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Environmental certifications are considered an extremely useful tool to promote sustainable tourism; however, little is known about customer perceptions of these schemes and how these certifications might relate to customer behavior when there are customer segments with different levels of environmental consciousness. This study develops a model that investigates the relationship between green practices, green image, environmental consciousness and the behavioral intentions of customers in a certified hotel context. The study examines the direct and moderating role of environmental consciousness in the formation of behavioral intentions based on green initiatives. To test the proposed model empirically, 502 personal surveys of hotel customers were conducted in Spain using a structured questionnaire. The findings show that customer perceptions of green practices have a directly positive effect on a hotel's green image. At the same time, this green image has directly positive effects on customer behavioral intentions toward certified hotels. The authors also found that the higher the environmental consciousness of consumers, the greater their intention to stay, to spread positive word-ofmouth and pay a premium for environmentally certified hotels. Finally, consumer environmental consciousness also exerts a moderating effect on the causal relationship between green image and behavioral intentions. [ABSTRACT FROM AUTHOR]

Corporate social responsibility (CSR) has taken an important growth in both the academic and business communities in the last decades. However, unanimity does not exist with reference to its definition and measurement due to the large amount of research on this topic. This lack of consensus requires a detailed study of the concept, its characteristics and the different methods for measuring it, so as to clarify and identify the main limitations of each of them, in order to advance knowledge on the state of CSR today. [ABSTRACT FROM AUTHOR]

Purpose: Intellectual capital offers a potential source of sustainable competitive advantage and is believed to be the source from which economic growth may sprout. However, not many papers analyze the effect of sustainability in the elements involving intellectual capital. This paper seeks to highlight the key role played by corporate sustainability on corporate reputation as one of the key components of relational capital based on the knowledge-based theory. In order to fulfill this objective we consider economic, social and environmental dimensions of corporate sustainability. Design/methodology/approach: Authors develop a structural equation model to test the hypothesis. The study was tested using data collected from a sample of 400 Spanish consumers. Findings: The structural equation model shows that sustainability plays a vital role as antecedent of corporate reputation and relational capital. Findings suggest that economic, social and environmental domains of sustainability have a positive direct effect on corporate reputation. Additionally, this study shows that economic sustainability is considered to be the most important dimension to enhance corporate reputation. Research limitations/implications: Relational capital involves several dimensions which have not been incorporated to this study. Thus, future studies may analyze the role of corporate reputation and sustainability in the formation and development of the different relationships that conform relational capital. Finally, the complicated economic environment currently experienced worldwide may affect the perceptions of Spanish consumers and their ratings. The crosscutting nature of this research inhibits an understanding of the variations in the perceptions of the customers surveyed over time, suggesting that this research could be expanded by a longitudinal study. Secondly, the current study has been conducted with consumers of hotel companies in Spain and it is not clear in how far the findings can be generalized to other industries, stakeholders or countries. Practical implications: This research allows managers to identify the activities in which companies can devote resources to in order to increase firm's reputation. By knowing these specific economic, social and environmental activities, companies can understand, analyze and make decisions in a better way about its sector and about the stakeholders that assess these initiatives. Originality/value: To our knowledge, in any case it has been studied simultaneously the influence of sustainability dimensions on corporate reputation, which is a knowledge gap in the academic literature. [ABSTRACT FROM AUTHOR]