include the papers specified at least with one keyword. The obtained results revealed 545 papers on the investigated topic (225 publications on green branding and 320 publications on country/nation branding). In the frame of investigation, the authors applied Scopus analytical tools to detect the publication dynamic of a designed sample of documents, identify the most engaged authors, and assess the contributions of the affiliations and countries. To build the networks of scientific collaboration worldwide and detect the main research streams in studies on country/nation green brands, the authors used the method of the low-dimensional visualization. This study selected the keywords with the greatest total link strengths based on the calculation of the total link strengths of the co-occurrence’s links with other keywords. The counting method was full counting. The findings of bibliometric analysis confirmed that the studies on green branding mainly address the corporate level. The green brand concept is investigated mostly regarding green brand attachment, green brand attitude, green brand image, green brand love, green brand trust, green loyalty, green satisfaction, green perceived risks, value, and environmental sustainability. Therefore, it indicates the necessity to expand research on the national level. The main limitation of this study is operating with publications retrieved only from the Scopus database. However, the findings could be value-added for scholars investigating the country's green brand issues. The authors consider the obtained results to be a starting point for designing the country's green brand model and its assessment in the future.
- Published
- 2022
35. Developing a parametric carbon footprinting tool for the semiconductor industry.
- Author
-
Huang, C.-Y., Hu, A., Yin, J., and Wang, H.-C.
- Subjects
SEMICONDUCTOR industry ,ECOLOGICAL impact ,PARAMETERS (Statistics) ,REGRESSION analysis ,SEMICONDUCTOR wafers - Abstract
The advent of global awareness of sustainable development resulted in consumer demand for low-carbon electronic products. Thus, semiconductor industry has to develop additional core competencies in that direction to remain competitive. The present study aims to establish a parametric-based tool that can identify key parameters of the complicated manufacturing processes in the semiconductor industry to simplify the calculation of the carbon footprint of products (CFP). Six regression models for CFP were developed by applying process and statistical analyses on 7114 wafer products. Results indicate that these regression models with the three key parameters (mask layer, metal layer, and technology node) can effectively predict the CFP of wafer with six different function types because the adjusted R of all regression models was >0.5. Moreover, the mask layer could be the most important parameter for predicting CFP of wafer because of its higher standardized coefficients ( β) in each regression model. This methodology reduces the time, cost, and information requirements of the product in traditional life cycle assessment. The proposed method introduces criteria for low-carbon decision making in the semiconductor sector. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF
36. A systematic theoretical review on sustainable management for green competitiveness
- Author
-
Manuela Tvaronavičienė, Nour Nassar, and Vilnius Gediminas Technical University
- Subjects
Process management ,competitiveness ,sustainable management ,Theory of planned behavior ,JEL: O - Economic Development, Innovation, Technological Change, and Growth/O.O3 - Innovation • Research and Development • Technological Change • Intellectual Property Rights/O.O3.O32 - Management of Technological Innovation and R&D ,management theory ,[SHS.ECO]Humanities and Social Sciences/Economics and Finance ,Terminology ,Contingency theory ,green competitiveness ,Systematic review ,Sustainable management ,Sustainability ,Corporate social responsibility ,Business ,Social responsibility ,JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M15 - IT Management - Abstract
International audience; Sustainable management for green competitiveness has been mentioned in the lasting researches based on various theories as to the transition theory, social responsibility theory (CSR), sustainable supply chain management theory (SSCM), the theory of planned behavior, and the contingency theory. Our purpose is to know which management theory is the most reliable in defining the intersection of management theories, sustainability, and green competitiveness. Therefore, a new interpretation must be parallel to cover all sustainability aspects: people, economics, and the environment. PRISMA-SCR (Preferred Reporting Items for Systematic reviews and Meta-Analyses for Scoping Reviews) methodology was used to develop a greater understanding of relevant terminology core concepts, and key items to report for scoping reviews.
- Published
- 2021
37. Lietuvos regionų žaliojo konkurencingumo vertinimas
- Author
-
Radvilaitė, Gytė and Bruneckienė, Jurgita
- Subjects
sustainable competitiveness ,green economy ,green competitiveness ,regional competitiveness ,darnusis konkurencingumas ,regionų konkurencingumas ,žaliasis konkurencingumas ,žalioji ekonomika ,Lietuvos regionai ,Lithuanian regions - Abstract
Konkurencingumo vertinimas – kompleksinis reiškinys, kurio turinys kinta priklausomai nuo nagrinėjamo objekto, vertintojo įsitikinimų, politinių realijų bei kitų aspektų. Praeitame šimtmetyje buvo įprasta konkurencingumą sieti su ekonominiais rodikliais, tačiau keičiantis aplinkai, kurioje gyvename, šylant klimatui, konkurencingumo vertinimo turinys taipogi kinta. Moksliniuose diskursuose vis dažniau yra diskutuojama, jog konkurencingumas negali būti vertinamas tik ekonominių rodiklių išvediniais. Svarbią vietą konkurencingumo plotmėje pradeda užimti aplinkos aspektai. Nuo 2015 metų yra plėtojama Europos perėjimo prie žiedinės ekonomikos idėja, išlaikant aukštą valstybių konkurecingumo lygį. 2019 metais pristatyta Europos žaliojo kurso idėja – augimo strategija, kurios vienas iš pagrindinių tikslų – transformuoti ES į našiai išteklius naudojančią ir konkurencingą ekonomiką, kurioje konkurencingumas kitų būtų atsietas nuo išteklių naudojimo. Nauji iššūkiai, su kuriais susiduriama, lemia naują politinį kontekstą, reikalaujantį naujo požiūrio į konkurencingumo vertinimą., Assessment of competitiveness is a complex phenomenon, which highly varies depending on the object, the assessor's beliefs, political realities and other aspects. In the last century, it has been a common practice to link competitiveness to economic indicators, but as the environment in which we live changes, the climate warms, so does the assessment of competitiveness. There is a growing debate in scientific discourses that competitiveness cannot be measured in terms of economic indicators alone. Environmental aspects are beginning to play an important role in the field of competitiveness. Since 2015, the idea of Europe's transition to a circular economy has been developed, with the aim to maintain a high level of national competitiveness. In 2019, Green Deal was introduced - a growth strategy, one of the main goals of which is to transform the EU into a resource-efficient and competitive economy, in which competitiveness would be decoupled from the use of resources. The new challenges we face are creating a new political context that requires a new approach to competitiveness assessment.
- Published
- 2021
38. 台灣碳權交易平台之優勢分析與整合規劃.
- Author
-
Lin, Grace T. R., Jen-Sheng Wang, Po-Hsin Hsieh, and Shyu, Joseph Z.
- Abstract
Copyright of Commerce & Management Quarterly is the property of Chinese Association of Business & Management Technology and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2015
39. Green competitiveness of enterprises: a retrospective analysis of the concept development
- Author
-
Chygryn, Olena Yuriivna, Olefirenko, Oleh Mykhailovych, and Ivakhnenko, Olena Mykolaivna
- Subjects
сталий розвиток ,екологізація ,green competitiveness ,competitiveness ,sustainable development ,greening ,екологічна економіка ,зелений маркетинг ,ecological economy ,конкурентоспроможність ,green marketing ,зелена конкурентоспроможність - Abstract
У статті представлені результати аналізу публікацій, присвячених формуванню концепції та складових зеленої конкурентоспроможності підприємств. Дослідження проводилось із застосуванням бібліометричного аналізу з використанням інструментарію візуалізації VOSviewer v.1.6 та інструментарію ScopusTools. При проведенні аналізу було згенеровано вибірку з 54 753 наукових статей з даної проблематики за період 1991–2020 рр. у виданнях, які індексуються наукометричними базами даних Scopus та Web of Science. Результати дослідження дозволили виокремити передумови розвитку концепції зеленої конкурентоспроможності. Просування процесів екологізації у підприємницькому секторі (розвиток зеленого виробництва, використання ресурсозберігаючих технологій та відновних джерел енергії, імплементація рециклінгу) забезпечує додаткові екологічно орієнтовані конкурентні переваги підприємствам. Динаміка публікаційної активності характеризує підвищення наукового інтересу до зазначеної проблематики, починаючи з кінця 1990-х років. Відповідна тенденція значною мірою обумовлена світовим розвитком підприємницького сектору, підвищенням конкуренції, просуванням, так званого, «п’ятого укладу». Основні етапи розвитку концепції зеленої конкурентоспроможності включають такі етапи: пов’язаний із трансформацією підходів до трактування поняття «конкурентоспроможність» (2004–2012 рр.); другий пов’язаний із появою і домінуванням у кроссекторних дослідженнях двох нових патернів, що відображають розвиток зеленої економіки і визначають конкурентні переваги підприємств (2012–2014рр.); третій пов’язаний із розвитком концепції зеленого маркетингу та імплементацією його інструментів як детермінант забезпечення конкурентоспроможності підприємств (2014–2016 рр.). Результати аналізу засвідчили, що найбільш цитовані наукові публікації з тематики зеленої конкурентоспроможності належать науковцям США, Китаю, Великобританії, Німеччині, Іспанії. Основними галузями наукових напрацювань є інженерія, природничі науки, соціальні науки, енергетика, бізнес і менеджмент та комп’ютерні науки. Проведене дослідження сформувало основу для побудови інструментарію забезпечення зелених конкурентних переваг підприємств. The article presents the results of the analysis of publications devoted to the formation of the concept and components of the green competitiveness of enterprises. The study was conducted using bibliometric analysis VOSviewer v.1.6 visualization tools and ScopusTools tools. During the analysis, a set of 54,753 scientific articles on this issue for the period 1991–2020 was generated in publications indexed by scientometric databases Scopus and Web of Science. The results of the study allowed to identify the prerequisites for the development of the concept of green competitiveness. Promotion of greening processes in the business sector (development of green production, use of resource-saving technologies and renewable energy sources, implementation of recycling) provides additional environmentally-oriented competitive advantages to enterprises. The dynamics of publishing activity characterizes the increase of scientific interest in this issue since the late 1990s. This trend is largely due to the global development of the business sector, increased competition, the promotion of the so-called "fifth way". The main stages of development of the concept of green competitiveness include the following stages: related to the transformation of approaches to the interpretation of the concept of "competitiveness" (2004-2012); the second is related to the emergence and dominance in cross-sectoral research of two new patterns that reflect the development of the green economy and determine the competitive advantages of enterprises (2012-2014); the third is related to the development of the concept of green marketing and the implementation of its tools as a determinant of ensuring the competitiveness of enterprises (2014-2016). The results of the analysis showed that the most cited scientific publications on the topic of green competitiveness belong to scientists from the United States, China, Great Britain, Germany, and Spain. The main areas of research are engineering, science, social sciences, energy, business and management, and computer science. The study formed the basis for building tools to ensure green competitive advantages of enterprises.
- Published
- 2021
40. Маркетингові стратегії забезпечення сталого конкурентоспроможного розвитку підприємств
- Author
-
Chygryn, Olena Yuriivna and Khomenko, Liliia Mykolaivna
- Subjects
сталий розвиток ,green competitiveness ,sustainable development ,green marketing tools ,company productivity ,strategy ,стратегія ,зелена конкурентоспроможність ,зелені маркетингові інструменти ,продуктивність компанії - Abstract
Стаття присвячена перевагам зеленої конкурентоспроможності для компаній. Зелений конкурентоспроможний розвиток вважається необхідною умовою забезпечення високого рівня сталого соціально-економічного розвитку. Авторами проведено наукове дослідження ключових детермінант зеленої конкурентоспроможності відповідно до маркетингового, технологічного, інноваційного, комунікативного, стейкхолдерського, якісного, рівневого, фіскального та етичного підходів. Основною метою дослідження є проаналізувати передумови підвищення зеленої конкурентоспроможності підприємств та вплив використання інструментів маркетингу (забезпечення належної якості (екологічності) зелених товарів і послуг, диференціація цінової політики, створення зеленої комерційної мережі та платформи, просування еко-товарів та зеленої діяльності, взаємодія зі споживачами) за описовими змінними компанії (сегмент ринку (обсяги продажів), зелений імідж, ефективність діяльності компаній, конкурентоспроможність продукції). Об'єктом дослідження є підприємства харчової промисловості, сільського господарства, машинобудування та виробники будівельних матеріалів. У кількісному дослідженні використовувалася вибірка з 110 компаній, для тестування кожного виміру конкурентної переваги проти встановлених інструментів зеленого маркетингу та описових змінних компанії за допомогою методу логістичної регресії. Отримані результати показали рівень маркетингових інструментів інтеграційного комплексу для підтримки зелених конкурентних переваг. Найвищий рівень інтеграції у харчовій промисловості, найнижчий – у виробників будівельних матеріалів. Така система повинна включати п’ять груп маркетингових інструментів. Проведена оцінка дає можливість запропонувати систему маркетингових інструментів для формування та посилення зелених конкурентних переваг компанії. The article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development. The authors systematized scientific investigation of the key determinants of the green competitiveness according to the marketing, technological, innovative, communicative, stakeholders, qualitative, level, fiscal and ethic approaches. The primary purpose of the study is to analyse the preconditions for promotion the green competitiveness of enterprises and analyse the influence of the using marketing tools (ensuring the proper quality (environmental) of green goods and services, differentiation of pricing policy, creation of green commercial networks and platforms, promotion of eco-goods and green activity, interaction with the consumers) on a company’s descriptive variables (market segment (sales volumes), green image, efficiency of companies activity, products competitiveness). The object of study is the companies from the food industry, agriculture, machinery-producing industry and production of building materials. The quantitative study employed a sample of 110 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using the method of logistic regressions. The obtained results showed the level of integration mix marketing tools for supporting the green competitive advantages. The highest level of integration is in the food industry, the lowest level - in the production of building materials. Provided evaluation gives the opportunity to suggest the system of marketing instruments for forming and strengthening the company’s green competitive advantages.
- Published
- 2021
41. The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels
- Author
-
Aleksy Kwiliński, Olena Chygryn, Chen Yang, Tetyana Pimonenko, and Oleksii Lyulyov
- Subjects
Environmental effects of industries and plants ,Renewable Energy, Sustainability and the Environment ,quality criteria ,Geography, Planning and Development ,TJ807-830 ,ukrainian companies ,Management, Monitoring, Policy and Law ,українські компанії ,украинские компании ,TD194-195 ,Renewable energy sources ,зелена конкурентоспроможність ,Environmental sciences ,зеленая конкурентоспособность ,green competitiveness ,Ukrainian companies ,digital marketing channels marketing ,критерії якості ,GE1-350 ,критерии качества - Abstract
The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketingmix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides consideration for stakeholder interests. The effectiveness of applying the omnichannel approach to the formation of marketing strategies to develop the green competitiveness of enterprises depends on a set of marketing communication channels, which, in various combinations, can increase or decrease the level of companies’ green competitiveness. For that purpose, this paper proposes a scientific approach to identifying the quality parameters of marketing communication channels, which involves testing the hypothesis that statistically significant relationships exist between their quality parameters and the levels of green competitiveness. The objects analyzed in the paper comprise large Ukrainian production companies that are part of the agro-industrial, mechanical engineering, and food industries, and that work in both the local and international markets. According to the results of the calculations, four relevant parameters were identified for determining the quality of the marketing communication channels: the speed of loading pages, the failure rate, image, and remarketing activities. This research was funded by the Ministry of Education and Science of Ukraine; and the ERASMUS+ Programme.
- Published
- 2021
42. Marketing Determinants of Green Competitiveness Management
- Author
-
Chygryn, Olena Yuriivna
- Subjects
маркетингові детермінанти ,sustainable development ,зелені споживачі ,маркетингові канали комунікації та просування ,green consumers ,marketing of green goods ,зелена конкурентоспроможність ,marketing channels of communication and promotion ,маркетинг зелених товарів ,сталий розвиток ,green competitiveness ,omnichannel marketing ,stakeholder marketing ,каплинг ,стейкхолдерський маркетинг ,coupling ,омніканальний маркетинг ,marketing determinants - Abstract
У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурентоспроможності; емпірично підтверджено гіпотезу про взаємозв’язок між інтегральним індексом зеленої конкурентоспроможності та рівнем каплингу її складових; побудовано науково-методичне підгрунтя довгострокового прогнозування трансформації рівня зеленої конкурентоспроможності; розроблено науково-методичний підхід визначення впливу інтеграції стейкхолдерів у систему управління підприємством; удосконалено науково-методичний підхід до обгрунтування ролі критеріїв якості маркетингових каналів комунікації; поглиблено теоретико-методологічні засади обгрунтування причинно-наслідкових зв’язків між релевантними характеристиками маркетингових каналів комунікації та рівнем зеленої конкурентоспроможності підприємств. The dissertation is devoted to the development of a theoretical-methodological and methodological basis for the formation of marketing support of green competitiveness at the enterprises of Ukraine. The results of a bibliometric analysis conducted using VOSViewer v.1.6.10, Scopus Tools Analysis and Web of Science Results Analysis allowed to determine the basic prerequisites and main stages of green competitiveness formation: 1) associated with the traditional understanding of competitiveness, its global measurement, development of processes of greening of economic activity; 2) associated with the greening of business and the development of a green economy; 3) related to the analysis of competitiveness in the context of green marketing strategies; 4) the formation of the concept of GC directly. Empirical substantiation of marketing determinants of green competitiveness using the tools of Google Analytics, Google Trends, correlation analysis and the method of smoothing the time series of commercial and scientific search queries showed that almost all categories within different groups of determinants have the correlation link by trend component is 99 % (categories: green marketing strategies, green pricing, green supply chains, green networks, green web tools, green brand, green advertising, green promotion). According to the cyclical component, the closeness of correlations between scientific and commercial search queries is: green marketing strategies – 10 %, green logistics – 8 %, green pricing – 52 %, green supply chains – 48 % (group of determinants of sustainable development ); green networks – 1 %, green platforms – 47 %, green digital tools – 34 %, green web tools – 37 % (group of media information determinants); green brand – 64 %, green advertising – 10 %, green promotion – 49 % (group of determinants of targeted marketing). Theoretical and methodological approaches to the definition of green competitiveness depending on the markers of green competitive advantages are structured: the marker of "greening of economic activity" – process and commodity; the marker of "implementation of marketing tools to provide support green competitiveness" – marketing and analytical; the marker of "presence of internal economic ecologically oriented regulatory framework" – regulatory and organizational; the marker of “stakeholder inclusion and green infrastructure” – stakeholder infrastructure. Green competitiveness should be understood as the company's ability to form and effectively use green competitive advantages, their convergent and complementary effects, ensuring sustainable development of enterprises, expanding the company's position in the market, increasing investment attractiveness and capitalization, form an environmental brand. The concept of green competitiveness formation of enterprises should be based on an integrated combination of principles of dissemination, transparency, convergence and adaptability, taking into account the levels of convergence and complementary effects of green competitiveness, based on the identification of strategies and models of behaviour of enterprises in providing green competitiveness. Approaches to the assessment of corporate green competitiveness combine two criteria and are divided into the following groups: dynamic-rating, decomposition-conversion, cluster-anatomical, fractal-comparative, parametric-entropy analysis. This allowed to isolate the most informative indicators of green competitiveness, and the parametric-entropy approach to the greatest extent takes into account the reference values of green competitiveness indicators and eliminates the subjective nature of the assessment. The results of the application of entropy and taxonomic methods allowed to carry out an integrated assessment of the level of green competitiveness, which indicates the differentiation of its level for different industries. The hypothesis of the existence of a relationship between the integral index of the green competitiveness and the level of coupling of its components has been confirmed. The highest level of coupling among all components of the green competitiveness is typical for PJSC “Motor Sich” (0.772), PJSC “SVF Agroton” (0.716), PJSC “Wimm-Bill-Dan Ukraine” (0.769), and corporate and marketing determinants are dominant.Long-term forecasting of the green competitiveness level transformation involves the use of ARIMA autoregressive integrated modelling tools by the nonlinear least squares method. The leading enterprises in the level of green competitiveness in the optimistic scenario are PJSC "SVF Agrotron" (agro-industrial complex) – 0.84; PJSC "Wimm-Bill-Dann Ukraine" (light industry) – 0.73; PJSC "Motor Sich" (mechanical engineering) – 0.74. The hypothesis of increasing the level of green competitiveness by integrating stakeholders into the enterprise management system was confirmed. The application of reflective-formative evaluation model using structural modelling tools and PLSSEM techniques showed a positive statistically significant relationship between the level of integration of stakeholders in the enterprise management system and green competitiveness at the level of 0.671, and the impact of personalization of communications with stakeholders on the level of green competitiveness amounted to 0.936. The promotion and enhancement of green competitiveness will be ensured through the implementation of an omnichannel strategy combined with the use of different combinations of marketing channels of communication and the identification of causal relationships between relevant quality criteria. The hypothesis of a statistically significant discrepancy between the quality parameters of the marketing channels of communication and the levels of green competitiveness was confirmed. The causal relationships between the relevant characteristics of the marketing channels of communication and the level of green competitiveness are substantiated. The results of practical calculations using the tools of cognitive modelling of complex systems and regression analysis determined the feasibility of a systematic combination of offline and digital marketing channels of communication in the promotion of green competitiveness, determined the strength of the relationship between the quality parameters of marketing channels of communication (for image measures – 0.66, for remarketing – 0.48, which will increase the level of green competitiveness by 0.111 and 0.133 points, respectively).
- Published
- 2021
43. MODERATING EFFECT OF INSTITUTIONAL RESPONSIVENESS ON THE RELATIONSHIP BETWEEN GREEN LEADERSHIP AND GREEN COMPETITIVENESS.
- Author
-
MENG-HSIU LEE, CHUAN LIN, CHIH-KUO LIN, and WAN-YING LU
- Subjects
- *
GREEN business , *LEADERSHIP , *ECONOMIC competition , *SUBSIDIARY corporations , *INDUSTRIAL energy conservation , *INDUSTRY & the environment , *INTERNATIONAL business enterprises , *ECONOMICS - Abstract
With a growing focus among firms globally on saving energy and increasing environmental awareness, it is critical to explore the implementation of corporate greening in subsidiaries of multinational companies. Multinational companies need to respond simultaneously to institutional requirements and pressures for corporate greening. In this study we utilized the natural-resource-based view to investigate how green leadership can enhance green competitiveness. Based on a quantitative analysis of 212 subsidiaries of multinational companies in China, we found that green leadership positively influences green competitiveness. Further, this relationship was found to be stronger in firms with higher (more active) levels of institutional responsiveness. We highlight practical implications and make suggestions for theoretical development. [ABSTRACT FROM AUTHOR]
- Published
- 2014
- Full Text
- View/download PDF
44. Marketing and management strategies for enhancing green competitiveness
- Author
-
Khanlarov, E., Chygryn, Olena Yuriivna, and Liulov, Oleksii Valentynovych
- Subjects
зеленая конкурентоспособность ,green competitiveness ,green marketing tools ,ефективність компаній ,companies’ performance ,інструменти зеленого маркетингу ,инструменты зеленого маркетинга ,производительность компаний ,стратегия ,strategy ,стратегія ,зелена конкурентоспроможність - Abstract
The article deals with green competitiveness advantages for companies. The green competitive development is considered to be an essential condition to provide a high level of sustainable social and economic development. The authors systematized scientific investigation of the key determinants of the green competitiveness according to the marketing, technological, innovative, communicative, stakeholders, qualitative, level, fiscal and ethic approaches. The primary purpose of the study is to analyse the preconditions for promotion the green competitiveness of enterprises and analyse the influence of the using marketing tools (ensuring the proper quality (environmental) of green goods and services, differentiation of pricing policy, creation of green commercial networks and platforms, promotion of eco-goods and green activity, interaction with the consumers) on a company’s descriptive variables (market segment (sales volumes), green image, efficiency of companies activity, products competitiveness). The object of study is the companies from the food industry, agriculture, machinery-producing industry and production of building materials. The quantitative study employed a sample of 110 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using the method of logistic regressions. The obtained results showed the level of integration mix marketing tools for supporting the green competitive advantages. The highest level of integration is in the food industry, the lowest level – in the production of building materials. Provided evaluation gives the opportunity to suggest the system of marketing instruments for forming and strengthening the company’s green competitive advantages.
- Published
- 2020
45. Green Competitiveness
- Author
-
Idowu, Samuel O., editor, Capaldi, Nicholas, editor, Zu, Liangrong, editor, and Gupta, Ananda Das, editor
- Published
- 2013
- Full Text
- View/download PDF
46. The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels.
- Author
-
Chen, Yang, Kwilinski, Aleksy, Chygryn, Olena, Lyulyov, Oleksii, and Pimonenko, Tetyana
- Abstract
The omnichannel approach to forming marketing strategies for the development of the green competitiveness of enterprises is seen as a process for the inseparable interaction of marketing-mix elements that are aimed at promoting green competitiveness. This approach integrates traditional and digital marketing communication channels and provides consideration for stakeholder interests. The effectiveness of applying the omnichannel approach to the formation of marketing strategies to develop the green competitiveness of enterprises depends on a set of marketing communication channels, which, in various combinations, can increase or decrease the level of companies' green competitiveness. For that purpose, this paper proposes a scientific approach to identifying the quality parameters of marketing communication channels, which involves testing the hypothesis that statistically significant relationships exist between their quality parameters and the levels of green competitiveness. The objects analyzed in the paper comprise large Ukrainian production companies that are part of the agro-industrial, mechanical engineering, and food industries, and that work in both the local and international markets. According to the results of the calculations, four relevant parameters were identified for determining the quality of the marketing communication channels: the speed of loading pages, the failure rate, image, and remarketing activities. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
47. Impact of Environmental Innovation Strategy on Green Competitiveness: Evidence from China.
- Author
-
Wang N, Zhang SJ, and Wang W
- Subjects
- China, Sustainable Development
- Abstract
Environmental issues are a significant field in both research and practice. Manufacturing enterprises are adopting sustainable initiatives to achieve efficient resource usage, emissions reduction, energy utilization reduction, and improve waste management. Therefore, drawing on ecological modernization theory (EMT) and knowledge-based theory (KBT), this study proposes a comprehensive framework for the relationships among environmental innovation strategy (EIS), green knowledge sharing (GKS), organizational green learning (OGL), and green competitiveness (GC), through literature review; after, a survey questionnaire method was employed, and multiple-regression method was used for the analysis. The empirical results show that environmental innovation strategy has a positive effect on green competitiveness; the green knowledge sharing and organizational green learning chain mediates the relationship between environmental innovation strategy and green competitiveness. The results further reveal that green knowledge sharing and organizational green learning are crucial paths for manufacturing enterprises to enhance green competitiveness in implementing their environmental innovation strategies. This study extends previous research by emphasizing the importance of environmental innovation strategy in the context of sustainable development, and enriches existing research related to green competitiveness.
- Published
- 2022
- Full Text
- View/download PDF
48. Green competitiveness research on Chinese automotive enterprises
- Author
-
Li, Yuanhui and Li, Yuanhui
- Abstract
Purpose: More and more executives of automobileindustry in China start to recognize the concept of green competitiveness recently. However, relatively less research attention has been devoted to the consideration of measurement. This paper aims to find empirical approach to quantify green competitiveness for automotive enterprises. The connotation of green competitiveness is explored and one suite of evaluation index system has been proposed with four dimensions including environmental, resource, capability and knowledge. Design/methodology/approach: By introducing the factor analysis method, green competitiveness has been measured through an empirical analysis of 24 automotive enterprises within China. Findings: The results indicate that those elements, such as enterprise resource possession and utilization; environment, responsibility and knowledge; profitability; management efficiency, have significant effect on the green competitiveness for automotive enterprises. The further analysis also unveils the advantages and disadvantages of green competitiveness for each company and the direction for improvement. Research limitations/implications: Guide regulators and managers of automobile industry to take some measures to enhance their green competitive advantage. Practical implications: Provide practical methods to measure green competitiveness for automotive enterprises. Originality/value: This paper proposes an evaluation index system of green competitiveness for automotive enterprises. The suggestions of our research will be beneficial to enterprise executives and industry regulators., Peer Reviewed
- Published
- 2014
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.