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As a seminal institutional innovation within the framework of Chinese-style modern competition theory, the question of whether the Fair Competition Review System (FCRS) can harness policy dividends and bolster enterprise competitiveness stands as a pivotal concern for accelerating the emergence of new productive forces and fostering a harmonious integration of an "effective government + efficient market." Leveraging data from China's listed manufacturing enterprises spanning the period from 2010 to 2020, this paper undertakes an empirical examination of the impact of competition policy frameworks on the competitiveness of manufacturing enterprises. The FCRS is treated as a quasi-natural experiment, and a difference-in-differences (DID) methodology is employed for analysis. The findings of this paper are as follows: (1) The implementation of the FCRS has been found to effectively augment the competitiveness of manufacturing enterprises by approximately 1.97 %, and this fundamental conclusion retains its validity after a battery of robustness tests; (2) The FCRS primarily influences enterprise competitiveness by lowering financing costs, enhancing technological innovation, and mitigating over-investment; (3) Heterogeneity analysis reveals that non-high-tech enterprises and those with lower financing constraints can attain more pronounced effects in promoting enterprise competitiveness through competition policies. Additionally, enterprise size and operational risks also exert an influence on the efficacy of competition policies in enhancing competitiveness; (4) Expanded analysis indicates that competition policies optimize the capital structure of enterprises through "debt reduction" and "capacity enhancement," thereby exploring the viability of analyzing the macro factors that impact enterprise "deleveraging" from the lens of competition policies. The research conclusions presented in this paper carry substantial guiding significance for the government in clarifying the preeminent role of market allocation of resources, promoting the establishment of a unified national market, and orchestrating a coherent fair competition system. [ABSTRACT FROM AUTHOR]

Seed enterprises are crucial for ensuring national food security, the driving force behind the seed industry's advancement, and the core entity in constructing a modern seed industry system. At the micro and macro levels, agricultural seed enterprises face challenges and pressures in earning excess profits, enhancing their competitive edge, and resisting the incursion of multinational seed enterprises. This article selects panel data from 49 listed seed enterprises in China from 2015 to 2022 and uses methods such as global principal component analysis (GPCA) and Q-type cluster analysis to measure and evaluate the competitiveness of Chinese seed enterprises. Research has found that: (1) From 2015 to 2022, the overall competitiveness of listed Chinese agricultural seed enterprises has shown an upward trend. The competitiveness of agricultural seed enterprises can be further decomposed into operational capabilities, growth capabilities, production efficiency, technological innovation capabilities, etc. (2) The top ten agricultural seed enterprises in China have obvious advantages in operational and technological innovation capabilities, but their growth capabilities and production efficiency are insufficient. (3) Regarding the vertical comparison of the seed industry, the ranking of the competitiveness of Chinese listed agricultural seed enterprises from strong to weak is wheat seed enterprises > other seed enterprises > melon and vegetable seed enterprises > corn seed enterprises > rice seed enterprises. (4) Compared with international seed industry giants, there are various reasons why China's top agricultural seed enterprises have weaker competitiveness, specifically reflected in research and development investment, scale and market share, industrial layout, and other aspects. The findings of this research offer empirical evidence to bolster the competitiveness of seed enterprises and advance the seed industry, while also aiding in fortifying the nation's strategic oversight of the seed sector, bearing profound implications for safeguarding food security. [ABSTRACT FROM AUTHOR]

With the social economy's rapid progress and the popularization of environmental awareness, ecological enterprises have gradually become a crucial trend in the development of modern enterprises. This work intends to promote the development of ecological enterprises to a higher level. This work first analyzes the management mode of ecological enterprises in the context of big data in China. Then, it establishes various indicators to analyze the role of sustainable technological innovation in enterprise development and the impact of digital empowerment on enterprise development. Finally, this work takes China's manufacturing industry and ecological enterprises in Hubei Province as examples to summarize the digital empowerment of sustainable technological innovation management of ecological enterprises under the background of big data. The final result indicates that sustainable technological innovation significantly reduces ecological enterprises' resource consumption and waste emissions. Additionally, it has a significant positive effect on improving enterprise output value and economic benefits. The digital empowerment of enterprises has a significant driving effect on sustainable technological innovation, with a digital driving coefficient of 26. This work provides a feasible scheme for the specific application of big data analysis in the technology innovation management of ecological enterprises, including market demand analysis, environmental monitoring and governance, technology assessment and risk management. This work expounds the role of big data analysis technology in improving decision-making efficiency, optimizing resource allocation and enhancing the competitiveness of enterprises in the digital empowerment of ecological enterprises. [ABSTRACT FROM AUTHOR]

The aim of the article is to identify the features of modern approaches to the motivation of personnel of international projects to ensure competitiveness and establish, using statistical and econometric methods, the quantitative influence of individual socioeconomic factors on the performance of these employees. The socioeconomic and political situation in Ukraine due to the full-scale military aggression on the part of the russian federation requires the top management of business entities to search for and successfully use statistical and econometric methods to determine and model dependencies between socioeconomic indicators, as well as to provide an opportunity to be involved in international projects in order to obtain additional competitive advantages. In the course of the study with the use of system-structural analysis and synthesis, the stages of personnel management of international projects are determined, as well as the characteristics and functions performed by individual subsystems of personnel management of international projects are identified. According to the results of the review of scientific literature, considerable attention of scientists to the problems of motivation of personnel of international projects to ensure the competitiveness of enterprise has been revealed. Approbation of theoretical studies was carried out based on the results of the activities of JSC «Interpipe NMPP», the main types of products of which are pipes of medium and small assortment. The analytical study revealed a decrease in sales, net profit and the number of employees, which is a consequence of the company’s work in an unstable external environment (COVID, military aggression of the russian federation against Ukraine). With the use of statistical and econometric methods, the degree of influence of individual factors on the efficiency of the personnel of the specified enterprise is determined; in particular, with the use of regression analysis, the author has built econometric models of the impact of personnel development in the form of professional training and advanced training and material incentives (remuneration) on the efficiency of the personnel of the specified enterprise and its involvement in participation in international projects. The author’s vision boils down to the fact that the use of such tools for motivating the personnel of international projects as wages, vocational training and advanced training provide an increase in labor productivity and, accordingly, the formation of competitive advantages of both employees and products, the enterprise, and the country as a whole. Prospect for further scientific research is the formation of a system of non-material factors for increasing labor productivity and personnel evaluation.

The article examines the theoretical aspects of the essence of the concept of «enterprise competitiveness». A company’s competitiveness depends on its internal state and external position. It determines a company’s ability to successfully compete and stand up to its main competitors in a given period of time, rather than being a permanent characteristic of a company. The problematics of competitiveness is the subject of research by many domestic and foreign scientists. The analysis carried out in the publication indicates a fairly wide composition of the concept of «enterprise competitiveness», which indicates the lack of a unified approach to the definition of this concept. For the theoretical generalization of the interpretations of the term «enterprise competitiveness» by various authors, a morphological decomposition was carried out in order to determine the most typical approaches to understanding this concept. A comparative analysis of the main methods for assessing competitiveness has been carried out and the advantages and disadvantages of each of them have been allocated. The obtained results allow us to conclude that the competitiveness of enterprise is an integral indicator that characterizes the advantages of the enterprise and the ability to develop in accordance with the strategy, having the ability to effectively use competitive advantages and increase its presence in the market, under conditions of conducting effective financial and economic activities while optimizing costs and improving product quality.

There are studies investigating a country's digital competitiveness; however, there is a lack of research examining digital competitiveness at the enterprise level. Hence, the current study aims at composing an enterprise digital competitiveness index (EDCI), which provides a possibility to assess the level of enterprise digital competitiveness and could be used by policymakers in the development of a strategy for transitioning to the digital economy. The CRITIC and COPRAS approaches are employed for the index construction. The criteria and subcriteria provided by Eurostat (2022) are used as antecedents of the EDCI. The results indicate that Nordic countries have reached the highest level of enterprise digital competitiveness. The mentioned countries' GDP per capita is in the top 5 among the EU countries, while the countries with the lowest GDP per capita show the lowest EDCI. [ABSTRACT FROM AUTHOR]

Copyright of Agricultural Outlook (1673-3908) is the property of Institute of Agricultural Information, Chinese Academy of Agricultural Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Seed enterprises are crucial for ensuring national food security, the driving force behind the seed industry’s advancement, and the core entity in constructing a modern seed industry system. At the micro and macro levels, agricultural seed enterprises face challenges and pressures in earning excess profits, enhancing their competitive edge, and resisting the incursion of multinational seed enterprises. This article selects panel data from 49 listed seed enterprises in China from 2015 to 2022 and uses methods such as global principal component analysis (GPCA) and Q-type cluster analysis to measure and evaluate the competitiveness of Chinese seed enterprises. Research has found that: (1) From 2015 to 2022, the overall competitiveness of listed Chinese agricultural seed enterprises has shown an upward trend. The competitiveness of agricultural seed enterprises can be further decomposed into operational capabilities, growth capabilities, production efficiency, technological innovation capabilities, etc. (2) The top ten agricultural seed enterprises in China have obvious advantages in operational and technological innovation capabilities, but their growth capabilities and production efficiency are insufficient. (3) Regarding the vertical comparison of the seed industry, the ranking of the competitiveness of Chinese listed agricultural seed enterprises from strong to weak is wheat seed enterprises > other seed enterprises > melon and vegetable seed enterprises > corn seed enterprises > rice seed enterprises. (4) Compared with international seed industry giants, there are various reasons why China’s top agricultural seed enterprises have weaker competitiveness, specifically reflected in research and development investment, scale and market share, industrial layout, and other aspects. The findings of this research offer empirical evidence to bolster the competitiveness of seed enterprises and advance the seed industry, while also aiding in fortifying the nation’s strategic oversight of the seed sector, bearing profound implications for safeguarding food security.

Digital trade is an advanced form of digital transformation in the field of trade. China has made significant strides in the realm of digital trade, particularly in the domain of cross-border e-commerce. It is worthwhile to consider whether the dividend of digital trade benefits enterprises and fosters new competitive advantages at the micro level. This study constructs a framework for analyzing enterprise competitiveness under the background of digital trade. The digital trade development index is measured comprehensively across five dimensions with entropy weight method and TOPSIS, reflecting China's regional diversity. A two-way fixed effects (TWFE) model is utilized to verify the influence of digital trade on enterprise competitiveness based on panel data from Chinese A-share listed companies from 2011 to 2020. The study finds that digital trade has a positive effect on enterprise competitiveness, mainly strengthening the scale factor. Furthermore, the influence of digital trade on enterprises exhibits heterogeneous characteristics. Through moderation effect testing, it is found that the positive effect of digital trade is stronger for enterprises with high participation in digital trade and market competition, while it is weakened for enterprises with high proportion of overseas business. Enterprises in China that participate in and benefit from the digital trade are mainly from non-technology-intensive industries and located in regions with better digital innovation environments, where they are more likely to adapt to the development of digital trade. Both state-owned and non-state-owned enterprises are equally affected by digital trade. Through mechanism testing, the study finds that digital trade promotes enterprise competitiveness mainly through three channels: asset expansion, cost reduction, and efficiency improvement. This research analyzes the micro-level impact effects of digital trade development on individual entities, expanding research perspectives into this field. [ABSTRACT FROM AUTHOR]

The impact of the carbon emission trading system (ETS) on firms' market competitiveness has been a controversial issue with no consistent theoretical conclusions. The aim of this paper is to explore the impact of the carbon emission trading system on firms' markups using the latest robust staggered difference-in-difference estimation method. The results show that China's carbon emission trading system greatly contributes to the enhancement of firms' market power, as evidenced by a series of robustness tests. In addition, the analysis of the impact mechanism shows that the carbon emission trading system enhances the market power of firms through the low-carbon innovation effect and the market integration effect, while the impact of the environmental cost effect is not obvious. Moreover, the heterogeneity analysis shows that the impact of China's carbon trading system policy on firms' market power is more pronounced, especially for those firms that are actively involved in low-carbon transformation and upgrading, have a stronger cost-shifting capacity, and are more efficient in production. This study provides empirical evidence on how environmental regulations affect firms' market power and offers theoretical guidance for the construction of China's carbon market. [ABSTRACT FROM AUTHOR]

The article is devoted to studying innovative approaches to enterprise management in conditions of economic instability. The main goal of the research was to identify and analyse the impact of innovative strategies and management methods on the development of enterprises' innovative potential during economic crises. To achieve this goal, special and general academic research methods were used, in particular 'synthesis' and 'generalisation', which were used to evaluate the effectiveness of the implementation of innovative approaches in the activities of enterprises in the conditions of unpredictable changes in the business environment. As a result of the study, it was found that, in conditions of economic instability, innovations in enterprise management should focus on strengthening innovative potential and production and on the technical improvement of business processes for which the formation of innovative strategies is necessary. It has been found that enterprises that actively implement innovative management methods in their activities have more chances to ensure their sustainability in challenging business conditions and, with this transformation of management practices, create conditions for dynamic growth and development of their innovative potential. As a result of the study, it has been established that using innovative approaches contributes to improving the efficiency of enterprise resource management, improves interaction with counterparties, and stimulates the further implementation of innovative solutions in production. Based on the research, the understanding and principles of forming innovative management strategies for enterprises in conditions of economic instability have been improved. In addition, a set of recommendations has been formed for enterprises and organisations regarding strengthening the management system based on innovative solutions to ensure the stability and dynamic development of business processes in crisis trends. [ABSTRACT FROM AUTHOR]

Theoretical background: Every enterprise generates costs when carrying out its activities. The costs associated with maintaining an adequate level of quality can prove to be not only a destroyer but, over the longer term, also a generator of enterprise value. Purpose of the article: The aim of the paper is an attempt to present the impact of the quality costs identified by the company on enterprise value, as well as the conditions that should be met to observe an increase in its value. Research methods: This study is of a theoretical nature and uses a research approach based on an analysis of the available literature and heuristic methods. Main findings: Quality costs have an impact on the creation of enterprise value. An indication of their share in the costs by type can help the company’s decisions, which, in the long term, can contribute to the enterprise value by increasing the cash flow.

The current study explores the influence mechanism of corporate social responsibility on corporate competitiveness. From 2011 to 2020, a research sample was collected from 108 A‐share pharmaceutical manufacturing companies listed on Shanghai and Shenzhen stock exchanges. Findings depict that the pharmaceutical manufacturing enterprises significantly improved competitiveness by fulfilling social responsibility. Good internal control showed a mediating effect on the influence of corporate social responsibility. Moreover, a perfect equity incentive reflects the moderating effect in the relationship between corporate social responsibility and enterprise competitiveness. The study not only provides an empirical test for the relationship between corporate social responsibility and corporate competitiveness but also analyzes the transmission mechanism between internal control and executive equity incentive variables. The study findings stress monitoring stakeholders and improving the enterprise's internal control system. Moreover, it is necessary to establish a reasonable and effective executive equity incentive mechanism. [ABSTRACT FROM AUTHOR]

In the modern conditions of the development of market relations, the basis of the effective development and competitiveness of Ukrainian enterprises is the management of the competitiveness of their products. This makes it possible to create strong positions in the domestic and foreign markets. Taking into account all stages of the product life cycle, a correctly chosen product quality management strategy will make it possible to ensure the efficiency of the enterprise's development, its competitiveness, and to achieve an increase in the level of profit at all stages of development. The topicality of the topic is determined by the interest of enterprises in the results of their activities and the need to improve the quality of products or services, which in turn requires the improvement of the work of all services and divisions of the enterprise. The purpose of the article. Study of the essence of the competitiveness of the company's products, classification of its parameters and evaluation methods, determination of factors affecting the competitiveness of products in modern conditions. The methods used in the research process: the work uses the method of analysis, generalization, and deduction. Results of the work: The article examines the essence and features of managing the competitiveness of the company's products, its components and structural elements, as well as an analysis of methods of increasing the competitiveness of products in modern conditions. The main tasks and directions for increasing the competitiveness of the company's products in modern conditions have been established. The reasons and consequences of the decrease in the competitiveness of products at the current stage of the country's economic development are analyzed.

This paper selected panel data of 128 cultural and creative enterprises from 2015 to 2020, used factor analysis method to measure enterprise competitiveness, and studied the impact of government subsidies and R&D in-vestment on enterprise competitiveness. The empirical study shows that the current government subsidy has a negative impact on the competitiveness of current enterprises, and it promotes the competitiveness of enterprises lagging in the first and second periods, and the significance is strengthened. The government subsidy policy of cultural and creative industries should be adhered to, and the long-term effect of government subsidy should be brought into play. The current R&D input has a significant mediating effect between the current government subsidy and the competitiveness of enterprises lagging in the first and second periods. It is necessary to improve the guidance and guarantee mechanism of government subsidy on R&D input, and improve the utilization efficiency of government subsidy and the long-term competitiveness of enterprises through enterprise innovation. [ABSTRACT FROM AUTHOR]

The study aimed at establishing the close relationship between the creativity of managers and the time spent making managerial decisions at the enterprise level. A linear least squares regression model determined the coefficient of dependence of time spent on management decision-making and creativity. The research used a quantitative approach and a sociological survey of heads and managers of enterprises of various sizes and organizational and legal forms. The authors compiled models of the formation of creative management in the enterprise based on motivational factors and the process of forming management decisions on the basis of management creativity. In the study, and for the first time, a scale of the creativity level and a scale of managers' motivation were proposed. The results of conducted sociological research and the use of the regression model of the factors taken into account show that the average level of creativity of managers involved in decision-making and their motivation coefficient has the greatest Influence on the time spent on managerial decisions. The research has theoretical and practical significance, and managers can use its results in practice to save time and improve the efficiency of management decision-making and staff motivation. [ABSTRACT FROM AUTHOR]

The article examines the modern aspects of the innovative activity of the enterprise in conditions of uncertainty. The main problems that a modern enterprise faces when introducing innovative technologies are outlined. Consequently, one of these problems is the personnel potential of the organization. Another problem is the need to establish the location of the new equipment, for this it is necessary to analyze the entire production process. And the third problem that enterprises face when introducing innovative technologies into their activities is an incorrect assessment of the innovation potential. In the course of the study, the indicators of innovative potential for the analysis and evaluation of the innovative development of the enterprise are considered. Due to the sanctions of the United States and other states, Russian companies began to switch from foreign cloud services to Russian ones in large numbers, and the result will be able to become long-term, as it was during the pandemic.

The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the authors identify level of use of social CRM in selected companies in Slovakia and based on expert opinions of members of an international group they design an optimal model of CRM.

The CTU Code (Code of practice for packing of cargo transport units) is the reference manual for all aspects of loading and securing cargo in intermodal transportation units. The purpose of the Code is to increase the safety of cargo loading throughout the transport chain and provide a benchmark for process standardization, with the final aim of increasing the safety and security of workers, goods, cargo units, means of transport and environment. The objective of this paper is to demonstrate, through an empirical survey of a sample of 26 Italian companies, how the application of the CTU Code to cargo loading and transportation processes can increase the safety level of transport activities, and also improve business processes and competitiveness. The results show that the use of the CTU Code provides an increase in safety with a drastic reduction of loading accidents and damage to goods, as well as important benefits in terms of costs, improved efficiency, corporate image and reduced environmental impact.

China has recently instituted the low-carbon city pilot (LCCP) policy in target areas to control its greenhouse gas emissions. Studies examining those environmental regulations have not focused on how they affect enterprise competitiveness, especially emphasizing the LCCP's dynamic effect. Here, we use the quasi-experimental opportunities of the LCCP policy along with a staggered difference-in-difference model to evaluate and explain the influences and transmission mechanisms of the LCCP policy on enterprise competitiveness. The empirical results show that (1) the construction of low-carbon cities significantly reduces, by 3.56%, the average enterprise competitiveness. Also, capital-intensive and small firms are more susceptible to adverse effects from the LCCP policy, but those effects weaken with time. (2) The LCCP policy affects enterprise competitiveness by increasing operating costs and reducing R&D. (3) However, those adverse effects can be suppressed when a region's degree of marketization is high and industry competition is fierce. Although our results show that the LCCP policy indeed brings more significant economic costs, those economic distortions can weaken through market-based reforms and improved market competition. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Changzhou University (Social Science Edition) is the property of Editorial Department of Journal of Changzhou University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The purpose of our research is to generalize theoretical and methodological approaches to the formation of a complex marketing system, to develop recommendations for the implementation of the main elements of this system in the practical activities of enterprises in modern conditions and to allocate marketing reserves aimed at increasing the competitiveness of trading enterprises in modern business conditions. The methodology basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the fundamental theories of competitive advantage, competitiveness and marketing management. Results. It is proved that the formation and functioning of the enterprise marketing system should be carried out on the basis of a systematic approach and synergistic combination of marketing tools, taking into account the characteristics of products, market, behavior and consumer needs, with the marketing management system, on which the successful activity of the enterprise in the market environment depends. Practical results. Each enterprise, forming a complex marketing system, should focus its activities on the achievement of marketing goals and set up dynamic interrelationships between the factors of the external and internal environment by building key subsystems of the enterprise: strategic and corporate management, information-analytical, control-adaptive, potential management. Thanks to the existence of such a system, each enterprise, based on its own business conditions and socio-economic interests, can adapt it for itself. Value/originality. The main components of the integrated marketing system are defined and proposals for the implementation of this system in the activities of trading enterprises are provided.

Theoretical background: Every enterprise generates costs when carrying out its activities. The costs associated with maintaining an adequate level of quality can prove to be not only a destroyer but, over the longer term, also a generator of enterprise value. Purpose of the article: The aim of the paper is an attempt to present the impact of the quality costs identified by the company on enterprise value, as well as the conditions that should be met to observe an increase in its value. Research methods: This study is of a theoretical nature and uses a research approach based on an analysis of the available literature and heuristic methods. Main findings: Quality costs have an impact on the creation of enterprise value. An indication of their share in the costs by type can help the company’s decisions, which, in the long term, can contribute to the enterprise value by increasing the cash flow. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of the paper is to assess the impact of digital competences of employees on the level of SME enterprise competitiveness. Design/methodology/approach: The reasoning is based on the results of the research conducted in 2020 on a group of 140 Polish production companies employing up to 249 employees. During the research the author’s survey questionnaire was used, which enabled the assessment of competitiveness of enterprises and digital competences of the respondents. After formal evaluation of the collected data, they were subjected to appropriate statistical analysis using the Statistica 13.3 program. Findings: The study indicated that not all the areas in which employees have digital skills determine the level of enterprise competitiveness, however, digital competences in the area of sale, communication and promotion, customer management and in the area of the market and competition have a positive impact on the level of competitiveness of production companies. Research limitations/implications: The research conducted on a group of production companies in southern Poland has its limitations, which is too small research group, however, the author is planning to continue the research into competitiveness of enterprises of the SME sector, which will enable greater exploration of the research problem undertaken. In the future, the research on a larger research group is planned as well as international research to identify the factors of competitiveness of enterprises operating in European countries. Practical implications: The results of the research make it possible to indicate for business management practitioners which digital abilities of enterprise employees positively determine the company's competitiveness. Originality/value: The novelty of the research the analysis of selected digital competences of enterprise employees and their impact on the market competitiveness of organizations in the SME sector. The results of the research can be used by managers and owners of enterprises in the analyzed sector. [ABSTRACT FROM AUTHOR]

The article considers topical issues regarding the impact of products (goods) quality on the formation of a sufficient level of competitiveness of enterprise. Views on the conceptual and categorical apparatus related to "competitiveness", "product competitiveness" and "quality" are generalized, including foreign experience. The purpose of this article is consideration and analysis of the impact of product quality on the formation of the competitiveness of enterprise and the achievement of its appropriate level in modern market economy. The essence of the concept of "product quality" from the point of view of the manufacturer is highlighted. The interdependence between product quality and ensuring the appropriate level of enterprise competitiveness is shown. The main advantages of improving product quality as a factor of competitiveness of products and the enterprise as a whole are given. The main attention is paid to quality as a factor in the formation of consumer confidence, technology "word of mouth", the importance of aesthetic indicators of products (goods). It is determined that the high quality of products (goods) provides greater return on investment and insufficient level of quality at the initial stage is a positive factor in the development of an enterprise. The main ways to improve product quality and product competitiveness are proposed. It is determined that the quality of products (goods) is influenced by a number of different factors, both internal and external (production technology, pricing policy, efficiency of product quality management system, the level of competition in the market, consumer requirements, etc.). Product competitiveness and enterprise competitiveness are correlated as part and whole. The main measures to improve the quality of products (goods), we see: the formation of consumer confidence and communication, the use of technology "word of mouth", the importance of aesthetic indicators in product or goods development, and development of competitive strategy based on marketing research of competitors, consumers, and the market as a whole.

The article notes that the positive reputation of enterprises in an unstable and unpredictable competitive environment becomes an important means of strengthening their market position, as it provides additional competitive advantages, facilitates access to business resources and protects their economic interests. It is emphasized that foreign companies successfully apply reputation management models. It is stated that most Ukrainian enterprises still use only a fragmented system of reputation risk management, which does not allow monitoring promptly them and taking timely measures to prevent or minimize them. The importance of reputational audit as a tool for managing the competitiveness of the enterprise is emphasized. The lack of uniform approaches to the interpretation of the concept of “reputational audit” is emphasized. The diversity of interpretation of the concept of “reputational audit” is unified and the scientific thesaurus is supplemented by the author's definition of this concept, formed by the functional approach, according to which “reputational audit” should be understood as the image study of the life of the reputation entity, aimed at assessing the reputational environment of its operation and identify key factors of reputational risk in order to timely adjust communication methods and make consensus decisions to improve relationships with stakeholders and successful business development. The types of reputational audit are considered and their distinctive features are briefly described. The etapology of reputation audit is offered and the characteristic of each of its stages is given: preparatory (organizational) stage; research stage and the final stage. It is proved that the introduction of the submitted proposals on the stage of reputational audit will contribute to the effective management of reputational risks and, accordingly, the competitiveness of enterprises.

The article aims at analyzing the current situation with the sustainable development of an enterprise, which is reached by increasing the credit resources efficiency. The correlation between sustainable development of an enterprise and its creditworthiness has been proved. The level of the Global Competitiveness Index of Ukrainian enterprises in the world economy has been studied. The line of business analyses of the current industrial environment has been carried out, thus sketching the general situation in Ukraine. Features hindering the sustainable development of business have been analyzed. Research has been provided as for the ratings of the most popular banks for business. The main advantages and disadvantages of loans to business persons have been suggested taking into account the average interest rates on such loans. It has been found out that the main factor for obtaining loans by business persons is their financial standing. Therefore, if a business person or company can repay their loans and interest on existing liabilities on time in full, this fact becomes a favorable and important factor for creditors. It has been found out that current loan rates are too high and thus become too expensive for many companies to attract additional funds for their business, the reason being the non-repayment of loans to banks. It is concluded that one of the central problems Ukraine is now facing is the mismanagement of sustainable development of enterprises, and problems in using credit resources suggested by banks are among the main factors here. It is determined that Ukrainian enterprises have all the chances to become the main carrier of technical progress and a source of growth of national competitiveness, but in order for it to start approaching the development level of the world's leading countries, significant financial resources are required. It has been proved that attention should mainly be focused on developing and improving strategic directions of sustainable development management related to attracting credit resources, namely suggesting the rules for and implementing the process of selecting and providing further state support for the best possible investment projects, which could improve the sustainable development of entrepreneurship and increase the efficiency of using credit resources in long-term business projects.

Russian enterprises are not paying enough attention to the issues of innovative development, while global trends demonstrate the increase of enterprises competitiveness through the introduction of innovations. Innovations are able qualitatively improve enterprise performance indicators in conditions of tough competition. For many domestic enterprises, in such conditions the innovation and its specific results could be a key criterion of success. Lack of investment is the most important problem holding back innovations. The experience of support and development of innovations in Canada and South Korea has been considered in the article. It has been concluded that in general the Russian Federation is experiencing a global transfer to an innovative economy, which in the future should be an undoubted advantage for the production of competitive products. The creation of radically new products and services, as well as the enhancement of existing ones, will allow Russian enterprises systematically improve their image, increase their business reputation, which will attract more investments.

The aim of the article is to study the theoretical approaches to the formation and practical application of the mechanism of marketing management of enterprise competitiveness and the development of marketing reserves aimed at improving it in modern business conditions. The methodology basis of the study was a synthesis of the results of applied research in economics, scientific works of domestic and foreign scientists, which highlighted the fundamental theories of competitive advantage, competitiveness and marketing management. Results were presented in the level of enterprises competitive support determines the criterion of competitiveness, the most important economic categories and it characterizes the enterprises ability to adapt to market conditions and operate in complex transformation processes, competitive relations, and market management mechanisms. Practical results with the help of marketing reserves we can ensure the competitiveness of the enterprise. These and other circumstances have determined the relevance of the topic of our study and the need to develop a modern mechanism for marketing management to increase the competitiveness of domestic enterprises. Value/originality. The authors believe that the generalization of existing tools of Internet marketing and the selection of the most relevant and effective, will allow companies quickly to navigate and choose those that will benefit in a particular area of business. According to the authors, in the current conditions of economic and business development, no company will have an advantage in competition if it does not use Internet marketing tools.

This article examines the problems of forming a strategy for enterprise development in a post-industrial society. A characteristic feature of the contemporary postindustrial society is the constantly evolving new knowledge. Globalization processes and comprehensive digitalization affect the economic behavior of all economic entities and should be taken into account in the formation of strategies for their development. The driving force of progress in Contemporary conditions is closely related to the development of the abilities of a person, whose interests and needs are becoming one level higher. New transformation processes require enterprises to carry out balanced investment activities, research markets, competitors, suppliers, and conduct an effective marketing policy. Businesses need to implement planning taking into account the prospects for its development. The enterprise development strategy should be long-term and contain a flexible plan of action in the direction of innovation based on a detailed analysis of the internal and external environment of the enterprise, available resources and potential of the enterprise. For the successful functioning of the enterprise, the objective necessity is the assessment of its competitiveness, which is based on identifying the strengths and weaknesses of the enterprise for its maximum improvement and finding hidden opportunities for development. The implementation of the development strategy requires efficient investments and optimal use of available resources to achieve the planned results. In the process of creating a development strategy, companies need to take into account the various characteristics that affect it. [ABSTRACT FROM AUTHOR]

The article uses the system of evaluation of resource provision of innovative development on the example of an industrial enterprise. The competitiveness of the products of the investigated enterprise was calculated. An assessment of the innovation potential of PJSC "Element". The calculation of the level of innovative development of the researched enterprise is made. The organizational and economic measures on activization of innovative potential of the industrial enterprise are offered. Indicators of innovation activity of PJSC "Element" are calculated and conclusions on further strategy of the enterprise are given. A list of problems of economic support of innovative development of PJSC "Element" was formed and each of the problems was assessed by expert methods from 0 to 10 to better understand which of the identified problems are the most acute and require immediate response. [ABSTRACT FROM AUTHOR]

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The purpose of the article. The purpose of the study is to analyze joint entrepreneurship as a specific form of technology transfer, taking into account modern strategic goals of domestic enterprises. Methodology. The article relies on scientific research in this area by domestic and foreign scholars. Theoretical and methodological foundations of the article are a set of principles and methods of scientific research: the principle of systematization and theoretical generalization, methods of structural and functional as well as of comparative analysis. Results. The article analyzes and defines the essence and nature of joint venture as a form of international scientific and technological cooperation within technological platforms; it reviews and improves the mapping of joint venture implementation; the article suggests a model of selection mechanism for effective form of joint venture. Practical implications. The implementation of the mechanism for selecting an effective form of joint venture, developed in this study, can potentially yield good results and improve the level of competitiveness of domestic enterprises. Value (originality). This study emphasizes the problem of selecting forms of joint entrepreneurship in the process of technology transfer and analyzes a number of factors of interaction between enterprises. The conducted research shows that the development of inter-company relations is a characteristic feature of modern global and domestic economy. The analysis shows that the success and effectiveness of cooperation depends on the form of joint venture.

An Effective instrument to strengthen the positions in competition acts strengthening the image of the companies that have goodwill. In this regard, the research components of goodwill of companies — the impact on the market, reputation technical competence, international relations, marketing methods require deeper theoretical-methodological analysis and elaboration specific to sectors.

This article discusses the features of formation of an effective mechanism for management of business structures industry.

This article discusses the features of formation of an effective mechanism for management of business structures industry.

The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their offers and, also to form right competitive strategy for the enterprise. It has been noted, that in our days the chain coffee shops with a similar offer of services dominate in the restaurant industry in the coffee segment. The competitive analysis and well-built strategy enable coffee shops to conquer their target audience, help to increase their loyalty, what entails an increase in sales and profit growth of the enterprise.