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Budući da se u današnje vrijeme tehnologija brzo razvija, digitalni mediji gotovo su svima dostupni. Osim odraslih i mladih, djeca su također svakodnevno okružena raznim medijima. Kako je digitalno oglašavanje rašireno na gotovo svim digitalnim medijima, ali i na svim medijima općenito, djeca se često susreću i s digitalnim promidžbenim porukama koje su usmjerene na njih. Stoga je cilj rada bio sintetizirati znanstvene spoznaje kako bi se prikazalo kakvu ulogu u obiteljskom odgoju imaju digitalne promidžbene poruke usmjerene djeci. Naime, današnje obitelji žive u potrošačkom i digitalnom okruženju te djeca većinu vremena kod kuće provode uz digitalne medije pa se pojavljuju određeni izazovi obiteljskog odgoja. Djeca nedovoljno razumiju namjeru oglašivača digitalnih promidžbenih poruka te je detektirana potreba odgojne podrške roditelja. Istaknuta je preporuka da roditelji primjenjuju autoritativni stil odgoja i budu uključeni u dječju interakciju s digitalnim medijima. Since today's technology is developing rapidly, digital media is available to almost everyone. In addition to adults and young people, children are also surrounded by various media every day. As digital advertising is widespread on almost all digital media, but also on all media in general, children often encounter digital advertising messages directed at them. Therefore, the aim of the paper was to synthesize scientific knowledge in order to show the role of digital advertising messages aimed at children in family child care. Namely, today's families live in a consumer and digital environment, and children spend most of their time at home with digital media, so certain challenges in family child care appear. Children do not sufficiently understand the intention of advertisers of digital media advertising, and the need for educational support from parents was detected. It is recommended that parents apply an authoritative parenting style and involve in children's interaction with digital media.

The present investigation was done to distinguish the impact of the digital media marketing, brand trust on consumer behavior. Additionally, the moderating impact of the brand trust on the connection between the digital media advertising and the consumer behavior was examined. The consumers of brand client in turkey were the members of this examination. The information were gathered utilizing the convenience sampling and through the survey procedure. 150 questionnaires were appropriated among the consumers. The confirmatory factor analysis and the structural equation model technique was used to examine the information. The outcomes demonstrated that the digital media advertising had a noteworthy and beneficial outcome on the consumer behavior. Also, brand trust moderated the connection between the digital media marketing and the consumer behavior. In the greater part of the examination considers, the moderating impact of brand trust has been overlooked in the earlier investigations, and the present investigation has filled this gap. The current investigation had a few confinements, and toward the finish of proposition further proposals have likewise been given.