The education of professionals in the contemporary marketing area requires radical changes in conceptual preparation. It is very important to pay attention not for mechanic special knowledge assimilation by every student but developing creative skills to resolve nontraditional problems. The orientation must be on the applied knowledge value, on active involving trained students in the process of knowledge and skills assimilating, individual approach. This approach increases many times the preparation effectiveness In the marketing area. Like both the theory and praxis cant not exist independently on anyone, so the teaching knowledge and skills must be passé from hand to hand. Dialog between education, science and business is a condition to reach the European education standards. This can motivate in high degree the students to reach high results in the education and not only in the field of marketing. Marketing researches have to be based on the professional approach and lean on the scientific methods of researches. From the methodological point of view very important research organizational problem is its positioning and dislocation in the education program. For the desk research the right moment is immediately after learning the base course of marketing research typology and technology included. The implementing field research is better before to be familiar with the methods of data processing and analyzing which makes possibility in the future classes to operate with real data. The desk research in the College MT&M in Sofia contains thematic directions: "Company Market Model", Company Marketing Model", "Product Market", "Consumer Behavior, "Consumer preferences", Customer activity", "Customer satisfaction". The organization of field research as framework in the learning process has its features. No matter how the students' marketing research is a little unprofessional the condition of their existing is the implementing the scientific approach based on objectivity and accuracy. The basic preparing stages, conducting the field research and processing the gathered primary information includes modeling research programs, developing the form of survey (questionnaire, reports) and other research tools, testing and improving the procedures of data collecting, team forming and instructions, work on the field - interviewing, surveying, observation, computer processing (coding, entering, logical checking) and data interpretation with the goal recommendation formulating for marketing problem solutions, preparing the report. The most applied by the students from MT&M College methods are qualitative method of data collecting and observation. The most used methods from the data collecting quantitative methods (telephoning questionnaire, personal interview, auditing retail network) is the personal interview. The different interview kinds in the praxis are interview at the work place, and the place of the sales, on the street with individual and corporate people, interview at home, in the office, in the POS. The received data in the process in the marketing research must past over the procedure of processing, summarizing and interpretation. The program securing SPSS allows to do frequency analyze, descriptive statistics, correlation and regression analyze, dispersion analyze, cluster analyze, factorial analyze. The execution of marketing research in the College (as scientific and practical work) by the companies' orders is very actual and right approach to the practical preparation of the students as future professionals of marketing. [ABSTRACT FROM AUTHOR]