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The study aimed to identify the role of social networking sites in spreading sports culture among Emirati youth, and to reveal the impact of young people’s exposure to sports content, their motives and attitudes towards it. of Emirati youth, during the period from 15/11/2021 to 15/12/2021, and reached the most prominent results: The high rate of respondents' exposure to sports content presented through social networking sites, and the rate of their reliance on them in obtaining information on sports culture. The high level of motives of respondents' exposure to sports culture pages on social networking sites in general, and 'exercise' issues the sports content that respondents are keen to follow on social networking sites. The effects of the contents provided by the sports culture pages through social networking sites in general, and the positive statements are issued by the respondents’ attitudes towards the information presented on the sports culture pages through social networking sites. There is a statistically significant correlation between exposure intensity and each of: exposure motives, the resulting effects, interaction with the contents, and the trend towards its role in spreading sports culture. There is a statistically significant correlation between the degree of dependence on social networking sites and each of: the degree of interaction with the contents, the effects resulting from exposure, and the trend towards its role in spreading sports culture. [ABSTRACT FROM AUTHOR]

This paper investigated the extent to which senior high school students who typified the profile of the Arab Digital Generation (ADG) engaged with technology while outside the school. Data was collected using a questionnaire that measured the extent of the students’ engagement with digital technologies and their perceived media literacy. The results showed that the students had a lower frequency of engagement with digital devices for advanced purposes. Moreover, the results on the ADG and their media use patterns reflect an age characterized the generational change of technological practices and the dynamic stream of technological innovation that has occurred during the digital revolution. Given technology’s established position in the lives of the ADG, knowledge on the extent of technology use and the potential social and psychological implications of plasticity can and should be harnessed to stimulate greater positive engagement of the students in a digital economy and by extension, the entirety of the UAE society.

This paper investigated the extent to which senior high school students who typified the profile of the Arab Digital Generation (ADG) engaged with technology while outside the school. Data was collected using a questionnaire that measured the extent of the students' engagement with digital technologies and their perceived media literacy. The results showed that the students had a lower frequency of engagement with digital devices for advanced purposes. Moreover, the results on the ADG and their media use patterns reflect an age characterized the generational change of technological practices and the dynamic stream of technological innovation that has occurred during the digital revolution. Given technology's established position in the lives of the ADG, knowledge on the extent of technology use and the potential social and psychological implications of plasticity can and should be harnessed to stimulate greater positive engagement of the students in a digital economy and by extension, the entirety of the UAE society. [ABSTRACT FROM AUTHOR]