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Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article addresses Generation Z's perception of work, considering the different realities and generational experiences in Brazil, a country marked by profound social inequalities. The study aims to understand the social representations of young people related to work, exploring how they reflect and are influenced by demographic and organizational transformations. Based on the literature, it is identified that employees from different generations, including Generations X, Y, Z and Baby Boomers, coexist in the workplace, each with their specific expectations, values and motivations in relation to employment. This diversity creates significant challenges for organizational management, which must mediate the varied perspectives to avoid conflicts and facilitate the adaptation and assimilation of new members. The study employs a qualitative approach, using questionnaires and the Free Word Association Technique (TALP) to collect data from young people born between 1995 and 2009. The interpretative analysis of the collected data aims to reveal the complex relationships of these young people with work, understanding how these perceptions are socially constructed and how they influence their experiences and expectations. The research is based on the Theory of Social Representations (TRS) to analyze how young people structure their social reality and how this affects their insertion and behavior in the world of work. The results seek to offer insights into the aspirations, needs and motivations of Generation Z in the Brazilian labor context, highlighting the relevance of understanding such dynamics to promote more harmonious and productive work environments. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Entramado is the property of Universidad Libre Seccional Cali and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

O presente artigo aborda as transformações nas relações pessoais da Geração Z causadas pelas tecnologias digitais, destacando a importância de compreender os impactos desse avanço. Na sociedade contemporânea, as interações ocorrem tanto nos ambientes tradicionais quanto nos digitais, refletindo uma nova interação entre indivíduos, tecnologia e contextos sociais, influenciado diretamente os comportamentos sociais. Sendo assim, é necessário compreender os impactos das mídias digitais na construção da subjetividade da Geração Z e como isso tem afetado seu comportamento, destacando os fatores de influência. Para isso, foi realizada uma pesquisa nas redes sociais para investigar como as mídias sociais têm influenciado a construção da subjetividade dessa geração, que tem demostrado ser hiperconectada, convivendo cada vez mais em um ambiente que une o online e o offline.

A pandemia do COVID-19 foi responsável por mudanças na economia, uma vez que o lockdown e o distanciamento social impulsionaram um novo setor econômico: o e-commerce, onde se incluem os aplicativos de delivery. Esse setor já vinha crescendo no Brasil, especialmente entre a Geração Z que também faz parte de um outro grupo, os consumidores 4.0. Para identificar como esse consumidor impacta na utilização dos aplicativos de delivery e sua relação com a Geração Z, foi realizada uma pesquisa descritiva com levantamento bibliográfico de documentos publicados entre os anos de 2008 e 2022. As pesquisas realizadas pelo Instituto QualiBest mostraram que em 2018, 81% das pessoas entrevistadas utilizavam aplicativos de delivery, mas, em 2020, o número é de 92% dos entrevistados. Além de que o aplicativo mais utilizado era o iFood, com 86%, seguido pelo Uber Eats, com 43% e em último lugar estava a 99 Food com 11%. Outra pesquisa realizada pela Sociedade Brasileira de Varejo e Consumo (SBVC) mostrou que 15% dos jovens da Geração Z fazem compras exclusivamente online. O marketplace é a forma mais utilizada, correspondendo a 76%, em seguida estão os aplicativos de delivery, sendo cerca de 53%.

Copyright of Brazilian Journal of Education, Technology & Society (BRAJETS) / Cadernos de Educação Tecnologia e Sociedade (CETS) is the property of Brazilian Journal of Education, Technology & Society - BRAJETS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journal of Education, Technology & Society (BRAJETS) / Cadernos de Educação Tecnologia e Sociedade (CETS) is the property of Brazilian Journal of Education, Technology & Society - BRAJETS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Objective: The aim of this study was to analyze the differences related to work values and attitudes toward the technology of Generation Z in Brazil and Germany. Method: The proposed hypotheses were tested in a survey of 122 Brazilian and German participants. The data were analyzed using t-test and logistic regression models. Main Results: The results present differences between Brazilian and German Generation Z, challenging the literature that analyzes Generation Z as a global generation and reinforcing cultural differences between nationalities. The Brazilian sample presents more instrumental and prestige work values and is more positive and less negative regarding technology than the German sample. Relevance/Originality: The paper’s contribution provides evidence of Generation Z’s differences according to nationalities relevant to shaping their relationship with work and technology. The analysis of both constructs is interesting nowadays because of their interrelationship and the current changes in global work boundaries. Theoretical/Methodological Contributions: The literature predominantly presents that Generation Z is a global generation. Comparing participants from two countries with different levels of development provides an insight into their differences regarding work values and attitudes, which can be valuable for business management literature. Practical/Social Contributions: Recommendations for businesses are provided to improve attraction and retention strategies to tackle the shortage of skilled workers. This implies management strategies for firms with multicultural teams. [ABSTRACT FROM AUTHOR]

This article explores the factors that affect online trust in business-to-consumer (B2C) e-commerce transactions in India. The COVID-19 pandemic has led to an increase in e-commerce as people turned to digital channels for their purchases. However, this also created opportunities for digital fraudsters, raising concerns about online trust. The study found that online security, online privacy, and website appearance have a significant positive impact on online trust. Online trust was also found to be a predictor of purchase intention. The study suggests further research to explore new antecedents of online trust and to investigate the appearance of e-commerce websites in more depth. [Extracted from the article]

Este artigo reflete sobre desafios e perspectivas concernentes à formação docente em Língua Portuguesa, no contexto da contemporaneidade. Discute, especificamente, sobre a importância do ensino e aprendizagem da produção textual, com foco na argumentação. Para tanto, analisa dois memes digitais sobre a temática ‘escola’, tendo em vista a força argumentativa e semioses que os envolvem. Os preceitos teóricos encontram-se em Danblon (2005), Angenot (2008) e Toulmin ([1958] 2001). Apoiam também as análises as perspectivas da BNCC (2018) acerca da produção textual, das TDIC e da argumentação; e para tratar das multissemioses toma-se Rojo (2016). Conclui-se que embora as novas gerações, tanto de estudantes, quanto de professores, nascidos no contexto tecnológico, já dominem ferramentas tecnológicas e, consequentemente, práticas de linguagem multissemióticas, urge proporcionar-lhes uma formação crítica e reflexiva, que permita-lhes tomar posicionamentos e defender pontos de vista que visem ao bem comum de toda a sociedade, local e global.

As práticas pedagógicas centradas em videojogos têm vindo a tornar-se cada vez mais populares, dado oferecerem vantagens empiricamente validadas no que diz respeito ao envolvimento dos alunos, à sua motivação e sentido de agência. Estes construtos afetivos são agora reconhecidos como componentes-chave de uma aprendizagem eficaz e significativa, favorecendo o desenvolvimento de competências cognitivas de nível superior. Contudo, enquanto se atesta um número elevado de estudos sobre o uso de videojogos educativos nas áreas das Ciências, Tecnologia, Engenharia e Matemática (STEM), é necessário ainda explorar as potencialidades desses recursos nas disciplinas de Humanidades. Analogamente, devem ser empreendidos mais esforços no sentido da investigação e implementação de atividades que atribuam aos alunos, especialmente àqueles de níveis inferiores ao do Ensino Superior, o papel de designers de videojogos, aliado ao de jogadores. Desta feita, criam-se as condições para que os alunos construam material didático autêntico, sob a forma de experiências digitais imersivas, que apresentam tanto um valor educacional como de entretenimento. Assim, este artigo funciona como um Position Paper sobre a Aprendizagem Baseada em Jogos Digitais ou Digital Game-based learning (DGBL), descrevendo as vantagens afetivas de se jogar e criar videojogos educativos na sala de aula de Humanidades, enquanto reflete criticamente sobre possíveis obstáculos ao sucesso desta prática. O nosso objetivo é estudar como a tecnologia educativa e imersiva pode satisfazer as necessidades de aprendizagem da Geração Z, tendo em consideração os diferentes fatores contextuais que definem o seu perfil.

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Brazilian Journal of Education, Technology & Society (BRAJETS) / Cadernos de Educação Tecnologia e Sociedade (CETS) is the property of Brazilian Journal of Education, Technology & Society - BRAJETS and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article aims to understand whether the organizational culture transmitted through organizational socialization tactics adopted in trainee programs is congruent with Generation Z's attributes. The study adopts a qualitative approach, conducting a group interview with trainees and 13 semi-structured individual interviews with trainees, managers responsible for trainee programs, and specialized consultants. The results showed that organizational socialization tactics transmit and reinforce organizational culture and that newcomers need to adjust to an unfamiliar environment, take on new roles, and learn core cultural elements. Organizations should adapt socialization tactics to transmit organizational culture to Generation Z efficiently. [ABSTRACT FROM AUTHOR]

Resumo: Esta pesquisa teve o objetivo de analisar a percepção de jovens, futuros ingressantes no mercado de trabalho e pertencentes à geração Z, sobre a disciplina de Logística e as ferramentas de aprendizagem utilizadas por eles. Foram realizados estudos em artigos científicos que abarcaram a geração Z e o mercado de trabalho; a disciplina de Logística no ambiente escolar; e as ferramentas de aprendizagem. Utilizou-se um questionário prévio na condução da pesquisa com os alunos do curso técnico em Administração de um Instituto Federal em relação à disciplina de Logística. Por meio da análise de dados de 278 estudantes respondentes da pesquisa, pôde-se observar grande expectativa da geração Z em utilizar ferramentas tecnológicas em seu processo de ensino-aprendizagem e participar de visitas técnicas para aproximar a teoria da prática do mercado de trabalho. Por conseguinte, foi inferido que o ingresso efetivo dos estudantes da geração Z no mercado pode estar ligado ao aprendizado mais prático em sala de aula e às habilidades e competências específicas desse grupo geracional.

This study aims to determine Gen Z's intention to choose a working environment under the influence of their views on living and working. Some of the main motivations included in the test were those driven by Personal growth, Financial benefits, Psychological influence, and Social concerns. Results from 1073 responses from students born in 2000-2003 show that the majority of them choose to work for a foreign company based in the country with a balanced lifestyle between work and life. The main motives leading to this choice are self-development, a secure income, as well as the impact of peer pressure. This study has provided empirical evidence for educators and national administrators in formulating strategies to train high-quality human resources to meet labor market needs; simultaneously, with solutions to attract human resources for the country's internal and sustainable development. This research has contributed to enriching the theoretical array of Generation Z in a developing country, and the issue of labor quality in domestic and foreign units. [ABSTRACT FROM AUTHOR]

Copyright of Texto Livre / Texto Livre: Linguagem e Tecnologia is the property of Revista Texto Livre: Linguagem e Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

O presente artigo científico tem como objetivo geral apresentar as mudanças no comportamento do consumidor, que passou do mundo off-line para o digital nas últimas décadas, até alcançarmos a chamada Geração Z, os nascidos a partir da segunda metade da década de 1990. Essa geração de consumidores, que tem sido objeto de estudos de vários campos do conhecimento, como a psicologia, sociologia e marketing, irá ditar as regras do mercado nos próximos anos e é fundamental entender suas motivações e a forma como escolhe fazer suas compras. Nesse contexto, é de suma importância que as empresas estejam preparadas para atender esse público cada vez mais exigente, apresentando o conteúdo dos websites com todas as ferramentas necessárias para atender suas expectativas.E para que a gestão de conteúdo – uma das principais medidas para obter sucesso junto ao público consumidor – seja bem executada, os profissionais de comunicação devem se preparar para produzir textos que estejam alinhados com técnicas de SEO (Search Engine Optimization), Webdesing, Usabilidade, Arquitetura da Informação,Marketing de Conteúdo e ferramentas de CMS. Além de dominar a linguagem web, que está em constante transformação.

A geração Z é composta por indivíduos antenados e inquietos, que estão constantemente buscando o novo. Objetivando compreender as perspectivas de carreira destes indivíduos, este estudo se concentrou na investigação de membros e ex-membros da Empresa Júnior de Administração, graduandos e egressos do curso de graduação em Administração da Universidade Federal da Paraíba. Por meio de uma abordagem qualitativa, a pesquisa teve duas fases: questionário de âncoras de carreira para traçar o perfil dos entrevistados e entrevistas com roteiro semiestruturado. Os resultados apontam que as âncoras mais presentes são (i) dedicação a uma causa, (ii) desafio puro e (iii) autonomia/independência, reforçando o perfil da geração Z, caracterizado pela inquietação, flexibilidade, inovação e busca por desafios. A carreira acaba sendo caracterizada por dúvidas, incertezas, falta de experiência e de planejamento de carreira eficaz. A Empresa Júnior apresenta-se também como um ambiente de desenvolvimento de competências e aprendizagem, aliando teoria e prática.

Copyright of Revista de Ciências da Administração is the property of Universidade Federal de Santa Catarina, Departamento de Ciencias da Administracao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this research is to present two approaches for Operational Research's remote teaching and to evaluate its impacts in two aspects: the perception of the students about the difficulty level of learning and the grades effectively achieved with each of the teaching methods used. It is a case study that combines quantitative and qualitative methods. Primary data were collected through a structured questionnaire. In addition, at the end of each activity, students should answer questions related to the context presented. The data were analyzed using descriptive statistics and content analysis. At the end of the first activity, 10 of the 24 students posted the requested responses. In the second class, this number rose to 23 out of 24. The average grade of students with the first approach was 20%, a figure that rose to 50% with the second. The two approaches proved to be feasible when used remotely. The degree of participation, perception of learning and performance itself were higher in the second class. Regarding the interest and curiosity of students in the subject, there were no substantial differences, considering the first and second classes. It was possible to notice that the closer the approach gets near to reality, the greater the ease of the students and the better their performance in decision making. Thus, reflections on teaching methodologies never cease and tend to contribute to the improvement of the teaching-learning process at all levels of education. [ABSTRACT FROM AUTHOR]

The loss of interest of young people in traditional media and their replacement by video-on- demand platforms and social networks has led TikTok and Twitch to become the main sources of information and entertainment for them, demanding an evolution in the content of brands (IAB, 2021). The aim of this research is to know the perception that Generation Z in Spain has about the commercial communication of brands with higher presence in TikTok and Twitch, as well as to establish their level of recognition. It also determines the usability of these networks and which communicative actions are the most accepted by this age segment. For this purpose, a mixed technique was used, based mainly on a focus group of eight young people, five interviews with experts and a survey (n=420). The main conclusion is that the advertising industry is lacking in transforming its communication strategies aimed at Generation Z. Also, young people remember more brands that appear as sponsors in Twitch events; moreover, brands are better valued on Twitch than on TikTok. Regarding usability, these platforms no longer only provide entertainment, but have become tools for studying and socializing. [ABSTRACT FROM AUTHOR]

Copyright of Brazilian Journal of Law & International Relations / Relações Internacionais no Mundo is the property of Relacoes Internacionais no Mundo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Organizações em Contexto is the property of Revista Organizacoes em Contexto and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of GIST: Education & Learning Research Journal is the property of Institucion Universitaria Colombo Americana (UNICA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A justiça organizacional é assunto contemporâneo que passou a ser observada pelas organizações em função da Geração Z. Este estudo objetiva verificar a relação existente entre justiça distributiva, remuneração estratégica e os fatores de satisfação e motivação de indivíduos da Geração Z no mercado de trabalho. Como metodologia optou-se pela abordagem quantitativa por intermédio de survey online enviado para 13.000 indivíduos pertencentes a essa geração, resultando em uma amostra de 1.112 pessoas. A análise dos resultados foi realizada com utilização dos softwares SPSS® e AMOS®, e das ferramentas de análise fatorial e modelagem de equações estruturais. A partir das hipóteses testadas foi possível verificar que a percepção de Justiça Distributiva e da Remuneração Estratégica influenciam na Motivação e na Satisfação de indivíduos da Geração Z no mercado de trabalho. Os achados revelam que não é o tipo de remuneração que é o mais importante, mas a percepção de ganhos.

Esta pesquisa tem como objetivo compreender as características da geração Z e suas percepções sobre trabalho em face do contexto hipertecnológico. Entrevistas semiestruturadas foram realizadas com quatro sujeitos, utilizando a técnica da análise temática de conteúdo para categorização das falas. Como resultados, foram identificados aspectos relacionados a características e a projeções de trabalho; percepções sobre tecnologia e seu uso no trabalho; além de confirmar alguns dos aspectos abordados pela literatura. A virtualidade na relação de formação causa um autodidatismo, refletindo na emergência de um novo trabalhador que, diferentemente do que aponta a literatura, não confia em realizar múltiplas atividades ao mesmo tempo, e que difere das demais gerações. Além disso, percebem-se novas dimensões às noções de tempo e espaço, permeadas pela hipertecnologia. Conclui-se com a defesa da recolocação da convivência multigeracional como caminho para lidar com as novas demandas do trabalho em contexto hipertecnológico com significações múltiplas para as gerações.

Copyright of Revista de Administraçãao da UNIMEP is the property of Revista de Administracao da UNIMEP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study analyzes the work values interpreted as significant for students from generations Y and Z of stricto sensu in accounting. The study included 337 stricto sensu graduate students in the Accounting area, 246 from Generation Y and 91 from Z. The work values considered most important were those on job stability and financial independence that made up the Security factor; the least important values were those related to status, sovereignty and prestige that made up the Power factor. The Mann-Whitney test indicated that generations only differ in the importance attributed to the "Accomplishment" factor values. The findings help managers to understand the characteristics of the new generations and makes it possible to academics to rethink educational practices. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Iberian & Latin American Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Ciências da Administração is the property of Universidade Federal de Santa Catarina, Departamento de Ciencias da Administracao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the actual media environment, technological advances have resulted in new forms of communication based on the Internet, smart devices, and social networks. In this context, universities receive students belonging to the so-called generation Z, young people who do not know a world without the Internet, which their smartphone regularly accompanies and who use social networks as the primary communication tool, mainly Instagram. Since this generation is based on these practices related to technology and the development of transmedia skills (Scolari, 2018), they can be used in the university classroom to facilitate teaching by integrating them into the teaching-learning processes. This research aims to put into practice the implementation of the transmedia skills of young people in university education with the case of the creation in the 2019-20 course of an Instagram channel associated with a subject of the Degree in Audiovisual Communication taught at the Universitat Politécnica de València- Gandia Campus, based on the good results obtained in a pilot experience the previous year. The objective is to improve communication between students and teachers. Also, to increase and enhance the attention in the subject outside the teaching time in the classroom and, in parallel, show responsible use of mobile and social networks, which can have a teaching utility. For this, we use a quantitative and qualitative methodology based on the forms and evaluation of the results as well as, in the review of other projects of social networks use in the university field and the bibliography regarding this. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Ciências da Administração is the property of Universidade Federal de Santa Catarina, Departamento de Ciencias da Administracao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Lusofona de Educacao is the property of Universidade Lusofona de Humanidades e Tecnologias, CEIEF and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article aims to understand the identity of generation Z in the management of startups. For THE exploratory research of a qualitative nature, semi-structured interviews were used for the data collection, along with the application of exercisestimulus. The research subjects were five leaders of startup firms already operating on the market, belonging to generation Z. The resulting data were analyzed using the software Atlas IT. The results show that the characteristics attributed to generation Z that most influence the management are self-confidence, optimism, immediacy, ability to multi-task, concern with job satisfaction, doing what one likes and facing the challenges inherent to success. In addition to these, new traits of the generation Z managers included, courage and impulsiveness, as well as evidence of optimism and confidence. The age factor might explain possible management errors, reinforcing the importance of a horizontal hierarchy. The interviewees talked about startups as types of business that were aligned with the development of the entrepreneurial spirit of this generation. On the other hand, they rejected the standard representation of startups as firms that rely on a single innovative idea, and warned of the need for knowledge, experience, good management, a good network of contacts, and teamwork. [ABSTRACT FROM AUTHOR]

Copyright of Revista Producao Online is the property of Associacao Brasileira de Engenharia de Producao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)